Latest / Identity at the Center / #367 - RSM & IDAC Present - The Intersection of Attack Surface Management and Identity
Transcript
- 0:04This is identity at the center. Welcome to the Identity at the
- 0:11Center podcast. I'm Jeff, and that's Jim.
- 0:12Hey, Jim. Hey, Jeff, how are you?
- 0:15Oh, not so bad yourself. Doing great, man.
- 0:18Some of the exciting things going on in our industry right
- 0:20now, You've got all the stuff that's NH is, you've got all the
- 0:24stuff with identity security in general.
- 0:28And then you've got this whole AI emergence that's happening
- 0:32now. It's going to, I mean, we don't
- 0:35even know what it's going to be like in the future.
- 0:37So it's just an exciting time to be in this industry.
- 0:41I'm excited for the younger folks who have a lot more career
- 0:46years ahead of them, decades ahead of them than than we do.
- 0:51Excited and a little scared for them that thinks they'll be
- 0:55automated away. But I think that the best thing
- 0:58you can do at this point is like embrace the fact that a
- 1:02technology changes things, incorporate AI, become
- 1:06extradited, and then, you know, try to stand, stand out, stand
- 1:11apart. What do you think?
- 1:13No, I think you, you said it. We've, we've had disruptive
- 1:16technologies before. This is just the latest.
- 1:18Is it more disruptive or less than others?
- 1:21Arguable. I think it's probably more
- 1:22disruptive, but we've been here before, right?
- 1:24We had indoor plumbing and electricity and the Internet
- 1:26and, you know, computers in general.
- 1:29So we just have to figure out how it is.
- 1:30And you know, I think, you know, today is when open AI launched
- 1:36ChatGPT 5, for example. So I have not had a chance to
- 1:38play without a new one, but that's supposed to be a a pretty
- 1:41good leap forward. And so there's just a lot of
- 1:43things going on. But you said it right.
- 1:45I feel like we could just stop the recording there and then
- 1:47play like the, the more, you know, you know, symbol that goes
- 1:50across the screen, you know, what you're watching on TV or
- 1:52something like that. But yeah, it's, it's, it's
- 1:56really a cool time. I think there's just so much
- 1:58going on and we get into these like periods of like, I don't
- 2:02know, hyper innovation where it's like, OK, it's been kind of
- 2:06ho hum for a while and then boom, like a bunch of new things
- 2:09kind of all come out once and then they'll be another, you
- 2:11know, kind of through and then boom, some more things will come
- 2:13out. So it's super cool.
- 2:15I I, I dig it. I'm I'm all in on AI as everyone
- 2:18probably at this point is sick of me hearing because we called
- 2:20her this AI at the center sometimes.
- 2:22Yeah, really. I will say that one thing that
- 2:26hasn't been automated away is in person conferences, spending
- 2:30time with people, getting to know them.
- 2:33But it has created a whole lot more track.
- 2:35So I think, you know, over time more and more people are going
- 2:38to get brought into the space and hopefully be able to go to
- 2:41the conferences as well. You've got a few lined up here
- 2:44in the next month or two that you're heading to.
- 2:47Yeah, I'm going to be a busy boy here.
- 2:48Through August, September, October, September, December,
- 2:53I'll be at the cybersecurity summits in Chicago and Philly.
- 2:56So this is put on by our friends at Cyber Risk Alliance.
- 2:58So we have discount codes, free discount codes, the rare 100%
- 3:03off discount code. So head to our website,
- 3:05idacpodcast.com. Scroll down.
- 3:08I just updated the website the other day with kind of all the
- 3:10codes that I know about at the moment.
- 3:12We still have all the ones coming out there.
- 3:13So those are in September. And then we've got Ideniverse
- 3:16happening again in DC. So this is kind of a smaller
- 3:19Identiverse event than the one that's in Vegas, but we'll be
- 3:22there. At least I'll be there.
- 3:23I'm not sure if you'll be there yet, but we're planning on doing
- 3:26another kind of game show type thing.
- 3:27So I don't know if it'll be a Dennis wobble or this other new
- 3:29game show that we're still putting together, but that's
- 3:33something that's coming up. And then we've got Gartner as
- 3:35well. So Gartner's in December, we are
- 3:37doing a game show for that one. So if we there will be a game
- 3:41show happening at either of those events and we should have
- 3:44a a discount code for Gartner coming up here.
- 3:47Probably I think in October time frame is kind of when those get
- 3:49released. So check our website for that.
- 3:51But hopefully we'll see lots of friendly faces and in any of
- 3:54those locations and come up and say hi and that kind of thing.
- 3:58Yeah. I think, you know, using the
- 4:00discount codes really it helps us from the perspective that the
- 4:04folks putting on the conferences know that, hey, people are out
- 4:07there listening to the podcast and they are the folks that kind
- 4:12of come to the conferences. And you know, that means they
- 4:16want us to be at the conference. They want us to do the game
- 4:20shows and record podcasts while we're there.
- 4:23So, and that's one of the things that I just love doing about the
- 4:27podcast is, you know, being at the at the conferences and
- 4:31meeting folks. Yeah, get to meet all kinds of
- 4:33cool people and there are a lot of cool people in identity,
- 4:36which is super neat. One thing I'm very excited and
- 4:40is a major milestone for us coming up is we are about to hit
- 4:431,000,000 downloads for this podcast, which is absolutely
- 4:48bonkers considering it's just the two of us doing it for six
- 4:51years. But we've seen just crazy growth
- 4:53the last couple years. And yeah, we're, we're, we're
- 4:56getting pretty close to 1,000,000.
- 4:57So I'm looking forward to, you know, celebrating that on on
- 5:00LinkedIn, which is kind of where I post stuff like that.
- 5:02So how many lists do we have at the end of year one, do you
- 5:06know? I would have to look it up and
- 5:08see but. Like 20,000.
- 5:10Maybe yeah, I I don't even think we had that many.
- 5:13It's been a slow time. We don't do any advertising.
- 5:15So it's all been word of mouth and, you know, definitely, you
- 5:18know, people who have listened, supported, you know, guests on
- 5:21the show, sponsors, right, all that stuff is definitely
- 5:24contribute to it. But definitely appreciate, you
- 5:26know, kind of the audience that we've been able to build and,
- 5:28you know, hopefully a cool, fun place to where you can be
- 5:31edutained about identity is you'd like to say, Jim, how?
- 5:35Many listens or downloads have we had on average like per week.
- 5:41Well, I think right now we're in 10 to 20,000 I think a week
- 5:45right now. So a lot for an identity
- 5:47podcast. I mean, it's pretty niche.
