Em’s Shady Trademark Loss in Australia | Music News

Music News Today | 2 Min News | The Daily News Now! · Jul 2, 2026 · 1m

Em just took a major legal loss in Australia after a court ruled his “Shady” trademark couldn’t stop a beach brand, Swim Shady, from using the name — because his actual use of the mark for merchandise down under was minimal, like a dope rhyme no one’s heard. The beach brand, which launched last year selling umbrellas and towels, celebrated the win, while Em’s legal team now foots the bill for their lawyers — and he’s got until July 22nd to decide if he’ll appeal. And don’t forget, he’s still locked in another trademark battle over a podcast called “Reasonably Shady,” which could drag on for…