Reimagining Social Drinking in America’s THC Market with Jake Bullock
What if the next big opportunity in beverage marketing wasn't about alcohol, but about reimagining social drinking altogether?
In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with Jake Bullock, co-founder and CEO of Cann, about building one of the fastest-growing names in the THC beverage space. Jake explains how Cann is redefining social drinking by creating low-dose, hemp-derived products designed for mainstream consumers. He discusses the challenges of marketing in a fragmented regulatory environment, why authentic influencer partnerships outperform traditional advertising…
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