Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Miss the Anonymous Visitor Blind Spot
Most customer journey maps start tracking visitors only after they identify themselves — name, email, login. But what about the 70 to 80 percent of site visitors who never raise their hand? In this episode, Lucas and Luna unpack the anonymous visitor blind spot. They walk through a real example: a mid-market software company that spent months optimizing its sign-up flow while ignoring the silent majority who browsed pricing pages, watched product demos, and left without a trace. The fix? A two-layer journey map that separates known from unknown paths, and a reallocation of marketing budget…
The skinny
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