Latest / Ghost Cult Magazine Podcast / PODCAST: Episode - 762 Mike of Concept Cafes on His Love of Metal and Coffee

Transcript

PODCAST: Episode - 762 Mike of Concept Cafes on His Love of Metal and Coffee · Ghost Cult Magazine Podcast

• 0:00
  You know, in the 60s they got it right with the Beatniks and Bob
• 0:03
  Dylan and reading poetry and coffee houses and political
• 0:07
  activism. They got it right.
• 0:09
  The 90s, they got it right with the coffee houses where you're
• 0:12
  seeing artists, you know, like famously Jewel making a name for
• 0:15
  herself just playing out of coffee houses.
• 0:18
  And you really saw that. So we're kind of like, that's
• 0:20
  missing today. And when we got into this, we
• 0:23
  said that's our mission is to kind of bring that back and
• 0:26
  create something. So it's like, you know, you
• 0:29
  don't have to walk into Starbucks and just feel like
• 0:31
  it's just a cup of coffee, but we're going to create that
• 0:33
  experience and be like, no, this is Cannibal Corpse coffee.
• 0:36
  This aligns with me. This makes me feel good.
• 0:40
  Why not? Let's have some fun.
• 0:48
  Hat Twins for the day. What's up everybody?
• 0:51
  It's Kefi at ghostcoldman.com. I'm super stoked to be joined by
• 0:55
  Mike from concept cafes. You know, their coffees.
• 0:59
  Awesome stuff happening all the time.
• 1:00
  Mike, how the hell are you, man? Hey man, thanks for having me
• 1:04
  doing doing great man. Just coming off Milwaukee Metal
• 1:07
  Fest this past weekend. Oh, that must have been amazing.
• 1:10
  The lineup was sick. We're big fans of what they're
• 1:12
  doing out there. I went once to the OG Milwaukee
• 1:15
  Metal Fest and then that original founder Jack Koscheck
• 1:19
  tried to do some events in the East Coast, which I I attended
• 1:22
  and played. So big fans of Josh the bringing
• 1:25
  it back and the whole team over there and I saw all the photos.
• 1:28
  You had so much fun. A lot of people were stoked to
• 1:31
  get to meet you and probably talk to you about all this
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  coffee. Yeah, I know it's, it was really
• 1:36
  great. Most fan friendly festival we've
• 1:41
  ever been to. It's our first time actually
• 1:43
  going to it and going in as a, you know, one of the big
• 1:46
  sponsors and vendors was awesome.
• 1:49
  Just fans. I I couldn't ask for a better
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  fan friendly environment. And that's what we're all about,
• 1:54
  you know, with concept cafes is, you know, the fan experience,
• 1:57
  immersive fan experience. It was great.
• 1:59
  I mean, we had Guardsa with Suicide Silence out there, came
• 2:02
  by, you know, showed off his barista skills for a few minutes
• 2:06
  there at the booth, and then, you know, we had Guare out on
• 2:10
  Sunday. So, I mean, dude, it was
• 2:12
  awesome. Right on.
• 2:13
  I got to meet Garza back in the day and he's just a sweetheart
• 2:16
  of a guy could not all his success could not happen to a
• 2:19
  better person and he's got actually as a person that
• 2:23
  interviews lots of people, he's quite good at it.
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  He knows when to listen. He probably doesn't over talk as
• 2:29
  much as me. He's very well spoken.
• 2:31
  He's super cool. I'm so happy for him and you.
• 2:34
  And just out of curiosity, just let's, let's shine a little
• 2:36
  light on Milwaukee Metal Fest for a second as a vendor, 'cause
• 2:40
  you've done events and, and this is sort of, there's kind of a
• 2:42
  trade business to business and business to consumer side with
• 2:46
  like coffee festivals and coffee fairs.
• 2:49
  And so how does Milwaukee Metalfest experience as a vendor
• 2:52
  compared to other conventions and fests you've done and cons?
• 2:56
  It's great. It's one of our most successful
• 3:00
  events as a vendor that we've done so far.
• 3:03
  And you know, we've run the gambit of doing, you know, the
• 3:06
  hora cons, the oddity cons and, you know, different music cons
• 3:09
  and whatnot. And this is our first one we've
• 3:11
  really done. It is just strictly, it's not
• 3:15
  horror and metal, I mean, or anything like that.
• 3:17
  I mean, it is just straight up, you know, you know, extreme
• 3:20
  metal, which is what we went into what we thought was going
• 3:24
  to be really interesting to see the reception.
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  The reception was great. Something we always can tell by
• 3:29
  the first day whether we're going to sit there and go, hey,
• 3:32
  we're coming back next year. And like, you know, Friday
• 3:34
  afternoon we're like, yeah, we're definitely doing this, you
• 3:37
  know, next year. And again, it matches our kind
• 3:41
  of mission of providing that, you know, just the best fan
• 3:44
  experience as possible. We get really creative when we
• 3:47
  do things like that. So yeah, that's for us.
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  It's been great. And it's something we look
• 3:53
  forward to. Jasta and the team really great.
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  And it's just look forward to something that we think we can
• 3:58
  build on every single year. So it's exciting to see, you
• 4:02
  know, where we're going to be, you know, next year and three to
• 4:04
  five years down the road, you know, with Milwaukee Metal Fest.
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  Amazing and just has done a great job with everything and
• 4:10
  now he's got summer slaughter. Perfect.
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  Bring back all let's get all the things back.
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  I'm still I'm still waiting for the next mayhem fest also, and
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  maybe it can grow into a tour again, but probably not.
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  So metal and coffee, man, like this is your brand.
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  This is your trade. Obviously you love the music.
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  And before we talk about your musical taste, coffee, like what
• 4:29
  led you here? How did you want to first make
• 4:31
  your own coffee and then like, oh, branded metal coffees?
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  How do we get here? Yeah, well, the story starts
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  starts back in with one of my business partners who we were
• 4:41
  actually in business together more in the financial world.
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  And I know I look like, you know, got a beard and obituary
• 4:47
  hat on, really look like the financial guy.
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  But, you know, that's, you know, reality.
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  And she split off with the company, wanted to go off and do
• 4:55
  something else and found a love for coffee and came back a
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  couple years later and said, you know, you know, Mike, what do
• 5:02
  you think of this? You know, and, you know, again,
• 5:03
  we've been, you know, friends for, you know, a lifetime.
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  And I was like, hey, and I took a look at it.
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  I was like, I think there's something here.