- 5:49I mean, this is not Kill Tony or Joe Rogan, but you know, we seem
- 5:52to be doing OK. But I've known you for a long
- 5:54time and you're probably like padding low, right?
- 5:58You're coming in. You don't want to, you don't
- 6:01want to overestimate the number. So when I hear that I'm taking
- 6:0425. No, I'm pretty, I try to be OK
- 6:07with it. It's look podcast stats are hard
- 6:09to get, especially with all the different players and vendors
- 6:13that kind of syndicate it. So things like Apple and Spotify
- 6:16and Google all have different ways to do it and all have
- 6:20various levels of reporting. The best that I can tell is,
- 6:23yeah, we're, you know, we're going to hit 1,000,000
- 6:25downloads. And maybe it's more maybe, but
- 6:28the minimum number is kind of what I've I've been going with.
- 6:31Yeah. Oh, it's pretty cool.
- 6:32Yeah. So what are we going to talk
- 6:35about today, Jim? This is kind of like a series
- 6:37that we started way, way, way back in January of this year.
- 6:41Our first guest was Ghazi from our our employers RSM, our day
- 6:45jobs and we have this kind of series.
- 6:48We talked about the intersection of sort of like X.
- 6:50With. Digital identity.
- 6:52So what do we have lined up for today?
- 6:54Yeah. So we have a, a conversation
- 6:56around the intersection of attack service management and
- 7:00identity. And I think it's a really cool
- 7:03topic because I think we're all, we read the, the breach reports
- 7:07and kind of everything, everything seems to be tying
- 7:10back to identity. I, I say everything, not
- 7:12everything, but it's a very large percentage and it's it's.
- 7:16At the center, man, come on. They're like it's in the name.
- 7:19Yeah, Yeah, absolutely. So it's definitely a trend that
- 7:23is growing and growing. And when you talk about the
- 7:25space of identity security, to me, it seems like half the time
- 7:31or more than half the time you're talking about a security,
- 7:34traditionally an information security or cybersecurity tool
- 7:39that now has an identity element.
- 7:41And so as identity practitioners, it, you know,
- 7:46it's probably not just like an expansion of our duties unless
- 7:49you're at a very small firm, but it's, we're playing an important
- 7:53role in different aspects of the overall information security or
- 7:57cybersecurity program. So it's exciting stuff.
- 8:00I do recommend people go back and listen to that episode with
- 8:04Ghazi and all these, you know, our entire catalog.
- 8:07You can celebrate our entire catalog.
- 8:10But I think that was a good one that kind of kicked off this
- 8:14mindset, which is if you look at the overall cybersecurity
- 8:18landscape, identity is part of it, but there's interconnection
- 8:22between identity and all these different areas.
- 8:24So we're very fortunate to have a guest on today to help us out
- 8:28with that. Yeah.
- 8:29These are these are fun things. I'd like to branch out a little
- 8:31bit past normal sort of identity talk.
- 8:34And I think, you know, it's important to be somewhat low
- 8:36rounded to be able to talk through through not just
- 8:38identity, but adjacent security topics and the business side of
- 8:42things. So let me go ahead and welcome
- 8:44to the show for the first time, Dan Loritsen.
- 8:47He's a fellow director with us here at RSM.
- 8:49He's part of the RSM defense team, which is really our
- 8:52managed security team. So welcome to Idea at the
- 8:55center, Dan. Good afternoon.
- 8:57Thank you for having me. Yeah.
- 8:59So thanks for joining us. I, we have a bunch of stuff that
- 9:02we want to talk about and I think this is such an
- 9:04interesting area. We're going to have a good
- 9:06conversation, but we kind of have a tradition here where we
- 9:09always like to find out backgrounds of people and kind
- 9:10of how they got into normally we'd ask identity.
- 9:13I don't know if you consider yourself an identity person,
- 9:15Maybe by the end of this conversation you might be, but
- 9:18how did you get into the cybersecurity space?
- 9:22Yeah, sure, in some ways it was a relatively simplistic
- 9:25entrance, but in other ways it took a bit of the long route to
- 9:28get here. And funnily enough, I don't
- 9:31consider myself an identity practitioner, but in my prior
- 9:35company before coming to RSMI was a campus higher and I was in
- 9:40the identity practice for roughly 36 hours.
- 9:43So I was almost immediately grabbed and pulled over into
- 9:46what I do now, which is detection and response and
- 9:49security monitoring. But to go back to your question,
- 9:52like where did I start coming out of high school kind of
- 9:56figuring out what I wanted to do with my life?
- 9:58I wasn't the guy that you would necessarily assume would have
- 10:01gotten my way into cybersecurity.
- 10:03So most of my colleagues in this field, particularly in the
- 10:06defense side of things like to like take apart their vacuum
- 10:10cleaners and figure out how they worked or they were building
- 10:12their own computers or whatever. That was never me.
- 10:16But I did join the military after high school and I got some
- 10:20good experience in, you know, a broader defense and security
- 10:26context and got to serve overseas and things like that.
- 10:29So when I was coming back from deployment, trying to figure out
- 10:32what I wanted to do with myself, I was originally thinking I
- 10:34wanted to go into the FBI, something in international law
- 10:38enforcement, something along those lines.
- 10:40And I kind of wanted to parlay my military experience into that
- 10:43next phase. So I took a history degree,
- 10:47probably ill advised because I just needed a degree to get into
- 10:51the FBI, but it was my favorite subject.
- 10:54Got all the way up to my senior year and said, I don't want to
- 10:57do this anymore and I don't want to be a curator or write a book
- 11:02or work at a museum. So what am I going to do?
- 11:06So I, I jumped into a, you know, I, I, I researched a bit, I
- 11:09figured out a career I thought would be interesting to me.
- 11:11I jumped into a master's program that was specifically focused on
- 11:15cybersecurity, gained some skills, little bit of coding,
- 11:18little bit of lightweight red teaming, system internals,
- 11:21things of that nature. Got my feet wet and that was
- 11:24kind of my springboard. So I jumped into a consulting
- 11:27firm to kind of get that broad base of experience.
- 11:30A lot of clients, a lot of industries thinking I would then
- 11:32jump out. And here I am 13 years later,
- 11:35still in consulting, you know, still enjoying it.
- 11:38So. We're lucky to have you, lucky
- 11:40to have you here today, Tan. So we're going to talk about
- 11:44this intersection of a tax service management and identity
- 11:48only start off with kind of a simple question of what is a tax
- 11:51service management? Sure.
- 11:53So attack service management, particularly, particularly
- 11:57within the domain of detection and response, which is where I
- 12:00sit, is this continuous process of identifying and managing
- 12:05assets so that you can protect them, right?
