Latest / Deep Tech Germany – AI, Robotics & Frontier Innovation by Startuprad.io™ / COBY’s Child-Safe Voice AI Architecture for Bedtime Routines
Transcript
- 0:00Child doesn't need more content, a child needs a safe
- 0:03mirror that turns chaos into calm.
- 0:08Coby is building Emotional Tech for Kids, an
- 0:11AI powered screen free companion that
- 0:14helps kids ages 4 to 12
- 0:18navigate emotions and routines without
- 0:21overstimulation. The conflict is simple, parents
- 0:25are exhausted, children are dysregulated and screens
- 0:28escalate the problem. David Kanna's links by
- 0:32Bild Kobe from Lived experience and engineered it
- 0:36as a privacy first EU hosted and clinically
- 0:40informed positioned for dach early adopters and
- 0:43TikTok native go to market. The payoff is a new
- 0:47category with real unit economics and not a feel
- 0:50good gadget. Foreign.
- 1:01Your podcast and YouTube blog covering the German
- 1:05startup scene with news interviews and
- 1:08live events.
- 1:12Today's guest is David Cañadas Link Is
- 1:16that right? Candidas? That's right, that's my Spanish
- 1:20surname. David Cañadas Link | CoFounder &
- 1:23CFO of COBY - The Coping Buddy, Coby is not entertainment, not therapy and
- 1:27not a toy. It's emotional technology screen free
- 1:30child tailored AI inside a physical
- 1:34companion with parent control and boundaries designed
- 1:38into your system. This conversation sits
- 1:41at the intersection of voice, AI, child well
- 1:45being and consumer hardware where trust, privacy and safety
- 1:49are not marketing points but product architecture.
- 1:52David's true story begins with a progressive diagnosis
- 1:56and a hard question how you stay
- 2:00grounded when certainty disappears. That
- 2:03personal inflection became a product thesis. Children
- 2:06live inside big emotions daily
- 2:10and most households lack twos to
- 2:13to de escalated state of distract. Cobie's approach
- 2:17is clinically informed dialogue, predictable routines
- 2:20and gentle ritualized close of the
- 2:25day delivered through plush companion that avoids the screen
- 2:28war entirely. We cover Category creation Privacy
- 2:32First AI design under EU Expectations TikTok
- 2:36as a distribution engine and what
- 2:39it takes to ship hardware with real margins while staying ethically
- 2:43clean around children.
- 2:47That was already a lot. David, welcome to the interview.
- 2:51Thank you so much for having me. What event
- 2:56forced the first irreversible shift
- 2:59in how you think about uncertainty and control?
- 3:03Amazing question and yeah, there's
- 3:07quite a personal and life altering story behind
- 3:11that. The event it was five years ago, I
- 3:15was 29, I was wanting to make my
- 3:19fur shine so my driver's license for car I had for
- 3:23motorbike and yeah, and I realized pretty fast
- 3:26that the person sitting next next to me was seeing way more
- 3:30than me. Like it was hinting me to why didn't you see that sign
- 3:34and that sign and there was a person I was like I don't know. Like
- 3:37I don't know what you are telling me. And yeah, it went pretty fast.
- 3:41One Thing led to the other. The eye doct didn't want to tell me
- 3:44anything, sent me directly to university clinic.
- 3:48They conducted many tests and yeah, suddenly I
- 3:52was sitting in front of the professor. He told me I have the diagnosis Mobile
- 3:56Stargardt, degenerative genetic
- 3:59incurable eye disease. That I was gonna lose
- 4:03more sight, central vision, but I shouldn't
- 4:06be too afraid because before I go totally
- 4:10blind, I will already be dead. That was a fun
- 4:14conversation. That was a heavy conversation, I have to say.
- 4:19I see, yeah, more of you were expecting to get new glasses,
- 4:22right? And yeah, I mean, from there my personal
- 4:26journey started. And I mean, the life
- 4:30changes completely, right? You ask yourself what I'm gonna do with
- 4:34outside. I also like to paint canvas
- 4:38and pictures like how, how am I gonna do this? Or how am I gonna
- 4:41work? Will I be seeing the faces? Right.
- 4:45And the heavy part is that really once that at least in Germany,
- 4:49the medical system can't apply any more therapy to you.
- 4:53You're completely on your own. So there's no one helping you
- 4:57to adapt to that condition. How are you gonna
- 5:00live with it? How I'm gonna read, how am I gonna
- 5:04be mobile, like mobility and also how
- 5:08I'm gonna deal with my emotions regarding the disease and the
- 5:11progression of it. So. So basically how I'm gonna
- 5:15cope with it. I have to say there was a
- 5:19long journey from there of talking with many patients being into
- 5:22patient communities like the PR retina, that really helped a lot. But
- 5:26where I also realized many people that are there
- 5:30are elderly, don't even use computers or
- 5:33smartphones. And it's really hard to
- 5:37really match with someone that actually understands. Even though if you have family and
- 5:41friends, no one has the same experience as you have. No one
- 5:45sees what you can see, no one goes through that.
- 5:49Yeah. Also the experience of losing sight and
- 5:52it's a very, very difficult road to go along.
- 5:57In my case, I think I was quite lucky in the sense that I'm
- 6:01quite a tech person. So I found my ways of adapting,
- 6:04right. Of finding the right tools on my smartphone, on my laptop,
- 6:08I'm right now zooming in and out all the time with my gaming mouse to
- 6:12see your face and so on. But still,
- 6:16I noticed there's a big lack in this right now. From
- 6:20there on, many things happened. I talked with many patients, not only
- 6:23individually impaired community, but also through consulting projects in other
- 6:27communities from back pain over asthma, over
- 6:31diabetes. And there came a point where we
- 6:35realized as an adult at least you have, let's say,
- 6:39the resources or knowledge to find for yourself solutions or get
- 6:42in contact with people. But for example, with asthma kids, and that was
- 6:47when Kobe really was born, we noticed kids don't have that
- 6:50type of resources. So here the problem is way bigger.
- 6:54Like if you have a heavy diagnosis or chronic condition as a
- 6:58kid, you're completely dependent on parents that want to help,
- 7:02but often don't have the time or knowledge to do so.
