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The Soul Factory: Nicole Orozco reveals the hidden design behind human destiny · Cultural Wars | America Out Loud News

• 0:27
  Well, hello everyone, and welcome to the 10 Penny Files.
• 0:29
  I'm your host, Dr.
• 0:30
  Sherry Tenpenny.
• 0:32
  Here at the Tenpenny Files, we dive into vital and often controversial topics that will challenge what you've been told and then reveal what's been hidden.
• 0:40
  These compelling conversations will make you think, spark debate, and hopefully inspire action.
• 0:46
  Join me each day at 3 p.m.
• 0:48
  Eastern time to hear authors and documentary filmmakers talk about something that they is from their heart.
• 0:55
  And these are people that have something very important to say, and many of them have been silenced or censored.
• 1:01
  Today's conversation is with our special is with a special author, publisher, ghostwriter, trained storyteller, and business consultant, uh Nicole Orozco to talk about her book from expert to authority, your complete book publishing journey.
• 1:18
  You know, and I've talked to so many of these authors along the way, and I've talked to so many people that say, you know, I really want to publish my book, and I don't have any idea even where to start.
• 1:27
  So when her book, expert to authority, your complete book publishing journey came across my desk.
• 1:32
  We just had to have her on the show.
• 1:34
  So it's for anybody that's out there that's an aspiring author that wants to know what to do and where to start.
• 1:40
  This is the show for you.
• 1:41
  So Nicole, welcome so much to the Ten Penny Files.
• 1:44
  Thank you for joining us.
• 1:45
  It's glad to, I'm so glad to have you here with us today.
• 1:48
  Yeah, thank you, Dr.
• 1:49
  Tenpenny, for having me on.
• 1:51
  I really appreciate it.
• 1:53
  And I'm excited to share some information with your audience that could help.
• 1:58
  Well, good.
• 2:00
  How did you get how did you personally get into the publishing world?
• 2:04
  I mean, how did you decide that this is what you wanted to do?
• 2:07
  And what was some of your first steps that you took?
• 2:10
  Well, my first step was back in 2005.
• 2:13
  I was a single mother of four.
• 2:15
  And I was listening to a podcast way back in the day when the internet was nothing like what it is now.
• 2:23
  And they said, write about what you know.
• 2:25
  And I thought, what do I know?
• 2:26
  I mean, I was doing my um bachelor's in psychology at the time, and I was raising kids, working full-time, exhausted, and I thought I know about being a single mom.
• 2:39
  So I wrote the single mother's journey to wholeness, and I did it by hand, just thinking I'll write a book.
• 2:45
  So I'd work full time, come home and write for three hours, and just that was paper and pen.
• 2:51
  That's the way I did it.
• 2:52
  And um back then I wasn't typing on a computer or proficient at that.
• 2:58
  And um I had people read it, and they said, you should publish this.
• 3:03
  So I looked for self-publishing options, and I went through a company called iUniverse at the time and had it self-published.
• 3:11
  It won the editor's choice award.
• 3:12
  Thank you.
• 3:13
  Thank you to my mom in heaven.
• 3:15
  She um was a great editor.
• 3:17
  They didn't have grammarly back then.
• 3:19
  They didn't have um, they didn't have the type of tools we have today.
• 3:25
  And you have to do it old school, not quite typewriter, you know, like I learned in high school, but old school.
• 3:31
  So that was the beginning, and then of course, doing dissertations and doing a lot of writing in college.
• 3:38
  You you become a proficient writer with um sources and materials and things like that.
• 3:44
  Again, it was old school, right?
• 3:47
  I mean, when I started college, they had microfish.
• 3:50
  So um it progressed a lot of years went by, raised kids, did careers, you know, completely out of the realm, um, built websites.
• 4:00
  I learned how to build websites, and um that was my creativity, just wanting to get out of the normal nine to five grind that a lot of people want to get out of.
• 4:10
  And so I went through years of training, not knowing I was in boot camp, and then COVID hit, and that's a whole nother story, and that's where it really starts.
• 4:20
  Well, that's really interesting.
• 4:22
  You know, you were also where I first met you years ago, was you were the co co-founder of uh a newspaper called The Flame with Anna Kane, and I think that we met at um I I don't know, some conference somewhere along the line.
• 4:37
  Um we were in um just uh throw it out was Bard's Fest was the first time I met you, and I was doing Druthers, and you um you I met you and um Ohio Brett and all of the people at um that um Missouri conference.
• 4:59
  Uh and that newspaper had distributed over a million copies across America.
• 5:04
  What made you step away from newspapers and return the books?
• 5:07
  Well, I'm still doing a newspaper um partially.
• 5:11
  My voice is kind of hoarse.
• 5:13
  I um stepped away from the flame after four years because I don't know how you do it, but it got really heavy.
• 5:22
  And I had to do two newspapers at the time.
• 5:26
  I had a local paper and I had the flame.
• 5:29
  Anna knew how to do the flame.
• 5:31
  Anna did not know how to do the local because I was she she was going through something, she was doing the flame a lot.
• 5:38
  I was doing the local, and I said, let's split it because this workload is too much for two newspapers.
• 5:45
  So she took the flame, it's still going, it's still going strong.
• 5:49
  And I took the Mill Creek View, and God had a plan with that because at the time I thought it'll be lighter.
• 5:57
  I'll get like um General Flynn says local action makes national impact.
• 6:02
  I thought local action will make national impact.
• 6:05
  So I took the local paper and I brought it up 400%.
• 6:10
  And um it was it it's a part of the new book that I'm ghostwriting too, so you'll see that around someday.
