Why Retailers Must Cultivate a Bias Toward Action | Diane Primo, CEO of Purpose Brand Agency
In this episode of the RETHINK Retail Podcast, Gabriella Bock sits down with Diane Primo, CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. Diane is also the author of several books including the recently published, “ADAPT: Scaling Purpose in a Divisive World,” which provides a framework for mastering corporate purpose and offers readers guidance on how to achieve a more resilient and prosperous business. During their conversation, Diane shares why retailers must cultivate a bias toward action, not just transaction before…
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