Latest / Rusty's Garage / Louise Goodman - Part 1
Transcript
- 0:02A listener production.
- 0:12I'm automotive commentator and journalist Greg Rust, and this is Rusty's Garage.
- 0:23I'm Rusty's Garage.
- 0:27For this episode, I'm talking with a colleague who I've been fortunate to work with in various places around the world, including the Singapore Grand Prix and regularly at Albert Park in Melbourne for the Aussie F1 round.
- 0:39Louise Goodman is universally loved in the Formula One paddock with longstanding connections to many of the key staff who make the show go round.
- 0:49Lou knows so many people working in the pit lane, and because she's respected, they'll give her a bit more access to allow viewers to see what's happening backstage, so to speak.
- 1:02In some ways, Lou was an early pioneer for women in motorsport, working in PR or communications, and later in broadcasting.
- 1:12Now, she doesn't see herself as a champion of that program, which is doing great things now.
- 1:17Lou is a champion.
- 1:18simply saw herself as a part of the team, a human being doing her bit and loving it.
- 1:23We'll talk about that and how she has great admiration these days for the work going on to improve inclusivity and the growing presence of seriously talented women in the sport.
- 1:36Lou has this infectious smile that comes through the microphone in her words.
- 1:42She enjoys a story and shares some great ones here, from working with the live wire, Eddie Jordan, to Neil Crompton taking Eddie Irvine water skiing and nearly giving her heart failure as she watched her driver asking Crompo to go a bit faster, doing PR for Martin Brundle, and cool trading places concepts like one with Colin McRae.
- 2:06bringing music to the paddock and interviewing the stars of the Ocean's Eleven movie franchise ahead of the Monaco Grand Prix.
- 2:14Plus, riding in a two-seater F1 car when it crashed.
- 2:19losing her beloved John boy, John Walton, who worked at Minardi, and bravely coming back to work in the lane sooner than most probably would have had the strength for.
- 2:30There's stories of working with the great Murray Walker, James Allen, who you can find in our Rusty's Garage library.
- 2:37gives me a little intel on Lou and phones, plus media training with some of the stars of today, including a young fella named Lando Norris, well before he was on the F1 grid.
- 2:50There's a takeaway or two there for young racers as well.
- 2:53Listen out for that.
- 2:54Lou's at home in the UK during the recent F1 summer break.
- 2:58I'm in the studio at my place, and it's just like the dinner conversations we so often have during Grand Prix week.
- 3:06Enjoy being part of the chat.
- 3:10Louise Goodman, welcome.
- 3:12Thank you very much, Rusty.
- 3:13Nice to be in your garage.
- 3:15It's great to have you with us.
- 3:17I love to start these things with a little bit of life and time.
- 3:21Where did you grow up in the UK?
- 3:24What were, if any, the early kind of car influences?
- 3:28What was in the driveway when you were growing up and so on?
- 3:31I grew up in Hampshire, which is in the south of England, a little town called Altsford, which is Winchester's probably the closest place that people would have heard of.
- 3:40And no car influences particularly, but I think I was just one of those kids who came out of the womb loving things with wheels and an engine.
- 3:51You know, I can remember as a small child going for picnics with my family to an area called the New Forest.
- 4:00We'd stop there and have a picnic on the way down to see my grandparents.
- 4:02And I remember it's a small car, like sitting on my dad's knee and steering the car.
- 4:06And, you know, when I could actually reach the pedals.
- 4:10One of my great thrills in life was when he got home from work and I was allowed to park the car in the garage.
- 4:14It was like, woo woo.
- 4:15So I just, as I say, I just came out loving things with wheels and an engine.
- 4:21A lot of my misspent youth was misspent on the back of friends' motorbikes, hooning around.
- 4:25But there wasn't really any motorsport influence per se.
- 4:28The only thing there was, Allsford is also the hometown of Derek Warwick and his brother, Paul, who... Ah, yeah.
- 4:41was sadly died in an accident.
- 4:44Another very fantastic racing driver was at the local school with my little sister.
- 4:49And Derek was stock car racing, you know, at this point when I was sort of a youngster.
- 4:54And I can remember walking past Warwick Trailers, which was the family business, on the way to school in the morning.
- 4:59And there was a really cool Mark II Ford Capri that used to be parked outside that I used to lust after.
- 5:06Amazing.
- 5:07So did you have, I mean, you've ended up in a broadcasting capacity, you've ended up media training, which we'll get to and so on.
- 5:13Did you always have a good command of the English language?
- 5:16What was Louise Goodman like at school?
- 5:20Louise Goodman was a proper little swat at school when she was young and then got worse and less interested as she got older.
- 5:30As far more interesting things came into play.
- 5:32But I mean, I enjoyed school, but English was always my strongest subject.
- 5:36History, English, you know, were my favourite subjects.
- 5:41Nobody ever, no careers advisor ever said, oh, every thought of journalism because it seems like the perfect fit for me.
- 5:48But I fell into doing it really.
- 5:51But yeah, it was it was always, always, always English was the thing I got A stars for.
- 5:56What about the move into motor racing?
- 6:00What was the first job when you got out of high school?
- 6:02Was it always about trying to be in the median around motorsport or was there a little something else first?
- 6:07How did you fall into it or get into it?
- 6:09It was pure fluke that I got into it.
- 6:12I, I, I, it was pure fluke that I got into journalism to be quite honest.
- 6:16I, when I left school, I went traveling over to the States.
- 6:19Or when I left college, I went traveling over to the States.
- 6:22And I was staying with some friends whose family business was building offshore power boats.
- 6:26They had a company called Cougar Marine.
- 6:29And whilst I was there, the editor of a powerboat racing magazine came over to do a stateside issue.
- 6:34So I kind of hung out with her a bit, acted as her photographer, worked.
- 6:39and went and shot a few features for her, or with her rather.
- 6:43And then when we got back to the UK, she offered me a job on the magazine.
- 6:46So I started out selling advertising, which I was rubbish at.
- 6:49I'm a useless salesperson, absolutely useless.
- 6:52I'd phone up somebody and say, oh, do you want to take a quarter page in the magazine this month?
