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Shocking Tricks Used in The Commercial Advertising Industry · Be Amazed

• 0:00
  [SPEAKER_00]: Nothing ever looks quite as good in person.
• 0:02
  [SPEAKER_00]: I mean, you should see me compare to my Instagram.
• 0:05
  [SPEAKER_00]: And the commercial advertising industry is just as guilty.
• 0:09
  [SPEAKER_00]: From mashed potato ice cream to secret augmented reality cars, here are some of the shocking tricks used in the commercial advertising industry.
• 0:30
  [SPEAKER_00]: Let's start with McDonald's.
• 0:33
  [SPEAKER_00]: Founded by Richard and Maurice McDonald back in, the burger joint has become a crowd favorite over the last eighty years.
• 0:42
  [SPEAKER_00]: And while it's estimated that over sixty-nine million hungry customers flock to their restaurants every day, their burgers are somewhat notorious for being a bit underwhelming when compared with what appears on their billboards and TV spots.
• 0:57
  [SPEAKER_00]: But how exactly do they pamper their patties to the perfection seen in McDonald's advertising campaigns?
• 1:03
  [SPEAKER_00]: Well, in response to a customer who asked, why does your food look so different in the advertisements?
• 1:10
  [SPEAKER_00]: McDonald's Canada released a show all behind the scenes video on their YouTube channel in, in, two thousand twelve, revealing how they get their quarter pounder looking like a million pounder.
• 1:21
  [SPEAKER_00]: And shockingly, they use one hundred percent of the same ingredients just with a whole lot more finesse.
• 1:27
  [SPEAKER_00]: While it might seem like McDonald's is trying to sell us the idea of perfection, and trust me, I'm sure they are.
• 1:33
  [SPEAKER_00]: Their main objective is to actually show all the ingredients inside, which means pulling forward those pickles and onions that are often hidden under the hood.
• 1:43
  [SPEAKER_00]: And while that might sound like an easy operation, it actually requires the knowledge and expertise of a food stylist.
• 1:51
  [SPEAKER_00]: This person's job is to prepare and arrange food so that it says aesthetically pleasing is possible, which at best results in food that is quite unrealistic and at worst in edible.
• 2:04
  [SPEAKER_00]: For the McDonald's campaigns, once the ingredients are positioned, the food stylist takes a hot palette knife and melts that cheese into gooey perfection.
• 2:15
  [SPEAKER_00]: Afterwards, it's time for some precision condiments, serving the catch-up and mustard into shapely blobs.
• 2:23
  [SPEAKER_00]: Even with all this pain-staking precision, the snaps of this burger are touched up to absolute mouth-watering perfection.
• 2:31
  [SPEAKER_00]: As the image specialist subtly boosts the saturation of the ingredients, neatens their placement, and banishes any blemishes.
• 2:40
  [SPEAKER_00]: The result?
• 2:42
  [SPEAKER_00]: Well, it's nothing like the product you actually get.
• 2:46
  [SPEAKER_00]: Though in their defense, this is a meticulous process which can take hours, as opposed to the rushed McDonald's employee who haphazardly tosses it all together so that we can stuff our faces within two minutes of ordering.
• 3:00
  [SPEAKER_00]: While McDonald's admittedly makes their commercial burgers look a bit better than their real-life counterparts, there seems to be a slight discrepancy with their fries too.
• 3:09
  [SPEAKER_00]: Sources suggest that fast food joints allegedly enhance their advertised fries by propping them up with a sponge and toothpicks.
• 3:17
  [SPEAKER_00]: And while it's unconfirmed, I think we can all agree there's some form of witchcrafted play here to get the perfect layout seen in promotional materials.
• 3:26
  [SPEAKER_00]: Either way, whether it's sponge and toothpicks or something entirely different, it won't stop me shoving five in at a time.
• 3:33
  [SPEAKER_00]: As hinted at by Ninety's rapper Vanilla Ice, it's true that Ice is in fact, back with a brand new invention.