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  And specifically I was very interested in the white label on
• 5:13
  the private label market saying, hey, man, there's something
• 5:16
  here, especially with beer coming off some of its worst
• 5:18
  performances and more younger kids.
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  You know, I don't know if it's like the same or, you know, out
• 5:24
  in San Francisco, but I mean, here in Orlando, FL, I mean,
• 5:27
  there's a cobba bar and a boba tea bar.
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  And then, you know, going up on every corner, the kids are NA,
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  we're seeing a lot of the older metalhead crowd NA.
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  And, and I just took a look at that and I said, you know what?
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  I think there is an opportunity here where the craft coffee
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  world is going to become the next craft beer world in the
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  next few years. And it's just going to like
• 5:50
  start to explode and you're going to see that really explode
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  in the private label market. So I I jumped in really like
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  2018 and we tried out a lot of stuff locally, working some
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  conventions, creating private labels for that, anything from,
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  you know, burlesque troops, creating private label for that
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  and some city stuff. We did community stuff and said,
• 6:12
  yeah, this kind of works. You know, like, so why not go
• 6:15
  to, you know, the bigger stage with stuff that we really love,
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  which is, you know, you know, horror movies, heavy metal music
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  and get get into that. And we didn't know what was out
• 6:28
  there until we started really researching it.
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  And it's kind of like on a daily basis, we discover we're kind of
• 6:33
  like Andy, like for example, Testament, we had no idea they
• 6:37
  had a coffee out out before us. I've never never understood or
• 6:40
  sorry, never knew that Dave Mustaine had a coffee at one
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  point or even like a lot of these bands.
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  And we took a look at it saying, you know, what can we do and
• 6:49
  what can we do better? And we really started focusing
• 6:53
  on, you know, going back to what we appreciated, you know, you
• 6:57
  know, growing up, you know, when we were in middle school and
• 7:00
  what not, you know, and breaking open that first, you know,
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  whether it's, you know, your first live after death that, you
• 7:05
  know, record inlay where you're like, Oh my God, this is an
• 7:07
  amazing, amazing experience. Let me memorize the lyrics.
• 7:10
  Listen to this thing on auto reverse.
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  I mean, high speed dub it for my friends and just really get into
• 7:15
  the artwork, drawing it on my, you know, my Trapper Keeper and
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  all that crap. And, you know, we're like, we
• 7:21
  really want to bring that back to the coffee world because the
• 7:25
  coffee world, I mean, it's 2.25 billion cups served around the
• 7:30
  world a day. And it's a something it's it's
• 7:34
  an everyday thing. It's one of the most traded
• 7:36
  commodities in the world and it's marketed to such this like
• 7:41
  kind of taupe HomeGoods store vibe, which is like really 1%.
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  And we're kind of going, you know, in the 60s they got it
• 7:48
  right with the Beatniks and Bob Dylan and, you know, and, you
• 7:51
  know, reading poetry and coffee houses and political activism.
• 7:55
  They got it right. The 90s, they got it right with
• 7:59
  the coffee houses where you're seeing artists, you know, like,
• 8:01
  you know, famously Jewel making a name for herself just playing
• 8:05
  out of coffee houses. And you really, we saw that.
• 8:08
  So we're kind of like that's missing today.
• 8:10
  And when we got into this, we said that's our mission is to
• 8:13
  kind of bring that back and create something.
• 8:16
  So it's like, you know, you don't have to walk into
• 8:18
  Starbucks and just feel like it's just a cup of coffee, but
• 8:21
  we're going to create that experience and be like, no, this
• 8:24
  is Cannibal Corpse coffee. This aligns with me.
• 8:27
  This makes me feel good. Why not?
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  So that's really how it all got started.
• 8:32
  And then, you know, Cannibal was the first one we worked on and
• 8:36
  that kind of started off. A funny story behind that was I
• 8:40
  got into kind of like an argument with somebody and you
• 8:42
  know, about a coffee venture. We were thinking about going
• 8:45
  down and it didn't pan out, you know, And then, you know, you
• 8:47
  get kind of angry with yourself inside.
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  And I said, you know what, I'm going to make a bet with myself.
• 8:52
  I'm going to go out and create the most over the top, you know,
• 8:56
  death metal coffee possible. You know, I just want to shock
• 9:00
  the world at this point. Who better not Hannibal Corpse,
• 9:03
  obviously. You know, let's get banned in
• 9:05
  Germany and get banned on Australia on a coffee.
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  So reached. Out.
• 9:10
  Yeah, yeah, exactly. So we reached out to Paul
• 9:12
  Mazurk. He really liked the idea.
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  We know we had some basic ideas, got together with Vince, put
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  together the artwork, and we were kind of like, we don't know
• 9:21
  if this is going to work. Halloween back in 2022, I
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  believe it was, We launched. Nobody knew we were like, this
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  is going to be a flopper. It's going to be a success.
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  We started seeing the orders coming in, you know, people
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  liking the IG post and it was just one after another.
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  And we're like, people want to see a disemboweled cannibal
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  zombie on the front of a coffee bag.
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  And that's all she wrote. And that's, you know, that
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  that's the story from there. And we didn't want to be a 1
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  trick pony. So we just, you know, said, hey,
• 9:47
  after that, what's the next thing we can do?
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  Right on I so many things to unpack, but I wanted to share my
• 9:53
  Cannibal Corpse coffee story about the metal Blade museum.
• 9:57
  So folks may not know don't know when if you're a visitor to
• 9:59
  Vegas or not. I was in Vegas in March for
• 10:02
  Danzig and down who you just saw in Milwaukee and there's a thing
• 10:06
  called the metal Blade museum. It may not be permanent.
• 10:08
  There's, you know, is always a possibility they'll move it
• 10:11
  somewhere else or someone will acquire what they have.
• 10:14
  But the head of Metal Blade Records, Brian Slagle, has
• 10:16
  accumulated a lifetime of stuff. Some stuff was lost over the
• 10:20
  years and some stuff has come to him from bands and fans.
• 10:23
  And there's, as you would imagine, the pinnacle band on
• 10:26
  the Metal Blade label is Cannibal Corpse.
• 10:29
  Everybody knows the best selling band in death metal more or less
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  historically in the physical era of record sales.
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  And I happen to see a good old bag of the Calm Corpse coffee
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  right there in on top of a display case in an I view.
• 10:45
  And I'm not that tall. So if I saw it, people taller
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  than, you know, people who are not the size of a Hobbit like me
• 10:51
  will see shit, see this thing and be like, oh shit, Calm
• 10:55
  Corpse has a coffee. And it's amazing.