- 6:57And they'd say, oh, a bit tight this month.
- 6:58And I'd say, all right, never mind.
- 7:00I'll try you next week.
- 7:01My sales technique was rubbish.
- 7:02So very quickly, a position came up on the editorial side.
- 7:07So...
- 7:07So I started, you know, that's where I really heard my journalistic skills.
- 7:11And I ended up editing the magazine, which was great because then I was traveling to races and covering the races.
- 7:17But it was whilst I was working there that I met a guy called Tony Jardine, who was...
- 7:25had worked in motorsport for a while.
- 7:27He had recently set up his own PR company and he was looking for somebody to come and work.
- 7:33Initially, as his effectively sort of secretary number two, it was just the two of us really.
- 7:38So I was looking for a slightly easier job because I was off traveling again.
- 7:43And the magazine was quite a sort of, took all hours.
- 7:48So I wanted an easier job so I could get some evening work as well to save up money.
- 7:52So I...
- 7:54said to Tony, oh, I'll come along and be your secretary.
- 7:57So that was really my entree because Tony had always worked in the world of motorsport.
- 8:01And I actually worked for him out in, I was traveling around in Australia when they came out for the Grand Prix and he managed to get word to me and say, would I be available to come and help him out down in Adelaide?
- 8:12So I turned up on the back of a motorbike
- 8:16with my little bag and you know got dumped off um worked at the Adelaide Grand Prix which was my first time ever you know working in inside the Formula One paddock and then at the end of the weekend I climbed back on the motorbike and you know went on the next sort of trip part of the part of the trip so uh so yeah happy memories of that but that was as I say that was my entree into motorsport when I got back to the UK Tony offered me a job and it just went from there
- 8:40That is fantastic.
- 8:41Before we get on to Adelaide, Australia and beyond and your time in Formula One, tell us a little bit more about the power boats because fans of the podcast, I mean, we've had people like Matt Hall on, who's an accomplished stunt pilot, talked about planes and all sorts of things.
- 8:55Tell us about some of the boats you were covering and the kind of stories you covered in that capacity with the magazine.
- 9:00Yeah.
- 9:00It was a mixture, really.
- 9:01So we covered, well, it was called Power Boat and Water Skiing.
- 9:04It was the boats was really the side of it that I like.
- 9:07We had a specialist water skiing guy who did most of the water skiing features, but we would cover offshore powerboat races.
- 9:14So the most famous one in this area is the Cows Chalky.
- 9:18And we would cover inshore races as well.
- 9:20So I would travel to various different places around Europe to cover those races.
- 9:26It was interesting times.
- 9:27It was very dangerous times in powerboat racing.
- 9:32So we lost quite a few drivers across those years.
- 9:38And in fact, there was a lot of work was done on safety.
- 9:41The boats were all open.
- 9:43They now tend to have a closed canopy on them.
- 9:46This is the inshore boats.
- 9:48But they were kind of, they got very quick and basically the way that they were flipping, previously it had been thought to be best practice that the pilot, the driver, was thrown clear of the boat and then that had got to the point where it wasn't working properly.
- 10:03And the drivers were being killed.
- 10:05So it was difficult times to be working in that industry.
- 10:10But I used to love it.
- 10:11I love the racing.
- 10:12I still love the smell of two-stroke.
- 10:16And also for me, with the inshore powerboats, they would start with a dead engine start.
- 10:21So they'd all be lined up and there'd be that deathly hush.
- 10:25as everybody waited for the whistle.
- 10:27And then amazing, just roars all the engines fired into life and off they went.
- 10:32So it was great times, loved it.
- 10:34I knew you would be good at describing this stuff for this podcast.
- 10:37Fantastic.
- 10:38That's great that you've taken us there.
- 10:40When you were touring around on the motorbike, you loved touring around Australia when you come down under for the GPs.
- 10:46You still do that now, visiting friends and so on.
- 10:49What parts of the country had you been to before you got to Adelaide?
- 10:52And what year, can you remember what year that was that you went to the Adelaide GP?
- 10:56That's crazy that an Aussie race was kind of your introduction.
- 10:59Yeah, thanks, Ross.
- 11:00You're going to really age me now, aren't you?
- 11:02Sorry.
- 11:02Yeah, cheers, mate.
- 11:04Cheers.
- 11:05Get you back from that one.
- 11:07Mid-eight.
- 11:07Do you know what?
- 11:08I can't remember exactly which year it was, but I'd started in...
- 11:11So my best friend from school went out to Australia travelling and never made it home again, so...
- 11:16It's been great every year seeing her when I was there.
- 11:18But this trip, I'd started out staying with her in Sydney.
- 11:22And then I worked my way up the coast.
- 11:24I worked in Airlie Beach.
- 11:26I worked on a diving boat in Airlie Beach.
- 11:30And then I went up to Cairns and up to Cape Tribulation.
- 11:34And then across to, where did I go next?
- 11:38I went down to...
- 11:39Oh, I went to Ulara and then down to Cuperpedie and down to Adelaide.
- 11:46And yeah, so I had a good old look around.
- 11:48And on subsequent trips, as you say, it always makes me laugh.
- 11:51You know, when I arrive for the Grand Prix, everyone's like, where are you going this time?
- 11:54And I've been to places that some of the Australians that I'm working with out there, you guys have never heard of, you know?
- 11:59And they're like, oh, where's Warren?
- 12:04Northwestern Tupper.
- 12:05Oh, hey, that's a long way, weren't you?
- 12:07You're an honorary more or less Australian in that regard.
- 12:10So, firstly, give us the impression.
- 12:13You were there with Tony, who many people around motorsport will know.
- 12:18What impact did Formula One have on you?
- 12:20What did you think of the Adelaide race?
- 12:21There's a lot of people that still remember the Adelaide chapter very fondly.
- 12:27To be honest, the first one, I don't remember that much about it because I'd never been.
- 12:32I'd been to a Grand Prix.
- 12:33I'd been to a Grand Prix with mates at Brent's Hatch in the UK.
- 12:38But I'd never known anything like that.
- 12:42So, you know, I was just kind of running around doing what I was told.
- 12:46But I have very happy memories of subsequent trips to Adelaide once I started working full time in Formula One.
