Latest / Ecommerce Playbook: Numbers, Struggles & Growth
We Acquired the Fastest-Growing TikTok Shop Agency.
CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits down with co-founders Tyler Brechbiel and Alex Rudolph to walk through the origin story, the playbook behind their results, and what this partnership means for ecommerce brands.
Tyler and Alex built TBAR from a college dorm room in June 2025. Sixteen months later they're managing over $5M in monthly GMV for brands like Ridge, HexClad, and Grüns — and now they're part of Common Thread Collective.
In this episode:
How TBAR went from zero to managing Ridge, HexClad, and Grüns in…
The skinny
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