• 3:42
  [SPEAKER_00]: Fake Ice, that is?
• 3:44
  [SPEAKER_00]: Yep, turns out real ice is rarely used in film and TV due to its famous melting qualities.
• 3:51
  [SPEAKER_00]: That paired with its imperfect cloudy white appearance means it's neither pretty nor durable enough to hit the big screen.
• 4:00
  [SPEAKER_00]: And if you compare it to its artificial counterpart, I think there's a clear winner if you'll pardon the pun.
• 4:07
  [SPEAKER_00]: One of the many benefits of the artificial ice used in film TV and adverts is that it's made from squidgy silicone rubber.
• 4:15
  [SPEAKER_00]: It breaks apart super easily, meaning food stylists have greater control over the size and shape of the ice.
• 4:22
  [SPEAKER_00]: Not only is it unmeltable and easily manipulated, but it's silent too.
• 4:27
  [SPEAKER_00]: This is especially important in movie situations as the clanks and clanks of realize can often interfere with the actor's dialogue.
• 4:35
  [SPEAKER_00]: Who do they ever thought that such small details would make such huge differences?
• 4:40
  [SPEAKER_00]: And that's not even half of it.
• 4:42
  [SPEAKER_00]: Movies and advertisements are always striving for hyperrealism, and with this ice not exactly being ice cold, food stylists have improvised yet another way to fake it.
• 4:53
  [SPEAKER_00]: In order to achieve a beverage that appears to be fresh out of the fridge and dripping with condensation, food stylists load up a hypodermic needle with glycerin and tactically place their droplets,
• 5:05
  [SPEAKER_00]: glycerin is basically indistinguishable from water and also holds its place for much longer, meaning photographers aren't fighting against time and gravity to get the right shot.
• 5:15
  [SPEAKER_00]: After the glycerin has been positioned, food stylists spray a one-to-one mixture of water and glycerin all over the bottle, resulting in a room temperature drink that looks fresh out of the refrigerator.
• 5:28
  [SPEAKER_00]: They say all that glitters isn't gold, but I would like to add that all that stripping isn't necessarily cold.
• 5:35
  [SPEAKER_00]: There's traps.
• 5:37
  [SPEAKER_00]: They're everywhere.
• 5:38
  [SPEAKER_00]: And no, I'm not talking about your ex-girlfriend's Instagram.
• 5:42
  [SPEAKER_00]: I'm talking about the bizarre beverages used in commercial advertising, and let's just say there are a few unexpected ingredients.
• 5:51
  [SPEAKER_00]: Let's start with coffee.
• 5:53
  [SPEAKER_00]: It's a firm crowd favorite.
• 5:55
  [SPEAKER_00]: And with reports suggesting that the global coffee market will be worth around one hundred fifty five billion dollars by the year twenty twenty six, it's clear that we caffeine connoisseurs have money to burn.
• 6:07
  [SPEAKER_00]: So how do retailers get us throwing cash for our next fix?
• 6:11
  [SPEAKER_00]: According to various sources, beverages and commercials are often pumped up with liquid soap to achieve huge frothy gains.
• 6:19
  [SPEAKER_00]: This soapy additive helps maintain a fresh frothy appearance much longer than the real stuff, meaning filmmakers have plenty of time to get just the right shot.
• 6:29
  [SPEAKER_00]: And that's not the only way they keep this bubbly brew looking fresh.
• 6:33
  [SPEAKER_00]: People often say that showbiz is all smoke and mirrors.
• 6:37
  [SPEAKER_00]: Well, in the coffee biz, it's all steam and tampons.
• 6:41
  [SPEAKER_00]: Allow me to explain.
• 6:42
  [SPEAKER_00]: A common trick for food stylists is to take a wet tampon.
