335. Justin Mares, Co-Founder & CEO of Truemed

Fitt Insider · Apr 20, 2026 · 33m

Today, I'm joined by Justin Mares, co-founder and CEO of Truemed.

Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids.

In this episode, we discuss building payment rails for preventative health.

We also cover:

Prevention economics

Securing funding from a16z

Education, partnerships, and employer integrations

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Truemed's Website…