Latest / The Breakfast Club / INTERVIEW: Earl Cooper & Olajuwon Ajanaku Talk 'Eastside Golf;' Brand, Exposure, Black Representation + More

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INTERVIEW: Earl Cooper & Olajuwon Ajanaku Talk 'Eastside Golf;' Brand, Exposure, Black Representation + More · The Breakfast Club

• 0:00
  Speaker 1: Wake that ass up in the morning. The Breakfast Club.
• 0:05
  Speaker 2: Morning.
• 0:05
  Speaker 3: Everybody's d J n V Jess Hilarius Charlamagne the guy.
• 0:09
  Speaker 3: We are the Breakfast Club. He got a special guest
• 0:11
  Speaker 3: in the building.
• 0:11
  Speaker 2: Yes, we have Elijah One.
• 0:14
  Speaker 3: Did I say that right? John Cole Okay and Earl Cooper,
• 0:17
  Speaker 3: welcome brothers.
• 0:20
  Speaker 2: Elija One.
• 0:20
  Speaker 4: I always hear your first name as a last name.
• 0:23
  Speaker 4: I've never I've never met an Elijah One. Who was
• 0:25
  Speaker 4: Elijah One? Who was the first name.
• 0:26
  Speaker 1: That's because, yeah, I was born in Houston.
• 0:30
  Speaker 5: I was born in Houston, but my family was a
• 0:32
  Speaker 5: big rock They were both big Rockets fans, and yeah,
• 0:35
  Speaker 5: just one thing led to another. First name is last name?
• 0:38
  Speaker 5: Is my first name? Got so his name that was
• 0:42
  Speaker 5: that was my father. He was born in South Memphis
• 0:45
  Speaker 5: and he changed his name joined the Black Panthers when
• 0:48
  Speaker 5: he was about twenty four. Cage his name from Robert
• 0:50
  Speaker 5: Rutliche to Kwamea Johanaku and now I'm Elijah one Ja.
• 0:54
  Speaker 1: Yeah, they want the slave master name.
• 0:56
  Speaker 2: What's your ancestry?
• 0:58
  Speaker 5: Yeah, Nigerian, Okay, but it's uh, it's a name, but uh,
• 1:05
  Speaker 5: but it's split in between the two.
• 1:07
  Speaker 1: They were just big Houston Rockets.
• 1:10
  Speaker 6: And then when I first met Earl, I didn't realize
• 1:12
  Speaker 6: I never met a young Earl before.
• 1:16
  Speaker 7: Yeah, you got to grow into definitely, you ain't growing
• 1:24
  Speaker 7: to it yet. You still look too young for Earl.
• 1:26
  Speaker 1: Butright I got I got.
• 1:27
  Speaker 8: A son on the way. He's gonna be Earl too.
• 1:32
  Speaker 2: I mean, DMNX made it a classic name.
• 1:36
  Speaker 8: Yeah, yeah, you're right, you're right about that.
• 1:38
  Speaker 3: So how did you guys get into golf? What what
• 1:40
  Speaker 3: made you say? Golf is the sport that I want
• 1:42
  Speaker 3: to do. I want to try. I love and talk
• 1:44
  Speaker 3: about that your passion for golf.
• 1:45
  Speaker 5: A friend of the family introduced me to the game.
• 1:48
  Speaker 5: I grew up with his sons playing golf. We all
• 1:50
  Speaker 5: ended up getting golf scholarships to college.
• 1:53
  Speaker 9: Uh.
• 1:53
  Speaker 5: But the thing was, we ended up playing basketball and
• 1:56
  Speaker 5: golf growing up, so we're really competitive.
• 1:58
  Speaker 1: And it was just on the east side of Atlanta.
• 1:59
  Speaker 5: I mean it was a way to stay out of
• 2:01
  Speaker 5: the streets for real, like off Bouldercrest Road, you know,
• 2:04
  Speaker 5: east side.
• 2:05
  Speaker 1: It was tough.
• 2:06
  Speaker 5: But right when I leave, because right when I leave
• 2:08
  Speaker 5: the golf course, I mean the hood is right there.
• 2:10
  Speaker 5: But like when I'm at the golf course, like it
• 2:12
  Speaker 5: was positive influences always at the golf course. I didn't
• 2:15
  Speaker 5: really have that as much at home as much at home,
• 2:18
  Speaker 5: but why not go to the golf course and actually
• 2:20
  Speaker 5: get that? So judges, doctors, lawyers, entrepreneurs, these are the
• 2:24
  Speaker 5: people that I'm looking up to, Like, how are these
• 2:27
  Speaker 5: people at eleven am on a Tuesday just out and
• 2:30
  Speaker 5: about doing their own thing? And now it was golf.
• 2:33
  Speaker 5: So I just wanted to be a part of that
• 2:35
  Speaker 5: and have that to be a part of my life.
• 2:36
  Speaker 5: So that's what really just pushed me to it.
• 2:38
  Speaker 7: Yeah, and you're from Delaware.
• 2:39
  Speaker 8: Yeah, yeah, I'm from Delaware and really yeah yeah.
• 2:42
  Speaker 2: Why don't know people really get it from there?
• 2:43
  Speaker 1: Yeah?
• 2:46
  Speaker 8: I told you two how long with two of us?
• 2:53
  Speaker 8: Two black people?
• 2:56
  Speaker 7: But you played golf too, right?
• 2:57
  Speaker 2: Yeah?
• 2:57
  Speaker 9: I started playing golf at the age of six inner
• 2:59
  Speaker 9: city Youth GoF program. It was called the LPGA Urban
• 3:02
  Speaker 9: Youth Golf Program, and my parents just signed me up,
• 3:05
  Speaker 9: like nobody in my family played. And I often like
• 3:08
  Speaker 9: to say I'm happy that my dad didn't listen to
• 3:10
  Speaker 9: a six year old because left up to me, I
• 3:12
  Speaker 9: was like, I don't want to do this, you know
• 3:13
  Speaker 9: where all my friends where everybody looked like me, but
• 3:15
  Speaker 9: he kept me in it. And then at thirteen, I
• 3:17
  Speaker 9: ended up winning a Golf Channel drive chip and putt,
• 3:20
  Speaker 9: which is like a free trip to Disney World. I
• 3:22
  Speaker 9: was on TV and I'm like, man, if every golf
• 3:23
  Speaker 9: tournament like this, I'm ready to practice.