- 7:06Physicians or experts that you see all two years, if you are lucky
- 7:09and that are really quite technical with the input that you give, give
- 7:13to you. And then your peers being other kids,
- 7:17usually you are one of a kind. So it's extremely difficult
- 7:20to find someone to relate. So we decided that's something where we really
- 7:24want to find a solution, want to make a change and
- 7:28give this kids a body, a companion on
- 7:32eyesight that can help them through this journey.
- 7:36I see. And we may add, if you do have sick children,
- 7:40it is that the parents are more busy in providing
- 7:44care for them than really enable them
- 7:48to meet other children with the same condition. That's really a
- 7:51difficult point. I was wondering,
- 7:55are you willing or able to share because the
- 7:59doctor said you
- 8:03may not live to completely lose your
- 8:07eyesight. What time horizon are
- 8:10you looking at here? I think in my case
- 8:14I have to say now looking back
- 8:18that I think I'm still quite lucky in a sense. Like with the live,
- 8:22it just meant in a sense that I will live long. It doesn't affect
- 8:25now my normal lifespan, but
- 8:29the progression will be slow enough that I will not lose
- 8:33my total eyesight. So visual impairment is a spectrum
- 8:37like in most diseases, and in my case, usually you have
- 8:41visceral impairment. Either you have central vision loss, what I have,
- 8:44so it's mostly known as macular degeneration, or you have
- 8:48peripheral loss. So that's mostly known. Retinitis
- 8:51pigmentosa. When you have periphery, then it's really about
- 8:55mobility because you cannot see any more objects in your, in
- 8:58your periphery. So you don't see a stone on a chair if it's down
- 9:02beneath you. So you will need a white cane. Or for example, you don't
- 9:06see a car coming from left that. Exactly.
- 9:10Now I see cars coming from the left, but I don't see details. So well,
- 9:13in my case I cannot read. So the progression was pretty
- 9:17fast. At that time I had, when I was diagnosed, I had
- 9:2180% of visual acuity on my left eye and 60 on the right
- 9:25eye. Now I have 10 on the left eye and five on the right
- 9:28eye. So I'm officially impaired in Germany with
- 9:3170%. But I am very well adapted.
- 9:35So the good thing is I use many technical tools
- 9:39to zoom in, zoom out and also in my disease, most
- 9:43of the times that's kind of the main
- 9:47like the main problem is the central vision loss because it doesn't expand
- 9:51too much over the whole retina. So hopefully that's the case. You never
- 9:55know for sure. But yeah,
- 9:59I hope it will not get much worse than it is right now.
- 10:03Yeah, fingers crossed for you.
- 10:07Going a little bit back to the story of Kobe. What
- 10:11problem definition made you decide that children
- 10:15need like a physical companion and not an act?
- 10:19Ah, that's a good question.
- 10:24So if you want to build a coping companion,
- 10:27meaning someone that you can also talk about problems, it's someone you will
- 10:31have to trust. And children to
- 10:35build trust they need something real like
- 10:38screenshots is something that
- 10:41actually nowadays I have myself a little daughter.
- 10:45Parents really in many cases it's the last resort they have
- 10:49for the kids, but they really want to avoid. And it's also more like
- 10:52a dopamine enhancing like entertainment device,
- 10:56distracting device, but it's not like a real companion or
- 11:00something you can identify with now also from
- 11:03therapeutic and psychological inputs that we have with the experts we
- 11:07were working with, puppet therapy is something that's extremely
- 11:11effective and it's also used a lot in clinics. And the reason is
- 11:15these toys, puppets, small toys for kids,
- 11:19they are on eyesight, they open way more to these
- 11:23toys that even to their parents or to the physicians
- 11:26because they feel more like we are on the same
- 11:30hierarchy level. Right. In many therapy, the many
- 11:34therapists explain to us that in the therapy sessions they have
- 11:38the first half hour is just bringing down the child to
- 11:41really open himself because it's so difficult. Right. They are
- 11:45scared. What does this person want from me? And so on. So
- 11:49really finding a right medium in the sense of cuddly
- 11:52plush toy that they know from their normal child life
- 11:57was one of the. Yeah. The key points where we also saw
- 12:01in our testings that kids engage most. I mean we had different
- 12:04prototypes. We also had hardware prototypes with
- 12:08amazing eyes and screens. And the eyes were interactive.
- 12:11Adults loved it. Kids were scared. Kids
- 12:15want something cuddly they can.
- 12:19Yeah. Relate to and that speaks their language.
- 12:26Yeah, the relation is very important.
- 12:31So I was wondering when turning a product everybody
- 12:34would, everybody else would see as a steady phone call, as an
- 12:38app or something into a screen free product. What was
- 12:42the first high stake decision you have to make
- 12:46to narrow Cobie into this screen free product
- 12:50and not like any Other screen based experience.
- 12:54I mean the thing is we, we also made, made our market research.
- 12:58I think the main thing was really user interaction. So conducting
- 13:02many user tests now my co founder Philip,
- 13:06picking up kids from the park, their parents and we're
- 13:09showing them different interfaces, right? We showed them for example
- 13:13a tablet with a talking toy or plush toy and so
- 13:17on. The hardware robot and kids were always engaged in the
- 13:20plushie. So that was one of the things. Also looking into the market,
- 13:25what other products out there were also are very
- 13:28successful. You see things like the Tony box, right? Also
- 13:31completely screen free, telling stories or the tip toy, very
- 13:35successful product here in Germany
- 13:39that worked extremely well and still are working very well. And one
- 13:43of the main points is really having the screen free.
- 13:47The screen free component, it's something that parents
- 13:51love, but also kids, for them it feels way more natural
- 13:55actually to interact with screen free devices. If you
- 13:58think about it, I mean as an adult we're so accustomed to these devices.
- 14:02But as a kid you come with your
- 14:05hands, with your eyes, right? With sensory,
- 14:09other sensory like attributes to this world that are
- 14:13actually not that fitted for
- 14:17screens. They are more fitted for something I can cuddle, I can
- 14:21take into my bed, I can take with me, like I can look at them,
- 14:25I can have a conversation and it feels more natural.
- 14:29So yeah, I mean we learned most from our customer from really the
- 14:33kids were the ones that took the choice of the
- 14:36plushie and still are doing so.