• 10:56
  By the way, like just to let you know, this is my second bag that
• 10:59
  I actually bought 1 after I used up the one you sent me as a gift
• 11:02
  very kindly. So just super cool to see it get
• 11:05
  prominence there. And there's so much.
• 11:08
  I urge everybody. It's 20 bucks.
• 11:10
  Go to the Metal Blade Museum once in a while.
• 11:12
  Brian personally will walk you through and curate it for you.
• 11:15
  But the dude who does it for them is great.
• 11:17
  I had an amazing time. There will be some content
• 11:19
  coming eventually around that when I get around to it.
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  But for you personally, just your personal like coffee
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  tastes, what kind of coffee did you drink before you started
• 11:28
  making these coffees? Starbucks.
• 11:30
  Yeah, it's, I mean, it's a good, but you know, a Pike, a Pike
• 11:34
  roast is good for you. I knew nothing about coffee
• 11:38
  getting into it. My partner knew a lot and it was
• 11:42
  just trial by error, you know what I liked and you know, kind
• 11:46
  of learning from there and a lot of it's luck.
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  I mean, I think going in with kind of a blind taste, for lack
• 11:53
  of a better term, has helped us out because I'm just going in
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  and, you know, with the artist when we collab on these and
• 11:59
  saying, hey, we think this idea will work, you know, what do you
• 12:02
  think? I think?
• 12:03
  And generally we get it right, you know, pretty quickly.
• 12:06
  And we've been, you know, you know, knock on wood, but, you
• 12:08
  know, really good about that so far.
• 12:10
  But I mean, I went in as a regular coffee drinker, you
• 12:13
  know, Starbucks, Green Mountain, whatever you're getting off the
• 12:16
  supermarket shelf or straight through the drive thru gas
• 12:18
  station. I had no idea.
• 12:20
  And I guess the best experience, I mean, I'm a vegetarian myself,
• 12:24
  but you know, at one point in my life, you know, ate meat.
• 12:27
  But, you know, I bet the, the best analogy I've ever heard of
• 12:31
  is, you know, you walk into the Outback and you're getting the,
• 12:35
  you know, 999, you know, special and you think it's, you know, a
• 12:38
  good steak. And then you have this
• 12:41
  experience where you go to, you know, something like a Ruth
• 12:44
  Chris or a Don Shula or any number of, you know, high end
• 12:47
  steakhouses and you go, wow, I, I couldn't believe the
• 12:51
  difference was that big. And then, you know, at the end
• 12:54
  of it, what do you, you never want to go back Outback again
• 12:57
  because you're just like, there's that big of a disparity.
• 12:59
  But what was also interesting to me was there wasn't that big of
• 13:04
  disparity in cost. And to use, you know, kind of
• 13:06
  like a more of an automobile analogy, I said, Hey, you know,
• 13:09
  you know, going from a Honda Civic to a, you know, Hyundai
• 13:14
  Sonata is not a big price difference from, you know what I
• 13:17
  know. But the, the value or the
• 13:20
  difference in quality is like literally going from that Honda
• 13:23
  Civic to a Bentley. I mean, it's incredible, you
• 13:26
  know, you know, the difference in price being that so tiny, but
• 13:31
  the difference in quality being that huge.
• 13:33
  And that's what was really, really surprising to me in the
• 13:36
  beginning. Amazing, thank you for unpacking
• 13:38
  all that. Interestingly enough, I did not
• 13:40
  drink coffee until my 20s. I'm now in my 50s.
• 13:43
  I can't imagine a day without a cup of coffee is a sad day for
• 13:46
  me. And I like everything across the
• 13:48
  board. Fried them all.
• 13:49
  I've had them all. And I think similar to I think
• 13:53
  one of the fun aspects of this is like I think coffee fans and
• 13:56
  music fans are not too dissimilar.
• 13:59
  If you have a real deep passion and love for coffee or vinyl,
• 14:04
  which I also have a vinyl podcast or your whiskies coffees
• 14:07
  right along the same lines, it's worth having.
• 14:09
  It's worth having a great experience.
• 14:11
  It's worth having something delicious and satisfying.
• 14:14
  And that steak analogy was perfect because I'm also a steak
• 14:17
  person, even if you're not anymore and you're probably
• 14:20
  gonna outlive me by a lot. And but yeah, definitely.
• 14:23
  And no shade. Hey, listen Outback Blooming
• 14:25
  onion and a $20 piece of steak. Not too shabby with some shrimps
• 14:29
  shrimp on the Bobby. Yeah, man, super cool to hear
• 14:32
  about that. And I'm glad that you're so
• 14:33
  invested and and interested in this.
• 14:36
  And I know it's kind of a section that the sector that's
• 14:39
  always evolving to use some business speak.
• 14:41
  We're not going to use words like artisan and bespoke, but
• 14:43
  they are like very specifically crafted and tailored.
• 14:46
  So now I want to know when it comes to the band, just like
• 14:50
  bands help, you know, you know, sample and suggest things for
• 14:54
  their beers, alcoholic or non alcoholic, which we have a lot
• 14:57
  of experience with both. Like how involved are the
• 15:00
  artists in their coffees? Do they do they have a do they
• 15:03
  have a requests? Do they say, could it be like
• 15:05
  this? This is what I like.
• 15:06
  How deep do you go down that rabbit hole with them?
• 15:09
  Somebody asked this question the other day and I think we
• 15:12
  answered it in a e-mail blast that went out.
• 15:15
  And it's the most common question we get even at
• 15:17
  Milwaukee Metal Fest. How do these, you know, how do
• 15:21
  you get to work with these artists?
• 15:22
  And you know, my response was patience, patience, patience and
• 15:26
  persistence. And it is just due to artists
• 15:28
  touring schedules, you know, global doing two or three runs a
• 15:32
  year, recording family life, you know, and all that.
• 15:35
  It's it's a very small window and opportunity.
• 15:38
  You actually get to collab with artists and get their feedback
• 15:41
  and get their input. So, but we dive deep and I mean
• 15:45
  people, I mean, cannibal from start to finish was almost a
• 15:49
  year long process. I want to say it was anywhere
• 15:51
  between like 9 and 11 months. And we go as deep as sending
• 15:56
  samples out on the road. And it's kind of funny.
• 15:59
  We always say, you know, it's Rd. tested, roadie approved.
• 16:01
  It's it's true. If the road crew doesn't like
• 16:04
  it, then the band's not going to like it.
• 16:06
  Rd. crew's not happy, they're not going to drink it.
• 16:08
  And most importantly, the fans got to like it.