• 3:25
  Speaker 8: And you know, it was fortunate enough.
• 3:27
  Speaker 9: Elajauwana and I you know, had a golf scholarship the
• 3:29
  Speaker 9: Morese College and played on the golf team there and
• 3:31
  Speaker 9: that's where we met.
• 3:32
  Speaker 2: Break that down for you said it's called the Inner City.
• 3:35
  Speaker 9: It was called the LPGA, which is a Ladies Professional
• 3:38
  Speaker 9: Golf Association. So they had a ladies major event in
• 3:41
  Speaker 9: Wilming teams called the McDonald Championship and they created like
• 3:44
  Speaker 9: a nonprofit off of that and it was that urban
• 3:47
  Speaker 9: youth GoF program. So again just trying to get young
• 3:51
  Speaker 9: kids involved in the game. And then for us, I'll
• 3:56
  Speaker 9: say that's what also kind of helped shape our point
• 3:59
  Speaker 9: of view because everyone's like, well, how did y'all get here?
• 4:02
  Speaker 9: And these programs are great, but you need an evolved adult,
• 4:05
  Speaker 9: right Like all of you all have kids, so you're
• 4:07
  Speaker 9: not just gonna drop call it a ten year old
• 4:10
  Speaker 9: off at a golf course, right, or the average age
• 4:12
  Speaker 9: is a fifty year old white man, right, and he
• 4:14
  Speaker 9: come back like what happened?
• 4:15
  Speaker 1: Right?
• 4:15
  Speaker 8: So it takes an evolved adult.
• 4:18
  Speaker 9: And that's one of the things that we're always constantly
• 4:20
  Speaker 9: encouraging people like go with the kid, you know what
• 4:22
  Speaker 9: I mean, whatever that may be.
• 4:24
  Speaker 8: So a lot of our focus has.
• 4:25
  Speaker 9: Been on young professionals, not necessarily just the kids because
• 4:28
  Speaker 9: we don't even make kids close just shit.
• 4:29
  Speaker 4: I wonder how much Tiger Woods made people feel like,
• 4:32
  Speaker 4: influence people, influence people to touch, reach out the young
• 4:35
  Speaker 4: black kid and try to get them involved.
• 4:36
  Speaker 9: In go I mean he was yeah, everything for us
• 4:39
  Speaker 9: like coming up Tiger Woods was you know, he dominated it.
• 4:43
  Speaker 8: He made us want to watch it. You know, you
• 4:44
  Speaker 8: want to be just like Tiger when.
• 4:47
  Speaker 5: I mean the catalyst for me when I was thirteen,
• 4:50
  Speaker 5: actually I was playing golf at It's across from East
• 4:53
  Speaker 5: Lake Country Club in Atlanta where they hold it to
• 4:55
  Speaker 5: a championship.
• 4:55
  Speaker 1: Y'all definitely got to come out for that.
• 4:58
  Speaker 5: But across from there, Charlie Yates Junior Academy in two
• 5:01
  Speaker 5: thousand and one actually got sponsored by Nike to go
• 5:04
  Speaker 5: up to Chicago I got a thirty minute lesson from
• 5:07
  Speaker 5: Tiger Woods and Earlwoods at the time when his father
• 5:10
  Speaker 5: was still here. So I mean, ever since then, I
• 5:13
  Speaker 5: just been on it. You know, I've been hungry for
• 5:15
  Speaker 5: the game. I mean everything that it entitles, as far
• 5:17
  Speaker 5: as like gives you, you know, and just the people
• 5:20
  Speaker 5: that it surrounds you, that surrounds you because you play it.
• 5:23
  Speaker 1: So it's the wonders for me.
• 5:25
  Speaker 7: But what made you y'all want to stick with it?
• 5:27
  Speaker 8: Though?
• 5:27
  Speaker 1: Right?
• 5:27
  Speaker 6: Because I know you said if you when you were six,
• 5:30
  Speaker 6: you wouldn't want to do it.
• 5:31
  Speaker 2: It's born.
• 5:31
  Speaker 6: That's the first thing that you know, people arguing they
• 5:34
  Speaker 6: say about it.
• 5:35
  Speaker 7: What made y'all want.
• 5:36
  Speaker 6: To stick with it? Y'all actually have a golfing brand.
• 5:40
  Speaker 6: Like what people are buying is y'all got stores about
• 5:42
  Speaker 6: to open up and airports and everything. Y'all's still about
• 5:46
  Speaker 6: to have y'all peril and what North Stroum.
• 5:49
  Speaker 8: Like right now right here in New York.
• 5:51
  Speaker 6: Yeah, what made y'all want to stick with that? You
• 5:54
  Speaker 6: don't really see a lot of us in golf.
• 5:56
  Speaker 1: Right Yeah.
• 5:57
  Speaker 5: So honestly, for me, golf changed my life. I mean,
• 6:01
  Speaker 5: as far as temperament, resilience, you know, I mean everything
• 6:06
  Speaker 5: that I am as far as like just hard work
• 6:08
  Speaker 5: and structure. I mean, because when you look at golf
• 6:11
  Speaker 5: and every shot that you take in golf, it's individual.
• 6:14
  Speaker 5: You know what I'm saying. You can't look at the
• 6:16
  Speaker 5: entire thing is you get it lost. But that's just
• 6:18
  Speaker 5: like life. You got to take you one step at
• 6:20
  Speaker 5: a time, a day at a time, you know. And
• 6:22
  Speaker 5: golf just taught me to be really intricate on each
• 6:25
  Speaker 5: single detail.
• 6:26
  Speaker 1: And that's I literally just relate that.
• 6:28
  Speaker 5: Over to my professional career as far as corporate finance
• 6:32
  Speaker 5: when I was in that about to become VP of
• 6:34
  Speaker 5: sales over to here running a business. You know, there's
• 6:37
  Speaker 5: steps to it and you have to build systems to
• 6:39
  Speaker 5: be successful.
• 6:40
  Speaker 1: And it's crazy.
• 6:40
  Speaker 5: I use all of those things from golf to relay
• 6:43
  Speaker 5: it onto my business and it's been working.