• 6:46
  [SPEAKER_00]: Unused, of course, whack it in the microwave and place it in or behind the food or drink as a way to replicate steam coming from the product when photographed.
• 6:56
  [SPEAKER_00]: So try not to be put off by the fact that those sumptuous copies you see on the big screen are likely to be cold, soapy and served with a side of hot tampon.
• 7:06
  [SPEAKER_00]: I mean, it's not how I take my coffee, but there's no judgment here.
• 7:11
  [SPEAKER_00]: It may come as a surprise, but advertised cold drinks aren't without their deception's either.
• 7:16
  [SPEAKER_00]: Wine for example is arguably the most deceptive of all.
• 7:20
  [SPEAKER_00]: Not only do production companies not want to spend big bucks on actual booze for adverts, but in the case of movies they'd rather their actors not get drunk.
• 7:30
  [SPEAKER_00]: But never fear, the food stylists are here with their own special cocktails.
• 7:35
  [SPEAKER_00]: Red wine for the lady?
• 7:37
  [SPEAKER_00]: Maybe not.
• 7:38
  [SPEAKER_00]: Try water with a little bit of food coloring, thanks.
• 7:41
  [SPEAKER_00]: And shardonnay?
• 7:42
  [SPEAKER_00]: Well, that again is just water, but with a few drops of kitchen bouquet.
• 7:47
  [SPEAKER_00]: This product lends a golden hue being composed of caramel and vegetable flavorings, and is more conventionally used for browning and seasoning meat.
• 7:55
  [SPEAKER_00]: But if you're in the market for a wine with meaty undertones, then this should do the trick.
• 8:02
  [SPEAKER_00]: Cheers!
• 8:03
  [SPEAKER_00]: Now let's talk about desserts.
• 8:05
  [SPEAKER_00]: We all love cake, right?
• 8:06
  [SPEAKER_00]: It's there for the good times, and it's there for the bad times.
• 8:11
  [SPEAKER_00]: Though most of the cake we see in the movies and commercials isn't entirely genuine.
• 8:17
  [SPEAKER_00]: Due to the fact that frosting melts, cakes eventually sink, and even more so under hot studio lights.
• 8:23
  [SPEAKER_00]: It's for this reason that food stylist might fortify the cake by inserting layers of cardboard between the tears to avoid a seeping hot mess of melted frosting.
• 8:34
  [SPEAKER_00]: And once the cardboard is placed, they'll simply mask over it with another layer of frosting as if nothing ever happened.
• 8:42
  [SPEAKER_00]: There's a whole bunch more of these deceptive desserts, and even trusty melted chocolate, is among the offenders.
• 8:50
  [SPEAKER_00]: In an interview, New York-based food stylist Emma Figanbaum revealed that instead of actual melted chocolate, stylist tend to opt for a concoction of the cleaning product, or XPVA glue, and food coloring.
• 9:04
  [SPEAKER_00]: Which, if you didn't already know, is the recipe for homemade slime.
• 9:08
  [SPEAKER_00]: But what's the reason for this slimy imposter?
• 9:12
  [SPEAKER_00]: Well, unlike chocolate, slimy neither melts nor hardens nearly as quickly, and can easily be worked with to achieve the desired look.
• 9:20
  [SPEAKER_00]: The sneaky food stylist really are a slimy bunch, aren't they?
• 9:25
  [SPEAKER_00]: Also joining the gang of trick or treats is whipped cream.
• 9:29
  [SPEAKER_00]: Yep, according to food stylist, real whipped cream is rarely used due to the fact that it ages into a runny, stinky mess real quick.
• 9:38
  [SPEAKER_00]: So quite often they prefer to use whipped cream's evil twin, shaving foam.
• 9:44
  [SPEAKER_00]: Yep, due to its glossy white appearance and long lasting structure, shaving foam is the perfect substitute for whipped cream and certainly looks just as irresistible.
• 9:55
  [SPEAKER_00]: But take my word for it, it's not quite as tasty.
