Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys
Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative?
Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry’s, pioneers in humane egg production. Phyllis, a recently awarded “Woman in Marketing,” is on a mission to bring clarity to the egg aisle by educating consumers on animal welfare and sustainability. With a deep understanding of brand…
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