- 12:52You know, it was...
- 12:53It was the last race of the season.
- 12:55It was party time, and you know how to party in Everdead.
- 12:58So we had such a good time there.
- 13:04Yeah, so many stories, most of which are unrepeatable.
- 13:09Yeah.
- 13:10Great chapter, including the line-up of drivers, the cool cars, the sort of visceral sound of the whole thing.
- 13:20What style of impact did the – I mean, you'd been to a race, obviously, in the UK and so on, but what sort of impact – when you're immersed in it like that and you're working in it, what sort of impact did it have on you?
- 13:30I think initially it was quite daunting because –
- 13:35there weren't many women in the sport.
- 13:39And I was having to...
- 13:44So my first job with Tony was looking after these sort of ancillary sponsorships with Camel.
- 13:49So Camel came into Formula One, Lotus was their primary sponsorship, but they sponsored a few of the other teams as well.
- 13:54So, you know, my job was going collecting the quotes from those drivers and
- 13:58And some of them, quite frankly, terrified me, you know, because I was this, like, naive young girl.
- 14:02So people like Nelson Piquet just used to, you know, have fun teasing me and winding me up.
- 14:08And Alessandra Nanini, I remember, would always be horribly flirtatious, and I just didn't know where to put myself or what to do.
- 14:15You know, it was like, I'm into what?
- 14:17Don't do that, you know, really not knowing what to do.
- 14:20So, yeah, it was, yeah, the early days, it was...
- 14:26I just remember loving it, absolutely loving it, loving the cars, loving being in that environment.
- 14:32But being one of very few women, you were very conscious that there's not many of us around.
- 14:38So there was a little gang of us used to.
- 14:39There's a lovely lady called Anne Bradshaw, who was the press officer for Williams, who was like mum for me.
- 14:44You know what I mean?
- 14:45She'd been there a few years and, Annie, how do I do this?
- 14:48Annie, how does this happen?
- 14:50So she was always brilliant.
- 14:51Good to have her on site.
- 14:52Yeah.
- 14:52So initially you're sort of in this role assisting Tony and so on.
- 14:59You somehow at one point connect with Eddie Jordan, very small team at that stage.
- 15:05EJ was a unique character.
- 15:07Tell us about that introduction, how that came about and what sort of role you ended up in with them.
- 15:13That came about through Camel.
- 15:15Eddie at the time had his Formula 3000 team and they had Camel sponsorship.
- 15:20So it started out that I was going to be the press officer for Eddie's Formula 3000 team.
- 15:27So that was my initial introduction to him.
- 15:29I did one race with him.
- 15:31I did the Po race.
- 15:34And then, in fact, Jardine PR, Tony's company, got a big contract with Leighton House.
- 15:39And I became the press officer for the Leighton House Formula One team instead.
- 15:43But I remembered, you know, Eddie, obviously, anybody who meets Eddie, he's difficult to forget.
- 15:49He's a larger than life character.
- 15:52So it was great when a few years down the line, I was...
- 15:58sent off to be press officer at Jordan, working not just with Eddie, but actually there was a man at Leighton House who was the MD at Leighton House called Ian Phillips, who subsequently moved from Leighton House and gone to Jordan as their sort of commercial director.
- 16:13So I was there working with Ian again and with EJ again.
- 16:16So it was great.
- 16:17We had a really tight little gang.
- 16:19It was mostly the three of us would travel to the races together, drive to and from the circuit in the same car,
- 16:25every day.
- 16:26And so, yeah, I spent a lot of time with them.
- 16:29And Eddie's just, you know, he was always fascinating to work with.
- 16:34Ian and I used to joke about the fact, like, does he want to be rich today or does he want to be famous today?
- 16:38Because those are possibly two of Eddie's favourite things in life.
- 16:41So, you know, it's like, are you going to have a busy day as the commercial director or am I going to have a busy day as the press officer?
- 16:46Which one is it going to be?
- 16:47But yeah, we used to work on the basis that we kind of work hard and play hard.
- 16:53So we did have a hell of a lot of fun.
- 16:58Yeah.
- 16:59And I think there was more time to have fun.
- 17:01You know, the sports become a bit 24 hours.
- 17:03Well, the media side of the sport particularly has become, you know, more involved.
- 17:08And I think the sport just generally, obviously, we're talking 20, 30 years ago, it's become a lot more complex, you know.
- 17:14a lot larger than teams.
- 17:16I was employee number 47 when I joined Jordan Grand Prix.
- 17:19That was the entire operation.
- 17:21Whereas, you know, probably that's half a marketing team at some of the bigger outfits.
- 17:27I'm being slightly facetious, but do you know what I mean?
- 17:29It was, they were very, very small.
- 17:31So it was, everybody did a bit of everything.
- 17:33You know, when we went to the races, yes, I was the press officer.
- 17:36I looked after everything on the media side, but also, you know, if we had sponsors coming along, I was the one who,
- 17:43garage tours and organize the drivers to go out for the for the dinner with them and you know stuff that would be very much down to to a marketing team in this day and age so but I enjoyed that I liked that that buzz of you know getting stuck in and doing a bit of everything and you know that but one thing like the one thing I really miss you know not working for a team and I don't know how much it happens these days because as I say they are all so much bigger but
- 18:09That buzz in the factory when you're producing the new car, you know, and everybody is still there working at one, two, three o'clock in the morning.
- 18:16And, you know, I would be busy writing all the press material and printing out the press packs and organizing photographs and all of that kind of thing.
- 18:22And the mechanics are out there, you know, in the race shop building the car.
- 18:26And then everybody, it's like, okay, it's fire up time now.
- 18:28The first time a new car would be fired up.
- 18:31everybody would just three o'clock in the morning that the you know the race shop would be would be full of people listening for the for the first fire up so um yeah yeah it's great he is one of the sports great characters eddie can you give us some of the early days stuff what he was like to work with and the way he interacted with the team sponsors and so on because it's it was hard graph for him at that stage wasn't it
- 18:56It was, it was really, you know, hand to mouth in some respects, in that, you know, we had a very small budget and Eddie basically, you know, put everything that he had on the line to start the Formula One team.