- 12:08So you need to continuously identify where things sit that
- 12:11you maybe didn't know about. You need to continuously
- 12:14fingerprint them so you understand what they are.
- 12:17And then you constantly have to assess and analyze them to
- 12:20determine where they fit in business operations.
- 12:23And if they don't fit, expunge them from the environment.
- 12:26And if they do fit, bring them under, you know, under your,
- 12:29your security practices, right? And I think I'm sorry, go ahead.
- 12:34Yeah. I'm sorry you use the term there
- 12:36assets, I'm just kind of wanting to understand like at the very
- 12:41basis, what are you talking about with assets?
- 12:44Yeah, yeah. But there's, I mean, there's so
- 12:47many ways to use that term in different contexts.
- 12:49And like in my field, you will often times use that an asset as
- 12:53a computing resource that needs to be protected.
- 12:55But to me, it's broader than that, right?
- 12:57It's it's anything that's got value to the business.
- 13:00That could be a system, that could be a specific computing
- 13:03resource. I definitely think identities
- 13:06fit into that because it's something that has value.
- 13:09You know, it drives a business process.
- 13:11It's individually identifiable and you can kind of inventory
- 13:14it. There are dependencies within
- 13:16the system that require those validations and authentications
- 13:21to, to make a process happen. So those identities are critical
- 13:26assets in my opinion, and you need to really think about it.
- 13:28I think a legacy way of thinking about it is that those
- 13:30identities that are tied to authentication, that's kind of
- 13:33an IT control. It's a static thing.
- 13:35I think the modern way to think about it is it's an attack
- 13:37surface and those identities kind of live across multiple
- 13:41domains. So therefore they should be
- 13:43treated as such. Yeah, I see your point there.
- 13:46I mean, treating the identities as assets, does that mean that
- 13:50if you have just like a identity sprawl, that you have more
- 13:54assets and you're just a, a richer company?
- 13:58It's kind of tongue in cheek there.
- 13:59But I mean, I, I, no, yeah, I've only, I've only you that that
- 14:05mess actually had some value. But I'm wondering, do you
- 14:09sometimes interface with clients and you're trying to incorporate
- 14:13that Intelli identity intelligence into the detection
- 14:18and response function? Is it, is that difference
- 14:22between somebody who's invested in identity or organization that
- 14:26has versus has not? Does that become very apparent
- 14:29where it's like, hey, we can't correlate the actions across
- 14:33these multiple systems because the identities haven't been tied
- 14:36together? Yeah, yeah.
- 14:39I mean, that's one of probably multiple ways that identity in
- 14:44the management of identity intersects with what we do in
- 14:47the detection and response base. And I think in a lot of ways
- 14:50this kind of dovetails with a bigger trend in our industry.
- 14:55It's not new and quite frankly, it's kind of a buzzword that
- 14:58irritates a lot of people on the detection and response
- 15:01community. But this whole XDR concept of
- 15:03thinking beyond the endpoints or thinking beyond, you know,
- 15:06servers, laptops and bringing in more data, right?
- 15:10So that could include things like IoT, so like your physical
- 15:16building management systems, HVAC, you know, it could be OT.
- 15:21So you know, you're going past that border into logic
- 15:23controllers and things that are managing control processes for
- 15:27production and manufacturing. And it could also, you know,
- 15:31cross that boundary into the domain of identity, right?
- 15:33So your identity managers unfortunately I find more often
- 15:38than not are a little bit siloed off from the people that I
- 15:41operate with and you know, the clients that I serve and and
- 15:45deal with on a regular basis. And I think that's something
- 15:47that definitely should be remedied.
- 15:49But I do think that identity, you know, kind of the question
- 15:53you was at, you were asking was, you know, how does it tie into
- 15:56what we do and and you know, how do we use identity essentially?
- 16:01I think one of the key core concepts there and why it's so
- 16:03important is are you guys familiar with the concept of the
- 16:05kill chain, the cyber kill chain?
- 16:08Yes, I am. OK.
- 16:10I mean, it's it's kind of like a little bit of a mantra for
- 16:12everybody in the detection response base.
- 16:14It's a six step process of the things that an attacker will try
- 16:17to do to get it into an environment, right.
- 16:19So reconnaissance weaponization, which is where they're building
- 16:22the exploit or the the weigh in building the breach mechanism
- 16:26delivery. So you get it into the target
- 16:29systems exploitation, you make it actually do what it's
- 16:32supposed to do so you can gain access command and control.
- 16:35So you want to remotely manage, you know, whatever you're trying
- 16:38to do and then actions on objective, I want to steal
- 16:40something, I want to destroy something.
- 16:42I want to, you know, free something up using ransomware.
- 16:46Well, identity, if you abuse those identities, you can jump
- 16:49start right into the exploitation phase, right?
- 16:52So you can, you can subvert four of those steps of the kill chain
- 16:55and get right in there if you're just like walking in the front
- 16:58door with an identity that's legitimate and already has some
- 17:01permissions associated with it. So.
- 17:04So damn, we're all, we're all sitting here trying to, to
- 17:07learn. I mean, there's a practitioner
- 17:09podcast from an identity standpoint anyway.
- 17:12I don't, I don't know the kill chain very well.
- 17:15Is that something you recommend that people do further research
- 17:18on and kind of where would someone want to start if they
- 17:22want to understand that? And then you're talking about
- 17:24some different aspects where identity can can play a role in
- 17:29that Kill Jane. I think it contextually seems to
- 17:32make sense for identity practitioners to understand
- 17:36that. Yeah.
- 17:38I mean, it's a, it's a common enough concept at this point
- 17:41that I think, I mean, it's niche, right?
- 17:43You, you only really need to reference it if you're kind of
- 17:46in the business of trying to stop and attack midstream.
- 17:48So I'm not surprised if people outside of our community don't
- 17:52really know it very well. But if anyone were interested
- 17:55enough to, you know, to learn more about it, it's, you know,
- 17:58you could easily just just Google and there's a million
- 18:01references and resources online about it to at least get the
- 18:04core steps, those six that I just enumerated and kind of get
- 18:07an understanding of what those are.
- 18:09And I'll put a link in our show notes.
- 18:11There's a, there's a, you know, like anything else that's on the
- 18:13Internet. So I grabbed the Wikipedia kind
- 18:15of entry and I'll put in our show notes so that people can
- 18:17kind of check that out. I want to follow up something
- 18:20around you said around data and the different silos.
