#11 - Playbook: Nick and Armand teach you how to cold call

30 Minutes to President's Club | No-Nonsense Sales · Jul 8, 2020 · 29m

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Every 10th episode, we tear down one topic. The first 30MPC Playbook Episode covers everything cold calling.

TOP ACTIONABLE TAKEAWAYS

Preparation - Get all your research done before, 40 dials over 60 minutes

Tone - Kill all your uptones and slow the conversation down like an executive

Opener - ‘Heard our name tossed around’ or ‘ask for permission.’ Not ‘how’s it going.’

Value - Lead with typically language and problems. Then, solve the problem.

Objections - Calibrate the objection first. Ask disarmingly blunt…