- 14:41And also the market seeing that these products are not many
- 14:46but are really something that parents are really also looking
- 14:50a lot for. I know from my daughter, she's now two and a half
- 14:54and how I feel like I've done it really only seldom times,
- 14:58but two times I had my smartphone and she looked, I don't know,
- 15:01Pew Pew was
- 15:05some song. And I really like, she's, she's
- 15:09instant and zombie mode. And I feel so bad if I see that.
- 15:12Like as a parent you see that and you're like, I don't want this for
- 15:15my child. I want her to, to be happy. And
- 15:19also the next point, maybe that's not directly a point for the
- 15:22plush toy, but a really important point for the AI and the interaction
- 15:26itself is that's a two way interaction.
- 15:30It's not one way, it's not you're just getting input
- 15:34and you're just digesting a story or a song or whatever and
- 15:38you're like okay, that's it. It's something where
- 15:42the eye always gets into interaction, makes short
- 15:45sentences, it paraphrases the kid but it always asks the
- 15:49kid to follow up on the conversation. So that makes also a hu.
- 15:52Huge difference. When. When. When you watch this
- 15:56because you're noticing my kid is not in zombie mode. My kid is
- 16:00having a conversation, creating a story with. With someone
- 16:04by itself. And that also makes a huge difference. I
- 16:08see. And not having zombies is always pretty
- 16:12good. There
- 16:17is one sentence you thought the model to
- 16:21never say to child and it changes everything.
- 16:26Editor, cut this out. There was a world teaser and
- 16:29apparently that one was bad. Forget it. David.
- 16:33Let's go to the next question.
- 16:38What moment in early testing exposed the gap
- 16:41between what parents say they want and what actually works at
- 16:457:30pm? Ah, you
- 16:49mean with our entry use case
- 16:53going to sleep.
- 16:57I mean I have to say many parents know that what they expect
- 17:01from the nighttime is very different from reality. Already
- 17:07we notice a lot like going to sleep. Bringing kids to sleep
- 17:11is one of the most crucial moments in
- 17:14everyday's life for every parent you expect fact
- 17:18that everything goes by itself, right? But it's not only going to
- 17:22bed like it's brushing your teeth, it's putting on the pajama,
- 17:26it's reading the good night story. And often not even then, the
- 17:29kids are done like they are still awake. They
- 17:33still want action, they still want to go into the living room. They want to
- 17:36be with the parents. They can't shut down. And this is something that is
- 17:40even more detrimental in cases like kids having
- 17:43adhd, something extremely common nowadays. Or also
- 17:47separated families, right? Where one parent
- 17:50has to take care of the whole process by
- 17:54himself. And also the kid is for example,
- 17:58yeah, crying for the other parent or
- 18:03so on. So the expectation of parents is that this
- 18:06goes by itself or as smoothly as it
- 18:10should or could. But in many cases that isn't the
- 18:14reality. Now often
- 18:17really one of the things that many have to
- 18:21rely on is for example putting a screen in between like
- 18:25TV or kid plays a game. Then I can at
- 18:29least clean the kitchen, right? Because this
- 18:32the other course that you have to do. But
- 18:36with Cobie it's something totally
- 18:40different. So first of all he co manages these
- 18:43processes. So for example, brushing teeth can be something
- 18:47quite boring. It's always the same that you do each night. But if
- 18:51you have Kobe there and the toothbrush is suddenly a train and
- 18:55your teeth are the vias of the train, then he's
- 18:58creating a gamified story out of it that makes it way more special
- 19:02for the kid and also engaging to do that type of activity.
- 19:07Same applies for putting on the Clothes. Then we also have
- 19:10strategies, for example, implemented that we also are
- 19:14working together with psychosocial therapists for
- 19:18this. Kids have to bring first Kobe to bed,
- 19:21but he doesn't want to go to sleep. And
- 19:25that's how kids learn. They learn through making things
- 19:29themselves, through interaction, through experiencing it. And that's how they
- 19:33get the perspective of the parents also something that is
- 19:37shown to be very effective. We also don't cut
- 19:40off the parents of the interaction itself. So once Covid goes to
- 19:44sleep, still Mama and Papa comes for the good night story. It's not like
- 19:48a replacement, but it's a co manager that can
- 19:52take on certain parts of this process
- 19:55and also open a bit of time for the parents to, for example, make other
- 19:59calls a day. Also, parents have always total
- 20:02control over how this routine
- 20:06is conducted through an app. So they can also
- 20:10change parts of it or overtake them themselves
- 20:13completely. So they are always in control. And Cobi is also
- 20:17always loyal to them. I do believe it's very important to
- 20:21have the security, the safety that they
- 20:25know they can rely on the Cobie or whatever the
- 20:29name they give to the pet. What
- 20:32principle governs Cobie's emotional dialogue when the
- 20:36child is dysregulated? There are few things
- 20:41coming to that. I mean, one thing that he does,
- 20:45it's kind of basic, but already makes a huge
- 20:49difference, is basically emotional paraphrasing. So
- 20:52acknowledging the emotion, saying, I understand that you're angry because
- 20:56of this and that and so on. So that's already something that
- 21:00often we notice also in families doesn't happen that often.
- 21:04And that also has a reason why it's not happening that often.
- 21:09So this is the first part of emotional regulation. So really
- 21:13acknowledging the emotion, naming the emotion, and kind
- 21:17of having an understanding, like, and also saying. And
- 21:20understanding why the kid is feeling this or that way.
- 21:24The next thing that Kobe does, he's kind of a mediator.
- 21:28I want to give you an example. Right. So the other day,
- 21:32for example, we were testing with a family also with two ADHD kids.
- 21:36I like them a lot, are really good friends, and I also like the kids
- 21:39a lot. But they are really something
- 21:43extremely. Yeah. Overpowered many
- 21:46times and always trying to test and
- 21:50really. Yeah. Building their own rules.
- 21:54And I noticed, I mean, the parents are very stressed and the father,
- 21:58he loves the kids, his kids. But if he sees at
- 22:02the dinner table, right.
- 22:05That his son is again throwing
- 22:09the spaghetti through the whole table because now there's a
- 22:13visitor there and they're excited, whatever, for sure he gets
- 22:16strength you would say in. In German.