- 19:14So he was, you know, passionate about it.
- 19:17He would, and that's one thing about Eddie, you know, he's always put his hand where his mouth is and being prepared to, you know,
- 19:25kind of go the extra mile and risk it.
- 19:27I mean, you've got to pity his poor wife, Marie, who, you know, she's trying to bring up four children amongst all of this chaos and mayhem that EJ's creating wherever he goes.
- 19:36But I think what it was about him, what it is about him, he has an infectious personality that you want to work for him and you want to work hard for him.
- 19:45And, you know, we would laugh about the fact that, you know, Eddie would go off to his property in Spain over the summer and it'd be like,
- 19:54You know, he'd literally just come and join us at the races and then fly back to Spain again.
- 19:57So, yes, he was on the phone.
- 19:59But it was like, what are we doing?
- 20:00We're grafting away here.
- 20:02He's suddenly, you know, living it up in Spain.
- 20:04But, you know, you wanted to do it for him.
- 20:07You were happy to kind of, you know, to work hard for him and to...
- 20:11And the team just had that really lovely feel about it.
- 20:13As I said, we had a kind of work hard, play hard mentality.
- 20:16So we did have a lot of fun, not just with Eddie, but with the whole team.
- 20:21But when it came to sort of doing things with sponsors, we'd do things like we'd take them to see.
- 20:28So Jordan was based at Silverstone, which is quite near Oxford.
- 20:33And every year at Twickenham, there's a rugby match called the Varsity match.
- 20:38So it's Oxford versus Cambridge.
- 20:40So basically, we take the sponsors on there.
- 20:43It was an excuse for a brilliant day out at the rugby, quite frankly.
- 20:47But luckily, we had a couple of sponsors who really enjoyed rugby.
- 20:50So, you know, back in the days, it's obviously it's got a little bit more complicated these days.
- 20:54You can't just take people out and get them drunk anymore.
- 20:57But certainly you could.
- 20:58So we'd all bundle into a van and all head off down to watch the rugby.
- 21:02And we go to the horse racing at Windsor.
- 21:04We go and watch gigs, you know, and all that kind of stuff.
- 21:08So it really was.
- 21:09It really was great.
- 21:10But Eddie could be.
- 21:13He can be incredibly disruptive sometimes.
- 21:15You know, we'd be quietly working away in the office.
- 21:18And I sat in the office right next door to Eddie's office.
- 21:22There was myself, there was Lindsay, who was EJ's secretary, and there was the aforementioned Ian Phillips.
- 21:27And Eddie, he'd just get mischievous sometimes.
- 21:31If he didn't have anything on, if he wasn't, you know, busting a deal somewhere, he'd become a right pain in the arse.
- 21:36So he'd come in and start interfering and, you know, picking things up on your desk.
- 21:40He'd be like, Eddie, just put that down, you know.
- 21:42His secretary, Lindsay, would say, Eddie, just piss off.
- 21:44Just go back into your office.
- 21:45You want me to find something?
- 21:46You know, it was like she talked to him like he was a child.
- 21:48If you don't sit down, I'll find you something to do and then you'll regret this.
- 21:50Don't get back in there.
- 21:51Just shut up and leave us alone.
- 21:52We're trying to work in here.
- 21:54You know, and Eddie would like skip off like naughty little leper before giggling and then go off and interfere with somebody else in there, you know, somebody else's job somewhere else in there, in the factory.
- 22:03So, yeah, I just have so many happy memories.
- 22:06And, you know, he's still a mate to this day.
- 22:10So, you know, that hasn't changed.
- 22:13I would imagine there's a little bit of music in there somewhere too because he's properly into it and connected with some decent musicians too, isn't he?
- 22:21A hundred percent.
- 22:22We would always have, you know...
- 22:27Eddie would take us off to gigs.
- 22:28So that was one of the things that we do with sponsors.
- 22:31But also we had a lovely time.
- 22:33Chris Rea was a big friend of the team, lovely, lovely man.
- 22:37And at the time we had a big area at the back of the factory that wasn't being used.
- 22:43Um, so Chris basically came along and used it as a rehearsal space for his, his, um, God's Great Banana Skin tour.
- 22:50So he and the band were set up in there and that was brilliant because that kept DJ occupied.
- 22:54He disappear off there and he had his Eddie had his own drum kit out there as well.
- 22:58He plays the drums.
- 22:59So, you know, he'd go out there and bash away on his drums.
- 23:02But when Chris was doing his rehearsals there, he then, as a thank you, put on a special gig for everybody.
- 23:08So the whole factory came together one Friday night.
- 23:10We had our own sort of, you know, little personal work.
- 23:14performance from Chris Rear.
- 23:15But we used to at the British Grand Prix as well.
- 23:17You know, they now, as so many races do, and in fact, I always remember that was a big thing that happened in Adelaide.
- 23:23It now happens in Melbourne as well.
- 23:25But, you know, you'd have bands playing on the sort of Sunday night.
- 23:28And we used to, at Silverstone, back in the day, it's still not brilliant, but getting in and out of the circuit back in the day was just impossible.
- 23:38So we would basically...
- 23:41have a flatbed truck that was set up that would drive into the paddock at the end of the race weekend.
- 23:48By that point, EJ had managed to smuggle passes and get people through the fence.
- 23:52And so, you know, most of the factory by this point was in the paddock.
- 23:55I can remember Bernie Eccleston walking past at one point and, you know, he's walking down the road motorhomes and he looked at,
- 24:01There's a few people outside Williams, a few people outside McLaren, 250 people outside Jordan.
- 24:07And Bernie just walked past and looked at EJ and just shrugged his shoulders and shook his head like, mate, how have you got all of those people in here?
- 24:14You know, you've pulled a vast one here somewhere.
- 24:18So we'd have this flatbed truck we'd pull in with a few musicians on it.
- 24:22And there were actually, it was a few musicians from around the paddock it started off as.
- 24:26There was a, you know, a brilliant couple of guitar players at Tyrrell.
- 24:30And there was a guy who was one of the tyre fitters.
- 24:32And, you know, so we put together this makeshift band.