• 16:11
  So it's, it's really interesting like, well, we go down the
• 16:14
  rabbit hole with the artist trying to get it as close as
• 16:17
  possible to their ideal. But it's also so #2 it's got to
• 16:21
  match that concept. So for example, like on Cannibal
• 16:24
  Corpse, we all agreed, you know, working with Alex and Paul and
• 16:28
  all the guys, we all, we all agreed that we wanted this kind
• 16:31
  of feeling of, you know, it's earthy, it's dank, it's woody,
• 16:35
  it's cedar. Like it's like almost being
• 16:38
  buried and burned alive. So that it's got to match the
• 16:41
  concept, but it's also got to be palatable to the fans as well.
• 16:45
  So some artists have some pretty unique coffee tastes and you got
• 16:50
  to also get it right and kind of dial it back a little and say,
• 16:54
  hey, you know, even though you like this, we got to also make
• 16:58
  it so as many fans out there are going to think this is unique,
• 17:01
  it's cool and they are going to want to, you know, want to try
• 17:04
  it. So you can't get too crazy at
• 17:07
  some points in time with, you know, different roast levels or
• 17:09
  different crazy origins. And we've kind of, you know, it
• 17:13
  all. It all comes managed.
• 17:14
  So it's a very long, difficult process, and there's a lot that
• 17:19
  goes into it that most most people don't see.
• 17:22
  But I think we enjoy that process.
• 17:24
  It's probably very similar to going in and trying to record an
• 17:29
  album. I mean, like you're just doing
• 17:30
  edits and edits and takes and takes and, you know, you know,
• 17:33
  production quality on top of that.
• 17:35
  So yeah, like you said, you know it, you know, not in not wanting
• 17:39
  to use the words like craft and artisan, but at the end of the
• 17:42
  day we don't like to use those words either, but we use other
• 17:46
  words. But it really is a a craft and a
• 17:51
  very creative process. Right on.
• 17:52
  I have enjoyed all of these coffees.
• 17:54
  I've been fortunate enough to get to sample three of them.
• 17:57
  I'm drinking the Testament Brazen brand right now in my
• 18:00
  heavy metal shop cup mug I got in Salt Lake City.
• 18:03
  Shout out to them. And the nerd in me is now going
• 18:06
  to fully fly, so forgive me in advance.
• 18:09
  I work. Everybody knows I work in
• 18:11
  marketing and social media when I'm not doing ghost cult and
• 18:13
  even when I'm doing ghost cult. And so I love the branding.
• 18:17
  I love the, you know, how much it feels like, like the brands
• 18:20
  feel absolutely authentic and brilliant.
• 18:22
  You work with the bands very closely, but also amazing
• 18:25
  artists and labels. And you know, in addition to
• 18:28
  this, I have so many friends of mine jealous that this I had
• 18:30
  this they were so jealous. This coffee is my favorite so
• 18:34
  far. It's delicious.
• 18:35
  People have seen, you know, subscribers to Ghost call on
• 18:38
  YouTube and elsewhere have seen our ministry laughing Monkey
• 18:41
  Machine coffee review. So I have a bag and I want to
• 18:44
  talk about this Mark, this branding in this marketing.
• 18:47
  I know that used there was a phrase in the recent press
• 18:50
  release that said we want to have the same feeling as an
• 18:52
  opening a beautiful album, right?
• 18:54
  And it's all around packaging just so people can see.
• 18:56
  It's very distinctive. There's no mistaking it.
• 18:59
  Like you said, this kind of, you know, HomeGoods decor, very
• 19:03
  beige, a lot of beiges and earth tones and stuff.
• 19:06
  And it's kind of the same marketing as tea, you know, as
• 19:09
  supermarket tea, which is fine and I like I'll drink.
• 19:12
  I'm from the East Coast, so I remember Dunkin' Donuts before
• 19:16
  it was everywhere. It was just in the East Coast
• 19:18
  and just AI actually used to live in the neighborhood of the
• 19:20
  original Dunkin' Donuts, which is I think celebrated 75 years
• 19:24
  as a location, which is insane. Good for them.
• 19:26
  I hope you have at least as long a run and but I love this
• 19:30
  packaging and and just everything about it from what
• 19:32
  you get in the mail. I have some of the boxes behind
• 19:35
  me. They're beautiful.
• 19:36
  It's just like this kind of, you know, box set culture or record
• 19:40
  collector culture that will appreciate this packaging, the
• 19:44
  care, a sticker, you know, the confetti padding, like it's the
• 19:48
  labels. Everything is just so on point
• 19:52
  and perfect. So I wanted to talk about your
• 19:54
  interest in that and how you going to kind of like how you
• 19:56
  develop this idea, like we're going to do it.
• 19:58
  We're going to go all the way, not halfway, all the way with
• 20:01
  this. I love this summer.
• 20:02
  Yeah, it it generally starts as an idea or a concept we have,
• 20:08
  and that's why we're called concept cafes.
• 20:10
  And the idea of getting into this was to make it feel not, I
• 20:14
  don't want to say make it feel like a record, to make you make
• 20:17
  it feel like an LP. We wanted to really make it the
• 20:19
  experience to be kind of like this, you know, this extended
• 20:23
  play, this EP we want, but we wanted to make it really killer
• 20:26
  as well. One of my favorite EPS of all
• 20:28
  time, like probably a lot of people say this is, you know,
• 20:31
  the first Garage days by Metallica.
• 20:33
  I mean, like start to finish, great.
• 20:35
  And listen to that on repeat for the rest of my life on a
• 20:37
  deserted island. Love it.
• 20:39
  You know, a lot of its covers, but who cares?
• 20:43
  And I, you know, but it's that EP that's still synonymous with
• 20:47
  the band. It can hold its own.
• 20:48
  So we said, you know, we really wanted the copy to be able to
• 20:51
  sit on the record shelf, not to detract or take away from the
• 20:55
  body of music, but to be something there that is not just
• 20:59
  another piece of merge and not, you know, just another piece of
• 21:02
  swag or a collectible. We wanted really this to have
• 21:05
  something to it. So when we got into it, we said,
• 21:07
  you know, we got to to think of this kind of like a record, you
• 21:10
  know, working with the artist and come up with these concepts
• 21:13
  and make sure not only coffee matches, but you know, the
• 21:15
  packaging as well. And we didn't want to miss out
• 21:18
  on any detail. We didn't want to put, you know,
• 21:21
  the black bag and sacrifice, you know, money.