- 22:20So he. He tells him, hey, you cannot do that and so on. And that
- 22:24has his reason for sure. His father, he has a certain responsibility
- 22:27towards the kids. His k. He also wants them to behave
- 22:31well. Also if others are there or if they may be somewhere else
- 22:35now, the kid was very like sad
- 22:39because often they don't understand the reaction of
- 22:43the parents in that moment. Right. They think it's something personal.
- 22:47What Kobe does, he's kind of a mediator. So he
- 22:51helps the kids reflect on why their parents are
- 22:54reacting this or that way, that it's not meant in a bad way. Something
- 22:58that in the position that parents are in that situation
- 23:01that they are maybe not capable to do due to
- 23:05their responsibility. But Kobe can be the perfect
- 23:08mediator for this kind of situations.
- 23:13So that would be one example. But yeah,
- 23:17one of the key things really to dealing with big emotions is really
- 23:20acknowledging the emotions, naming the emotions and
- 23:24kind of, yeah, helping the kid
- 23:28to understand that what he's feeling is normal,
- 23:32that there's a reason for it, but that he can also handle it.
- 23:36And. And then they learn through time
- 23:41what these emotions actually are. And when they feel it,
- 23:44they can react accordingly.
- 23:49With trade off. Did you accept to keep the product
- 23:53privacy first while still feeling responsive and
- 23:56alive? Let's go. This is kind of a technical question.
- 24:02Sometimes we do that.
- 24:07Trade offs. I mean, we're now building our
- 24:10first 100 series and from there on we will also. The next
- 24:14step will be to go to scale
- 24:18through China. So I think that there will be a few technical
- 24:22shifts and trade offs though. But to say how it is
- 24:26right now, basically what we have is, yeah,
- 24:29you would say an Alexa instead of a plush toy. It's
- 24:33a mini computer for kids. It has a
- 24:37microcontroller. So I think it's a
- 24:41certain type of Raspberry PI module.
- 24:44And then what it has is three key components are really good.
- 24:48Microphone, speakers and lights. Light is extremely important
- 24:51that we use for communication, but also for emotional reflection and
- 24:55other type of interactions. A belly light at Son Cobie.
- 24:59Now what we realized pretty fast, okay, do you bring the AI on
- 25:03the device itself? That's almost impossible to do this without
- 25:06making the plush toy extremely expensive. So the
- 25:10third thing was, okay, where do we place AI for that? We found a
- 25:14solution of it will be server hosted. So the device is
- 25:18connected to the WI fi, but it cannot be hosted
- 25:22with one of this, let's say standard US
- 25:26companies like OpenAI, Gemini and so on. Because then
- 25:30you directly have data compliancy. Problems. Data
- 25:34is also sent to the US and so on. You cannot control it
- 25:38or manage it. So the first thing, or let's say trial of was we
- 25:42need to have a European servers with our own models,
- 25:45trained by our own experts where we have full control over the data.
- 25:49Those are streamed via wi fi to the device. But that's not
- 25:53all, because the next problem is the most. The more power
- 25:57you put on the device, the more expensive it still gets. Because
- 26:00battery gets more expensive, everything gets more expensive.
- 26:04And I would assume you also need to recharge the battery more often.
- 26:08You need to recharge more often. And there are more processes happening than
- 26:12just AI like text to speech, speech to text, for
- 26:15example. You also need to do things in terms
- 26:19of data security and data anonymization that you
- 26:23screen the text from the kit,
- 26:27you screen through any type of personal data that he might say
- 26:30like an address and so on, and it gets erased before it gets
- 26:35streamed to the model. So these are kind of lot of processes
- 26:38that if you do them on device again you have the problem. The
- 26:42toy cost €600. What we don't want, our price point
- 26:46right now is 199 and we want to keep it that way.
- 26:50But to make it that. And that's already premium, right.
- 26:54So what you have to do is you need another computing
- 26:58system. In this case the trade off is the mobile phone of
- 27:01the parents. So basically we use a similar
- 27:05strategy actually that the meta Ray Ban glasses.
- 27:09So part of the computing happens on the
- 27:13smartphone of the parents in the back
- 27:16like so the app doesn't have in the background.
- 27:20Exactly in the background. So there you have the text to speech,
- 27:24speech to text and also the filtering. The AI
- 27:27is then on our own local service. So with a
- 27:31cloud provider and really on the
- 27:34computer itself, only the most basic things happen in sense of
- 27:39really getting the data to the smartphone and also having
- 27:43let's say the. Yeah, the
- 27:47right synchronization between microphone, speakers and the light.
- 27:51Right. So that's kind of the
- 27:54system how we build it to make it work. Also
- 27:58having into account all the stakes that we set ourselves for data
- 28:03privacy and anonymization, our audience
- 28:06that just want. To hint if your household runs the evening cycle of
- 28:10conflict, keep listening and measure every claim against the reality
- 28:14of bedtime. As a parent myself, I
- 28:18think that's being important.
- 28:22What inflection point moved Coby from nice
- 28:26idea to a category with momentum in
- 28:30your own mind?
- 28:34Good question. So
- 28:38as I said, I had a diagnosis talking with many patients,
- 28:42I was Consultant, innovation consultant, also with AI Focus
- 28:45and the healthcare and automotive industries in
- 28:49Germany. And then
- 28:53basically I was involved in bigger projects also in the healthcare
- 28:56system. And it was really talking with many patients and seeing okay, this
- 29:00coping problem is a real thing. Then the eye bubble
- 29:04happened and then my university, the Roche Le
- 29:07Minchin, it was really at Sual.
- 29:11I don't know sou coincidence.