• 6:46
  Speaker 3: When do you take the step to be professional as
• 6:49
  Speaker 3: far as a golfer? Right, you know, you see all
• 6:50
  Speaker 3: these people, everybody's into golf, and but when is it professional?
• 6:53
  Speaker 3: And break it down a little bit like we all
• 6:55
  Speaker 3: know basketball, we know thee A draft, we all know football,
• 6:58
  Speaker 3: we know thee A draft, we know baseball you go
• 7:00
  Speaker 3: into the d League or the farm League as they
• 7:03
  Speaker 3: call it. So how does golf work when it comes
• 7:05
  Speaker 3: to that, Because you were a presonal time, So I'm.
• 7:07
  Speaker 9: A PGA professional. So I mean, so PGA professionals are
• 7:11
  Speaker 9: the men and women. We're experts in the golf business.
• 7:14
  Speaker 9: So at every golf course there there's a person that
• 7:17
  Speaker 9: managed that and so more that's what I did. So
• 7:20
  Speaker 9: you get your pg certification. It's twenty eight thousand PGA
• 7:24
  Speaker 9: members across the country. Out of that twenty eight thousand,
• 7:27
  Speaker 9: there's roughly like three hundred African Americans, right, so the
• 7:31
  Speaker 9: number is you know, that's less than half a one percent, right,
• 7:34
  Speaker 9: So there's definitely a lot of work to be done there.
• 7:37
  Speaker 9: But that's what I'm considered a PGA professional versus Elijah
• 7:42
  Speaker 9: On you want to explain it.
• 7:43
  Speaker 5: Yeah, I mean the reason that I started this brand was,
• 7:46
  Speaker 5: I mean back when I after I graduated from Morehouse
• 7:48
  Speaker 5: Majors accounting minor in finance, I turned pro and golf.
• 7:52
  Speaker 5: I did that for a couple of years, won a
• 7:54
  Speaker 5: couple of mini tour events, but got to a point
• 7:56
  Speaker 5: that just couldn't afford it anymore, you know, taking them
• 7:58
  Speaker 5: by our jobs, carboy, caddy in and like hustling. However,
• 8:01
  Speaker 5: I can get it to fund my golf career. Last
• 8:04
  Speaker 5: time me and my mom got in an argument. She
• 8:06
  Speaker 5: was like, you know, it's about that time you get
• 8:07
  Speaker 5: a job.
• 8:08
  Speaker 1: You know what I'm saying.
• 8:09
  Speaker 5: And so had to stop that and I started my
• 8:11
  Speaker 5: finance career. I was in commercial finance for about ten years.
• 8:16
  Speaker 5: But it got to a point, Like I said, I
• 8:18
  Speaker 5: wanted to play professional golf, but I knew it we
• 8:20
  Speaker 5: already find sponsors. So to your point, the only way
• 8:23
  Speaker 5: to turn pro is to have sponsors in the game.
• 8:26
  Speaker 3: I mean good enough where sponsors finds you.
• 8:28
  Speaker 5: Absolutely absolutely, and it's full circle for me. Actually, I'm
• 8:32
  Speaker 5: turning back pro and golf in June. That's the reason
• 8:34
  Speaker 5: I started the brand because I was like, I can't
• 8:37
  Speaker 5: find any sponsors. Why not take the entrepreneur route and
• 8:39
  Speaker 5: sponsor myself. So now I have a Southern company in
• 8:44
  Speaker 5: Georgia power being one of my one of my sponsors
• 8:47
  Speaker 5: for professional golf, along with a couple of other companies
• 8:50
  Speaker 5: in Atlanta. But it's I mean, the whole thing is
• 8:53
  Speaker 5: sponsorship is dollars. If you can raise that and that
• 8:56
  Speaker 5: company can see what they can really get out of you,
• 9:00
  Speaker 5: where it comes to like a certain type of customer,
• 9:03
  Speaker 5: a certain type of feel, they'll pay you for it.
• 9:05
  Speaker 3: And then you need to be a professional, Like how
• 9:07
  Speaker 3: much do they need to sponsor, like say a company
• 9:09
  Speaker 3: like that to put you in the league to go
• 9:11
  Speaker 3: against the tiger Woods or whoever the top professional is now.
• 9:14
  Speaker 5: Yeah, it varies from tour to tour because some tour
• 9:17
  Speaker 5: entry fees or I mean it ranges from a thousand
• 9:19
  Speaker 5: to sometimes five thousand dollars for an entry fee.
• 9:22
  Speaker 1: Into the tournament. So that doesn't include.
• 9:24
  Speaker 5: You know, travel, your caddy, food, rent, you know, something breaks,
• 9:28
  Speaker 5: you know, So it would range from anywhere I would
• 9:31
  Speaker 5: say one seventy five one hundred and seventy five thousand
• 9:33
  Speaker 5: to two hundred and fifty thousand.
• 9:35
  Speaker 2: And that I love both of y'all.
• 9:37
  Speaker 4: I love y'all stories because y'all represent I like when
• 9:39
  Speaker 4: people get into an industry and they show all sides
• 9:42
  Speaker 4: of the industry. When I hear PGA professional, I'm thinking
• 9:44
  Speaker 4: that's a player, right, somebody who does the business. Yeah,
• 9:48
  Speaker 4: and that's that's like, damn, there's so many different ways
• 9:50
  Speaker 4: for us to be involved in this.
• 9:52
  Speaker 1: In this sport.
• 9:52
  Speaker 9: Yeah, sure, no, I completely agree, And I feel like
• 9:55
  Speaker 9: that's one of the things that I'll say really just
• 10:00
  Speaker 9: excites me about our business is the fact that we're
• 10:03
  Speaker 9: having an impact on the sport without actually playing it, right,
• 10:06
  Speaker 9: And so it's kind of like a basketball analogy would
• 10:09
  Speaker 9: be like we're working in the front office, right, and
• 10:12
  Speaker 9: so we're getting everyone excited and bringing everyone along with us, right.
