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What Your Book Blurb Is Really Doing | Your Biz Needs a Book with Rachel Allen
The description on the back of a book is doing much more work than first appears. Get it wrong and readers feel genuinely betrayed - there's actual neuroscience behind why. Biz Book regular Rachel Allen - founder of Bolt from the Blue Copywriting - joins me to uncover what makes a great book description. We discuss the pitfalls that will lose readers + why the person who wrote your favourite book probably didn't write the words on the back cover. And how one sentence can pull double duty across the Amazon listing, the book sales page + even the author's social media. Look for more in the Your…
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