• 6:18
  Um so the story is woven like a tapestry.
• 6:23
  And so during that time, I started writing a lot of books, and I started using tools, and I got really good at what doesn't work and what works.
• 6:33
  And so I was doing the newspaper, and I wrote The Soul Factory.
• 6:37
  I wrote Mind Chess because of narcissism and it's kind of an epidemic in our society and covert narcissism.
• 6:45
  I wrote, of course, from expert to authority is more of a guidebook to go with the master class, but it goes step by step on my process, which is super important.
• 6:55
  I played with um different AI programs and they were garbage, garbage.
• 7:00
  Like you don't get your authentic voice out.
• 7:03
  And so I kind of hermited it out at that time and did a lot of soul, um, you know, a lot of soul work during that process, a lot of shadow work, a lot of um of really delving into the parts of society that I wanted to be a part of, how I could be the change, like uh Maya Angelo says, be uh, or was it Gandhi?
• 7:26
  It was Gandhi.
• 7:26
  Um, be the change you want to see see in the world.
• 7:30
  And I wanted to bring solution-based um thinking into the world.
• 7:34
  So that's kind of where it started.
• 7:37
  Well, so let's talk a little bit more, delve into the idea of AI.
• 7:41
  And in your book, you talk about the your 6030 10 method that keeps the author's voice authentic while you use uh the the um editing options and create some of the creative office options.
• 7:56
  Um, I use I use AI as an editor because I think it's you know, sometimes I'll write a paragraph or two, and then I'll go, that just doesn't sound right.
• 8:04
  And so then I'll ask, you know, have grammarly or you know, one of the other tools kind of say make this stronger or make it clearer to the reader.
• 8:13
  So I use it as an editor.
• 8:15
  And for the people that are listening to this, everybody needs an editor.
• 8:18
  Every single book you've ever read ever has gone through an editorial process with a profess with somebody who's a professional editor that not only edits for things like grammar, you know, commas in the right place, comma before parentheses and question mark, you know, all that grammar sort of stuff.
• 8:37
  But for flow and for continuity and sometimes the editorial process is is more rigid than others.
• 8:44
  When I wrote my first book called Foul, F O W L Bird Flu, it's not what you think.
• 8:50
  I had I hired an independent editor who was the best guy in the world, and I would send him, I don't know, five, six pages, and I thought it was really good.
• 9:00
  And I'd send it over to Norman and he'd send it back.
• 9:02
  And it was like taking a diamond in the rough and turning it into something beautiful.
• 9:07
  And so I would put the two parts of the manuscript up on this screen at the same time and look at what I wrote, and then look at what he wrote, and you know, maybe he changed the sentence structure a little bit, or he added an adverb or something like that.
• 9:21
  And going through that process, that editorial process is where I really learned how to write and to write better.
• 9:28
  So, you know, going through an editorial process, every book, every book does that, every one.
• 9:34
  But I want to hear about your 6030 10 method, so that if you because, you know, if you just have AI just write you a book or write you a paper, you can tell that AI wrote the book or wrote the paper.
• 9:47
  How do you keep uh how do you use a combination of that to keep your authentic voice?
• 9:53
  I'd almost change the numbers now because I've gotten even better.
• 9:57
  Um, you know, what
• 10:00
  What I say is which I learned early, early on in some of my jobs is content is king.
• 10:07
  And so what people forget is they think, can you write me a book?
• 10:11
  And it'll come up with a bunch of chapters or whatever, and it will write a whole book for you.
• 10:17
  And it looks like garbage.
• 10:19
  You could see it's AI.
• 10:20
  And you could see it doesn't have any of the author's authenticity.
• 10:24
  It's just writing what it wants to write, basically.
• 10:28
  You know, you give it a prompt and it'll follow your prompt.
• 10:31
  But when you're putting your heart into something, um, you are putting your story in, you're putting exactly what you want it to do.
• 10:40
  So I look like I look at it like it's an executive assistant.
• 10:44
  And there's certain ones that do better than other ones.
• 10:47
  So I did chat GPT to start, and when I was playing around with different things, I'm like, ew, like this looks like AI to me.
• 10:55
  This is just not something I use it all the time for prompting or for giving me ideas or for video or for social media.
• 11:05
  Um, if I'm gonna promote something, it's really, really good for marketing.
• 11:10
  Um for book writing, I use Claude, and I don't do a whole book.
• 11:15
  I go in and I write, well, I used to.
• 11:18
  Now I have a better technique.
• 11:20
  So at the beginning, I would I would be act like I'm dictating to basically, and it was my secretary.
• 11:29
  So I'm like back in um, you know, back in when I was 14 years old, I had a spinal surgery.
• 11:37
  Um, I have a Harrington rod and I have stenosis in my neck on my C3 or C4 C5, and um I had to wear a plaster cast when I was in eighth grade from the my pelvis all the way up to my um shoulder.
• 11:54
  So I'm writing this in.
• 11:56
  I'm telling a story about what I went through.
• 11:59
  During that time, boys used to knock on my chest.
• 12:02
  My self-esteem plummeted, and I'm I'm dictating this.
• 12:07
  There's a purpose to this.
• 12:08
  So I'm dictating this whole history about you know, my mom was called the silver taxi cab and would drive us to the beach, and I would wear a plaster cast and sit with all the surfers and you know, and and gotten a lot of trouble in Hollywood right after that because of my self-esteem.
• 12:26
  And that's my beginning of my story of uh introduction to something because I had a frequency machine that helped my C4 and C5.