• 10:00
  [SPEAKER_00]: Now for our next deceptive dessert, picture this scene.
• 10:05
  [SPEAKER_00]: It's a sweltering day.
• 10:06
  [SPEAKER_00]: You're burning up.
• 10:08
  [SPEAKER_00]: You yearn for the cold embrace of an ice cream, and as one approaches, you succumb to its allure.
• 10:14
  [SPEAKER_00]: Your tongue races to catch a solemn dripping bead of ice cream as it absales down the side of the cone.
• 10:21
  [SPEAKER_00]: But it's too late.
• 10:22
  [SPEAKER_00]: The ice cream is leaking creamy droplets at all angles.
• 10:26
  [SPEAKER_00]: Your hands are despite your best efforts sticky.
• 10:30
  [SPEAKER_00]: ice cream ice cream long story short ice cream melts and we've all found ourselves in that situation well more or less but you can imagine trying to photograph the stuff as a whole can of worms so to avoid this sticky situation food style is instead you something different and brace yourself for this one because it is weird
• 10:55
  [SPEAKER_00]: They use mashed potatoes.
• 10:58
  [SPEAKER_00]: Yep, with just a few drops of food coloring, food stylists can transform potatoes into pudding.
• 11:04
  [SPEAKER_00]: Why the spuds, though?
• 11:06
  [SPEAKER_00]: Well, it's simple, really.
• 11:08
  [SPEAKER_00]: Mashed potato has a similar consistency.
• 11:11
  [SPEAKER_00]: It's easily colored, and if needs be, can be eaten.
• 11:15
  [SPEAKER_00]: And while it's not as if mashed potato is gross or anything, there's something extremely unnerving about expecting to lick a sweet strawberry sundae, and instead being confronted with buttery mashed potato.
• 11:28
  [SPEAKER_00]: By the way, if you're enjoying the taste of this episode so far, then follow my podcast and leave a five-star rating if you haven't already.
• 11:36
  [SPEAKER_00]: It's much appreciated now, let's dive back in.
• 11:40
  [SPEAKER_00]: We live in a society where simply polishing the food to perfection is not enough.
• 11:46
  [SPEAKER_00]: If food commercials are anything to go by, we'd prefer to see it sprung and sprayed through the air, like some kind of fireworks display.
• 11:54
  [SPEAKER_00]: And you can bet all these food gymnastics take a lot of orchestration.
• 11:58
  [SPEAKER_00]: Steve Gerrell is a veteran taco toaster, but visual engineer is probably what you'll find on his resume.
• 12:06
  [SPEAKER_00]: Steve and his production company, the garage, build extraordinary robot mechanisms, which they used to create popping, dropping, and truly show-stopping visuals.
• 12:17
  [SPEAKER_00]: In an interview, Steve revealed his favorite creation is what he calls the deconstructed burger rig.
• 12:23
  [SPEAKER_00]: And it's one I'm, you may have already seen used in ads.
• 12:27
  [SPEAKER_00]: You know, when all the burger elements drop together and form a flawless, irresistible burger,
• 12:33
  [SPEAKER_00]: Each individual ingredient is suspended on a piece of string, which is edited out in post-production.
• 12:40
  [SPEAKER_00]: Then by a rapid guillotine mechanism, the strings are slashed, allowing gravity to take care of the rest.
• 12:48
  [SPEAKER_00]: If only putting an outfit together were as seamless as that,
• 12:52
  [SPEAKER_00]: Now I love Starbucks as much as the next guy, but no matter what, they never seem to get my name right?
• 12:58
  [SPEAKER_00]: I blame my parents.
• 13:00
  [SPEAKER_00]: I mean, who calls their child Bartholomew Eggbird amazed?
• 13:05
  [SPEAKER_00]: Anyway, this incestant need to spell our names wrong has ignited an online conspiracy that it might just be intentional.