- 24:37And a few of the drivers would get up on stage and join in.
- 24:40Johnny Herbert would always get up and sing Go, Johnny Go.
- 24:42And Damon Hill is a pretty good guitarist, so he'd get up and join in as well.
- 24:46And this then gradually grew year on year.
- 24:48So before you know it, we've got Nick Mason playing the drums with Eddie joining in.
- 24:53And we've got, you know, really good, I can't remember his name now, but the...
- 24:58bass player from The Pretenders would always be up there and some proper good musicians would be up on stage.
- 25:04And it got to the point where all of the fans could hear this going on.
- 25:09So they were all trying to sort of get into the paddock so that they could enjoy the music as well.
- 25:14And at that point, Silverstone said, listen, we're going to...
- 25:17we're going to take this outside so that the fans can enjoy it and, you know, set it up.
- 25:21And they now have, you know, a massive, great big stage and big proper name bands playing on there every year.
- 25:27But it was always fun pulling that together as well.
- 25:30So cool.
- 25:31What about the cars and drivers in that chapter, in that part for you?
- 25:36We had so many of them.
- 25:38I mean, you know...
- 25:40It was a hand-to-mouth existence to a certain extent.
- 25:44You know, we were lucky.
- 25:45We had a couple of years when we had, you know, big sponsors like Sasol came on board and were with us.
- 25:49But I remember we had almost a different driver in the car every race weekend because that different driver would be bringing a load of cash along with them as well.
- 25:58So our car, it looked like, you know, a Christmas tree done up by a nine-year-old.
- 26:03It just had so many different logos.
- 26:05If there was a space, there'd be a logo on it because...
- 26:08And we'd even, we were talking about Adelaide earlier on, we'd come down to Adelaide and we had like a pizza restaurant there became our sponsor because that meant that they were providing dinner for the boys every night.
- 26:20So they'd have their logo all over the car.
- 26:22And so we did lots of loads and loads of little deals.
- 26:27And as I say, we'd have different drivers came in the whole time.
- 26:29But I mean, the ones that spring to mind, I remember when Eddie Irvine
- 26:34came along.
- 26:35In fact, I remember standing in the garage, there was a test at Silverstone and I was standing with Ian Phillips and we saw this scruffy larrikin walk into the front of the garage.
- 26:44And Ian said to me, who's that?
- 26:46I've no idea.
- 26:47Who used to know he's?
- 26:48I've no idea.
- 26:48So Ian went over to throw him out, at which point discovered, actually, I'm Eddie Irvine and I've come along to have a chat with Eddie Jordan.
- 26:55And it's like, oh, come out the back there, mate.
- 26:58I won't throw you out now.
- 26:58But, you know, Rubens Barrichello obviously was with the team for quite a long time as well.
- 27:05But we had people like, you know, Teary Boots and a whole long list of Italian drivers, you know, incredible.
- 27:11in the era of when they were sort of in for one race weekend and then out again.
- 27:16But no, we had some.
- 27:17And then the only driver who I always say throughout my entire career doing PR, I worked with one grown up and that was Martin Brundle.
- 27:27He was the driver at Jordan in the last year, his last year of being a Formula One driver and my last year working as a press officer.
- 27:45No doubt Lulu Bell can recall a young Jenson Barton too.
- 27:48JB's title win in 2009 was an F1 fairy tale, and it was in Melbourne that we realized he was a serious contender.
- 27:57And the next big race for me was 2009, coming to Australia, Melbourne, with the package we had, but also very uncertain of whether we'd get to the end of the race.
- 28:09Hadn't practiced pit stops, hadn't done anything like that.
- 28:13No sponsor on the car.
- 28:15It was a pretty epic weekend.
- 28:18Hear Jensen's epic chat.
- 28:19Rusty reckons it's epic anyway.
- 28:21It's parked up in the Rusty's garage library.
- 28:24Why can I never find the keys to Rusty's car there?
- 28:27Trust issues, obviously.
- 28:29Now back to Louise Goodman.
- 28:32I have my buddy Neil Crompton and your friend as well has reminded me for this podcast chat to ask you about Eddie Irvine
- 28:43water skiing you're the press officer crompo's at the helm of the boat i think it might have even been pre the australian grand prix they were egging each other on irvine was water skiing crompo was at the helm and you i think were freaking out about your driver getting injured or something weren't you well i yeah i i do remember this we came up yeah the
- 29:06And it was before the race.
- 29:08So, yeah, and they were just being children, basically.
- 29:14So, you know, Crumper was like, how fast can I pull this guy?
- 29:18Irv's on the end of a line screaming at him as well.
- 29:20It was just like, children, stop it.
- 29:21No one's impressed here.
- 29:23Just stop it.
- 29:24You're being stupid.
- 29:26I need him to be hit the next race.
- 29:27You know, let's just calm it down, kids, will you?
- 29:30And apart from the other, I'm about to go out the side of this boat.
- 29:32So...
- 29:33So how many years all up in that PR capacity?
- 29:36And what – I mean, you're playing at the highest level of sport.
- 29:41Yes, I'm sure there was some great moments, but, you know, that tests you as well.
- 29:49Public relations at that sort of level, Lou, is not a small thing.
- 29:53No, do you know what though?
- 29:56That was one of the great things about working for EJ.
- 29:58We were an upstart team with a rebel reputation and it meant that Eddie was open to any kind of, or not any, but lots of ideas that the other more established teams wouldn't have thought about doing.
- 30:18There was a television program over here in the UK, I think it was called You Bet, where, you know, they did various different stunts.
- 30:25So we basically ended up, and in fact, Gary Anderson, who was the technical director at the time, spent forever doing the mathematical calculations to see whether, you know that trick where you pull a tablecloth off a table and to see whether you can, you know, the cutlery and the crockery and everything.
- 30:39Yeah.
- 30:40To see whether...
- 30:42The thing was people had to bet on whether you could whip that cloth off with the tablecloth tied to the back of a Formula One car.
- 30:50So things like that.
- 30:51We did it in the end on the third go, which was like going to be the actual take.
- 30:56We had two rehearsals and it failed both times.
- 30:58Gary was beside himself, had the calculator out doing the calculations about the speed we needed and how long the rope had to be and everything like that.