• 12:35
  So I wrote a book called this frequency code.
• 12:38
  Well, what does that have to do with the machine?
• 12:41
  Can you write me a uh a book on the frequency code?
• 12:44
  No, I'm telling a story.
• 12:46
  Now I use actual transcription word for word to plug it in, and then I upload a ton of articles and different things I want embedded.
• 12:58
  So it's really my assistant.
• 13:00
  It's not it's not doing it for me.
• 13:03
  I am I'm pretending it's sitting next to me and it is I'm using it as an assistant, not as a writer, if that makes any sense.
• 13:13
  Yeah, it's good.
• 13:14
  You know, that's because you have to look at you know, AI is it's it's controversial because it's it just is um on all sorts of different levels, which is a whole nother conversation, but just suffice it to say that there's a lot of things about AI that are controversial.
• 13:33
  But the truth is AI is here to stay.
• 13:36
  And if you use it appropriately and you use it like it's a tool, um, it's it's it just speeds up processes.
• 13:44
  It just takes it just to me, it's just something you use that's just faster.
• 13:48
  Um, but you always have to double check it.
• 13:50
  I mean, if you're actually asking for uh and I've told the story before, but um one time I was I was doing a PowerPoint presentation and I wanted a couple of references.
• 14:00
  It was a PowerPoint presentation on dental health and on oral health and vaccines.
• 14:07
  So I was looking for a couple of references that talked about the impact of certain vaccines on oral health, your throat, your tongue, your mouth, and things like that.
• 14:17
  And so it came up, it gave me six references and it gave me PubMed numbers.
• 14:21
  Now, for the listener, PubMed is you know the archive of all medical literature.
• 14:26
  If you want to, you know, go read an article or at least an abstract of an article, you can find it on PubMed.
• 14:31
  And it gives you sometimes when you're reading, if you see the initials PMID, that's the PubMed identification number that is assigned to that article, and you can take just that number and plug it into PubMed and takes you to the article so you can read it yourself.
• 14:48
  So it gave me six references, and I took the PubMed number and I put it into PubMed because I thought, well, I want to read the article myself.
• 14:56
  And it took me to an article, uh, an article on astronomy.
• 15:02
  Oh wow.
• 15:03
  And then I took the next one down and it took me to an article on regenerative farming.
• 15:08
  And they, and so then I thought, well, if if I if the PubMed number's wrong, maybe I can find it by the journal, the name of the journal in the year.
• 15:16
  Well, that didn't exist, it was non-existent.
• 15:19
  And then I thought, well, maybe I can look it up by the author, because it gave me the offer, and it was all appropriately written out there because for the listener, there are certain styles that you use to write a reference.
• 15:31
  And so I went to look up the author.
• 15:33
  The author didn't exist anywhere.
• 15:35
  And it was the same on all six of those references.
• 15:38
  The PubNum numbers wrong, the journal didn't exist, and the authors were non-existent.
• 15:43
  And so that really that was the first one of the first eye-opening things to me that's like you have to you PubMed's or I mean um AI is great as an editor or to help you, like you said, creative ideas, but if it, but if it's uh if you're asking it to look up facts or to be scientific, you need to double check it.
• 16:06
  Because sometimes it's right, you know, after I yelled at my AI, I said, you know, and I call my AI Chad.
• 16:11
  Chad, this was you did me the wrong thing.
• 16:14
  It wasn't right.
• 16:15
  All these PubMed moments are wrong.
• 16:16
  Don't ever do that again.
• 16:18
  Be accurate, take your time, do the thorough research.
• 16:20
  If you can't find something, say I can't find something, but don't fabricate anything to me.
• 16:25
  And it came back saying, I'm so sorry, I won't do it again, and it hasn't.
• 16:31
  And that is exactly the process I do because if I am writing, and I'm like, I said to say this and don't embellish anything, and my voice has to be authentic.
• 16:42
  And I gave you enough content to write this, and I yell at AI too.
• 16:47
  So, and but the the thing is is you're right.
• 16:51
  I edit over and over.
• 16:53
  The editing process is is the part where I might get the first draft, right?
• 17:00
  And the first draft is is fine, but I'm going through there, and I am then uh really going through the book piece word by word.
• 17:12
  I run it through grammarly, I run it through uh Microsoft Word, I edit over and over and over again, like those 92,000 words for a ghostwriting project I'm doing right now.
• 17:24
  It's word for word because I use transcripts.
• 17:28
  So the word for word part is completely on point because I I used I interview, I make sure that uh that the voice is authentic, that the that the story comes.
• 17:42
  If somebody has a story in them, they that with my method, they talk into something, it transcribes exactly what they say.
• 17:51
  If they're writing a book, it's gonna um take every word that they say, and then it will weave some of maybe the formatting in.
• 17:59
  Um, and then they go back and they reread it and change it where appropriately.
• 18:04
  So it's not that you're you're just whipping out something, you're you're still doing a lot of work.
• 18:10
  I I sat here for 14-hour days for the last three weeks to get 92,000 words out, and I'm not even done yet.
• 18:20
  And that's from morning when I woke up till 10 o'clock at night, and I'd forget I'd have to eat, you know, because I get low blood sugar, and I'd have to remember to eat because that process you're so intensely into, and you're going chapter by chapter by chapter, you're making sure transitions are right, you're making sure that everything is appropriate.
• 18:43
  So I am in no way saying that this takes away work.
• 18:47
  What I'm saying is it will expedite what would have taken you two years to do by hand in the old days, and it will expedite it into a process that is you're able to do as just uh a normal person that's never written a book before.