• 13:13
  [SPEAKER_00]: The theory is that Starbucks cashiers occasionally spell customers' names in a completely absurd way, so as to get them sharing the hilarious faux paw with friends, family, and social media, resulting in more exposure for Starbucks.
• 13:28
  [SPEAKER_00]: Clever, huh?
• 13:29
  [SPEAKER_00]: Well, Starbucks actually responded to these allegations and pleaded not guilty.
• 13:35
  [SPEAKER_00]: Representatives claim that their name-taking tradition is a completely innocent and fun way for their employees to interact with customers, suggesting that there really is no ulterior motive.
• 13:48
  [SPEAKER_00]: But regardless of whether or not names are spelled incorrectly on purpose, the sense of bespoke personalization and ownership that comes from a name Starbucks beverage is undoubtedly a winning formula.
• 14:02
  [SPEAKER_00]: It keeps customers feeling happy and connected with the product,
• 14:05
  [SPEAKER_00]: While giving the massive corporation a contrastingly small-scale personal feel, very likely increasing customer loyalty in the long run.
• 14:16
  [SPEAKER_00]: So in all honesty, the chances are that if your Starbucks cashier gets your name wrong,
• 14:21
  [SPEAKER_00]: It's probably not some conspiracy, but rather they either didn't hear you properly, or just don't care whether you're a Karen with a C or a K. For many of us buying a house is probably the biggest purchase we'll ever make.
• 14:36
  [SPEAKER_00]: With CNBC reporting the average American house price at just under three hundred thousand dollars.
• 14:42
  [SPEAKER_00]: So, it's no surprise that there are plenty of hungry realtors waiting to snap up our cash and close a deal.
• 14:48
  [SPEAKER_00]: But how exactly can they tempt us into a sale?
• 14:52
  [SPEAKER_00]: First of all, they need some bait to lure you into their web, which is often misleading online photos.
• 14:59
  [SPEAKER_00]: Missleeting how?
• 15:01
  [SPEAKER_00]: Two photographs taken from the exact same spot in a room can look massively different because wide-angle lenses expand space.
• 15:09
  [SPEAKER_00]: Objects look further apart and more distant than normal, which exaggerates the size difference between the foreground and background, creating the illusion of a room being larger than it is.
• 15:21
  [SPEAKER_00]: While it's understandable that realtors want to show off as much of the house as possible, you can understand why these photos are often a little misleading.
• 15:29
  [SPEAKER_00]: And with ultra wide angle now available on smartphones, it's never been easier to make things look bigger than they actually are.
• 15:37
  [SPEAKER_00]: Which, well, has many uses that I would rather not talk about.
• 15:41
  [SPEAKER_00]: Anyway, what about when you get to the property and realize that it's not how you'd quite imagine?
• 15:47
  [SPEAKER_00]: How do they polish the turd, so to speak?
• 15:50
  [SPEAKER_00]: Well, Colorado Realtor, Crypt Ericsson claims that smell is an important detail, which Realtors often use to their advantage.
• 15:59
  [SPEAKER_00]: They may spray chocolate chip cookie spray or even pop up some popcorn.
• 16:03
  [SPEAKER_00]: Anything that will create an inviting, homely smell.
• 16:07
  [SPEAKER_00]: Ericsson also highlights the importance of using music to set an ambiance, though he steers clear of any well-known hits so as to avoid any negative associations.
• 16:18
  [SPEAKER_00]: After all, you can picture the scene.
• 16:21
  [SPEAKER_00]: Oh, this house is lovely.
• 16:23
  [SPEAKER_00]: Wait a minute, is that nickel back?
• 16:26
  [SPEAKER_00]: Come on honey, we're leaving!
• 16:28
  [SPEAKER_00]: Real estate aside buying a car is another of life's biggest purchases.
• 16:33
  [SPEAKER_00]: With Forbes reporting that the average brand new hotrod will cost you a scorching, forty-five thousand dollars.