• 21:24
  I mean, it cost money to do this, you know, and so we really
• 21:27
  wanted to put all the effort in, but we didn't just want to put a
• 21:29
  sticker on the bag. We thought we were going to be
• 21:31
  short changing the artists of saying like we got those amazing
• 21:34
  coffee, but it's not it's not in its final packaging, It's not
• 21:37
  the art. So we really, since we did
• 21:40
  cannibal, which is really the first one we did, we've kind of
• 21:43
  like evolved and kind of figured things out.
• 21:45
  And you know, one of the traits, as you can see, is the evolution
• 21:51
  of the side paneling. And we said, you know, like when
• 21:53
  you go buy a regular bag of coffee, the side panel, it was
• 21:56
  either nutritional info or it's just text and it's just a lot of
• 21:59
  us is useless jargon at the end of the day, I'm telling you, you
• 22:02
  know how wonderful the brand is. We are like, let's make the
• 22:05
  artwork insane on the side and let's keep evolving it.
• 22:09
  So you know, that turned into like on Monkey machine, how do
• 22:12
  we Pierce barbell piercings on the side of the bag?
• 22:16
  How do we make that illusion? That's kind of cool on Garza's,
• 22:19
  how do we make a guitar fret board on the side of a
• 22:22
  packaging? And you know, it's stuff like
• 22:24
  that. And then most people don't know
• 22:27
  until they actually look at the bottom of the packaging.
• 22:31
  And I got to throw a shout out to Black Rifle Coffee Company
• 22:34
  for turning us on to this. I picked up a, a pack of Black
• 22:38
  Rifle one day at the supermarket.
• 22:40
  I was just like, what's on the bottom?
• 22:41
  And it basically said this space is blank because nobody looks at
• 22:45
  it. And I was like, huh, Came back
• 22:47
  to the shop with the idea of the warehouse with the idea of
• 22:50
  saying like, hey, we got to put something crazy on the bottom of
• 22:53
  every bag we come out with. And that's been like one of our
• 22:56
  signatures that we do. So when you look at the bottom,
• 22:58
  it's like this extra surprise. Usually it's something to do
• 23:01
  with the band, but not directly with the concept in a lot of
• 23:04
  cases, like cannibal bloody coffee rings on the bottom
• 23:07
  there, you know, the kids with the baboon, you know, faces
• 23:10
  looking, you know, shit. Ice cream for Ministry, of
• 23:12
  course. And that's been, and we're
• 23:15
  continuing to evolve like into the tortens.
• 23:18
  We did a dying fetus. We've done the testament us,
• 23:21
  we've done that. And we're always tell anybody
• 23:25
  yet I can't tell you guys yet what's coming out.
• 23:29
  But now we're getting into that phase of taking seeing really
• 23:33
  beyond the coffee packaging and turning it into something
• 23:37
  completely else. And that's about all I can say
• 23:41
  about that. But you're going to be like,
• 23:42
  this doesn't even look like a coffee package anymore.
• 23:44
  So we're at that state. So it becomes a continuing
• 23:47
  evolution of getting it right. And if people think, you know,
• 23:51
  we just sit down and, you know, scratched this up overnight,
• 23:54
  it's far from. It starts with concepts, ideas
• 23:58
  going back and forth, renderings, sketches, revisions
• 24:02
  after revisions till everything's perfect.
• 24:04
  And we feel comfortable putting it out there.
• 24:07
  Artists feel comfortable putting it out there and knowing that we
• 24:10
  can get behind this and support this.
• 24:12
  And a lot of the ideas and concepts we focus on aren't
• 24:16
  narrowed down there. It's never about like an album
• 24:18
  they've put out. It's never about a song that
• 24:21
  they've put out or anything like that.
• 24:22
  There's always is this bigger almost existential idea to it,
• 24:27
  you know, especially with, you know, laughing monkey Machine,
• 24:30
  which you saw it's, you know, see no evil, hear no evil, speak
• 24:33
  no evil and kind of primality and how that goes in society
• 24:37
  because we want people really thinking about stuff like that
• 24:41
  when they go in this. And there is almost kind of this
• 24:44
  Stephen King universe element to it where all these labels are
• 24:49
  kind of starting to connect and it's out of our control in kind
• 24:53
  of like this bigger story all together.
• 24:56
  And that's kind of interesting to us that we kind of realized
• 24:59
  the other day where it's kind of like the story at this point is
• 25:02
  kind of writing itself, which is cool, and I think it's cool for
• 25:04
  the fans out there. Amazing, amazing stuff.
• 25:06
  And by the way, since I have the ministry, there it is right
• 25:09
  there. People can see, you know, when I
• 25:12
  look at this bag, I see like the last 25 years of ministry
• 25:15
  iconography, album covers and merch, like it feels right, you
• 25:20
  know, and I think that's the best compliment I can say is it
• 25:23
  feels right. We like, you know, it's not just
• 25:25
  good coffee, the whole experience, which is amazing.
• 25:29
  And that's what we really, we've become an experiential culture.
• 25:32
  So hopefully that offset having tangible stuff again and
• 25:36
  physical merch and media and and a packaging that shows love to
• 25:40
  the genre and to the fan that paid for it.
• 25:42
  I think it's super special. And in this also time of
• 25:47
  disposable everything else, this is something real.
• 25:50
  So I think, you know, there's I'm sure you guys have fanboys
• 25:52
  that buy everything and collect everything the minute there's a
• 25:55
  drop. You do a very nice job on your
• 25:57
  marketing and social media just as an outside person.
• 25:59
  Yeah, absolutely. And now we're taking it to the
• 26:02
  next level that we've been taking it to is, you know, in
• 26:06
  stores, on the road and tours. We just did big promotion with
• 26:11
  Testament the other night when they were playing in Brooklyn on
• 26:15
  May 13th. And you know, we brought in the
• 26:16
  photographer, videographer. We had a huge, you know, a huge
• 26:21
  banner for people to stand in front of and get pictures taken.
• 26:24
  And it was cool to see like fathers and sons and but you
• 26:28
  know, husbands and wives and getting them like really into
• 26:31
  this experience. And then, you know, we start to
• 26:34
  see, you know, the artists are like get really behind it as
• 26:37
  well. Guare especially has been
• 26:39
  amazing to work with. We did an in store where we
• 26:42
  brought out fans and we were housing them down with blood
• 26:45
  with Blothar. And I mean, like really that's
• 26:47
  the next step. That's the next evolution of
• 26:49
  like, like, and this has been our Rd. year of like, how do we
• 26:52
  take this on the road and actually make it, you know,
• 26:54
  almost kind of like that theme park heavy metal experience for
• 26:58
  the fans in person as well and continuing to work at that, you
• 27:04
  know, at the bigger festivals and bigger things.