- 31:06And
- 31:06So, you know, little stunts like that, that as I say, other teams wouldn't think about doing.
- 31:11So it made it fun for me.
- 31:13And it meant I kind of had pretty much carte blanche to do these different events.
- 31:19One of the ones that always sticks out in my mind was we were...
- 31:23We were sponsored for a while by Barclays cigarettes, which was also part of, was it Barclay?
- 31:28No, I think actually, no, I'm lying.
- 31:30It was when we were with Benson and Hedges.
- 31:32Anyway, it was partnered with Three Fives, who sponsored the Subaru World Rally Championship team, which enabled us to do it.
- 31:40So we did a cross drive.
- 31:41I came up with the idea of doing a cross drive.
- 31:43Let's put Colin McRae.
- 31:44Colin had always wanted to have a go in the Formula One car.
- 31:47I say I came up with the idea.
- 31:48Colin was like, I want to drive that car.
- 31:50I want to drive that car.
- 31:51So we put Colin in the Formula One car and Martin drove in the rally car.
- 31:56But that, I say, the whole deal, obviously, is the drivers telling each other about their, you know, their disciplines.
- 32:03That was part of the story.
- 32:04So we put Martin in the rally car and said to Colin, and then you'll go with him.
- 32:09And Colin's like, no, I'm not getting that.
- 32:12Colin was like, I'm not sitting in a car with a bloke who's never driven this rally car.
- 32:15I'm going through a stage with no bloody way.
- 32:16It's like, mate, you've got to.
- 32:17That's that's part of my shot.
- 32:19I need you in the car with him for the TV.
- 32:21Anyway, we eventually got Colin to sit in the car and that bit went really well when it came to him.
- 32:27driving the Formula One car, he'd have the conversation with Martin about, you know, talk me through the start.
- 32:33So Martin had said, whatever, put however many revs on the clock, drop the clutch away, you go.
- 32:39Colin being Colin decided he'd put a few more revs on the clock.
- 32:42So as he set off, I was actually standing on the pit wall at Silverstone.
- 32:47alongside David Richard, the boss of the ProDrive team.
- 32:49And we both literally went, oh, my God, and ducked down behind because Colin was just fishtailing down the main straight at Silverstone.
- 32:57How we didn't hit the pit wall.
- 32:58And I'm thinking that car's got to go off to a race on Tuesday.
- 33:01Please do not smash into the wall.
- 33:03Do not smash into the wall.
- 33:04I'll be in so much trouble if this PR stunt goes horribly wrong.
- 33:07So it didn't.
- 33:09I'm happy to say there's still footage of it on the on the on the internet as well.
- 33:14If if people want to look it up a Colin's face when he got out of the Formula One car.
- 33:17And I seem to remember it was his birthday as well.
- 33:19He was just so excited at the fact he'd been able to do it.
- 33:22And myself and the team and, you know, David Richards, his boss were just so relieved that everything and the cars will come back in one piece.
- 33:30So so as I say that, you know, I was able to do things like that.
- 33:36because Eddie was just like, yeah, that's fine.
- 33:38We'll have a go at that.
- 33:39We'll have a go at that.
- 33:40Whereas I think some of the other teams had a more kind of established reputation and they weren't prepared to do slightly crazier things that we did.
- 33:50We even had somebody got, they couldn't,
- 33:52get married in our garage at Silverstone because legally they weren't allowed to.
- 33:57But I said, yeah, you can come along and do pictures afterwards.
- 33:59You know, one of the other teams passed that on.
- 34:01They said, oh no, that's not our kind of thing, but try Jordan.
- 34:03I was like, yep, I'll have some of that.
- 34:05That's a great tabloid story.
- 34:06So, you know, they came along and there's the bride in her wedding dress and the groom in his regalia having their pictures taken.
- 34:11And it was, you know, it made it into the tabloids.
- 34:14So great.
- 34:16I'll have that coverage.
- 34:17Thank you very much.
- 34:19Now, before we move into television, you do have, my colleague Cam reminded me, a very interesting story about being in a Formula One two-seater with some big names and there was an incident.
- 34:33And people can find this online, can't they?
- 34:37They can indeed.
- 34:39I just leaned across because on my office wall here, there is a rear wing end plate.
- 34:45On the side of it, it says European Aviation, which, as many people will know, was Paul Stoddart's airline.
- 34:53And yes, Minardi.
- 34:57had some two-seaters, which I'd always... Two-seaters were something that we had in power boats.
- 35:03So I'd often said, why don't we do a two-seater Formula One car?
- 35:06It got poo-pooed.
- 35:07And then, you know, a few years down the line, first of all, McLaren did one.
- 35:11And then, you know, Minardi had this two-seater Formula One car.
- 35:13So yeah, Stoddy...
- 35:16set up to have a race, not so the first ever two-seater race for Formula One cars.
- 35:22So it was up at Donington.
- 35:26By this time, I was working television.
- 35:27So Stotty said, would I like to come along?
- 35:30And first of all, he said, oh, do you want to come in the back of my car?
- 35:34And I kind of thought,
- 35:36I really want to go in the back of the car, that young lad, Fernando Alonso, because I think, you know, he's quite good.
- 35:41He might be champion one day.
- 35:42So, sorry, Fernando was literally just driving for the Renardi team at the time.
- 35:48So anyway, it was arranged I'd go in the back of Fernando's car.
- 35:53So, yeah, we...
- 35:56They were giving sort of demonstration laps to people throughout a lot of the day.
- 35:59There was one guy there who paid a fortune to be in the back with Nigel Mansell.
- 36:04So Nigel had come along as our star driver.
- 36:06And the whole deal was basically that Nigel was going to win the race.
- 36:10It was, I say race, the race bit was inverted commas.
- 36:13All of the drivers, you know, we all set off and then everybody had to come in and do a pit stop.
- 36:18And by the time all the pit stops are played out, guess what?
- 36:21Nigel Mansell is going to be the winner of the race because it was done for promotion.
- 36:25that was going to get the most publicity.
- 36:27But I think Fernando basically wasn't counting the laps down.