• 10:16
  Speaker 9: Like when you think about when the brand started, it
• 10:18
  Speaker 9: was right before COVID and then you know, our first
• 10:20
  Speaker 9: viral moment was Chris Paul wearing it had to toe
• 10:24
  Speaker 9: when he was a player, when he was a president
• 10:25
  Speaker 9: of the NBA Players Association, the night of the boycott,
• 10:28
  Speaker 9: the event that happened in Kenosha, Wisconsin, and so like
• 10:31
  Speaker 9: that's that's how we kind of went viral, but it
• 10:34
  Speaker 9: was through basketball, and then from there, you know, we
• 10:37
  Speaker 9: got hooked up with Michael Jordan and we've had like
• 10:40
  Speaker 9: CC Sabathia, Victor Cruz, you know, Peka's, Steve Stout, like.
• 10:45
  Speaker 8: You name it.
• 10:46
  Speaker 9: All of these guys are like, we see exactly what
• 10:48
  Speaker 9: you guys are doing, right, Like you are bringing in
• 10:51
  Speaker 9: people into the game culturally relevant and in a way
• 10:54
  Speaker 9: like Our tagline is, you know, be authentic, So.
• 10:57
  Speaker 8: That's that's all we require.
• 10:59
  Speaker 7: And your logo I love it, rockleball Man, rock Obama.
• 11:07
  Speaker 8: It's cat You sure.
• 11:11
  Speaker 4: I think they know I'm looking at them, looking at.
• 11:14
  Speaker 2: The radio, swinging the golf club.
• 11:19
  Speaker 5: Yes, it was crazy, it's crazy.
• 11:22
  Speaker 1: The logo is actually me. I created it. I ain't
• 11:27
  Speaker 1: gonna lie.
• 11:31
  Speaker 4: I just know I never looked at it.
• 11:38
  Speaker 1: But yeah, I created the logo. I wanted to turn pro.
• 11:42
  Speaker 5: Like I said, it was gonna go on my bag
• 11:44
  Speaker 5: in my polo and then I showed it to him.
• 11:46
  Speaker 1: He was just like, yo, put that show a T shirt.
• 11:48
  Speaker 5: So I did, went downtown Detroit and I maybe got
• 11:51
  Speaker 5: stopped one hundred times in two hours, just like who
• 11:53
  Speaker 5: are you? What's that logo? Where can I get it?
• 11:55
  Speaker 5: And do you play golf? That's why I know I
• 11:57
  Speaker 5: had something.
• 11:57
  Speaker 2: I mean, it's fly even even if you're not in
• 11:59
  Speaker 2: the golfers, just to fly over show.
• 12:01
  Speaker 1: Yeah.
• 12:01
  Speaker 9: Now that's one of the things we always say, like,
• 12:03
  Speaker 9: you know you don't play polo, but you wear Ralph Laurent, correct, right,
• 12:07
  Speaker 9: so you don't have to play golf in order to
• 12:08
  Speaker 9: wear east Side Golf And like even a jacket, like
• 12:11
  Speaker 9: we got a Jeff Hamilton jacket, Like that's not you
• 12:14
  Speaker 9: know what I mean, You're not going out on a
• 12:15
  Speaker 9: golf course with that.
• 12:16
  Speaker 8: But we do make golf clothes for the golfer.
• 12:18
  Speaker 9: But at the end of the day, like our whole
• 12:20
  Speaker 9: strategy was like meet people where they are right. And
• 12:23
  Speaker 9: that's why it's important to come up on like this
• 12:25
  Speaker 9: platform because this is where the people at right and
• 12:27
  Speaker 9: they need to know and hear like no golf is
• 12:29
  Speaker 9: available for you golf when you think about it, majority
• 12:33
  Speaker 9: of golf courses are public parks owned by municipalities, so
• 12:37
  Speaker 9: your tax dollars go towards that, and so again just
• 12:41
  Speaker 9: encouraging people to go out.
• 12:42
  Speaker 8: There and experience that.
• 12:43
  Speaker 9: As matter of fact, we actually have a community day
• 12:45
  Speaker 9: coming up in Wilmington this Friday this week, and again
• 12:49
  Speaker 9: it's a great like microcosma like what we're trying to
• 12:52
  Speaker 9: create where we buy out the entire golf course so
• 12:54
  Speaker 9: everybody comes and it's not just we like to say,
• 12:57
  Speaker 9: it's not just like underrepresented communities will fly in for
• 13:01
  Speaker 9: our events as well. We certainly bring the community out,
• 13:03
  Speaker 9: but we pay for everything, the food, the lessons, the range,
• 13:08
  Speaker 9: the golf course, and it's an unbelievable atmosphere that's created
• 13:12
  Speaker 9: when you eliminate the financial burden and people can really
• 13:16
  Speaker 9: discover how great the game is and just meet other people.
• 13:18
  Speaker 3: I was gonna ask, it's, you know, with golf being
• 13:20
  Speaker 3: so expensive, how do you get our community to get involved? Like,
• 13:23
  Speaker 3: because clubs are expensive, bringing the time at the golf
• 13:26
  Speaker 3: course is expensive. It's not like, you know, you grab
• 13:28
  Speaker 3: a basketball and get a park and you just go shoot.
• 13:30
  Speaker 3: So it makes it so expensive. So what do you
• 13:31
  Speaker 3: tell people? How could they start if they want to
• 13:33
  Speaker 3: get into it and don't have the finances.
• 13:35
  Speaker 9: Yeah, I mean, there's plenty of ways to start first,
• 13:37
  Speaker 9: you gotta you know, the hard part is just kind
• 13:39
  Speaker 9: of finding a golf course. Once you find a golf course,
• 13:42
  Speaker 9: there are programs out there.
• 13:43
  Speaker 3: Should you start there? Should start at a range first?
• 13:46
  Speaker 9: Well, just I'm saying that most golf courses have a range.
• 13:49
  Speaker 9: It may be small, but you can start at a
• 13:52
  Speaker 9: range or indoor simulator. But getting the clubs, I think
• 13:55
  Speaker 9: again it's a misnomer that you have to you know,
• 13:58
  Speaker 9: buy this whole set that's fitted. No, you know, I
• 14:02
  Speaker 9: think that's the worst thing to do.
• 14:04
  Speaker 7: Especially problem, like what what are they doing?
• 14:07
  Speaker 9: Yeah, in the beginning, I'm always we're always encouraging people
• 14:10
  Speaker 9: to go get starter sets, and starter sets can range
• 14:13
  Speaker 9: anywhere from five hundred dollars to seven hundred and fifty dollars.
