The One Activation at Coachella Already Sending Us Phone Calls

Scaling Out Loud · Apr 30, 2026 · 17m

Do you know what your clients are going to be asking for six months from now?

I do. And it started with me sending my friend Zach to run around Coachella with one job: grab samples from every photo and video activation he could find.

Here's why this matters. Whatever big brands are spending their experiential marketing budgets on at festivals like Coachella is exactly what's going to show up in your clients' requests next year. Every time. And this year had some genuinely impressive stuff, some head-scratchers, and one activation that is already generating phone calls to my business right…