• 19:07
  That's really good advice.
• 19:09
  What do you think the biggest mistakes are that you see in entrepreneurs when it comes to writing a book?
• 19:15
  I think that they don't do it as the number one mistake.
• 19:18
  Um I think that they think that they could do without a book, and I think the reason to have a book, they think that this is the biggest mistake of society right now.
• 19:28
  And I found that this out with the flame with the Mill Creek View.
• 19:32
  People think newspapers are dead.
• 19:35
  They think boot books are dead, but you can go into Barnes and Noble and see that it's it's packed of people wanting to read books.
• 19:43
  There's book clubs, there's the people want the written language.
• 19:48
  And um, I think the biggest mistake business people think of is technology.
• 19:53
  And it's kind of a uh a um paradox because I'm saying use technology to write a book.
• 20:00
  Book, right?
• 20:01
  Um, but I think the written word and old school things, records, you know, everything that people kind of threw through out and said were no longer useful.
• 20:14
  I think keeping an archive of written words is super important.
• 20:20
  I think that your mind reads differently on paper than it does on uh like a Kindle.
• 20:25
  I think we absorb things differently when it's in our hand and we're off of technology, and it sets you apart.
• 20:33
  So number two biggest mistake for business people is that they think a book doesn't matter.
• 20:40
  You just went next level with a book.
• 20:42
  Your credibility level, I don't care if you're a dentist, I don't care if you're an accountant, I don't care if you're a the a salesperson, I don't care if you're an entrepreneur, a CEO, whatever you are.
• 20:55
  If you don't have a book, you're missing out because you just took it up next level.
• 21:00
  You just became the authority over every other single person that's in your field that doesn't have a book.
• 21:08
  You're now able to walk into a place and and I just had an accountant and she had a book.
• 21:15
  And her book, um, I can't remember the name of it right now, but it was it was well done.
• 21:22
  She talked about it at a mixer, like a Chamber of Commerce mixer.
• 21:26
  And she talked about her book.
• 21:28
  It was on a part of accounting that nobody would think of.
• 21:32
  So it really set her apart.
• 21:34
  It differentiated her.
• 21:36
  And I took her seriously, and I put her on my website over another accountant that didn't have a book and didn't get back to me, which really like you you need to at least um be open to opportunities.
• 21:52
  And so books um will set you apart and give you a platform.
• 21:57
  Then you could get on podcast.
• 21:59
  If you're uh if you if you're a CEO and you have a book, you have something to talk about now.
• 22:04
  You, you know, so there's so many reasons.
• 22:07
  I could go on and on.
• 22:08
  Well, it's really true.
• 22:10
  You know, like back in the day, what made you look like a professional was a business card.
• 22:14
  If you had a professional business card with a professional logo and colors, and and then they got a little bit more fancy and they got electronic, and you know, there was just a whole bunch of things.
• 22:24
  If you had a business name and a logo, that kind of like made you look professional.
• 22:29
  But now what you need to really set yourself apart is exactly what you said.
• 22:34
  You know, your book becomes your your calling card, and it becomes the next most important thing in your business span.
• 22:41
  Um you also talked about, I mean, what are some of the things that people do wrong or they don't follow through with after they've gone through the process of writing a book?
• 22:51
  They start and they don't finish, they don't do the editing process right.
• 22:56
  They um don't even know how to get it on the right platform.
• 23:00
  Um, they pay way too much sometimes because they're busy.
• 23:05
  And so they get a ghostwriter and they pay 20,000, 30,000.
• 23:11
  They don't look at the marketing company right, and they pay all this money not to get it marketed in the right way because they're overpromised and underdelivered.
• 23:21
  Um, they don't take the time to learn the different platforms.
• 23:26
  They don't take the time to study.
• 23:28
  Um, they either need to trust somebody and really vet them to know who they're gonna use to either help them write their book.
• 23:37
  Um, because I I go stripe, but I don't call I don't really ghost right.
• 23:41
  I I interview people, so they're actually telling me their story.
• 23:45
  I'm I'm I'm recording them, and I'm getting every word down.
• 23:49
  I'm not just trying to be their voice.
• 23:52
  I want them to be their voice.
• 23:54
  And so it's super important that you're not just throwing money because it sounds like a big name.
• 24:01
  The other thing is is thinking you need an agent and thinking we're we're living in a new age.
• 24:07
  Um, you could go the traditional publishing route and they'll help you market it.
• 24:11
  And that's one way to go, but at least know your options.
• 24:14
  Take your time and really look at all the different platforms.
• 24:18
  I I did that, and I I started with draft to digital, and it did a good job, but you can't do color, and it doesn't go.
• 24:27
  What I understand is the books um don't the bookstores don't buy the books from that platform.
• 24:32
  But it goes out to libraries, it goes into Barnes and No, not into, but into the internet space where people could get it through Barnes and Noble through Amazon, through um Kobo, SmashWords, all the different, like all around the world.
• 24:47
  Um, you know, then you have Ingram Sparks, and they're really picky on AI.
• 24:53
  So you better make sure that your AI filter is a hundred percent non-AI.
• 24:58
  That's another mistake is people aren't um they aren't looking at the whole book as being a book.
• 25:05
  You can use AI, but it can't come across as AI at all, or you'll get kicked off the platform.
• 25:12
  Um, you won't be accepted.
• 25:14
  So, but they will Ingram Sparks, um, they will publish it worldwide too.
• 25:21
  But then KDP, which is Amazon, if it's within Rum Sparks, they won't um they'll say it's out of stock, or they'll take three weeks to get it.