• 16:40
  [SPEAKER_00]: With the industry expected to accelerate to just under nine trillion dollars by the year twenty-thirty, it's a cash grab race for car retailers.
• 16:49
  [SPEAKER_00]: So, it's unsurprising that the car industry has a few advertising tricks up its sleeve.
• 16:55
  [SPEAKER_00]: The most mind-blowing is arguably something called the Blackbird, a virtual transformer that can shape-shift into any car.
• 17:03
  [SPEAKER_00]: Allow me to explain.
• 17:05
  [SPEAKER_00]: Essentially, the Blackbird works like any ordinary car yet, with its onboard three-sixty camera and light-ar scanner.
• 17:12
  [SPEAKER_00]: It's nothing less than extraordinary.
• 17:16
  [SPEAKER_00]: This three-sixty dash cam captures the surrounding environment while the light-r scanner uses laser technology to collect the dimensions of nearby buildings and objects.
• 17:25
  [SPEAKER_00]: Using CGI, the Blackbird can then be transformed into any car the mind can imagine.
• 17:32
  [SPEAKER_00]: But thanks to the three-D motion capture from the three-six-zero camera and light-our scanner, animators are able to recreate authentic reflections on the CGI car, resulting in a hyper-realistic render that's virtually indistinguishable from reality.
• 17:51
  [SPEAKER_00]: Not only that, but the Blackbird is fully adjustable, so it can lengthen, widen, and switch-out wheels and suspension to match the general proportions of anything from a Toyota to a Range Rover.
• 18:01
  [SPEAKER_00]: As impressive as it is, surely it would be easier to shoot a real car, right?
• 18:05
  [SPEAKER_00]: Well, apparently not.
• 18:06
  [SPEAKER_00]: Often, car advertisements are shot long before the car's design is fully finalized, so should anything change, it's much easier and more cost effective to edit a CGI render than to reshoot the whole thing.
• 18:19
  [SPEAKER_00]: The Blackbird is also very popular among movie directors as they have almost any car available at their fingertips without the damage or insurance risks of actually hiring or buying something like a vintage, nineteen, sixty-one Jaguar E-type.
• 18:34
  [SPEAKER_00]: And while the exact price of the Blackbird is kept under wraps, it's said to be a fraction of the cost of vintage and exotic vehicles.
• 18:42
  [SPEAKER_00]: So while there's certainly a good reason for the Blackbird I can't help but feel like a completely CGI car commercial is perhaps just as deceptive as photoshopped models and food.
• 18:53
  [SPEAKER_00]: But let's say like most people you neither have access to a Lamborghini nor the Blackbird.
• 18:59
  [SPEAKER_00]: But you have an oddly specific passion for advertising cars anyway?
• 19:06
  [SPEAKER_00]: Well, India based photographer Kunal Kelkar found himself in this predicament during the two thousand twenty lockdown and reached a very creative solution.
• 19:17
  [SPEAKER_00]: Kunal was in talks with Lamborghini about a possible photo shoot, but as the pandemic hit, it wasn't possible for him to travel to Europe.
• 19:26
  [SPEAKER_00]: Nevertheless, Kunal decided to shoot the next best thing, a toy Lamborghini.
• 19:31
  [SPEAKER_00]: Yep, securing a one to eighteen-scale Lamborghini Huracan replica to a treadmill by a piece of string, Kunal used a technique called forced perspective to pull off the illusion of a full-sized Lambo.
• 19:47
  [SPEAKER_00]: Force perspective is a common technique used by photographers, and just about any tourist visiting the leaning tower of Pisa, whereby the placement of the subject can make something seem closer, farther away, smaller, and in the case of Kunal's toy Lamborghini, bigger!
• 20:05
  [SPEAKER_00]: In order to make this scene look even more realistic, he sprayed the car and treadmill with water to imitate rain, used bright lighting to produce reflections on the ground,
• 20:15
  [SPEAKER_00]: and even used a ping pong table net for background detailing.