• 27:07
  One of the coolest things that we've ever did, and we've been
• 27:10
  working on this project for years and it is so we're so
• 27:15
  excited and happy to get across the finish line is the first
• 27:18
  legitimate haunted coffee in the world, and we just released it
• 27:22
  with Katrina Weedman. We shipped up coffee to the
• 27:26
  Pennhurst Asylum in Pennsylvania and actually had it rested on
• 27:30
  site in the morgue, in the basement, in the haunted nursery
• 27:34
  all around. So the fans can actually take
• 27:37
  this haunted coffee back home. And, you know, I don't know,
• 27:40
  it's going to, you know, bad juju or good juju.
• 27:41
  I have no idea. It's a disclaimer we throw out
• 27:43
  there. But you know, again, taking it
• 27:45
  to the next level of you know, the possibilities of you know
• 27:48
  what we can do with a coffee bean.
• 27:50
  Right on, that's amazing. I have just a few more questions
• 27:53
  for you, man, you've been fantastic.
• 27:54
  I feel like in a in another life, we would not just be hat
• 27:57
  twins, but you know, best friends, because you seem just
• 27:59
  like same kind of vibe is me, which I I dig so much music man.
• 28:04
  Obviously music's a big part of this, but also horror and other
• 28:07
  things. So, you know, obviously you you
• 28:10
  you referenced a very deep cut for Metallica people, even
• 28:13
  though Metallica is the biggest thing ever.
• 28:15
  The original garage days is a real deep cut for me from my
• 28:19
  youth also, and and something very important to me.
• 28:23
  You know, what were some important bands for you growing
• 28:25
  up that got you into music? And it doesn't have to be heavy
• 28:28
  music. I wouldn't be surprised if
• 28:29
  there's some other stuff in there too.
• 28:31
  On her website and, and I think my first introduction to music
• 28:36
  in general was, you know, you know, my older brother and this
• 28:40
  is back in the 80s of you know, and I, I think around the time,
• 28:44
  you know, Joshua Tree was dropping, you know, in excess
• 28:47
  was, you know, dropping first album, you know, even like, you
• 28:50
  know, Pet Shop Boys and all that.
• 28:51
  And, you know, pop culture and you know, I'd listen to a couple
• 28:54
  albums, but we're my moment where I really discovered with
• 28:58
  what I was really going to align the most.
• 29:01
  And I I like a lot of, like you said yourself before we started
• 29:04
  the podcast, you know, there's a lot of genres of music I like,
• 29:07
  you know, whether it's hardcore, punk, you know, indie, but the
• 29:10
  my first roots were in metal and it's something that's always
• 29:13
  stuck with me. And I got throw it out there to
• 29:17
  Peace of Mind. Iron Maiden.
• 29:19
  My brother had a mixtape and we were living over in Europe at
• 29:24
  the time, you know, military brat and all that good stuff.
• 29:27
  And my brother had this mixtape of Sticky Fingers, Rolling
• 29:30
  Stones on one side and he had Iron Maiden on the other.
• 29:33
  And on side AI got through, you know, you know, Brown sugar and
• 29:37
  I got through my favorite song to this day on that album is
• 29:40
  Sway. And I was like, this is really
• 29:41
  cool, you know, getting into this kind of weird, different,
• 29:44
  you know, than the pop and this is kind of cool.
• 29:46
  And then I flipped over and when Eagle's stare where Eagle's
• 29:50
  stare comes on, you know, Nico's, you know, drums on the
• 29:53
  opening. And I was like, this is weird.
• 29:55
  This is unique. This is kind of cool, strange.
• 29:58
  I kind of like it. Very aggressive.
• 30:00
  And I went and Revelations came on.
• 30:03
  It was right. I almost can't use a better term
• 30:06
  than that. Revelations came on and I was
• 30:09
  just hooked, addicted. And then, you know, that kind of
• 30:12
  was my gates, you know, gates of hell opening for me.
• 30:16
  And then from there it was, you know, going down, you know, it
• 30:21
  down this rabbit hole of just eating, breathing, living this.
• 30:26
  And you know, you know, everything from Metallica to
• 30:28
  Megadeth the Slayer to even, you know, first, you know, Cannibal
• 30:31
  records and going down. And I, I just have that
• 30:34
  personality where think about this the other day where, you
• 30:37
  know, if somebody gives me two inches, I want to Step 3 inches
• 30:40
  over the line. And for me, what my tastes have
• 30:43
  always been, I'm always looking for something a little bit more
• 30:46
  extreme. So, you know, that's gets into
• 30:49
  black metal, it gets into the dark realms of, you know, death
• 30:53
  metal or even, you know, like, you know, arch Spire where it's
• 30:56
  like, how many BPMS can I get? You know, I love that shit.
• 30:59
  I love that stuff. So that's, you know, some of the
• 31:02
  big, you know, pinnacles for me. And I really, we have to throw
• 31:07
  it out to that era. I think that was the first real
• 31:10
  renaissance of heavy metal of albums like, you know, when
• 31:14
  Seasons and the Abyss were coming out and like Rust in
• 31:17
  Peace in the big four and you know, you know, practice what
• 31:20
  you preach and you know, and all that records.
• 31:22
  And it was just this renaissance.
• 31:24
  And what I, what we're trying to get across too in the copies we
• 31:29
  do is trying to get, it's so awesome to go to shows and see
• 31:32
  kids starting to get into this. And it's awesome that we can
• 31:35
  help kind of share some of these legendary artists, whether it's
• 31:39
  Cavallera and, you know, Cannibal and Testament and all
• 31:41
  these guys, a ministry even of going back to them and
• 31:47
  presenting it in a way that was presented back to us at that
• 31:52
  time. And that's what's really cool.
• 31:54
  It's it's being a part of that and sharing that is I think what
• 31:59
  we're all about. So but yeah, I mean, I got
• 32:01
  again, I always got to go back to Peace of Mind and say that's,
• 32:05
  you know, my all time entry level record.
• 32:08
  But I mean, there's been, you know, records over time that
• 32:12
  have really transformed and changed my life.
• 32:15
  One of those records I'll I'll throw out there is a band called
• 32:20
  The X, the EX out of the Netherlands.
• 32:23
  And not, I don't know how many people really know them, but I
• 32:26
  saw them back opening for Fugazi when I lived in Washington state
• 32:30
  back in 98 or 99. I thought it was 99.
• 32:34
  And, you know, they had just come out with a record produced
• 32:38
  by Merge Records. I think it was Merge or Touch
• 32:41
  and Go, I can't remember which one.
