Episode 27: The KitKat Heist and Why Chocolate Had to Be Broken
Before KitKat, chocolate had a problem—it was messy, melty, and weirdly inconvenient to eat.
So in 1935, one factory set out to fix it. The solution? A chocolate bar you could snap—built for quick breaks, clean bites, and factory-floor practicality.
But behind that simple design is a stranger story:
A name borrowed from a 1700s pie club.
A worker suggestion that reshaped how we eat chocolate.
A global brand split between two competing companies.
And a modern-day heist—where over 12 tons of KitKats vanished mid-transit.
Because sometimes, the smartest food designs…are the ones worth stealing…
The skinny
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