- 29:15I already had the idea in my head, right? And it's something like you tell
- 29:18people while drinking a coffee, like hey, don't you think that this would be
- 29:22something cool? And then my university just wrote me an email
- 29:26saying, hey, here's an award. Strik award. Do you have an
- 29:30idea? Don't you want to apply? €5,000 you can win, blah blah,
- 29:34blah. I was like, okay, if you ask,
- 29:38if you ask that I may have something, yeah, I applied
- 29:41for it, we won the award. Or in that case
- 29:45I was me myself alone. But yeah, that was really
- 29:49the first, the first point. And many things happened
- 29:53from them. Like also
- 29:56I had done a few difference with my employer that was like, hey, this idea,
- 30:00they had other plans with me that was not spoken with me. I
- 30:04really decided I want to do this. I had backed up backup by
- 30:07the incubator my university and I really, yeah, went all
- 30:11in into this project. At the beginning I was still consulting
- 30:15a bit freelance. But then I saw right
- 30:18the. The traction we were getting first in this academic sector,
- 30:22right. So the first thing was building
- 30:26partnerships, building a team. My co founders also that
- 30:29I'm super proud of to have we're right now three co
- 30:33founders, but in total seven persons. So that was
- 30:37a huge thing. But also really getting institutional partners,
- 30:41right. Like the LMU Clinicum that were also totally
- 30:44convinced of the necessity of such a type of product.
- 30:48Now since then it's almost, yeah I would say one
- 30:52and a half to two years and interest and traction
- 30:56is rising. We were not that long ago in the ADHD podcast,
- 31:00we're getting emails from parents one
- 31:04day telling us we would need four cobies. We would attest we will do this,
- 31:08we will do that. We're having pre orders and just having all this
- 31:12support of the community of the team. But also seeing that
- 31:16with what we're building, we are solving a real problem. That
- 31:19is what makes for me and is still making the huge difference. Also in comparison
- 31:23to what I was doing before that still it was good
- 31:27job and professional job. But with this I feel like I'm
- 31:30solving something that means a lot to me. And
- 31:35yeah, life would be way better with Kobe's in it.
- 31:39I'm totally convinced of that. Saying that life would be
- 31:42better just between you and me, two fathers, what does a
- 31:46successful bedtime routine with Kobe look like
- 31:50in three observable steps? And keep in mind, it's just between you
- 31:53and me and something like a hundred thousand listeners of the podcast.
- 31:58So how would it look? First of all, you would
- 32:01have kind of a routine starter, right? You would say, hey, it's
- 32:05bedtime time. But it wouldn't be what it usually is. Like, no, I don't want
- 32:09to go to bed. It would be like, oh, yeah, cool, I'm going
- 32:12to Kobe. I could start a cool routine that actually I'm looking
- 32:16forward to today. Then first the kids, you
- 32:20see, okay, they are already with Kobe, going to the bathroom, putting on
- 32:23their pajama. As a parent, you're cleaning the kitchen and you're happy
- 32:27that that thing is done. And then once
- 32:31you see they are already with Kobe in bed and having
- 32:35like the good night interaction and story, you
- 32:38come and you see, oh, is Kobe already sleeping? Good. Then let
- 32:42me tell you the good night story. And now Kit
- 32:46is really kind of brought down all the, all the,
- 32:50let's say standard processes are done and he
- 32:53goes to sleep and Kobe is also sleeping. But it doesn't
- 32:57end there. In the morning, Kobe is also there managing morning
- 33:01routines, right? So there he
- 33:05also helps like you wake up the kid. Kobe helps him
- 33:09like, hey, do you have everything for school? This and that, but also makes
- 33:12kind of a cool interaction for the kids for that. While you can prepare
- 33:16breakfast, right? You come back to the room and the kid is really prepared
- 33:20to go out and you don't have to do it all by yourself. So he
- 33:23had a co manager there. On top of that, what also
- 33:27would be different is for example, in evening times, right? You see
- 33:31the kid is bored. He's like, hey, can I play PlayStation? Can
- 33:35I do this or that? Or maybe you just have another work meeting for
- 33:38half an hour when you don't know what to do. Now you can give him
- 33:42a Kobe. And you know that in that time, the kid will have a
- 33:45meaningful and a good interaction with this device that will actually
- 33:50not just be entertaining for the kid, but also teach him important
- 33:53skills like social skills, other learning
- 33:57skills, and more things that we're thinking of for the future, right?
- 34:00But you know that you're giving him a device that will not
- 34:04zone him out or just influence him with 1000
- 34:08different inputs, but really,
- 34:12yeah, create a meaningful interaction where he actually takes something
- 34:16from it, but where he Also has to actively engage into
- 34:20into the device itself. So that would be the
- 34:23difference. And also something you can rely on that even if
- 34:27something bad happens, you know you would get informed.
- 34:34I see. I was wondering
- 34:38what is like the single
- 34:42metrics you track that predicts retention
- 34:46and reduce conflict? Maybe even at your home.
- 34:51That's a good question. I would even have to look into my
- 34:55deck. I know we we had written them down.
- 34:59Wait a second. But one was time
- 35:03to time to bed was one of the metrics.
- 35:08The other one was.
- 35:14How often tantrums happen and meltdowns
- 35:18after Kobe usage. Also after Kobe long term usage.
- 35:24I know we had a third one but I
- 35:28wouldn't know right now which one it was. We had this in the deck somewhere
- 35:33but these were for sure two of them. Time
- 35:36to sleep. And
- 35:40also ah, here. Oh here. Time to sleep. Evening
- 35:44conflicts. Homework minutes. I
- 35:48mean this is our second use case. It's not the first focus because startup
- 35:51we have to start with something. But homework minutes is
- 35:55also one. I mean we're focusing also with adhd.
- 35:59How do I make homework digestible for ADHD kids?
- 36:02How do I break it down and five minutes categories
- 36:06and so on. So that would also be one.
- 36:11Just wondering how many of our listeners are
- 36:14entrepreneurs that tracking KPIs at home themselves.
- 36:20Just a quick teaser here. This episode is supported by Startup Rate
- 36:24IO where professionals get the signal. Next, we talked
- 36:28about the contrarian reasons most child well being
- 36:32fails. And even with great intentions.
- 36:37What is the most common failure mode you see in a screen based
- 36:41coping tool for children? What fails the
- 36:44most? Yep, pretty clear.
- 36:49If you start asking directly for problems,
- 36:54let's say the coping mode. We have different modes. Storytelling, giggly mode
- 36:58and so on. Always when even more if kids get to know
- 37:01Kobe, you start engaging into coping more. This
- 37:05is like hey, did you have any problems? And so on. That's never seen good
- 37:09and there are good reasons for it. It's like getting to know a
- 37:12new human being. Even as an adult. If you get to know someone and
- 37:16like third or fourth question in it's like what are your
- 37:20problems? You would be like sorry, but
- 37:24I don't know you even. Why should I tell you that? So this
- 37:27is something where we really know to get to the point to have the trust
- 37:31to talk about the problems with the toy. You
- 37:34have to go over a set of other type of
- 37:38interactions and positive experience to get to the level.