- 18:24I, you're, I will say you're not wrong that we tend to see like
- 18:28identity teams operating separate from maybe other parts
- 18:31of security apparatus, or at least not from a, separate from
- 18:34a data perspective. And you know, part of the reason
- 18:37this show is called Identity Center is because that's, that's
- 18:40legacy thinking, not incorporating identity data into
- 18:44your operation center to be able to, you know, treat those pieces
- 18:48of data as, you know, other indicators, other signals that
- 18:52you want to be able to act on or correlate, etcetera.
- 18:54Why do you think that isn't? Are you seeing a change where
- 18:58people and organizations and stuff like that are starting to
- 19:01incorporate more of their identity apparatus into the rest
- 19:06of their security operations? Yeah, yeah.
- 19:09So I'll try to break your question apart into two parts as
- 19:11to as to like why I think that is and then what I'm seeing
- 19:14changing presently. So I think it's probably the
- 19:19last like dying gasps of kind of a legacy way of thinking about
- 19:23the problem. So people can truly only
- 19:25specialize in, in it in a certain number of areas or
- 19:28domains, right. And in my field, people are
- 19:34particularly interested in all the creation use of malware
- 19:40tactics and techniques that are used by attackers to get a
- 19:42foothold in the environment and where they want to go after the
- 19:45fact. So if you get ahold of an e-mail
- 19:47and what you're legitimately and you're holding a legitimate
- 19:50e-mail, what are you going to do with it?
- 19:51Like what inbox roles are you going to create to stay silent,
- 19:54hidden? How are you going to spread by
- 19:56sending malicious emails out? Like knowing the, the guts of
- 19:59how attackers operate is more of what my community has generally
- 20:04been interested in. And then how do they stop that
- 20:06right? So I don't think that it's a
- 20:08lack of curiosity or lack of like legitimate context.
- 20:13It's just, you know, you can only focus in so many different
- 20:16areas. So what I think is changing to
- 20:20answer the second part of your question is I think tooling and
- 20:26the the ability to access data has changed so much and there's
- 20:30so much ability to automate and, and use, not exactly generative
- 20:36AI, but certainly assistive, you know, assistant AI to crawl over
- 20:40these massive treasure troves of data in different ways than we
- 20:43did before. And those systems like the ITDRS
- 20:46of the world are like the, you know, identity management
- 20:49systems of the world can actually provide better context
- 20:53and provide all that data over to us.
- 20:55So now we're not just getting an alert that says, hey, bad thing
- 20:58happened or misuse of an identity with no context.
- 21:00We have all the data and the system's actually helping us to
- 21:03make make hay out of it, you know, getting some context out
- 21:06of it that we can plug into all of our core security knowledge
- 21:10and say, OK, the system's telling me this is an identity
- 21:14that's used in a certain way regularly.
- 21:17This is outside of the bounds of that regular in a regular usage.
- 21:20OK, I can couple that with a couple of weird process calls,
- 21:23you know, and weird accesses of data in the environment, and now
- 21:27I can start to tell a story. So piercing all that stuff
- 21:29together, that is that XDR concept, right?
- 21:31Don't silo, don't think about, you know, just actions on
- 21:35objective or just an exploitation of a certain type
- 21:37of malware thinking about the broader picture.
- 21:40So that's what's changing in my opinion.
- 21:42So there's a kind of a movement that's starting to take hold
- 21:45right now in the identity space around this concept of
- 21:48continuous identity. So shout out to, you know, our
- 21:51friend Sean, you know, out there, he's he's did a lot of
- 21:54things identity versus kind of around this concept of
- 21:56continuous identity management. And the whole concept kind of
- 21:59revolves around things like shared signals framework and
- 22:03other components like Cape CAP, continuous excess evaluation
- 22:08profile. Think you got it right.
- 22:09If not a tool, probably slap me next time he sees me, which I
- 22:11would totally deserve. But that kind of data, you know,
- 22:16first of all, it requires a lot of data and it requires
- 22:19applications and systems to be talking to each other.
- 22:22So my focus so far on the SSF and sort of that Cape framework,
- 22:27shared signals framework is it's been more focused on the
- 22:30identity space. But are there similar concepts
- 22:33maybe that apply to be able to take, you know, let's say your
- 22:36Octo, your Microsoft, your Ping, your sale point, your Cyber Ark,
- 22:40your Savient, your Delineia, blah, blah, blah, right?
- 22:42All these different identity tools, if they're all speaking
- 22:45the same language via something like shared signals framework,
- 22:49that theoretically makes it easier to consume that data into
- 22:53a larger system. Maybe to be able to do those
- 22:55things like machine learning or pattern recognition or, you
- 22:58know, behavior analysis. Because I would love to be able
- 23:01to take that data. And that was another thing that
- 23:02we've always kind of been talking about was like a lot of
- 23:04identity teams sit on their data.
- 23:07It's like, Oh yeah, we have an identity program and it does
- 23:10access reviews and it does on boarding, off boarding and then
- 23:12all that data just kind of sits in some database and never gets
- 23:15acted on. Those types of things today, you
- 23:18know, can feed into what a SoC might seek, right, To be able to
- 23:21correlate and and get smarter, better, faster alerts.
- 23:25I don't know if you want to comment on that, but that's that
- 23:27seems to be a trend that's taking right now.
- 23:29I think you're really on to something and and I think that
- 23:31the I think that everything that you're talking about with the
- 23:34condensation of data into like common formats that could be
- 23:37used across the identity space, that could be really powerful If
- 23:41you have different use cases in different platforms.
- 23:45If you've got your privileged identity being managed through
- 23:47cyber Ark, then you've got your core title means management
- 23:50being done through something like an Octa or cell punct or
- 23:53whatever. And if you've got all that tying
- 23:55back to Kate, that's great. And I could see that, you know,
- 23:57tremendous value for the identity management teams
- 24:00themselves, but we even kind of layer on one additional layer
- 24:05because everything that we do from a detection and response
- 24:08space has to come back to the data set that's got disparate
- 24:11information coming in from multiple different systems.
- 24:14So there's a lot of next generation tool sets.
- 24:17It I say next generation just because it's such a buzz term,
- 24:20But I mean, at this point it's like generation has gone to
- 24:23college and is like buying my first house.
- 24:25Not necessarily the next generation, but they, you know,
- 24:29that that actually have a core common schema on the back end.
- 24:33So they say this is, you know, I'm taking this thing in from
- 24:36Octa. Well, this is an identity event
- 24:38first and foremost. It's of a certain type.
- 24:41You know, it's a, it's a suspicious login against the
- 24:44baseline, right? And it shows this kind of
- 24:48misuse. I'm going to file that away in
- 24:49the schema so that my logic in my detection and response system
- 24:53can access those things and plug it into a timeline, right?