• 14:16
  Speaker 9: You can go to a golf galaxy also pick up
• 14:18
  Speaker 9: Eastside Golf there and that'll give you all the equipment.
• 14:22
  Speaker 9: And in the beginning, you're you know, it's just changing
• 14:24
  Speaker 9: a lot. Even if you don't have that, you could
• 14:26
  Speaker 9: go to the range and just say, hey, can I
• 14:28
  Speaker 9: borrow a seven iron or just one club and typically
• 14:30
  Speaker 9: they have those clubs, they're available. So look, I mean
• 14:33
  Speaker 9: we spend money, you know what I mean, on clothes,
• 14:36
  Speaker 9: on all kinds of stuff.
• 14:37
  Speaker 8: So what our biggest thing is, we just want.
• 14:40
  Speaker 9: People to recognize the value. And when young professionals understand, like, look,
• 14:44
  Speaker 9: you guys work at iHeartMedia. They have golf events, so
• 14:49
  Speaker 9: it's an opportunity to engage whether it be artists, account execs, whoever,
• 14:54
  Speaker 9: like decision makers and you get a chance to spend
• 14:56
  Speaker 9: that quality time with them.
• 14:58
  Speaker 8: And that's the like big unline.
• 15:00
  Speaker 9: Like oftentimes when golf opportunities come up, we're on the sidelines.
• 15:05
  Speaker 9: We're like, man, I ain't going out there. I don't
• 15:06
  Speaker 9: want to embarrass myself. But that's where the deals are happening.
• 15:09
  Speaker 2: Let imagine a question.
• 15:10
  Speaker 4: I can think of times right like when I was younger,
• 15:13
  Speaker 4: you know, me and my now wife walking into you know,
• 15:15
  Speaker 4: restaurants in South Carolina seeing nothing but white people in there,
• 15:19
  Speaker 4: nothing but white people working there, and seeing ourselves.
• 15:22
  Speaker 2: Yeah, they're same for us.
• 15:23
  Speaker 4: And I remember one time in particular, you know, we
• 15:25
  Speaker 4: went to one and it was like, oh no, we're leaving,
• 15:27
  Speaker 4: and the waitresses like what the woman to do was like,
• 15:29
  Speaker 4: why y'all leaving?
• 15:29
  Speaker 2: Because too many white people?
• 15:30
  Speaker 4: And I was like, yeah, the golf course probably is
• 15:33
  Speaker 4: ten times as intimidating as that, just because it's like,
• 15:36
  Speaker 4: we don't.
• 15:36
  Speaker 2: See each other out there. So if a couple of
• 15:39
  Speaker 2: guys just pull up on the golf course, are there going,
• 15:41
  Speaker 2: are they going to be welcomed?
• 15:43
  Speaker 1: Yeah?
• 15:44
  Speaker 5: I mean, well, so they have private country clubs, and
• 15:46
  Speaker 5: then they have municipalities, as he once said, public parks downtown,
• 15:50
  Speaker 5: what you pay your tax.
• 15:50
  Speaker 2: Dollars on, that's where we need to be.
• 15:52
  Speaker 5: Yeah, a lot of those, a lot of those golf
• 15:54
  Speaker 5: courses are definitely welcoming, they notice your first time coming
• 15:57
  Speaker 5: out there. And on top of that, you know, some
• 15:59
  Speaker 5: of these golf courses have bucket of balls might be
• 16:02
  Speaker 5: twelve bucks.
• 16:03
  Speaker 1: And play it against sports and yeah.
• 16:06
  Speaker 3: Play is with Y'ALLBA, what is your problem?
• 16:15
  Speaker 2: Yeah, yeah, golf balls oh.
• 16:18
  Speaker 4: Man man continue cheap, continue downtown, bucket of golf balls
• 16:26
  Speaker 4: might be twelve bucks.
• 16:27
  Speaker 5: But then you can go to play it again sports
• 16:29
  Speaker 5: and get a whole thing of clubs, fourteen clubs for
• 16:32
  Speaker 5: one hundred dollars, twenty five dollars. And this is an investment,
• 16:36
  Speaker 5: you know, like whatever, And I see this all the time.
• 16:38
  Speaker 5: Whatever you do with your life, I don't.
• 16:40
  Speaker 1: Care what you do. If you play golf, it will.
• 16:42
  Speaker 5: Increase that revenue, it will increase whatever opportunities you have.
• 16:47
  Speaker 1: So many different types of people play golf.
• 16:50
  Speaker 5: I mean, I've met guys that you know, own movie companies,
• 16:53
  Speaker 5: guys investors out in Colo Alto, I mean, all the
• 16:57
  Speaker 5: way over to being at Liberty National, Ironman family that
• 17:01
  Speaker 5: sold Rebok. You know, all of these different types of
• 17:03
  Speaker 5: people play golf. Doctors, lawyers, the same type of people
• 17:06
  Speaker 5: that grew up seeing but the connection that they have
• 17:10
  Speaker 5: in their circle. I mean if you play golf, you
• 17:13
  Speaker 5: can go out. Oh, let me invite my guy. All
• 17:15
  Speaker 5: of a sudden, you got to force them, three four
• 17:17
  Speaker 5: guys out there playing golf and you don't know who
• 17:19
  Speaker 5: it is.
• 17:20
  Speaker 1: You know, relax.
• 17:27
  Speaker 7: Is a sensitive you say, for something to figure out.
• 17:30
  Speaker 1: Wow, y'all don't have gay ears.
• 17:33
  Speaker 2: Yes, this guy has.
• 17:35
  Speaker 4: I'm listening to you because I'm intrigued by what you don't.
• 17:41
  Speaker 2: I've heard that before.
• 17:42
  Speaker 4: I've heard everybody say that, you know, they golf because
• 17:44
  Speaker 4: it's great for networking. And then you know, I've golfed once.
• 17:48
  Speaker 4: I was terrible at it. I got frustrated. But it's
• 17:51
  Speaker 4: a time for men to do something we don't do,
• 17:54
  Speaker 4: which is talk.
• 17:56
  Speaker 2: You know, for a long period of time. It's good
• 17:58
  Speaker 2: bonding for men.
