Episode 6 - Stephen Wilson, Director of Events and Partnerships at Five Iron UAE
In this episode of The Backdrop, we sit down with Stephen Wilson, Head of Events and Partnerships at Five Iron, to explore how golf is evolving far beyond the traditional course.
From premium hospitality experiences and corporate engagement to strategic partnerships and community building, Stephen shares how venues like Five Iron are redefining the role of sport in the events industry. We discuss why experiential destinations are becoming increasingly valuable for brands, how golf is attracting new audiences, and what event professionals can learn from the convergence of sport, entertainment…
The skinny
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