• 20:19
  [SPEAKER_00]: And while Kanal hasn't quite revealed all his secrets, I'm sure there maybe was a little bit of Photoshop Magic at Play II to make the colors really pop.
• 20:28
  [SPEAKER_00]: Regardless, once it all comes together, you wouldn't suspect a thing.
• 20:32
  [SPEAKER_00]: That is, until you zoom out a little and see a couple of grown men having a play date with a toy car.
• 20:38
  [SPEAKER_00]: Hey, I'm not judging.
• 20:39
  [SPEAKER_00]: I kind of want to get in on it too.
• 20:42
  [SPEAKER_00]: What's more, TikTokker and filmmaker David Ma shot his own treadmill cruising car and shared the finished product in action.
• 20:50
  [SPEAKER_00]: Similar to Kunal, David created the illusion by using dynamic lighting and force perspective, but with the addition of a shower rig and fog spray to give the impression of a dramatic storm.
• 21:02
  [SPEAKER_00]: The end result is seriously impressive and makes the mini BMW appear to swap the treadmill for tarmac.
• 21:10
  [SPEAKER_00]: Well, if I've learned one thing from this, I think I may have finally found a use for my treadmill.
• 21:16
  [SPEAKER_00]: Next up, I recently saw a shampoo commercial and thought if only my hair were as thick and luscious as that.
• 21:23
  [SPEAKER_00]: As I rumanated on my ghastly hair, I did some research and came to realize that in reality, nobody's hair is like the commercials.
• 21:31
  [SPEAKER_00]: So what's going on?
• 21:33
  [SPEAKER_00]: Magical shampoo?
• 21:34
  [SPEAKER_00]: Well, not quite.
• 21:37
  [SPEAKER_00]: In order to achieve these seemingly magical locks of hair, stylus admit to committing the cardinal sin, using fake hair.
• 21:46
  [SPEAKER_00]: Employing extensions, hair pieces, and just about anything that'll forge the appearance of a voluminous hairdo.
• 21:54
  [SPEAKER_00]: But the deception doesn't stop there.
• 21:56
  [SPEAKER_00]: Oftentimes, stylists aren't able to achieve their unrealistic ambitions, so they'll simply pump up the volume by stuffing in some styrofoam balls, his business at the front and ball party in the back.
• 22:09
  [SPEAKER_00]: Perhaps the most shocking trick and yet the most impressive is how they manage to get those waves of hair dancing through the breeze.
• 22:17
  [SPEAKER_00]: And believe it or not, it's all down to two little green guys.
• 22:20
  [SPEAKER_00]: No, not aliens.
• 22:22
  [SPEAKER_00]: Green humans and morph suits as seen in the cover image of this episode.
• 22:28
  [SPEAKER_00]: Their job is to essentially use their little green rods to choreograph the models hair and make it appear like it's naturally cascading through the wind.
• 22:37
  [SPEAKER_00]: Using green screen technology, these little fellas are later cut out in post-production, and by the time it reaches TV, we'd never suspect a thing.
• 22:46
  [SPEAKER_00]: There's nothing quite like that TV magic is there, so what have we learned?
• 22:52
  [SPEAKER_00]: Well, if you actually want hair like in the commercials, you're gonna need two green guys, some styrofoam balls and a sniping taken from cousin it from the Adam's family, available at all good retailers.
• 23:04
  [SPEAKER_00]: Oh, and maybe just maybe the actual shampoo they're trying to sell you, but I highly doubt it.
• 23:11
  [SPEAKER_00]: Some of these commercial tricks are really shocking, aren't they?
• 23:14
  [SPEAKER_00]: I hope you were as amazed as me.
• 23:17
  [SPEAKER_00]: See you next episode!
• 23:20
  [SPEAKER_00]: This is a crappy paste.