- 24:57So there's XTR platforms like Stellar Cyber or Chronicle or,
- 25:02you know, all these different, you know, Google SEC OPS
- 25:05platform, all these different platforms that have that common
- 25:08schema on the back end. And that's what they're doing.
- 25:11So they're taking all those disparate, disparate pieces of
- 25:14information and doing that again for the security community to
- 25:18use. And it sounds maybe a little bit
- 25:21duplicative or it sounds maybe a little bit like, you know, multi
- 25:24steps. But we have the horsepower and
- 25:26we have the systems that can do it now and can do it seamlessly
- 25:30quickly, you know, affordably. So it's, it's great.
- 25:34Yeah, I, I, I see that as a massive trend of, you know,
- 25:38massive benefit for us. Can you have too much data?
- 25:43Yes, yes you can. Yes, you can.
- 25:48And the reason why you can have too much data is if there's no
- 25:53is for reasons unrelated to necessarily the core mission.
- 25:58So if you ask a hardcore data scientist, data engineer or
- 26:03security practitioner, they might say, yes, there's, you
- 26:05know, there's no such thing as too much data to send it out to
- 26:08me. Well, I unfortunately have to
- 26:10sit in the intersection of of our clients needs and what our
- 26:14service can provide. And there are cloud
- 26:17transportation costs, there's storage costs, there's
- 26:20processing costs, there's legal and compliance ramifications of
- 26:25housing and storing data. So if it's not, if it's not
- 26:30necessary for the mission, you don't need it.
- 26:34You can take a lot more of it, like a good example of this is
- 26:38in our space DNS data like IPS being divvied out or I'm sorry,
- 26:45IPS being accessed, you know, the Internet.
- 26:48Thousands and thousands and thousands and thousands of
- 26:50entries of data used to be impossible to to gather in like
- 26:53legacy SIM. Now you can't because of the
- 26:55combination of cloud and next generation SIM.
- 26:57So yes, it is possible to have too much data, but for unsexy
- 27:01reasons. Yeah.
- 27:02I, I actually want to add on to that because I thought I spoke
- 27:06to another practitioner actually somebody using consulting and he
- 27:12worked on a UEBA implementation or it was kind of a discovery
- 27:18process number of years ago. And you know with UEBA it was
- 27:22about understanding here is normal patterns of access and
- 27:25then identifying abnormal access and triggering some kind of
- 27:30event. And the problem was the amount
- 27:34of log data that was needed to serve that function was
- 27:41petabytes of data, though. And you're talking about a
- 27:43really large global organization and just the Active Directory
- 27:47logs can be just humongous. And they have to the point where
- 27:52it's like, we just don't have that much storage.
- 27:54We don't want to buy that much storage.
- 27:57Yeah, petabytes, petaflops of data plus a long time horizon of
- 28:01interest, right? So you have to have it go for
- 28:04six months, nine months, a year with minimal, with reduced value
- 28:10of the findings because you're going to have to teach it.
- 28:13And then you also have to kind of tune it and tweak it based on
- 28:16your specific environment. And then you have to factor in,
- 28:18what about my third parties that only access things a couple
- 28:21times a year? You know, what about my
- 28:23transient employees that only log in to check their benefits
- 28:26because they're not IT knowledge workers, You know, all these
- 28:29things that just make that that much harder to build patterns
- 28:32around. So it's a huge investment of
- 28:34time, a huge investment of money and a huge investment data to
- 28:37get that to work appropriately. Yeah.
- 28:40And I think this conversation, Dan, is just so timely because I
- 28:44talked about that identity security and it's really like
- 28:48all these detection and response type systems that are having an
- 28:55identity component that that's really where this industry is
- 29:00kind of focused on lately is, you know, not just to managing
- 29:05access, but detecting in real time when access is being
- 29:10misappropriated, if you will. It makes it to me, it puts a
- 29:15finer point on the fact that we can't live in an identity silo.
- 29:21We need to collaborate as practitioners with our
- 29:25colleagues, our counterparts in the SoC, for example, and, and
- 29:31by the way, when I say our colleagues, our counterparts,
- 29:35they don't necessarily work for the same company either, right?
- 29:39The identity practitioner may work for the firm.
- 29:42The SoC may be outsourced, I guess potentially vice versa
- 29:46too. But it it all comes down to kind
- 29:49of in my book collaborating with those teams to make sure that
- 29:55one identity is able to serve that purpose, but also to the
- 29:59the dissection response can serve the purposes of identity.
- 30:03You have any thoughts there? Yeah, So I.
- 30:05I definitely think that there there's a lot of meat on the
- 30:08bone, so to speak and, and how we can increase collaboration
- 30:11between the identity management teams and the SoC themselves.
- 30:14And you know, I think there's probably 3-3 areas that I would
- 30:19think would be good, you know, kind of tactical ways that those
- 30:22teams can increase their collaboration and get mutual
- 30:25benefit out of it. So the first one is probably the
- 30:28simplest, which is just increase that bi directional sharing of
- 30:32information. So the identity teams should be
- 30:35sharing the types of personas that they're managing, the types
- 30:38of identities that they're managing, you know, the
- 30:40credential use expectations and maybe perhaps most importantly
- 30:44the risk score. So which identities and which
- 30:48prudential payers had the greatest business impact.
- 30:51So that can influence the scoring and the response timing
- 30:56of the security operations center, right?
- 30:58So that makes this the security mission stronger if we have a
- 31:02better idea of the context of the identities that the ID
- 31:04teams. On the flip side, the SoC is
- 31:08going to be continuous and gathering, alerting relevant to
- 31:12relative to identities and identity management.
- 31:15So what we can do is we can continue to share the
- 31:19investigations themselves, but more specifically the false
- 31:22positives that we're seeing. So here's a rule that we have,
- 31:25it's triggering on XYZ conditions.
- 31:28And we've noticed in the last month, we've escalated 25 of
- 31:31these things to you guys. You've shot them all down.
- 31:33It's false positives. Help me collaborate better to
- 31:36make sure that I'm not sending these to you all the time,
- 31:38right? So how do we tune this thing?
- 31:40So that bi directional communication, I think it's, you
- 31:44know, listen, I'm a realist. It's not going to happen every
- 31:46single week. But if you're having quarterly
- 31:48meetings that are, you know, between the two groups, between
- 31:51leaders of the two groups, that can probably make some positive
- 31:53benefit. I think that kind of gracefully
- 31:57transitions into the second one, which is mutual playbook
- 31:59development. So as I already said, tuning and
- 32:02threshold development is one part of that.
- 32:04But another part of that is who do I escalate something to?
- 32:07If I see an anomalous travel indicator, somebody's logging in
- 32:10from outside of the country, who do I escalate that to?