- 36:31So as we came down the back straight at Donington before the final chicane, we overtook Mansell, who obviously wasn't too happy about being overtaken.
- 36:41So he's right on our tail.
- 36:43As we came through the chicane, as we came round the chicane, Fernando obviously saw the chequered flag flying and thought, oh, shit, I'm going to be in trouble.
- 36:49I'm not supposed to win this race.
- 36:50He lifted, not realising that Nigel was right up our chuff.
- 36:53So, boof.
- 36:54went straight into the back of it.
- 36:56So I felt this kind of bang.
- 36:57And there's a shadow that sort of appeared.
- 36:59Obviously, it all happened really quickly.
- 37:01But this shadow was actually Nigel's car going, kind of twisting around on our roll hoop.
- 37:07So just above my head and then landing on the circuit.
- 37:11At this point, I'm now like bashing Fernando going, go on, mate, because he did stop.
- 37:16I'm thinking...
- 37:16mate the finish line's just there come on come on we can still win this race and the irony was actually that we were all up on the podium afterwards and everybody was absolutely fine you know nobody no injuries at all the guy who was in the back of Nigel's car who as I said paid a fortune for it loved it so much he paid another fortune to do it again at some point but we're all up on the podium we've been given some champagne to spray and
- 37:40It was all getting in my hair and it was dripping down my face.
- 37:42So I leant forward so I could flick my hair back.
- 37:45Uppernoads to me, Fernando was behind me with an upended Jeroboam of champagne, which he was pouring over me.
- 37:52So as I stood up, I just cracked this bottle on the back of my head, which was my major injury.
- 37:57It was absolute agony.
- 37:58I thought he cracked the scar or something.
- 38:00So that was the only injury, was me cracking myself on an upended bottle of champagne at the end of the race.
- 38:09How do you go from being on the PR side of the fence into television?
- 38:15And I ask that because it's not necessarily the traditional broadcaster path, but you do occasionally hear these stories of people that are immersed in the game.
- 38:24that love it.
- 38:25And then someone comes along on the television side that goes, that person would be a good communicator, a good person to have as a part of our team, because they know the key players.
- 38:36They're good at finding out the information, et cetera.
- 38:38How did that door open for you and how did it go initially?
- 38:42It basically, I'd done no television.
- 38:46I had no desire to do it.
- 38:47I say I'd done no television.
- 38:48I'd done a couple of tiny bits.
- 38:50I do remember one year in Adelaide, I was asked to do a two-way with one of the local TV stations.
- 38:57I'm there on my own.
- 38:58Nobody else is at the circuit.
- 38:59Firstly in the morning with some headphones on, looking down at a camera, never done anything like this.
- 39:03But, you know, I think it went well because people would, as they came into the circuit, say, oh, I saw you on the television this morning.
- 39:09You were really good.
- 39:10And when I was working at Jordan, I used to do some little voice reports for RTE, the Irish television.
- 39:16So they'd come down to me in the garage and I'd give them a flavour of what was going on or when we had a pit stop or something like that.
- 39:21But that was it.
- 39:22Yeah.
- 39:23Here in the UK, the coverage of Formula One for quite some time at that point had come from the BBC.
- 39:30And the contract was up for renewal and ITV basically got the contract to cover Formula One.
- 39:39ITV, the commercial station at the time was quite regional, so they didn't have a big centralized sports department.
- 39:44So they basically put out to tender two production companies for a contract to actually make the programs that they would then show on ITV.
- 39:54So I was approached by one of the companies that was putting in for a tender.
- 39:59For exactly the reasons you say, I knew the sport.
- 40:02I knew the people to talk to.
- 40:03I knew what to ask.
- 40:04I knew when to ask them as well, because that makes a big difference.
- 40:08So I could open doors for them.
- 40:09They knew all about television.
- 40:10Yeah.
- 40:11They needed people who knew about motorsport and who knew about Formula One.
- 40:16So that's why they approached me.
- 40:18And it was just an abstract concept initially.
- 40:20Do you fancy doing this?
- 40:22Go on then, put my name down.
- 40:24Because the perceived wisdom was that that wasn't going to be the... Or rather that there was another company that everyone was saying, oh, they're going to get the gig, they're going to get the gig.
- 40:33And then blow me down.
- 40:34Well, in fact, that...
- 40:35That other company then latterly approached me and said, was I interested in being on their bid as well?
- 40:40But it was this original one, Mac One it was called.
- 40:44So it was a mixture of Meridian and Anglia, which are two of the regional channels here in the UK, and Chrysalis Television, which was part of the large Chrysalis organisation.
- 40:56So they really put their faith in me and, you know,
- 41:00As I say, they either took somebody who knew about television and taught them about Formula One, or they took somebody who knew about Formula One and taught them about television.
- 41:07And luckily for me, they went that latter route.
- 41:09And luckily for me, it was the MAC one bid that ITV selected as being the one that was going to make the programme.
- 41:17We then had a bit of a gap between that being agreed.
- 41:21And then they obviously had to go to Bernie to
- 41:24get his approval to get all the passes that they needed, etc, etc.
- 41:27So there was a little bit of a gap before ITV were in a position to kind of formally offer me the contract.
- 41:34At that point, everybody knew my name was on the bid.
- 41:37So I couldn't then at that point say, oh, what do I know about that?
- 41:41I sort of, it was one of those things that...
- 41:44If I'd ever been made to sit down and actually think about, okay, do you really want to do this?
- 41:50Because you're not going to get any training.
- 41:52You're just going to be given a microphone and some headphones and off you go.
- 41:56And, you know...
- 41:59But as I say, by that point, it's like, yeah, Louise Goodman's on there.
- 42:02So it was sort of a fait accompli.
- 42:04So I'm glad it was that way because I think it, you know, and it was, I remember that first race was terrifying, absolutely terrifying.
- 42:11They said to me in one of the practice sessions, and, you know, you'll know how it works in TV.
- 42:15They said, we just need you to walk up and down and give us something for level.
- 42:18I'm like, what does give us something for level mean?
- 42:20I don't understand.
- 42:21What did they mean?
- 42:22So what do you mean?
- 42:23Just talk.
- 42:24Think about what?