• 32:44
  Anyways, they just had the most killer live performance where
• 32:48
  people were just standing there, like in shock and awe, not even
• 32:51
  moving. Just like, Oh my God, that's the
• 32:53
  craziest thing I've ever seen. Very noise punk.
• 32:56
  And when I listen to that record where you started hearing sounds
• 33:00
  you've never heard before, performed on a guitar, and you
• 33:03
  started hearing actual poetry and stuff written in the music,
• 33:07
  Starters and Alternators is that album.
• 33:09
  If anybody hasn't listened to it, they'll change your life.
• 33:11
  Go out and listen to it. So there's different stuff like
• 33:13
  that that is actually transforms, you know, you know,
• 33:18
  my love of music and what I like.
• 33:19
  And, you know, we try to take elements of that and also
• 33:22
  incorporate that into, you know, what we do, Not directly with
• 33:26
  the artist, but just different ideas from that incorporating
• 33:28
  into this. And, you know, and like lately I
• 33:31
  guess I've been getting back into some of the stuff I feel
• 33:35
  like I missed, you know, back in the 80s.
• 33:37
  It's hard to gobble up so much music and you know, so you start
• 33:42
  to go back and start to find these loves of albums like in
• 33:44
  the 80s or bands that you never listen to.
• 33:46
  So that's kind of where I'm at the stage right now, is
• 33:49
  revisiting a lot of stuff actually.
• 33:51
  Amazing, amazing. Maybe a band you know, Perhaps a
• 33:54
  band you missed with some deep and great roots.
• 33:57
  Cryptic Slaughter. Always my first recommendation
• 34:00
  for people for overlooked bands. Originally LED there by Blasco,
• 34:04
  who now is, you know, he's no big deal, just the guy behind
• 34:08
  Liquid Death and plays with Zack Wylde and all this shit.
• 34:11
  Ozzy, super cool. Let's talk for a second about
• 34:15
  cold brew and K cups because I was not traditionally a cold
• 34:18
  brew person, but I love the cold brew you sent me.
• 34:21
  So that's another one I don't have.
• 34:23
  I have the can hidden somewhere in a shelf, but I didn't have it
• 34:27
  handy, but I should have pulled it out because also same kind of
• 34:30
  great packaging. And really, you know, goes down
• 34:34
  well for a person that's not I like iced coffee and very, you
• 34:38
  know, my hot coffee. I'll take a lot of different
• 34:40
  ways. My iced coffee I like the same
• 34:42
  way all the time. So the cold brew fascinated me
• 34:45
  and I'm super glad that I liked it.
• 34:46
  Tell us about getting in to cold.
• 34:48
  You know, like these Nitro cold brews and also K cups.
• 34:51
  They're so popular now. Yeah, the Nitro cold brews
• 34:54
  started off with Cannibal and you know, we know, we knew we
• 34:57
  loved the product. We know everybody loved the
• 34:59
  product, people record stores wanted it in bars wanted it in
• 35:04
  as a more of a, you know, a heavy metal like NA alternative
• 35:09
  and even like in the motorcycle. We do, you know, we do some
• 35:12
  motorcycle labels as well with like choppers, zinc and whatnot.
• 35:16
  And kind of the idea behind that was, you know, how do you get
• 35:19
  the metal head going to a concert and having something in
• 35:22
  their hand that's not a Starbucks or not a Dasani water
• 35:25
  and not a Coca-Cola. So they still feel like they're
• 35:27
  a part of the crowd and feel like they're a part of the party
• 35:30
  and, you know, feel very inclusive.
• 35:31
  So we're like, how can we make a Nitro cold brew can look and
• 35:35
  feel like a beer at the same time?
• 35:37
  And that's what we really did with Cannibal.
• 35:39
  And we're like, man, this is no beer cans going to look like
• 35:42
  this is, you know, kind of crazy.
• 35:44
  And did it with Chopper Zinc and did it with, you know, even, you
• 35:47
  know, Ministry and you know, Cavalera and whatnot, right?
• 35:50
  It's kind of cool. But with Cannibal, we had all
• 35:53
  these different works of promo art that we had worked on, you
• 35:57
  know, with Vince and reiterated iterations, you know, kind of
• 36:02
  like to a point where it's like, Oh my God, we got so many of
• 36:04
  these. It's like, you know, Iron Maiden
• 36:06
  covers, you know, so we you know, kind of like he's Vince's
• 36:11
  zombie has become like a little Eddie.
• 36:12
  Now it's it's kind of taken off a life as its own.
• 36:14
  It's it's really insane. Kudos to Vince.
• 36:17
  And we kind of like had this idea of like, well, let's
• 36:21
  release 1 can with one artwork, then let's release another.
• 36:24
  Let's get to a six pack. So it's a collectible 6 pack,
• 36:27
  then let's go all the way to a case of 24.
• 36:30
  And yeah, right now with Cannibal, we're getting ready to
• 36:32
  release. I think finally #5 we took a
• 36:35
  break for a little while, but we're getting back to that and
• 36:39
  we're getting into slim cans because everybody is and, and
• 36:43
  doing that. And it's, it's been cool.
• 36:45
  It's been we think it is the best product that is going to be
• 36:49
  for the festivals, whether it's a DWP festival that size 200,000
• 36:54
  people, whether it's a metal cruise or wet, whether it's a
• 36:57
  local show. It's really for us, it's just
• 37:00
  about getting the energy in you getting the caffeine.
• 37:03
  If you, you know, need to sober up or if you don't, you know,
• 37:06
  you're just not drinking alcohol.
• 37:08
  It's a cool thing and you're going to feel really cool
• 37:11
  drinking this and holding this. And it's also a collectible at
• 37:13
  the end of the day. I mean, like, you know, you go
• 37:15
  back to, you know, college days or whatever, you know, people
• 37:17
  were collecting beer bottles, you know, why not have coffee
• 37:19
  cans, you know, why not, you know, resemble that.
• 37:22
  So yeah, we're really excited about that.
• 37:24
  Our first cans, and I'll just let everybody know now is coming
• 37:30
  up, is going to be Motörhead, Motörhead, Nitro Cold Brew,
• 37:33
  Speed Freak cans will be out very soon.
• 37:37
  We'll do a big release on that. Will be killer getting the sneak
• 37:40
  preview here. Audio version, I guess, and the
• 37:43
  K cups. Yeah, we'd consider doing it.
• 37:47
  We did a couple of test market runs and the coffee world
• 37:50
  references changed literally weekly.