- 32:13Is that to like people management?
- 32:15Is that to to you guys in the identity office as we live and
- 32:20die with our escalation procedures?
- 32:22So having identities like input into those is is very helpful,
- 32:27right. And then probably the last thing
- 32:29I would say is, you know, one of our core missions in the sock is
- 32:33to identify shadow orphaned IT to in the the core attack
- 32:36surface management mission. A lot of the tools that we have
- 32:40now, whether they're attack surface management tools
- 32:42themselves or whether they're things like CNAP, which is cloud
- 32:46native application protection platforms, they can actually
- 32:49identify the misuse of things like secrets like hard coded
- 32:54passwords and CIC pipelines, you know, password secrets, API keys
- 33:00being stored out on insecure buckets out of the cloud.
- 33:04Sometimes they can even that detect misuse across different
- 33:08platforms in the cloud for addition, you know, different
- 33:10cloud assets or cloud resources. So I think there's a
- 33:15collaborative mission there as well to say, hey, we're doing
- 33:18this continuous attack service management mission.
- 33:20It dovetails what you guys are doing.
- 33:23Let's talk about that. Like maybe we can find some
- 33:25orphaned identities or some things flowing out there that
- 33:28you didn't even know, Rob. It's an opportunity to get
- 33:31creative with some of that data they might be collecting.
- 33:33And so we, we've solved collaboration, right?
- 33:36Talk to each other. We've talked about the
- 33:38importance of the data, but now it comes like it's time for the
- 33:40tool. And I feel like this is an area
- 33:42where like SIM tends to be like the default choice, but we've
- 33:46also got a bunch of new tools in his space that are commonly
- 33:49called, I guess, ITDR, identity threat Detection and response.
- 33:52You've got XDR, which you mentioned, you know, as well.
- 33:55There's, you know, other things like UBA user behaviour analysis
- 33:59or UEBA user and entity behaviour analysis.
- 34:02We just so many acronyms. Where do these tools fit
- 34:05together? Is it still what I would call
- 34:07like a traditional SIM type approach?
- 34:09Is ITDR the new SIM, or is there some middle ground or
- 34:14collaborative space where there's room for all of those
- 34:16types of tools? We're in an awkward place right
- 34:19now in the, you know, in the security tools industry because
- 34:26so many of the platforms have grown so much to to cover a lot
- 34:29of different ground. So it creates a lot of overlap
- 34:32and a lot of difficult conversations that our clients
- 34:37particularly have to ask themselves around where they
- 34:40want to get certain, you know, capabilities that come along
- 34:46with maybe their legacy partner that would have done something
- 34:50that that would they were more niche.
- 34:51But now they've grown and grown again, right?
- 34:52So like a good example probably being Crunch Trake, they would
- 34:55have been the gold standard on point tool for a long time.
- 34:58They've grown into a lot of their cloud workload protections
- 35:01if they've got an ITDR, you know, capability in NASA.
- 35:05So I guess it's a it's a kluge way of saying that it's not a
- 35:10replacement for SIM, right? SIM as a concept or as a tool,
- 35:15particularly in its legacy stage, was get a whole bunch of
- 35:19data into a single platform, run some rules to continuously churn
- 35:25over it. So you're finding things in real
- 35:26time, right? And then do something with it on
- 35:29the back end. And that in in its early stages,
- 35:31it wasn't really clear what you were going to do on the back end
- 35:34of it. Now things have grown and
- 35:35evolved, so you're taking that core data engine, but you're
- 35:39building a better skin over the top of it of a common data
- 35:42schema. You've got a MAIML crawling over
- 35:45the top of that, detecting things and and doing things in a
- 35:47more intelligent way, you know, with more heuristics.
- 35:50You've got all those different plug insurance, you've got the
- 35:52cloud plug in, you've got the identity plug, you've got the
- 35:54endpoint plug in, right. And all these things are feeding
- 35:58back into that same data set. And then and the additional
- 36:02layer on top of it, or now there's an automated response
- 36:04capability because maybe there's an inbuilt sore or maybe there's
- 36:07other, you know, integration capabilities to go out and
- 36:10actually touch an identity management system and, and
- 36:13sideline something, you know, sandbox a profile or a user or
- 36:17whatever. So it's not a replacement.
- 36:19Certainly to that part of the question.
- 36:22Their legacy platforms just they can't keep up.
- 36:25They're they're bad at scaling data.
- 36:26In order to clunky to manage, you have to tell it exactly what
- 36:29logic you're working for. It doesn't have the AIML
- 36:31components that kind of help you in that mission.
- 36:35So not a sin, you know, same as a different thing in and of
- 36:38itself these new XDR platforms. To the second part of your
- 36:41question, ITDR specifically is 1 component of many that all these
- 36:47vendors are trying to condense. So it's part of a broader set of
- 36:52capabilities that everybody's bringing together into into
- 36:55platforms. And the challenge we have now is
- 37:00identifying the core capabilities you need and then
- 37:03kind of doing a vendor analysis to see who have you had for 10
- 37:06years for endpoint and who have you had for identity and who
- 37:09have you, who did you deploy five years for cloud and what
- 37:11are they totally off for? How do we kind of declutter that
- 37:15to kind of stream on vendor management that's it's an
- 37:19interesting intersection in the security tool space right now?
- 37:23So Dan, I'm thinking about how a tax service management evolves
- 37:29into the future. And I also want to make this,
- 37:32you know, kind of pragmatic with some takeaways for the
- 37:35practitioner. So I'm kind of thinking like,
- 37:37what are the what are some of the strategies that we could put
- 37:41out there? But I do want to interject
- 37:42something first, which is talked about this conversion of
- 37:46identity and endpoint threat detection.
- 37:49But it seems to me every time we hear about like a really big
- 37:52breach usually starts by somebody getting fished or a
- 37:56help desk getting socially engineered.
- 37:59So it seems to me like no matter what we talk about in terms of
- 38:03strategies, it's like we've got to do a better job at like not
- 38:07letting that happen because you know, we're talking about
- 38:11identity as like the the gate, the door, usually it's they're
- 38:16walking through the front door. They're just take in the account
- 38:19they got. So I don't know if that
- 38:20resonates with you, but then if you can kind of talk about in
- 38:24terms of like pragmatic strategies that people can can
- 38:28invoke. Yeah, I mean, identities are
- 38:31tied to people and you can't patch people, right?
- 38:34There's that old like problem between chair and keyboard.
- 38:36That's the that's the issue, right?
- 38:39So until you figure solve that problem, like we're never going
- 38:43to be out of the calling up the help desk and saying, can you
- 38:46please just pretty, pretty please reset my password so I
- 38:49can get in and having somebody do it for you.
