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How Daniel Ek Took Spotify from Startup to Audio Empire
In this episode of The CEO Diary, Lucas and Luna examine how Daniel Ek built Spotify from a struggling Swedish startup into the world's largest audio streaming platform. They focus on a single pivotal moment: Ek's 2014 decision to invest heavily in podcasting, long before it was obvious. At the time, Spotify was still losing money on music streaming, and many analysts questioned why Ek would pour resources into an unproven format. The hosts walk through how that bet played out, from the acquisition of Gimlet Media to exclusive deals with Joe Rogan and the Obama's Higher Ground…
The skinny
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