• 17:59
  Speaker 8: I think, yeah, no, I agree. I think on the
• 18:01
  Speaker 8: golf course though, yeah, yes, yeah no.
• 18:04
  Speaker 9: And it's funny you said men because we actually we're
• 18:07
  Speaker 9: doing a campaign featuring Justin Tuck just talking about fathers
• 18:11
  Speaker 9: because a lot of times, again you're talking about that
• 18:13
  Speaker 9: opportunity to bond and like it's a great sport, like
• 18:16
  Speaker 9: to just go out there and a lot of times
• 18:19
  Speaker 9: that's a man's hobby, you know, I mean, well, we
• 18:22
  Speaker 9: definitely support the women to get out there as well.
• 18:24
  Speaker 8: And I agree that golf can be intimidating.
• 18:27
  Speaker 9: Like, look, I was the first African American golf professional
• 18:31
  Speaker 9: at two golf courses that were over one hundred years old,
• 18:34
  Speaker 9: WHOA so Detroit Golf Club and Womington Country Club and Wimington.
• 18:39
  Speaker 9: I started out as a caddy there, right, So like
• 18:41
  Speaker 9: you used to dream of going in the clubhouse like, man, like,
• 18:44
  Speaker 9: what would that be like?
• 18:45
  Speaker 8: And you know the point. And I feel like the
• 18:47
  Speaker 8: reason why.
• 18:48
  Speaker 9: I took both of those roles was simply because he's
• 18:50
  Speaker 9: an opportunity to reset the standard.
• 18:52
  Speaker 1: Right.
• 18:53
  Speaker 9: They don't know, they've never even interact with someone at
• 18:56
  Speaker 9: that level in that position, and so it's important that
• 18:59
  Speaker 9: we you go and kind of push through that uncomfortableness.
• 19:02
  Speaker 9: And that's kind of what I'm saying, where as an adult,
• 19:05
  Speaker 9: if the adults can go, we know it's just gonna.
• 19:08
  Speaker 8: They're gonna look up to you.
• 19:10
  Speaker 9: You know, and so if they see you doing the
• 19:12
  Speaker 9: goal for us, we don't want it to be a
• 19:15
  Speaker 9: shock when we show up or minority show up and
• 19:19
  Speaker 9: they're playing golf.
• 19:20
  Speaker 8: We want that to be normalized.
• 19:22
  Speaker 1: Right.
• 19:22
  Speaker 9: But that's up to us to normalize it amongst that generation,
• 19:25
  Speaker 9: just like we normalize everything else. So it could be
• 19:28
  Speaker 9: something as simple as like going to the movies or
• 19:30
  Speaker 9: every summer of y'all.
• 19:31
  Speaker 8: Go to this place, whatever it may be, it's just normal.
• 19:33
  Speaker 8: Just you saw it. And so that's the thing.
• 19:36
  Speaker 9: Our goal is that we want this next generation to
• 19:40
  Speaker 9: really say, you know what, I may pay golf once
• 19:42
  Speaker 9: or twice a year, and I'm cool with that, but
• 19:44
  Speaker 9: at least when the opportunity comes, we're not sitting on
• 19:47
  Speaker 9: the sideline.
• 19:48
  Speaker 2: That's why labels suck.
• 19:49
  Speaker 4: And it's like, you know who says golf is a explorer.
• 19:54
  Speaker 4: Imagine if Cooper Flag, you know, a liar bird felt
• 19:57
  Speaker 4: like that about basketball. Like yo, if you got of
• 20:00
  Speaker 4: love for something, you should be able to you know,
• 20:02
  Speaker 4: embrace it.
• 20:02
  Speaker 6: Yeah, going back to your logo to now, because most
• 20:06
  Speaker 6: people may think it is a white sport and that
• 20:08
  Speaker 6: because that's what we've seen, you know, up until now,
• 20:11
  Speaker 6: and you know a little bit before, did they Did
• 20:13
  Speaker 6: you ever receive any flag about the black man with
• 20:17
  Speaker 6: the golf club and the chain and the jeans?
• 20:19
  Speaker 1: For sure? For sure, I mean I'll take it a
• 20:22
  Speaker 1: step back.
• 20:23
  Speaker 5: I uh It was a point I went to this
• 20:26
  Speaker 5: country club in Michigan and I was wearing these pants
• 20:30
  Speaker 5: and these white guys on the range. It was a
• 20:31
  Speaker 5: private country club. Uh, these white guys on the range
• 20:35
  Speaker 5: had on the same pants. Now, I didn't have any
• 20:37
  Speaker 5: belt loops on the pants, but I got singled out
• 20:40
  Speaker 5: and lo and behold, I ended up getting kicked off
• 20:43
  Speaker 5: the course. There were some other ones that I had on.
• 20:46
  Speaker 5: This was this was maybe like four years ago and
• 20:49
  Speaker 5: we had just started making pants. Yeah wild whilst at
• 20:52
  Speaker 5: the business had a Jordan got kicked off, but was
• 20:56
  Speaker 5: dress call dress code, so uh definitely said yo, lit
• 21:00
  Speaker 5: old caf.
• 21:00
  Speaker 1: I just wear these for today, Like, nah, you gotta
• 21:02
  Speaker 1: go on and change.
• 21:03
  Speaker 5: I come back and change, get back on the driver range,
• 21:06
  Speaker 5: and it's just like, yeah, how can I help you?
• 21:08
  Speaker 5: Like you gotta wait till the member gets here, you know.
• 21:10
  Speaker 5: And you know that was four years ago, and it's
• 21:13
  Speaker 5: crazy to say now we have clothes that are being
• 21:16
  Speaker 5: sold in that pro shop.
• 21:17
  Speaker 1: But I say that because it's the same logo.
• 21:20
  Speaker 5: You know, this logo was me And I mean there
• 21:23
  Speaker 5: was a point when I first came out with it,
• 21:25
  Speaker 5: I got asked, yo, is that a noose around that,
• 21:28
  Speaker 5: you know, Like I didn't know what that was and
• 21:30
  Speaker 5: I'm like, it's a cube link chain, Like, come.
• 21:32
  Speaker 4: On, that's just a funny joke for you. Yeah, him
• 21:35
  Speaker 4: to ask that a goddamn yeah.
