Being Profitable, Even with Higher Costs

Top Secrets of Marketing & Sales · Aug 23, 2022 · 13m

Being profitable is important, even with higher costs. Generally small and medium-sized businesses want to hang onto their staff. We want to keep our people. We recognize that we’ve got responsibilities to people other than ourselves. What I’ve been seeing though in the news lately, is that a lot of larger companies see this stuff coming and they’re like, okay, we’re cutting costs. We’re laying off 10% of our workforce, that sort of thing. So it’s different, depending on the size of your business and depending on your mindset, what you are willing to do and how much pain you’re willing to…