002. You're In the Epstein Files
A subject line that says "You're in the Epstein files" gets opened. It also makes the reader furious. That trade sits at the center of graymail.
In episode 2 of Better Kind of Busy, Paciva co-founders Jeremy Mays and Frederick Townes break down graymail: the pitches, prospecting, and newsletters that come from real senders, pass every filter, and still eat your day. They cover what it costs, why it keeps growing, why the big platforms won't fix it, and how Pax screens it for you.
(00:00) Cold open: you're in the Epstein files
(01:31) The Epstein files subject line
(02:46) What is graymail?…
The skinny
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