• 37:53
  So it's like when we do events, it's like, you know, we have all
• 37:56
  these grind options and we're kind of like this.
• 37:58
  This week's percolators are popular this week, so there is
• 38:02
  no rhyme or reason to it. The the algorithm, we cannot
• 38:05
  figure it out. So we were people just weren't
• 38:08
  drinking the pods for a long time and we're kind of like,
• 38:11
  yeah, let's not bring it back. Then all of a sudden there was
• 38:13
  demand. So we decided, you know what,
• 38:16
  let's do something different. Let's all the other coffee
• 38:19
  coffee companies are sending it out to be done.
• 38:21
  Let's bring everything in house machinery, you know, we're
• 38:26
  already roasting in house and packaging and everything and
• 38:28
  shipping and doing everything, you know, literally from
• 38:30
  scratch. Let's do the pods that way.
• 38:33
  So we partnered with a company to use patented technology and
• 38:37
  patented machinery and bring it in.
• 38:39
  And the difference that the pods that we've been producing and
• 38:44
  the once you get off a shelf is night and day.
• 38:47
  Like I was really surprised. I was like, I can't tell the
• 38:49
  difference between a, you know, a pot of coffee brew and one of
• 38:53
  these K cups now. And, you know, the art on the
• 38:57
  cups, like, for example, like right here is Pavallera, making
• 39:01
  sure the artwork is on there and making sure every cup is just
• 39:05
  perfect before it goes out the door.
• 39:08
  And yeah, it's been successful so far, making it at a good
• 39:11
  price point. And yeah, it's been really,
• 39:15
  really successful. Right on.
• 39:17
  And Made in America very well. Thank you so much for that.
• 39:20
  Super cool to unpack all that. I'd love to.
• 39:22
  I've been in a coffee factory where coffee's roasted and
• 39:25
  packaged. I would love to, if I ever get
• 39:27
  down your way again, I'd love to throw on a hard hat and walk
• 39:29
  around a factory and and do a tour.
• 39:32
  Just for a last question, because I always like to end on
• 39:34
  a wild card question, if you could take a band out for
• 39:37
  coffee, what band would it be? That is.
• 39:43
  Living or Dead? Any band, current, historical,
• 39:47
  your choice. And it's funny you say this
• 39:49
  because we actually have a vault here.
• 39:51
  It's a proverbial vault, but it's not, it's actually exists
• 39:54
  physical. It's more, you know, file
• 39:57
  folder. But we, you get a lot of time
• 40:00
  sitting around sorting beans and roasting coffee and packaging
• 40:05
  and you're, everybody does it here.
• 40:06
  And, you know, your mind starts to wander and you know the
• 40:09
  stereo is blaring, you know, day and night, you know somebody's
• 40:12
  playlist. And you start to get these ideas
• 40:14
  and you get on these tangent. Agents and you start talking to
• 40:16
  somebody and going back and forth, yeah, this would be cool.
• 40:19
  And that would be cool. So people would be surprised at
• 40:22
  the amount of unrevealed artwork and concepts that we actually
• 40:26
  have in the vault. So usually, sometimes it's funny
• 40:29
  because we'll go to an artist and we'll say, hey, what do you
• 40:32
  think of this? And they're like, well, it's
• 40:33
  already done. And we're like, yeah, we had
• 40:35
  some time on our hands and, you know, put it, put this all
• 40:37
  together. But I will say out there at the
• 40:41
  top, I mean, I just think it would be amazing to do.
• 40:46
  So I'm going to go back and I know, you know, I'm saying, you
• 40:48
  know, Peace of Mind and all that.
• 40:50
  I would working with Iron Maiden would be next level.
• 40:55
  I mean, it would be something that, you know, I would say this
• 40:58
  is kind of one of the closest to the pinnacles you can get.
• 41:01
  And the reason I say that is just the pure volume and amount
• 41:07
  of work that they have out there is amazing and the artwork is
• 41:12
  insane. And it would be so cool to be a
• 41:16
  part of that history and some small way to have Eddie on a
• 41:21
  coffee bag, you know, and some reiteration and some concept
• 41:25
  that would just be like a dream come true.
• 41:28
  And I think the fans globally would be totally excited for
• 41:33
  that. And it would also be kind of
• 41:35
  iron, you know, irony. I mean, you know, a British
• 41:37
  band, you know, known for, you know, a country known for tea,
• 41:40
  you know, having a coffee, you know, legit British metal band.
• 41:44
  Actually having a coffee out there would be kind of funny
• 41:47
  too. So, a little bit of irony.
• 41:49
  There you go. I love it so much and I'm
• 41:51
  rooting for you for that. And I think it would be kind of
• 41:53
  fun to have a a cup of coffee with Bruce Dickinson and Steve
• 41:56
  Harris personally as well. Yeah.
• 41:59
  We met Derek Wigs at a Horicon back when we launched Cannibal
• 42:04
  Corpse. We went up to him and he's got a
• 42:06
  bag of Cannibal Corpse. So, you know, even Derek knows
• 42:09
  we're out there. Sick, sick.
• 42:11
  I'm so proud of your success. I'm glad that we've supported
• 42:13
  you all the whole way so far. And you keep making them.
• 42:16
  We'll keep drinking them because I can't function without my cup
• 42:19
  of Joe, you know, Mike, just such a pleasure to hear from you
• 42:22
  today and hear your story. Cheers to you.
• 42:24
  Thank you for everything you do for this scene.
• 42:26
  And I hope to meet you in the wild eventually.
• 42:29
  And stay tuned to Ghost Call for more unboxing and taste testing
• 42:34
  videos, because I'm sure I'm going to make another one soon.
• 42:37
  And you? Know when the fans know out
• 42:39
  there there are this summer I'm just going to tease is hacked
• 42:44
  and you are going to see some epic stuff that we've been
• 42:47
  holding out for just summer releases.
• 42:49
  So it's going to blow people's minds.
• 42:52
  So you know again, you know, subscribe to our emails falls on
• 42:55
  socials as we drop this stuff because these are some of the
• 42:58
  most interesting some of the most evolutionary things that
• 43:03
  we've done and we're going to drop and it's going to be such a
• 43:07
  surprise. I don't think people are going
• 43:09
  to see where it's coming from. They're just going to be like
• 43:11
  what the hell? And it's but it's going to be so
• 43:13
  cool at the same time. Amazing.
• 43:15
  We'll stay tuned for it. Thanks for hanging out with
• 43:17
  Ghost Call today, man. I really greatly appreciate you.
• 43:19
  Yeah. Thank you man.