Redefining the customer experience & building SMART from a blank sheet
Recorded live at MOVE 26, this bonus episode of Drivetime features Aymen Ismail, Director of Customer Service at SMART Europe, in conversation with Jacqui about what happens when an iconic automotive brand gets rebuilt from the ground up. Aymen Ismail shares how SMART Europe has blended automotive heritage with startup
thinking, drawing inspiration from brands like Netflix, Apple, Airbnb and Uber to create a more agile, customer-led business model.
From direct-to-consumer data and over-the-air updates to AI-powered service and community feedback loops, he explains why listening is no longer…
The skinny
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