• 21:37
  Speaker 1: Yeah. But either way it goes given a slack on it.
• 21:42
  Speaker 5: I mean to be honest, even my man like when
• 21:44
  Speaker 5: you first started, like it was just like, I don't
• 21:46
  Speaker 5: know if that's gonna work, you know, just from his
• 21:49
  Speaker 5: experience being in that.
• 21:50
  Speaker 1: I don't know if that's gonna work.
• 21:52
  Speaker 5: And I didn't go through the PGA school and PJA program,
• 21:54
  Speaker 5: but I didn't work at a golf country club. I
• 21:56
  Speaker 5: just wanted it bad, you know, and showing who I am,
• 22:00
  Speaker 5: And that's our tagline, be authentic.
• 22:02
  Speaker 1: That's why.
• 22:03
  Speaker 5: That's how I want everybody to show up at the
• 22:04
  Speaker 5: golf course. That's what's going to grow the game, is
• 22:07
  Speaker 5: you being yourself and continuously being yourself even though it's
• 22:10
  Speaker 5: out at the golf course. A lot of people might
• 22:12
  Speaker 5: see the golf course or country club. It might feel
• 22:15
  Speaker 5: like that's corporate America or I got to change.
• 22:18
  Speaker 1: Up how I am.
• 22:19
  Speaker 5: Like nah, like I want you to be yourself and
• 22:21
  Speaker 5: where east Side Golf while you're doing it looking good.
• 22:23
  Speaker 4: Well, we haven't seen that influence yet, you know, at
• 22:25
  Speaker 4: least in Tennis. You know, Venus Arena were unapologetically black.
• 22:28
  Speaker 4: Sia No was like, I'm not black, I'm cobblin Asian
• 22:32
  Speaker 4: or whatever.
• 22:32
  Speaker 9: He said, Yeah, yeah, no, you're right. I mean, and
• 22:35
  Speaker 9: that's really again, that's up to us. And like for us,
• 22:39
  Speaker 9: even our strategy, like we said earlier, all of the
• 22:42
  Speaker 9: culturally relevant people that we engage with, we needed that
• 22:47
  Speaker 9: first and lifestyle, like we were selling our stuff and
• 22:50
  Speaker 9: up n YC.
• 22:51
  Speaker 8: We were selling it in.
• 22:52
  Speaker 9: Bodega, you know, all of the top tier street where accounts.
• 22:57
  Speaker 9: And now we're transitioning to more big stores and now
• 23:01
  Speaker 9: transitioning to the golf course.
• 23:03
  Speaker 8: Right because at the end.
• 23:03
  Speaker 9: Of the day, if we just showed up, you're right,
• 23:05
  Speaker 9: it was just two black guys with a logo, even
• 23:08
  Speaker 9: though we did play golf.
• 23:09
  Speaker 8: It's just like, well where the rest of y'all at?
• 23:11
  Speaker 8: Is that really a model? Is that a business? And
• 23:13
  Speaker 8: we have proven that.
• 23:14
  Speaker 9: I mean you've seen it, you know even you know,
• 23:17
  Speaker 9: look at what kal It has done, you know in
• 23:18
  Speaker 9: the golf space. And we were with cald very early
• 23:21
  Speaker 9: on along that journey, you know what I'm saying. He's
• 23:23
  Speaker 9: actually in one of we have a documentary and he was,
• 23:26
  Speaker 9: you know, featured in our documentary talking about the Jordan's
• 23:29
  Speaker 9: shoes and.
• 23:29
  Speaker 8: The impact that we had there.
• 23:31
  Speaker 9: So like, I think what we've done now is like
• 23:33
  Speaker 9: build a community and like build a proven model on June.
• 23:37
  Speaker 8: What's the June one?
• 23:37
  Speaker 9: It'll be six years, right, I'm sorry, No, I'm just saying,
• 23:41
  Speaker 9: like a lot of companies don't even make it the
• 23:42
  Speaker 9: six years, right, And so it's certainly it's a real
• 23:46
  Speaker 9: thing that we got. It's just again we have to
• 23:48
  Speaker 9: continue to push and support each other.
• 23:51
  Speaker 4: Has Calin had real impact on golf because I never
• 23:54
  Speaker 4: can tell if he's really in love with golfer if
• 23:56
  Speaker 4: he's just pushing sneakers.
• 23:58
  Speaker 8: Now, I mean he has. He was on the O
• 24:00
  Speaker 8: were Golf digest. I mean they got a lot of excitement.
• 24:02
  Speaker 9: He's got a lot of followers, he's got big influence, right,
• 24:05
  Speaker 9: and so you know, we've been fortunate enough to work
• 24:07
  Speaker 9: with him to go to his golf events. He supported
• 24:10
  Speaker 9: our merch. You know, he's always shouting us out, like
• 24:12
  Speaker 9: we delivered him a locker and like all of that
• 24:14
  Speaker 9: and so now it's been it's been huge because as
• 24:17
  Speaker 9: also when you think about it, like in order to
• 24:19
  Speaker 9: grow golf, it's gonna happen in this room like they
• 24:21
  Speaker 9: need us. Everything is trying to grow, and this is
• 24:24
  Speaker 9: the only market that they haven't tapped yet.
• 24:25
  Speaker 6: Listen, man, y'all got some of the dopest collections. You'll
• 24:28
  Speaker 6: had me and my husband out there golf great listen,
• 24:32
  Speaker 6: and I'm telling you it was all kinds of people.
• 24:34
  Speaker 7: What is that?
• 24:35
  Speaker 8: What is that?
• 24:35
  Speaker 7: What brand is that?
• 24:36
  Speaker 1: You know?
• 24:37
  Speaker 6: Because yes, y'all hear in some of the what y'all
• 24:40
  Speaker 6: say street, y'all wouldn't call.
• 24:41
  Speaker 8: That street where would'all like lifestyle?
• 24:43
  Speaker 7: Lifestyle?
• 24:43
  Speaker 2: Right?
• 24:44
  Speaker 6: But then y'all also do have like a high quality
• 24:47
  Speaker 6: performance apparel brand right where I had to send this
• 24:50
  Speaker 6: skirt on and the slex my husband would have slacks.
