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Episode 4 - Heather Macaulay, MadTech
In Episode 4 of The Digital Marketeer, I sit down with Heather Macaulay, president of MadTech, to delve into the transformative world of digital media consulting. Heather shares her extensive experience in the ad tech industry, highlighting how MadTech addresses the challenges faced by publishers, platforms, agencies, and brands in an increasingly competitive landscape. We explore the critical role of first-party data, the impending shift towards a cookieless future, and the unique product offering from MadTech, which simplifies data integration across platforms. Heather emphasizes the…
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