Latest / Where Pop Culture Meets PR
The Rest Is...Marketing & Content In PR (With Peggy Anne Salz)
This week, Jacki and Lyle chat to the wonderful Peggy Anne Salz - Lead Analyst & Founder at MobileGroove, Mobile Analyst at VentureBeat, Senior Contributor at Forbes, and Content Creator extraordinaire. As well as talking us through her incredible career - which also includes being on the board of the Mobile Marketing Association as Chief Content Officer - Peggy discusses how marketing has changed over the years as industries increasingly transfer their work into the digital market and online. Jacki and Lyle also talk to Peggy about how the games industry, and mobile gaming in particular, has…
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