The 4 Things People Still Buy in 2026 (Now That Information Is Free)

Start Tiny with Allie Bjerk · Jul 17, 2026 · 24m

Anyone can open AI right now and get PhD-level answers about anything you teach. At 2am. For free. Without a checkout page. So what happens to your business when the gate around your expertise disappears?

In this episode, Allie answers the question she's been getting on nearly every strategy call this year: if information is free, what will people actually keep paying for?

The answer pulled her out of a real crisis of confidence about this industry, and it changed how she builds offers and coaches her clients.

You'll hear:

Why buyers are spending MORE eagerly than before, and where that money…