Ted Zorn: Professor of Communication says negative intensification bias is a real thing

Early Edition with Ryan Bridge · Aug 25, 2021 · 2m

You may have heard about ‘netiquette’.

The tips and tricks so your emails in lockdown don't start accidentally offending or disrespecting colleagues.

A new study shows, no matter how much you try avoid sounding ruder than you'd like, the recipient's likely to find something to be offended by.

It's a real thing - called negative intensification bias.

Professor of Communication at Massey University, Ted Zorn joined Kate Hawkesby.

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