- 37:42So this is one of the major turn. Also it
- 37:45depends always on when you put it on the journey. What decision did you make
- 37:49that put you at odds with standard consumer growth playbooks.
- 37:53Yeah. So let's say when we started
- 37:57we were working together with the LMU clinicum, so
- 38:01really thinking of putting COE in a clinical setup.
- 38:05So also motivated right from my diagnosis, the big dream
- 38:09was always, hey, you get a diagnosis and you get for free a Kobe.
- 38:13We may add that LMU is one of the premier
- 38:16universities in Munich and they do have a university clinic for everybody
- 38:20who's not familiar with them. Sorry for interrupting. One of the biggest in
- 38:23Germany, actually, the clinicum. And
- 38:28there it was like we had extremely high data security,
- 38:34let's say requirements. So it would have meant to have our own servers,
- 38:38something extremely expensive. If you don't have a lot of
- 38:41users, you would have to have them implemented in the clinic
- 38:44itself. So that was something that it was
- 38:48really not feasible as such an early stage startup to set up
- 38:52and would also have been a high risk if we would have invested the money
- 38:56actually in that hardware at that time. From there
- 39:00on we started looking for other solutions. ABS
- 39:03actually was a good solution because they have the European hosted service
- 39:08and also kind of as a big company can apply to the
- 39:12regulations. Now the good thing also in our case
- 39:16is that we are noticing there are many other players coming
- 39:20on the market also in European network,
- 39:23with whom we are also talking. Also smaller startup, but good
- 39:27invested startup players that even add more layers
- 39:31of security with mathematical
- 39:34algorithms for data anonymization, et cetera, et cetera,
- 39:39where we are also thinking into merging one day. And one of the biggest
- 39:43advantages of this AI, let's say stream that we're in
- 39:47is that you can train on large cloud
- 39:50servers like AVs, but once you have your trained your model there, you can
- 39:55basically copy it anywhere you want. So I think this
- 39:58is like we learned that going the hardware yourself way wasn't
- 40:02the right way. Going the cloud way is a good
- 40:05intermediary way, even if you go with the big ones. But
- 40:09because the models that you have, you can always copy and
- 40:12transfer them to another solution once those new solutions get
- 40:16on the market. And that's what we're seeing right now. And also always digging deeper
- 40:20into it. I see
- 40:25what internal rule do you use to separate
- 40:29clinically informed from therapy theater.
- 40:33From therapy theater, just theater.
- 40:37All the stuff that influences really do reach
- 40:41sometimes say, and that are not really
- 40:45grounded in any science.
- 40:49What rules do you use to separate that?
- 40:53So first of all, in our team from the work with the
- 40:57clinicians, we got to know Sonia Fischbach and Sonia Fischbach
- 41:01has over 25 years of experience as a puppet
- 41:04therapist in clinic context and actually also explained to us
- 41:08all the complexity when it comes to interacting with children
- 41:12and conversations. Like there are many things like which words you can use,
- 41:16for which age group, when and whatnot. So first
- 41:20of all, we got the knowledge by having many
- 41:23conversations and interviews together and then we build a strategy to
- 41:27how do we make our models safe and
- 41:31also clinically informed. For that there are basically two major,
- 41:36yeah, let's say security thresholds that we use for that.
- 41:40First of all, we use agent systems. So we're for
- 41:43sure our native prompt engineering of Cobie, also our fine tuned
- 41:47model with synthetic child conversations. But now we use
- 41:51agents that kind of simulate attacks, right? They
- 41:55simulate having conversations about sex or harmful
- 41:58conversations. And we really make sure that doesn't matter from
- 42:02which angle you attack the model with agents with thousands
- 42:06and thousands of prompts. It never fails in this type of
- 42:09situations. So that's the first thing to do. The second thing we
- 42:13do to make it also clinically informed is that through the collaboration with
- 42:17Sonia and also with the clinic, we have now an expert
- 42:21network. And always before we release any type
- 42:25of Cobie system to kids, it first gets validated through
- 42:28them. So they get the Cobie first at hand. They
- 42:32test them on all varieties of conversations or
- 42:36all varieties of triggers they know from their
- 42:39lifelong experience as child experts
- 42:43to see if they can bring to CA something harmful
- 42:47or do something bad. And we think that's a really good approach.
- 42:50So we have the qualitative and the quantitative approach to say
- 42:54so to make it as secure and clinically informed as possible.
- 43:01What must be true by March
- 43:05for you to claim Cobie is positioned
- 43:08exactly how you want it, meaning like
- 43:12end of Q1, 20, 26.
- 43:16Exactly the time where we want to also start for the bigger
- 43:19preset round by then. What a coincidence.
- 43:23Maybe I. What a coincidence.
- 43:28So actually it's just that we execute and we're
- 43:31doing it already on all the plans, on our milestone. So that means
- 43:35we will have our full functioning prototype,
- 43:39at least one version. But by then we should have more like up
- 43:43to number is switching, but I would say up to 50
- 43:46versions built by ourselves. So the hardware, we're building it really
- 43:50in our office, the Plushto in Hungary. So
- 43:54they are standing in our office and the first of them are already
- 43:57in the hands of these experts and trusted families that are,
- 44:02let's say, deep testing them. That's the first thing. The second thing is that
- 44:05the AI is already completely set up on
- 44:09Our servers, the agentic tests have already been
- 44:12conducted and also everything regarding voice
- 44:16interaction works properly. Also it's a big and
- 44:20important field. We're in the midst of this trend, have learned a
- 44:24lot there. But this is smooth and latency free and
- 44:27these early stage prototypes really give a seamless experience
- 44:31to the kids, but also to the parents. We've been talking TikTok
- 44:35before and everybody
- 44:39knows there TikTok shop is around. So what's your go to market
- 44:42thesis for TikTok shop without turning the product
- 44:46into novelty. So when it comes to TikTok,
- 44:50first thing to say is we've grown
- 44:54an organic community For Kobe on TikTok in the last
- 44:58four months of over 14,000 followers, all
- 45:02parents. And we've done that not by
- 45:05selling our product, but by talking of the
- 45:09problems and stress factors that parents
- 45:14experience every day with kids and also giving their already
- 45:18practical coping tips on how to manage positively those situations.
