Latest / Marketing Execution with Mark Donnigan
Running Lean
The average lifespan of a successful business model has collapsed to less than five years. Yet, many founders still bet their entire GTM strategy on a rigid, static business plan built on unvalidated assumptions. This approach is the single biggest point of failure I see, creating outdated plans that can't adapt to actual customer preferences and market shifts.
On this episode of The Marketing Execution Podcast, I'm breaking down Ash Maurya's framework for continuous validation, starting with the Lean Canvas, a one-page GTM plan designed for rapid iteration. We'll walk through the four-stage…
The skinny
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