• 25:33
  So I have a process I teach in my master class on how to format the book, how to get it onto Ingram Sparks or KDB P KDP, or if you just need draft a digital.
• 25:45
  Maybe you just want an e-book.
• 25:46
  I did my um my expert to authority book just as a quick guide, just as an e-book for like two bucks.
• 25:54
  It's a dollar ninety-nine.
• 25:55
  It is not one of my works of um authorship where like the like the soul factory.
• 26:02
  That's my heart.
• 26:03
  That's my soul.
• 26:04
  That that was about young Yan Psychology, St.
• 26:08
  Saint Teresa of Villa's Castle, you know, it word for word.
• 26:12
  It's a I I wanted it woven in beauty.
• 26:15
  Um, author authority is like do this, ABC, D E F G H I J K, how to do a book.
• 26:23
  And um, you know, so I did a quick guide that's gonna go with my master class.
• 26:28
  And if people want it, it's on for 199, and they'll get some tips, you know.
• 26:33
  So that there's different reasons for different books, right?
• 26:36
  Well, that's true.
• 26:37
  Well, hold that thought right there, Nicole.
• 26:40
  We're gonna take a quick break.
• 26:41
  This is really interesting, and we've got a whole lot more great details and a special offer coming up for you after this break.
• 26:47
  The break is uh is so that we can hear from our sponsors from America Outloud.news.
• 26:52
  America Out Loud Talk Radio plays the 10 penny files on the iHeart Radio Network daily at 3 p.m.
• 26:58
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• 26:58
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• 33:52
  Well, welcome back, everyone.
• 33:54
  Today we're talking with Nicole Orosco to talk about her new book, about her book, The Expert from X, it's from Expert to Authority, Your Complete Book Publishing Journey.
• 34:05
  And if you missed the first part of the show, let me tell you a little bit more about our guest, Nicole Orozco.
• 34:10
  She's an author, publisher, ghostwriter, and a business growth strategist who helps entrepreneurs transform their expertise into books and scalable revenues.
• 34:20
  Although Archipelago Business Solutions and her proven publishing system through the Archipel Archipelago, let me start that over again.
• 34:29
  Through Archipelago Business Solutions and her proven publishing system, she equips business owners and public to publish efficiently and reach readers around the world.
• 34:39
  She's written five books, written ghostwritten numerous other titles, and has a background in psychology, which she brings both strategy and compassion to her mission of helping entrepreneurs create lasting legacies.
• 34:53
  Speaking of legacies, Nicole, you have a business called Legacy Tree Books that preserves family stories before they're lost.
• 35:01
  Tell us a little bit about Legacy Tree Books and why it's so important.
• 35:18
  And I started archipelago, which means kind of bringing islands together.
• 35:24
  And he's like, you know, I I had an idea 20 years ago.
• 35:30
  He goes, you go and he goes, There's those books that are like this is my grandma, this is my grandpa, this is my father, this is my mother, and it's journals that people fill out so they have a legacy so their their kids could know about their life, like my grandma's pierogi recipe, right?
• 35:50
  I I would do anything to get her cabbage rolls and her pierogi recipe, but it wasn't written down.
• 35:57
  And he goes, and I thought maybe because my family, I bought one for all of them, and nobody did anything with it.
• 36:05
  Maybe it could be a book, uh, you know, like a legacy book.
• 36:08
  I'm all we could do that so easy.
• 36:11
  Like that is a whole company.
• 36:14
  That's a whole subdivision of Mill Creek View Archipelago, and um, we need to do that.
• 36:21
  So I put together a website, and I'm using the same process.
• 36:26
  And what we do is interview people.
• 36:28
  We just did our first one, so we just started this.
• 36:32
  And so we interview people and get their story, and it's transcripted.
• 36:39
  So we could write a book.
• 36:40
  So it's a ghostwriting project, but by them telling us, so maybe over Zoom or or even in person, and um being able to tell their story.
• 36:50
  It could be a wedding.
• 36:52
  It doesn't have to be somebody that's in the hospital in a nursing home, although that that is uh something that would be great too.
• 37:00
  So it could be a dad just telling his story.
• 37:02
  People could read it over their every Christmas and read their family story.
• 37:07
  It could be small, like 5,000 pages, just a little book they could do every year, or it could be a memoir and be, you know, a hundred thousand words or and have their family tree in it.
• 37:18
  So we did different packages, and um, I'm excited for that project.
• 37:23
  Um, we're gonna go um talk to some people in different um facilities and kind of give presentations on it.
• 37:31
  And I think it's gonna go real big, and it'll be in book form.
• 37:36
  So um it it's a lot easier for them than journaling, but it is emotional, and I think that the psychology part of it has to be compassionate.
• 37:45
  When you're bringing up old um times, there's happy memories, there's sad memories, there's traumas, and that could trigger people.
• 37:54
  So I think that it needs to be very, very um the people that we have interview will have to be vetted, um, and probably have some psychological type of um background and able to do it um with compassion and love.
• 38:12
  Yeah.
• 38:12
  Yeah, you know, it's interesting because there was a project I was kind of pseudo-involved with.
• 38:18
  This was probably 10-15 years ago.
• 38:21
  Um the people we were this project was that um we were wanting to do interviews, video interviews with some of the founding people of the integrated health movement.
• 38:35
  You know, the health freedom movement that you know were now in their 80s and 90s, and that their history and the battles that they fought to bring the health freedom movement forward and fighting, you know, the cancer industry and fighting the vaccine industry and all this stuff that we wanted to sit down with a camera and just have a conversation and just record their life.
