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Why Thought Leadership Deserves to Be a Discipline - with Bill Sherman
What if the phrase that makes so many of us wince was misunderstood from the start? For most people who use it, "thought leader" describes an output: a book, a keynote, a byline, a line item in somebody's content plan. Rarely does anyone ask what it takes for an idea to leave its author's hands and keep moving on its own.
Bill Sherman, COO of Thought Leadership Leverage and lead author of The Thought Leadership Handbook, has built his practice around that question. His definition starts with scale: thought leadership is how you take an idea to the people it's meant for, often without any…
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