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SBP 212: The Cannes Cut - Brand Fit Beats Follower Count: Day 3 Reflections
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Day three at Cannes Lions revealed something unexpected.
Coming into the festival, many predicted AI would dominate every conversation.
Instead, another topic has quietly taken centre stage:
Creators.
Not creator hype. Not influencer marketing. Creator effectiveness.
Presented by System1, today's Cannes Cut explores one of the biggest conversations happening across the Croisette. Marc and Vassilis reflect on another packed day at Cannes, including the System1 Stars of the Show event featuring Andrew Tindall, Orlando Wood, Mark Ritson, Les Binet, Adam Morgan and many of the…
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