- 45:22And with that we got really quite a lot of traction,
- 45:26many engaged users. The most engaging case was going to sleep.
- 45:30And we also have built an organic funnel to
- 45:33our website. So right now in December, we
- 45:37have already 100 pre orders. But the interesting part
- 45:41about this pre orders is that we have spent zero euros on
- 45:44ads, but we have also never even said that it's
- 45:48possible to pre order Kobe. So they are absolutely
- 45:52organic. These are really people seeing us on
- 45:55Instagram on TikTok or hearing us on a podcast and going on
- 45:59our website and pre ordering. So we're really proud of that. We think we can
- 46:03leverage that number substantially once we
- 46:07invest more and also proclaim more that we're actually selling Kobe.
- 46:11And we'll also then use all the different
- 46:15strategies that one gets in this TikTok shop. Right? But the main
- 46:18part, I think it's less about marketing
- 46:22and ad strategies and it's more about trust.
- 46:26It's like for us, it's important to build trust with the community,
- 46:30to keep them updated, to show them how we're building this product,
- 46:34how we care to bring. Also the experts, like we're doing videos with them
- 46:38and showing like, hey, these are the people that are building this product.
- 46:41This is the actual way we want to go to. And we also
- 46:45see these are all the type of customers that we get that
- 46:49really see that we care about this and engage a lot
- 46:53into our products and our mission. I was
- 46:57wondering, a lot of VCs are talking about defendable modes.
- 47:01So what mode matters most in your market?
- 47:04Proprietary, child safe, AI, brand trust or
- 47:08distribution? Actually all of those are really Relevant
- 47:12distribution. We got it. That's one of the most
- 47:16important modes. So we could sell directly quite a
- 47:20lot of cobies. Then the next
- 47:23thing is proprietary AI. There are two parts of it. One is
- 47:27making child safe AI. But the other thing that we're doing, and it will be
- 47:31the first one in Europe I can tell for sure, is making
- 47:35also expert trains. So we're also using rack traffic training and so
- 47:38on. We'll have our own library for it. So
- 47:43we want to be the most trusted and
- 47:46safe AI toy in Europe, trained by
- 47:50experts. So really having both of that to have this expert trained AI,
- 47:54you also need the expert network to do so.
- 47:58Also a big proprietary mode. And besides that we
- 48:02have. And I think like from all the other toys
- 48:05I've seen, they don't bring this. We have a real story.
- 48:09Koby is a chameleon dragon. He comes from the forest of
- 48:12colors where colors are emotions. And he comes to
- 48:16help kids to learn those. And stories are what
- 48:20really drives kids and families. And the
- 48:24Kobe character that we're building is building up
- 48:27this brand and storyline. It's not just the next plush toy
- 48:31next to the other 15. He really has a
- 48:35character and we want to build a personality behind it that people
- 48:38can relate to and remember also as a
- 48:42real entity. So these are the main ones,
- 48:45distribution AI innovation
- 48:49and also story, character and design to say so
- 48:54and we have a patent that's on top. But yeah, we have a few patents
- 48:57also that I mean maybe to make it more investor
- 49:01friendly. Thinking about like all the hard
- 49:05decisions you have to do. What is the hardest compliance
- 49:08expectations you are designing for and what
- 49:12did it force you to change? I mean the hardest
- 49:16compliance is really. And that's what we're getting
- 49:20asked most in investor things is
- 49:25the, the safety, the safety warriors when it comes to
- 49:29AI. What we had to change, I already
- 49:33said a bit. We had to change the strategy of going from the clinic, going
- 49:37to the other. We had to learn a lot about what does a high risk
- 49:40AI system even mean in the European Union.
- 49:44And also a lot of. We had to do tech things
- 49:48right. So having cloud based models that are on
- 49:51European land that apply all these
- 49:55security measures, having anonymization and third anonymization
- 49:59meaning that you don't get any type of personal data of the
- 50:03user. We only need the email address and bank account one day. But
- 50:07all the other things get abstracted. Having the technical
- 50:10layers like what I said before or screening the conversation.
- 50:14So I think this was the biggest thing, like seeing how
- 50:18important it is to have the secure AI
- 50:23system and what you have to therefore do on
- 50:27a tech base to to really achieve that.
- 50:37You always have to do important and difficult decision.
- 50:41As an entrepreneur, we just talked about modes, we talked about
- 50:44compliance. But what wretch
- 50:47do you most serious do you take most seriously over the
- 50:51next 12 months? Is it a competitor, is it regulation,
- 50:55is it manufacturing or just erosion of trust in your
- 50:59product? That's a good one. It's not
- 51:03competitor. I can tell that directly
- 51:07we focus on the customer and the most important thing
- 51:10is that we are building a product that solves
- 51:14a problem for our customer that our customers love. That's the
- 51:18first thing that we're doing. That's the point where we want to
- 51:22be with our first own made in house
- 51:25prototypes. That's the first big thing.
- 51:29Once I see really there's a high engagement for a long time and customers also
- 51:33give us back that they love it and it solves a problem. I think that's
- 51:36the first big milestone. Once we have that then it will be
- 51:40manufacturing. That's also a funny one.
- 51:43I'm really happy to get to know anyone. I mean we are
- 51:48startup we. No one of us has really built a
- 51:52big manufacturing process through for example China or
- 51:56others. I think it will be the next one. But still
- 51:59the main focus is really the customer solving the problem for them, building a
- 52:03product they love. That's the most important part. And then
- 52:07the second part will be the manufacturing part for sure. Also
- 52:11translating our hardware requirements to Chinese or
- 52:14Vietnamese requirements. We have experts on board
- 52:18that will help us in this process. But still it's a big
- 52:21thing. We know that. We're looking forward to it.
- 52:26I was just thinking, I'm pretty sure one of your competitors is
- 52:30listening. And I was laughing when he said, oh,
- 52:34we're not worried too much about our competition. Okay, I see
- 52:37that's some self confidence sometimes.