- 42:24I don't know what to talk about.
- 42:25I don't know what to say.
- 42:26You know, at that point, it doesn't matter what you're saying.
- 42:28You're just wandering around talking at the level you're going to be talking when you're broadcasting.
- 42:32But even that I found absolutely terrifying because I just didn't know what to say.
- 42:37I, you know, I had a shaky little hand because I was so nervous.
- 42:40And our series editor used to say to me, Louise, low and slow.
- 42:47Low and slow, you know, because I was doing the traditional really nervous.
- 42:51It got really hard.
- 42:52I was thinking really quickly.
- 42:54So it was daunting.
- 42:55It was really daunting in the first year.
- 42:57And I, you know, at times I hated it.
- 43:00I used to go home and cry thinking, oh, I can't do this.
- 43:02I'm rubbish at it.
- 43:03And, you know, I'm not very good at not being very good at things.
- 43:06So I think I was quite hard on myself.
- 43:08But, you know, to go from nothing to broadcasting at that time, you know, there were...
- 43:14We're talking sort of before the proliferation of channels that we have now.
- 43:17So we were getting seven, eight, nine million people watching the program at times.
- 43:21And, you know, that's a kind of that's a big number to be learning how to do something in front of, basically.
- 43:29Thank goodness, you know, the people in the paddock knew me.
- 43:31The drivers were great with me because they could tell I was really nervous.
- 43:35And they were, you know, they were really, really kind.
- 43:38I can remember the look on Damon's face, Damon Hill's face when I had asked him.
- 43:42He'd broken, he broke down, I think, or had some kind of incident on the lap to the grid.
- 43:47And when he finally got back in to the garage, he's like, I did the classical.
- 43:52What happened?
- 43:53He told me what happened.
- 43:54I said, well, thank you.
- 43:56Damon looking at me thinking, no, you're supposed to ask a follow up question at this point.
- 43:59Just naive stuff like that.
- 44:01So, yeah, it was scary, scary times.
- 44:05Did you have someone that in the end could kind of help mentor you in that regard?
- 44:09And when did you do, you know, because it's a game of kind of feeling comfortable in your own skin because you are there being, as you said, with 9 million people or more watching and so on.
- 44:19At what point did it become something you were more at ease with?
- 44:24I tell you who was, I mean, I had a few people that were helping me out.
- 44:27James Allen, who was the pit name reporter at the time.
- 44:29I knew James because he'd been a press officer for the Brabham team.
- 44:34And then he'd gone on to work with ESPN.
- 44:37So, you know, I went out, he was the other pit name reporter for ITV.
- 44:42James and I went out and he was great in terms of saying, you know, ask an open question so people can't give you a yes or no and, you know, do this, do that kind of thing.
- 44:51One of the producers, a guy called Kevin Piper, who worked at Anglia, who again, when I was a press officer at Jordan, we were in his region.
- 44:59So I knew him quite well.
- 45:00He was the main sports guy who was always down doing stories with us.
- 45:04Martin Brundle was the commentator.
- 45:07So, and that was great because Martin and I had both at the same time taken this leap into the telly world.
- 45:12So, and when you work for a team in Formula One,
- 45:16You have a base.
- 45:17You know, you have the team motorhome.
- 45:18You have the team area.
- 45:19That's where you live.
- 45:20You know everybody there.
- 45:22When you're suddenly... And you don't go into anybody else's motorhome.
- 45:25When you're suddenly working in the media, you can go into sort of anybody's motorhome, but you don't belong in any of them.
- 45:32And at the time, Martin and I didn't feel like we belonged in the TV compound either.
- 45:36Because we...
- 45:37So it was great...
- 45:38that Martin was in a similar situation of like, oh gosh, how do we do, you know, what are we doing here?
- 45:44How did this happen?
- 45:44Where do we go?
- 45:45Where can we, because it is a lot of feeling, but I think by the, I remember at the end of the first year, we had a team dinner at the Sunday night of the last race and Neil Duncanson, who was the, you know, the boss of the company who, you know, bless him, he'd obviously taken a big leap of faith in bringing me in.
- 46:05Um, and he kind of went round the table and had a few words to say about everybody.
- 46:10And, and I just kind of thought, okay, all right.
- 46:13I've, I think I've, I think I've sort of got this, got this a bit now, you know, I, one year under my belt, I was starting to feel more comfortable.
- 46:21Of course, I'd then go off to, there was a big party that the whole load of team people were at from various different teams.
- 46:27And a rather drunk mechanic came up and said, oh, you're that girl who doesn't tell you.
- 46:31My wife thinks she'll shit.
- 46:33You know, it's like, oh, cheers, mate.
- 46:35And I just go, but thankfully, having just had this pep talk, I was able to say, do you know what?
- 46:41I don't care what your wife thinks because my boss thinks I'm doing a good job.
- 46:44So sod you, toddle off mate, have another beer kind of thing.
- 46:48And it is, you know, you know what it's like.
- 46:50It's quite difficult because we, as a broadcaster, you are there, sort of in the spotlight is maybe too strong a word to put it, but you're there, you're visible.
- 46:59Everybody can have a view on how you do your job.
- 47:03We don't normally have a view on how people do their jobs.
- 47:05So it's a tricky one.
- 47:15That's the end of part one of my podcast with respected F1 TV broadcaster Louise Goodman.
- 47:20Looks like Lou has a cuppa there and is up for a bit more conversation, so that's great news for you.
- 47:26We have a second instalment all loaded up in the garage and ready to go whenever you are, garnering the first interview on a very special weekend for the Jordan F1 team and being there to talk to Lewis Hamilton when he claimed his first world title.
- 47:42Chatting to the Ocean's 11 stars on the grid in Monaco.
- 47:46Losing someone very close to her heart who was a key figure at Minardi.
- 47:51Working with the legendary Murray Walker.
- 47:54How a part-time approach in what is now a massive F1 season has kind of...
- 47:59reignited your enthusiasm.
- 48:01Plus, media training the next wave of stars, including a youngster named Lando Norris, and the traits a driver needs out of the car if they're to be the complete package.
- 48:12All that and more on this feature edition of Rusty's Garage.