- 38:53But having said that, you know, things that you can do.
- 38:57I mean, treating identities, like I said at the beginning, as
- 39:01an asset that allows you to unlock things across the now
- 39:05sprawling multi environmental corporate, you know, bohemus
- 39:10that we have, you can take kind of a zero trust approach and and
- 39:15not take anything for granted. Reduce permissions as much as
- 39:19humanly possible, introduce borders and barriers between
- 39:23trust zones, you know, locked down to the even down to like
- 39:26the cloud side workload level. You know, you have to
- 39:29authenticate in all those different instances.
- 39:32Not easy to do, takes a long time, takes a lot of investment
- 39:36and in a lot of cases you can't necessarily bolt that on on top.
- 39:39You kind of have to refresh your architecture to make that work.
- 39:43So that's like the Nirvana state, but very, very few of us
- 39:47can get to that Nirvana state, right?
- 39:49So I think what you do is, you know, you do the best with what
- 39:53you've got. So one thing that I think a lot
- 39:56of practitioners fall into the the trap of with in my industry.
- 40:02Is they're constantly chasing the next shiny thing that's
- 40:04going to make everything work better.
- 40:07Just really do that deep thinking around what vendors do
- 40:10I have in place what tools do I have in place?
- 40:12What value can I get out of it? How do I stretch to the maximum
- 40:16value with all those capabilities that, you know,
- 40:18that vendor brings to me? And then how do I make my
- 40:21processes rock solid? So I'm actually sharing
- 40:24information between my sock and my my identity team.
- 40:27How am I actually like making sure that I'm putting in the
- 40:31hours to have all of my vendors, you know, have the same level of
- 40:35rigor as my internal users when it comes to identity?
- 40:38Like, it's not, there's no magic, you know, so sexy magic
- 40:43bullet that's going to make it all go away, unfortunately.
- 40:45Yeah. I mean, you know in the as a
- 40:49practitioner too, we get allocated a certain amount of
- 40:52funds to go and apply to our program.
- 40:57But ultimately usually have to kind of show like, hey, we got
- 41:02value out of this, but it's hard with security.
- 41:05It's kind of like saying, I started working out at the gym
- 41:07and I haven't been robbed in two years.
- 41:11It's like, well, maybe you wouldn't have been robbed
- 41:12anyway, right? So do you have any
- 41:16recommendations there in terms of like trying to tie back the
- 41:20value to these investments? Metrics should be few and should
- 41:25be, you know, valuable. They should.
- 41:26They should, they should enable decision making and they should
- 41:30be, you know, coherent, concise. But some of the best security
- 41:36metrics from a sock standpoint have to do with coverage and
- 41:39devices under management. I think you could do something
- 41:41similar with identity, right? So from a foundational
- 41:45standpoint, how much has multi factor authentication been
- 41:50deployed without the environment and and set some gold standards
- 41:52for that. How much privilege account use
- 41:55do you have? And if you're really going to
- 41:57start a campaign to limit privilege account use or over
- 42:01privileged machine accounts, right?
- 42:03So like non human accounts that are that are performing back in
- 42:07functions. So how much privilege account
- 42:10use do you have? How much machine account use do
- 42:11you have? And can you drive a trend of
- 42:14like my campaign has driven that down right and identity
- 42:19inventory, right? So you have X number of
- 42:23corporate users, you have wide number of of vendors that should
- 42:26track to a certain number of assumed identities and, and
- 42:30accounts. And then you know for your
- 42:32workloads, how many different permissions, whether they be API
- 42:36keys or whether they be, you know, otherwise secrets that you
- 42:40need to have to make all those things wrong.
- 42:42So like, are you actually identifying them and are you
- 42:45actually inventorying them? That's kind of like your
- 42:46foundational level level if you want to get into something more
- 42:49advanced, like how do you start having trailing indicators to
- 42:53show that entitlement creep? So I went through this whole,
- 42:56you know, I went through this whole initiative.
- 42:58I inventoried and identified all my, you know, all my identities.
- 43:03I got a derived A trend for my privileged account use.
- 43:06OK, but now I'm starting to see that tick.
- 43:08Why is that? You know, what's happening?
- 43:10Is that actually legitimate? Another thing is the unneeded or
- 43:13non compliant identities that are being found.
- 43:15This ties into what I said about using the attack surface
- 43:18management and CNAP tools or partnering with this.
- 43:21Am I seeing an increase in orphaned accounts?
- 43:23Am I seeing an increase in, you know, identities or secrets
- 43:26floating out there that I didn't know about before?
- 43:28Like that's when you really start getting into the more
- 43:31advanced levels of metrics around your identity management
- 43:34program. So I think if you do that, if
- 43:36you do those things and you can really preach the value of what
- 43:39you're doing. So final question from the The
- 43:43Great Inquisition of 2025 here. What is the biggest
- 43:48misconception that you see when people start to think about, OK,
- 43:52here's what my attack surface looks like and how do I start to
- 43:56reduce that? Like what is something that
- 43:58people maybe can start to do or things that you see people do
- 44:01wrong? Like I would not have started
- 44:03with that way? Like what's the biggest thing
- 44:04from your perspective that people listening to this go out
- 44:06and say, OK, here's how I start to tackle this problem?
- 44:09Specifically because of the way that you asked the question
- 44:11around misconception, I think the biggest misconception would
- 44:15be that it has to be a comprehensive program.
- 44:21Like all the little singles that you can hit all contribute.
- 44:25So like pick a problem today, work on it for a couple months,
- 44:28turn your attention to another problem in another couple ones
- 44:31right? You're not going to solve like
- 44:33the ASM problem in a grand campaign.
- 44:37Just identify things, catalog things, get them under wraps,
- 44:42move on to something else. Just be iterative.
- 44:44And then when you don't take that approach, you never get
- 44:47anywhere because you just analysis paralysis.
- 44:50And you can't really ever truly solve it right?
- 44:53It's really just about getting skinny, getting small small
- 44:56target to hit. But it's not like your attack
- 44:58surface is over 0. Is that a proper way to think
- 45:01about it? Yeah, 100%.
- 45:03Yeah. I'd absolutely agree with that.
- 45:06Well, Dan, you've been really generous with your time.
- 45:08I do want to get into a little bit of your your background.
- 45:11And I know you have some military background.
- 45:12You've referenced mission several times throughout this
- 45:14conversation as well. One of the roles that I saw as I
- 45:17was, you know, stalking you on LinkedIn is human intelligence
- 45:21collector. So I want to dive into that a
- 45:24little bit here to kind of end the show.