• 38:58
  And unfortunately, it never took off.
• 39:00
  And most of those people now have best passed away, some of the founders, you know.
• 39:05
  Um, because they they had incredible stories that just weren't captured.
• 39:10
  So this legacy book per family is so important and becomes such an heirloom.
• 39:15
  I think it's a wonderful idea.
• 39:17
  Um, because when they're gone, they're gone.
• 39:20
  You know, that when people are gone, you just don't know like your grandmother or your great grandmother.
• 39:25
  What was her story?
• 39:26
  What was her, what was it like when she was growing up and start from what it was like with her parents and if they grew up on a farm or in a you know, whatever it was.
• 39:35
  I I think those stories, those family legacy stories are so important.
• 39:39
  I'm so glad you're doing that.
• 39:40
  I think it's just marvelous.
• 39:43
  Yeah, I'm excited about that.
• 39:45
  Um it's it now it's getting the people in place.
• 39:49
  I can't do it all on my own.
• 39:51
  So it's gonna be outsourcing and hiring and having people do the interviews, and um, I really want.
• 40:00
  People to follow my process.
• 40:02
  So they do it right.
• 40:04
  And so all the words are authentically preserved.
• 40:07
  I think that's my biggest in my masterclass that I'm doing.
• 40:13
  And with reoccurring revenue collective, it's more the marketing piece.
• 40:18
  And I really want people to do things the right way so they they preserve authenticity through the age of the AI.
• 40:27
  You're right, it's not going away.
• 40:29
  And so we might as well learn to use it correctly and learn it to use it as a tool instead of just um uh you know using it in haphazardly ways that um could hurt people and that won't be authentic.
• 40:46
  So I really want to train people with authenticity on how to use this stuff as a tool is my mission right now.
• 40:52
  You know, you've said that several times now about preserving the exact words.
• 40:57
  It's been my experience over many years of doing this also that um the in in English that the spoken word and the written word are two different languages.
• 41:09
  You know, there have been times when I've done what I thought was like terrific uh presentations, like over the man, and I really hit that one out of the park.
• 41:17
  And so I would take the recording and have it transcribed, and then I would read the transcription and go, oh my goodness, did I really sound like that?
• 41:25
  Oh, that sounds terrible, you know, all the hymns and haws and uh's and and maybe the sentence structure is different, and I've learned that that's one of the reasons why foreigners um struggle to learn English, and why it's one of the you know, top three most difficult languages to learn because the written word and the spoken word are different, and when they're studying to learn English, they are learning it from a written format from a textbook, not from a conversational style.
• 41:56
  Uh how do you how do you capture that and have it be readable?
• 42:01
  Is there a certain technique or something that you use with that?
• 42:05
  Yeah, I will take the transcript and and say, please weave this into a narrative that flows good, but keep every word and every thought of the word that is necessary intact.
• 42:21
  Do not change the tone, do not change the the voice of the person.
• 42:27
  Um do not embellish, do not add anything, make sure it's authentic, um, but put it in narrative form and and make sure that it it reflects the exact tone of the author and what was intended, and then I go through it and edit, of course.
• 42:49
  You mentioned sort of just in passing the recurring revenue collective.
• 42:54
  What is that?
• 42:55
  And it's a in and why do how do the members you vet your members carefully?
• 43:00
  How do they join in what is that all about?
• 43:04
  Well, RRC was um she my partner Lisa is the software, she was a software engineer for 20 years, and she that's where I was failing was the marketing.
• 43:19
  And for authors, that's once they get the book out, how are they gonna get it noticed, right?
• 43:26
  And so she's like, Do you want to start a membership club and vet people and we could get their experience?
• 43:34
  And I said, Yes, absolutely I do.
• 43:38
  And then I started learning from Lisa, and in three weeks, what we could learn these days is incredible.
• 43:45
  So I'm excited for this membership club because I have people with all different types of experience that will have webinars, we'll have um coursework, we'll be speakers within it, and we'll mastermine together so we can move forward and for authors, we'll be able to give them a marketing plan.
• 44:05
  I just did a book that I'm gonna practice because that's been my weak spot.
• 44:10
  Once you get a book out, you have to be able to get the message, and people need to know your books out there.
• 44:16
  There's only so many podcasts you could get on.
• 44:19
  I'm lucky and fortunate to be on your podcast, Dr.
• 44:21
  Timbani.
• 44:23
  Um, and when I had a podcast, we had you on, I think there was, you know, almost a hundred thousand views because of who you are.
• 44:31
  But but the average podcast gets four or five hundred views, you know, on just a little podcast.
• 44:39
  And it's um essential that you use all the tools.
• 44:43
  You use the different types of Amazon tools that they have, the keywords.
• 44:48
  Um, what if you don't have a lot of money to spend?
• 44:51
  How do you do that?
• 44:52
  How do you get social media algorithms up?
• 44:55
  And so those are the tricks and the trades and the the funnels, I would say.
• 45:01
  And what kind of funnels are working today that didn't work that worked last year that don't work now?
• 45:07
  And keeping up, it's it's hard.
• 45:09
  So that's what the RRC is.
• 45:11
  It's a membership group to learn from each other.
• 45:14
  And it's the marketing arm.
• 45:16
  And how would they be how would someone become a member?
• 45:19
  Well, um, right now you could go to my join Nicola Roscoe with the code um Dr.
• 45:26
  TRT, and you could get my masterclass, which is super number one is the if you have a book inside of you, which I believe everybody does, even if it's for legacy, you could do it on your own.
