Latest / Hart & Hustle Podcast
He Built a Marketing Team Inside a Nonprofit That Banned the Word "Marketing" | Christopher Lloyd
VP of Marketing at a nonprofit that didn't believe in marketing — here's what he built.Christopher Lloyd is the Vice President of Marketing and Communications at Aspire Indiana Health, one of Indiana's largest nonprofit health systems serving 40,000+ patients annually across behavioral health, primary care, addiction recovery, housing, and crisis services.But when Christopher joined in 2019, the organization had never marketed itself — and they wouldn't even let him use the word "marketing" in his job title.In this episode of Hart & Hustle, Christopher breaks down what it really takes to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.