- 45:26But tell me, what is a human intelligence collector for
- 45:29people who aren't familiar with that role?
- 45:30And then I want to ask you some follow up questions around it.
- 45:33Sure, sure. So human intelligence collector
- 45:36is particularly in the Army, which is where I was, is the
- 45:40lowest man on the totem pole for the intelligence community.
- 45:45So we're the guys out there in in Army uniforms trying to
- 45:49trying to get secrets or information that could be
- 45:51helpful and then pass people chain.
- 45:53But there's kind of two sides to that mission.
- 45:56There's the classic like booth interrogation style of
- 46:01questioning that everyone would think of it.
- 46:03They've seen in movies or you know, I've seen in TV shows
- 46:06where somebody is a detainee, they've been captured.
- 46:09You've got them for an hour with an interpreter in the room and
- 46:12you get to ask them all the questions about, you know,
- 46:15whatever topic of interest we have in for.
- 46:18Then the other side of the mission is more elicitation on
- 46:21what they call source operations, which is more around
- 46:25making friends with locals and building connections in a
- 46:28community and trying to get people to want to provide
- 46:31information for either their own benefit or for the community
- 46:35benefit. So I was more on the on the
- 46:38source operations and elicitation side of things.
- 46:42So that be kind of like a for the people in the US here like
- 46:45neighborhood watch, for example, kind of like partnership or kind
- 46:49of a band of people who are willing.
- 46:50To provide information. So in, in I'm from Chicago.
- 46:54So in Chicago there was this program 20 years ago at this
- 46:58point that was like it was called CHAPS.
- 46:59That was an acronym called CHAPS, but it was, you know,
- 47:02Community Action policing. And that's exactly what it was.
- 47:05Is they were going to go around and kind of deputize people in
- 47:08the community and say, you know, you're a liaison.
- 47:10If you see something or, you know, come and say something to
- 47:13the police, like let us know what's going on here.
- 47:16Similarly, Yeah, you'd say, OK, you're a village elder.
- 47:19You know, you're, you know, you have a position at the mosque
- 47:22or, you know, position of influence.
- 47:25You probably see what's going on.
- 47:26You know, everybody in the community, you know, help me
- 47:28understand what's going on here. Help me understand the problems
- 47:30you guys are chasing. Help me understand who could be
- 47:33causing trouble. Yeah, it's that concept.
- 47:36So would you consider Jim and I human intelligence collectors by
- 47:40way of this podcast or something similar?
- 47:43Like how do I how do I get an honorary title on this?
- 47:47I'm sure there's been a lot of intelligence collected on your
- 47:49podcast, maybe not in the last hour, but in other episodes I'm
- 47:53sure that's been the case. I think we'd be the troublemaker
- 47:57chef. Somebody would be like, yeah,
- 47:59Jimmy, Jeff, this. Guy good trouble.
- 48:00Know about them? Good trouble, good trouble.
- 48:03Like that's, you know, we're asking questions and, you know,
- 48:05eliciting responses. I think, you know, one of the
- 48:08things that I, I'd love to hear from your perspective, Dan, is
- 48:12what are, what are some tips that maybe Jim and I can take
- 48:15away for future conversations because it's too late for this
- 48:17one where we can ask better questions.
- 48:19Or maybe for people who are listening right out there,
- 48:22they're in probably an identity that they can ask their
- 48:25stakeholders or, you know, other people that they need to either
- 48:30influence or try to get some better information out of other
- 48:33tips that you can share with, you know, us peons in that
- 48:36space. Oh, too harsh on yourself?
- 48:40A couple of things. The first thing I would say is
- 48:46conversation is it's easy, it's fluid.
- 48:49It's kind of a natural thing everyone does.
- 48:51But when you specifically want to get information out of
- 48:54someone, whether it's because you're defying a mutual goal or
- 48:58you're it's a client situation and you need to know how to
- 49:00better serve them, have a plan about the questions you're going
- 49:03to ask and how you're going to ask them to get to a certain
- 49:05conclusion, right? So plan out your conversations,
- 49:09important ones anyway, is the first tip.
- 49:11The second tip is definitely ask open-ended questions.
- 49:15Far too many people I hear ask a question that ultimately ends up
- 49:19in a one word answer or a yes or no and you don't get anything
- 49:23out of it. So make sure all of your
- 49:24questions are open-ended and force the other person to talk a
- 49:27little bit. Gives you more to pin it off of.
- 49:30And I think the third thing is it's just like really actively
- 49:33listen, right? Because people say so much
- 49:35between the lines in the way they see something or the thing
- 49:39that they don't say that you would expect them to say that
- 49:42tells you that they may be apprehensive about something or
- 49:44they're worried. So really become good at
- 49:48understanding the people's tics and like paying attention to how
- 49:52they talk and what they don't say.
- 49:55And that's just good in all walks of life.
- 49:57I mean friendships, your family, client relationships.
- 50:01Like just you'll be a better communicator.
- 50:04Yeah, I've heard the scenario where they say it's how to make
- 50:10the person that you're talking to think it was their idea.
- 50:13So if you have an idea, Dan, that was a great idea that you
- 50:18had. Even though.
- 50:20Maybe really it was my idea. Incepted.
- 50:25I love that idea. Exception.
- 50:26Like, yeah, plant the seed and let them think it's there.
- 50:29They're a great idea. That's great.
- 50:30That's great. All right, well, this has been a
- 50:32fun conversation. I learned a lot.
- 50:33I think this is an area, This is why we are very fortunate to
- 50:36work with a bunch of people here at our some lots of access to
- 50:39the really smart people. So Dan, thank you so much for
- 50:41being part of this. I will have links in our show
- 50:43notes to your LinkedIn profile. People have questions around
- 50:46that want to get, you know, in touch with you.
- 50:48I'll have a link to the attack kill chain as well for people
- 50:51coming on that spoiler. It's going to be the Wikipedia.
- 50:54Like that's the one that's probably the easiest one to go
- 50:56for. And yeah, so appreciate you
- 50:59being here, part of this. You can find us on the web, IDAC
- 51:02podcast.com, like subscribe, help us hit that million and
- 51:06then maybe the next two next million after that.
- 51:08But appreciate everyone who has supported us.
- 51:10And, you know, thank you all for watching and or listening.
- 51:12So with that, we'll go ahead and leave it there for this week.
- 51:15Thanks. And we'll talk with you all in
- 51:17the next one. You've been listening to
- 51:20Identity at the Center. We hope you've enjoyed the show.
- 51:25Make sure to like, rate and review, and we'll be back soon.
- 51:29But in the meantime, hit the website at
- 51:31identity@thecenter.com. See you next time on Identity at
- 51:38the Center.