Latest / RedTech daily podcast - Powered by AI / Media Monitors, Wheatstone, and GatesAir: Today's Industry Highlights

Transcript

Media Monitors, Wheatstone, and GatesAir: Today's Industry Highlights · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech daily podcast powered by AI.
• 0:04
  I'm Marguerite Clark and today we have an exciting lineup of stories for you.
• 0:09
  We'll be covering Media Monitors' expansion and their new audio ad archive, Wheatstone's
• 0:14
  upcoming AoIP webinars, and GatesAir's new D.A.B.
• 0:17
  plus transmitter architecture debuting at I.B.C.
• 0:20
  2025.
• 0:25
  Media Monitors, an American ad tracking company, is significantly expanding its market
• 0:30
  coverage, increasing from 106 to 250 markets.
• 0:35
  They're also launching a permanent archive of audio ad files, providing a comprehensive
• 0:40
  dataset for radio advertising.
• 0:43
  This move addresses the industry's reliance on planned gross rating points for campaign data,
• 0:48
  offering verified as-run data for accurate return-on-investment analysis.
• 0:53
  Philippe Generali, president and CEO, highlighted that this expansion offers
• 0:58
  advertisers a trusted view of their campaign's performance.
• 1:03
  Attention broadcast studio engineers, Wheatstone is organizing a series of webinars
• 1:08
  for those in the Audio over Internet Protocol world.
• 1:11
  The Studio Master Class series starts September 24 and runs almost weekly through October 29.
• 1:18
  These are designed for directors of engineering, chief engineers, general managers,
• 1:23
  operations managers, and their information technology support teams.
• 1:28
  The first session, "Audio over Internet Protocol Best Practices, Switches, and Other
• 1:34
  Essentials," will be hosted by Wheatstone Senior Systems Engineer Kelly Parker.
• 1:40
  Topics include best practices for network layout, switch requirements, and cabling
• 1:45
  basics, covering both large and small studio facilities, whether existing or new.
• 1:51
  Subsequent sessions will address topics like reducing rackspace, studio trends, connecting
• 1:56
  locations, and using touchscreens and soft tools.
• 2:01
  Our final story today highlights GatesAir's upcoming showcase at I.B.C.
• 2:06
  2025.
• 2:07
  They're set to unveil an advanced D.A.B.
• 2:10
  plus transmitter architecture that promises efficiency gains of fifty percent or more.
• 2:16
  This new design includes adjustable-voltage power supplies and cutting-edge transistor
• 2:20
  technology, aimed at reducing energy consumption.
• 2:24
  The architecture supports E.D.I.
• 2:26
  connectivity and integrates with GatesAir’s Intraplex I.P.
• 2:29
  transport solution for enhanced stream resilience.
• 2:33
  Visit Stand 8.B75 at I.B.C.
• 2:36
  2025 to see these innovations firsthand.
• 2:40
  That's all for today's episode.
• 2:43
  To read the full articles and keep up with the latest in radio and digital audio industries,
• 2:48
  head over to redtech.pro.
• 2:50
  I'm Marguerite Clark, and thanks for tuning in to the RedTech daily podcast.
• 2:55
  Have a great day!