• 45:40
  You don't need to hire me.
• 45:42
  You can hire me.
• 45:43
  You don't need to hire me.
• 45:45
  And so um it that would be $97, which usually I charge 520.
• 45:52
  And that's because I am giving away information that I'm not gonna give away forever to the world, and I want um people to do it right.
• 46:05
  And so that is my master class.
• 46:08
  Then you could join for a dollar for the first month for our new membership club, and that will be for marketing.
• 46:15
  So it'll it'll give you a lot of information on marketing.
• 46:18
  I'm learning, I'm learning so much.
• 46:21
  I do not know this, and I have stepped up my game and leveled up in the last three weeks to levels.
• 46:28
  I never thought I could.
• 46:30
  I literally redesigned myself on Facebook.
• 46:33
  I started getting followers, I've done some super cool advertising and videos.
• 46:38
  I still put my granddaughter there, but uh but I'm I'm branding me, right?
• 46:44
  And I'm stepping into my queenhood.
• 46:46
  I'm stepping into my authentic self and I'm stepping in to um who I know I can be, but that marketing's important.
• 46:55
  So that's why the RRC, it's a dollar for the first month, 50% off for all the founding members, which will be um through December.
• 47:05
  So that's for lifetime, and then it will go up to 97 a month, and we vet people because we want it to be a safe space and professional.
• 47:14
  Very cool.
• 47:15
  That's very, very cool.
• 47:17
  You know, another thing that you do is that you help podcasters.
• 47:21
  We're talking about podcasting, that you help podcasters and nonprofits turn their contents into books.
• 47:28
  How do you help a podcaster turn their content into books?
• 47:31
  And how does that process work?
• 47:33
  Well, for me, um, it was gonna start out as a 10 to 20,000 word book just to make him um just to make this person um, you know, have a book, have be credible, be able to go to speaking events because everybody's always saying, Where's your book?
• 47:51
  Where's your book?
• 47:52
  Where's your book?
• 47:53
  Well, it ended up that there was so much content.
• 47:57
  He started throwing me all his podcasts, and I'm like, oh, this stuff needs to be in there.
• 48:03
  I mean, we have you, we have all the doctors, we have all the whistleblowers, we have all the movie stars, we have, you know, all the the Christian movie stars that are patriots that are fighting for the country.
• 48:16
  We have all of the people that were um fighting for for the um tyranny going on and the gender, you know, all of it, right?
• 48:27
  And um, I won't name names, but there's so many, so many.
• 48:30
  I'm like, oh no, this just turned into a hundred thousand word book.
• 48:36
  Um so literally took a program which is in my master class and um transcribed every single podcast.
• 48:46
  I sat there every single podcast, word for word for word for word, and made it about um sections, so sectioned off the book into the the doctors, the into the whistleblowers, into the um legacy, you know, the the movie stars and the people that um I forget what we called it, but the the legacy people.
• 49:12
  We have the um activists, the people who have started from nothing, they were just moms fighting the school boards and started big organizations, you know, those type of of people, and um and sectioned it off into songs, and that's um their voice, and that's how we got it out.
• 49:34
  And then for a nonprofit, there's one that helps homeless people, and I'm gonna help her with her book, and it's gonna be her voice, it's her chapter.
• 49:43
  She came up with it, and it will be interviews and the interviews will be transcribed.
• 49:49
  So I don't take somebody else's.
• 49:52
  It's not me.
• 49:52
  It actually does a better job because when I'm getting somebody's voice, I'm able to translate it and I'm able to edit it and I'm
• 50:00
  Able to get it out to God worldwide to every publisher.
• 50:05
  I'm able to format it.
• 50:06
  I'm able to, and I'm able to teach people to do the same thing.
• 50:10
  And so, but if you don't have time, because it takes a lot of time, then that's when you hire me.
• 50:17
  So in the few minutes that we have left here together on this podcast today, Nicole, what is your message to someone who has a book inside of them, but they feel overwhelmed.
• 50:28
  And they'll say, I I've never been a good writer.
• 50:31
  I was never good in English.
• 50:32
  Where would you tell them to start?
• 50:35
  My masterclass.
• 50:37
  Um, it's $97.
• 50:39
  It's worth a million dollars, in my opinion.
• 50:42
  And I don't mean that in an egoic type of um statement.
• 50:46
  But you'll learn from start to finish.
• 50:49
  And if not, watch YouTube.
• 50:51
  Um, go learn, you know.
• 50:54
  It took me years to learn.
• 50:55
  You know, I'd say 20 years of of watching so many different videos on how to.
• 51:03
  Now we have even chat GPT, and you could say, how do I market an Amazon book?
• 51:09
  And it'll give you how to do it.
• 51:11
  It's it that's the good stuff.
• 51:13
  Um, and those are the guides.
• 51:15
  Those aren't the heartfelt books of legacy.
• 51:19
  Those are guides, but start learning.
• 51:22
  And if you just want to fast track, um, get a hold of me or order my uh masterclass.
• 51:28
  And if you really don't have time, um, hire me and I'll I'll do it.
• 51:33
  And then I'm gonna start to hire some other people that follow my process because it's gonna get bigger.
• 51:38
  So just a couple of minutes left.
• 51:41
  Tell people again, uh, because you put together a special offer for our listening audience here on the 10 penny files.
• 51:48
  Tell us about your self-publishing master class, where they can go to register for it, and what the special offer is.
• 51:54
  Okay, you could go to join Nicole Orosco.
• 51:58
  That's um join N I C O L E O R O Z C O dot com.
