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Don Masters - Power of Time

In this episode of the Power to Sell podcast, students sat down with Don Masters, Executive Vice President of Sales and Marketing at Border States, to discuss why time is one of the most valuable assets in professional sales. Masters shares the best advice he ever received: treat time like money by breaking annual quotas into daily goals to maximize productivity and consistency.

One area of focus was the idea that trust is built by consistently honoring small commitments, whether that’s showing up early, following through on promises, or meeting deadlines. Over time, those moments compound…

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