- 52:43You're a parent. I'm a parent. So I was watching, I was wondering what
- 52:46belief about parenting did you hold early
- 52:51that you had to abandon as CEO
- 52:54slash father. Mostly a CEO. But also give
- 52:58us a hint about being a father from your point of view. Yeah,
- 53:03I think that maybe. Let's talk about being a father. I thought
- 53:06really like I'm quite an empathetic fat person. That's all
- 53:10that have this little daughter. And one thing
- 53:14was I thought like I will figure everything
- 53:17out. I will kind of feel what she needs or wants or
- 53:21whatever. She will tell me that's not the case. Like
- 53:25I was really like kids, they say they
- 53:29want this or that. But actually what lies behind is a need that
- 53:33you really have to understand. And, and I, I was impressed how important,
- 53:37how difficult it is to get back to it. My daughter
- 53:41always asking for milk at night. She was not needing a milk like
- 53:44there was another strategy of doing it. And that was something I really
- 53:48had to learn as a parent and it was not that
- 53:52obvious. I was really astonished about that
- 53:55and was also thinking that I think also my parents
- 53:59there might have been many needs that I wasn't able to
- 54:03communicate in the right way and they didn't even see. And I think this
- 54:06leads to many yeah, maybe not that
- 54:10that happy memories
- 54:14of how things could have been done. And I'm trying to do my best as
- 54:18a parent to really understand like my kid, the,
- 54:21the who she is, how she is, what she actually needs.
- 54:26Make the right interpretation but also behave in the
- 54:29right manner to, to yeah let's
- 54:33say race her to, to the most beautiful and powerful
- 54:37woman she could ever be.
- 54:43Talked about difficult situations here. What mental
- 54:46model do you use to stay decisive
- 54:50when the product sits inside? Vulnerable
- 54:54moments.
- 55:00You always have to be positive.
- 55:05Vulnerable moments. I think it's, it's also
- 55:09a bit of abstraction of yourself of the issue itself. So
- 55:12really analyzing what are the key
- 55:17problems or issues that you actually have
- 55:20prioritizing is extremely important to really understand what
- 55:24should I spend most of my time with what is the
- 55:27most important problem to tackle right now?
- 55:31I think these are some of the parts of the
- 55:35mental model also not taking every
- 55:39hit as a low. It's always a learning journey. I think it's
- 55:42so important to learn about from each
- 55:46mistake but on top of that and I
- 55:50think that's the difficulty as a founder is you have to do it in the
- 55:53team. So it's never enough if you learn alone. You have
- 55:56to take the other people met on your journey and that
- 56:00starts with the co founders that are extremely important and also
- 56:04give you a lot of resistance when, when one tackles these
- 56:08issues and problems that come along the way
- 56:11and I don't know, I've heard once and I think this, this helps me
- 56:15sometimes a lot to think of that the brightest,
- 56:19the best moments they will pass and the
- 56:22worst and, and really baddest moments they will
- 56:26also pass. So all will pass. Just take it like
- 56:30that. It's never as good and it's never as bad as you think.
- 56:34It's always a part of the journey and you just have to
- 56:38keep walking there. There are two sayings that
- 56:41always helped me was doing projects and I Was doing international
- 56:45high pressure, high stakes projects for one and a half
- 56:49decades. One of them is the typical saying. It works in
- 56:53German, it works in English. Sometimes you're the tree, sometimes you're the dog.
- 56:59It always helps to put this in perspective. And the second one,
- 57:03I read it in the book five years from now. You laugh at everything
- 57:07that annoys you, that stresses you out, that keeps you up
- 57:10awake at night. But why wait?
- 57:16Absolutely. Absolutely. Let me add one of these from
- 57:19my father always. I think it's a Chinese one.
- 57:24If you have a problem, there are two ways.
- 57:28Either you can solve it, then you shouldn't worry about it, or
- 57:32you cannot solve it, then you also should worry about
- 57:35it. Good one. Good
- 57:39one. We'll close with the two frequent questions.
- 57:44Are you open to talk to new investors? Yes, we are super
- 57:47happy and open to talk to new investors. We're funded
- 57:51with exist now also applying to other fundings in Germany,
- 57:55but really people in the field also angel investors
- 57:59also told about manufacturing and so on. Would be
- 58:03super happy to talk with them and bring some people on board
- 58:07that also care about what we're doing. Also about the B2C products.
- 58:12Something not that usual at least in Germany. And
- 58:16yeah would like to join our
- 58:19impact journey. Awesome. Great. I think you
- 58:23are also looking for talented employees to join you.
- 58:26Yes, that's always the case. Talent employees.
- 58:31The focuses that we always are looking for is AI is always
- 58:35super interesting but also people that
- 58:38are good into hardware, mechatronics, robotics.
- 58:43But even up to things that go into design or
- 58:47interaction for children is also super interesting for
- 58:50us. Child games, conversational games. I mean
- 58:54we're a voice AI system. So everyone from that field is
- 58:58always super happy. Even as an employee, but also as
- 59:01partners as chameleons. We are super collaborative and
- 59:05cheerful collaboratives in the market. Second,
- 59:10this interview will go live as the Last1 in
- 59:14January 2026 but we're recording it pre
- 59:17Christmas so I skipped saying Merry Christmas, Happy New Year because
- 59:21it's all in the past for us now. David,
- 59:24thank you very much with such a pleasure having you as a guest here.
- 59:28Really enjoyed it. Jan, thank you so much
- 59:31for giving us this opportunity. It was a pleasure to talking to.
- 59:35You Is building emotional technology
- 59:39for children with a screen free companion
- 59:43privacy first AI hosted in the EU and parent
- 59:46control routines designed to reduce conflict at home.
- 59:50David Link is clear on the category line. No
- 59:53entertainment, no therapy, not a toy. Emotional tact that
- 59:57translates feeling into calm and predictable closure.
- 1:00:01You can find Coby at Cobie Care if you want the next layer,
- 1:00:04the decisions you don't publish publicly. Founders World is where
- 1:00:08that lives.
- 1:00:14That's all folks. Find more news streams,
- 1:00:18events and
- 1:00:19interviews@www.startuprad.IO.
- 1:00:24remember, sharing is caring.
- 1:00:33Sam.