• 52:06
  Join Nicole Orosco.com.
• 52:08
  I'm sure it'll be in the little link below.
• 52:11
  And the code is D R T.
• 52:14
  That's D-R-T.
• 52:17
  And then it is $97 instead of $120 to get my master class that will be released on December 15th.
• 52:26
  If this goes after, it will be available.
• 52:28
  I'm recording it.
• 52:30
  It'll be two to three hours, and it will go from start to finish on every detail.
• 52:36
  Then if you want to um learn how to market and you want to become a member of the reoccurring revenue collective, RRC, it's on join Nicola Roscoe.com.
• 52:47
  And after you um do the bundle, you could do it for a dollar.
• 52:50
  If you don't want to do the masterclass, you just want to become part of the collective, you still get half price through December.
• 52:58
  And that code is DRT.
• 53:00
  So, and I would encourage people to just um feel their story and talk into a recorder.
• 53:09
  You have a story inside of you.
• 53:11
  Every single human has so much gold, and we need your gold.
• 53:15
  We need your voice.
• 53:16
  We need to um we need we need you.
• 53:20
  So I just encourage you to um to do whatever you can to get that out there.
• 53:25
  Well, that's a lovely offer for everyone to get a $520 product for $97 and to go through the masterclass with you.
• 53:33
  Are you just giving the class once or is that gonna is it gonna be a recurring class?
• 53:38
  Well, I may do other things going forward and use parts of it, but it will be on a webinar form.
• 53:45
  And I don't know what specials.
• 53:47
  I know this is the only $97 special I'll run.
• 53:51
  I might repackage it into a course, and um I'm doing this to get it out for the holidays.
• 53:58
  So I may expand it into a course and um add some parts in.
• 54:04
  I may add some marketing parts in as I go, you know.
• 54:07
  So from there, I will always expand and offer and also consultation.
• 54:12
  I'm available for consultation to help people.
• 54:16
  Well, that's just terrific.
• 54:18
  And it's been so so good to hear all of this and give everybody a leg up to understand.
• 54:23
  You know, we interview authors and and authors and and documentary filmmakers on this show.
• 54:29
  But there are a lot of people that are listening to this and they say, Well, I want to be on the show and I want to write a book, and now we've given them a platform and a place to start and a master class that they can go for for $97 and get join Nicole Orosco.
• 54:44
  Uh uh go to that website and they can get signed up for that.
• 54:48
  Use our special uh code, which is DRT, which is most it's not an affiliate program for us.
• 54:53
  She's just doing this as a special offer to the people who are listening this.
• 54:57
  Uh, but DRT is usually our affiliate code with all of our affiliates.
• 55:01
  So we use that because it's easy for you guys to remember it, but it's not an affiliate for us.
• 55:06
  It's a special discounted offer that she's giving our platform and our listeners that are here.
• 55:11
  So with that, I want to thank you, Nicole, so much for being with us today.
• 55:15
  And with everyone else who's joined us every day here at 3 p.m.
• 55:18
  Eastern time.
• 55:19
  I want to close out with one of my favorite verses from the Bible that I close all of my podcasts with, whether they are live or prerecorded, which is Romans 12, 12.
• 55:28
  Rejoice in hope, be patient in trouble, and be persistent in prayer.
• 55:33
  Remember to lean into God because and trust him for everything because he'll never let you down.
• 55:37
  And I'll see you the next time, whether it's tomorrow or whether it's the day after that at 3 p.m.
• 55:41
  Eastern time, Eastern time, right here on AmericaOut Loud.news and the iHeartRadio Network.
• 55:48
  Um, you can listen to that on their media player, or you can go and you can listen on one of your fit favorite podcast platforms, uh that you can listen to all of our past shows and all of our great conversations that we've had um doing this show.
• 56:02
  You can also find out more about me and our platform by going to dr10penny.com where you can find my book, which is Zero Accountability in a Failed System.
• 56:10
  Um, it's for people that want to know more about the vaccine industry.
• 56:14
  If you've been in that fight for a long time, you're still gonna learn stuff that you didn't know.
• 56:18
  If it's if you're brand new to the topic, it's gonna be a real eye-opener for you.
• 56:22
  That's called Zero Accountability in a Failed System.
• 56:25
  You can get it from our website at dr10penny.com forward slash zero, or you can get it in print, an ebook or an audio, an audible on Amazon, or you can buy it from Barnes and Noble.
• 56:37
  And if you like more reading, you can please sign up for my substack.
• 56:40
  My Saturday substack is topical and it's newsworthy.
• 56:44
  It's called Eye on the Evidence.
• 56:46
  It's DR10penny.substack.com.
• 56:48
  It's free.
• 56:49
  I don't believe in paywalls.
• 56:51
  I'm gonna spend all the time to write something.
• 56:52
  I want you to read it.
• 56:53
  So I don't believe in paywalls and putting that behind that.
• 56:55
  However, donations are always welcome.
• 56:57
  And my Sunday substack, which is my give back to God day.
• 57:01
  Um, it's called 10pennywalk with God that substack.com.
• 57:04
  Um again, both are free.
• 57:06
  If you want to support the work, there's a donate button, but don't feel compelled to do that.
• 57:11
  Um, it's really there uh for you to read and so it educate yourself on things that you probably don't know about.
• 57:18
  And so have a great rest of your day, everyone.
• 57:20
  We'll see you again tomorrow, right here at the 10 penny files, 3 p.m.
• 57:24
  Eastern time.
• 57:25
  Goodbye and God bless.