• 24:53
  Speaker 6: Y'all even had to shoes. Y'all got some of the
• 24:55
  Speaker 6: dopest collaborations with Jordan's. I think he had the yeah yeah,
• 25:02
  Speaker 6: and then I had the ax, Yeah you can change
• 25:06
  Speaker 6: the uh with a color.
• 25:08
  Speaker 7: Yeah, you can change the smoosh.
• 25:09
  Speaker 6: I was up there like I've been doing this a lion,
• 25:12
  Speaker 6: and everything was ok looking the part man, so it's
• 25:17
  Speaker 6: definitely quality.
• 25:19
  Speaker 8: Yeah, and then.
• 25:21
  Speaker 7: Tell us about the Detroit store in the airport.
• 25:25
  Speaker 1: Yeah.
• 25:25
  Speaker 5: So finally, Well, so our first brick and mortar we
• 25:29
  Speaker 5: actually have in Tokyo, Japan.
• 25:30
  Speaker 1: We in that maybe two and a half three years ago.
• 25:35
  Speaker 5: Our second brick and mortar were actually building that Detroit
• 25:38
  Speaker 5: Airport U D T W. And the main reason is
• 25:42
  Speaker 5: because we have a I mean big history there, him
• 25:44
  Speaker 5: being the first black PJ professionally Detroit golf club, me
• 25:48
  Speaker 5: being me starting the brand in Detroit downtown on the
• 25:51
  Speaker 5: east side of Detroit. You know, it's just full circle
• 25:54
  Speaker 5: for us. So why not start well, why not build that,
• 25:57
  Speaker 5: uh that store in Detroit. Watch actually the PGA show
• 26:04
  Speaker 5: that they have at the beginning of the year A
• 26:06
  Speaker 5: it's like a big, big box retail show and we
• 26:09
  Speaker 5: sell to all these different country clubs. We went there
• 26:12
  Speaker 5: in February twenty twenty and Learry got approached by some
• 26:17
  Speaker 5: Asian gentlemen, you know, Japanese guys, and they loved us
• 26:21
  Speaker 5: so much. They was just like, Yo, we want to
• 26:23
  Speaker 5: bring that over to Tokyo. Sent them like a ten
• 26:26
  Speaker 5: thousand They sent us a ten thousand dollars PO we
• 26:28
  Speaker 5: sent them back merch. It sold out in twenty four
• 26:30
  Speaker 5: hours and ever since then, it just grew from there
• 26:33
  Speaker 5: and then we ended up getting a relationship with a
• 26:35
  Speaker 5: gentleman as a distributor and then opened our first store
• 26:38
  Speaker 5: in Tokyo.
• 26:39
  Speaker 2: Congratulations. I wanted to ask y'all about the golf world.
• 26:42
  Speaker 4: Is the golf world embracing this cultural shift that's happening.
• 26:48
  Speaker 8: I think yes. I think they just don't know what
• 26:50
  Speaker 8: to do right.
• 26:51
  Speaker 9: So it's like using the word like collaboration or like
• 26:54
  Speaker 9: feature or remix they like, we don't know.
• 26:57
  Speaker 8: They obviously want it because like right now, like YouTube.
• 26:59
  Speaker 9: Golf is exploding, like exploding, Like YouTube golf in some
• 27:03
  Speaker 9: cases are more popular than what the golf you see
• 27:06
  Speaker 9: in on TV.
• 27:07
  Speaker 2: What is YouTube golf?
• 27:08
  Speaker 9: So YouTube golf is where they basically have like influencers
• 27:11
  Speaker 9: go out there and they film their around playing golf
• 27:14
  Speaker 9: or like they're talking and the cameras and they're pulling
• 27:16
  Speaker 9: in pros. But I think they are embracing it some
• 27:20
  Speaker 9: there's always gonna be some resistance as well. I think
• 27:23
  Speaker 9: where we are though we recently just signed our PGA
• 27:25
  Speaker 9: Tour Professional one Kid by the name of Joseph Bramlett.
• 27:29
  Speaker 9: Bramlet Bramlett, I'm thirty seven years old, went to Stanford.
• 27:33
  Speaker 9: You know, he's the second African American that's playing regularly
• 27:36
  Speaker 9: out there on tour outside of Tiger Woods. But actually
• 27:39
  Speaker 9: this week we have a kid playing in a major championship.
• 27:41
  Speaker 9: His name is a Huginio Chachar and he's playing the
• 27:46
  Speaker 9: PGA Championship, which is like a big deal.
• 27:48
  Speaker 8: So you got the Masters the PGA this week.
• 27:51
  Speaker 9: And how we basically want the position is like telling
• 27:54
  Speaker 9: these guys that be their authentic self but also at
• 27:57
  Speaker 9: the same time, like they're waving the flag for us, right,
• 28:00
  Speaker 9: kind of showing them, you know that on and off
• 28:02
  Speaker 9: the course lifestyle, Like we're even gonna be having these
• 28:06
  Speaker 9: guys do not a tunnel walk, but like a walk
• 28:08
  Speaker 9: up right, Like we're styling them from the moment they
• 28:10
  Speaker 9: get out the car to they changing. So we're really
• 28:13
  Speaker 9: just exactly we're really bringing that influence. And you know,
• 28:17
  Speaker 9: we do have an investment from the PGA of America,
• 28:20
  Speaker 9: so they invested in our company. So you know we've
• 28:22
  Speaker 9: been raising capital as well to just grow and expand
• 28:25
  Speaker 9: because as you all know, as business folks. You need money,
• 28:28
  Speaker 9: you know, you need to either relationship with a bank,
• 28:31
  Speaker 9: you need you know, family and friends. You need something
• 28:33
  Speaker 9: to be able to grow. And so especially too, like
• 28:37
  Speaker 9: now we're getting in the Norse Strooms, Golf Galaxy, House
• 28:40
  Speaker 9: of Sport, We're going into snipes and seventy doors there.
• 28:44
  Speaker 9: So like those are big, big purchase orders, right, and
• 28:47
  Speaker 9: so you're buying on future, So you definitely need you know,
• 28:50
  Speaker 9: that financial cash flow.
• 28:51
  Speaker 4: And I see, yeah, you're investing in the as well.
• 28:55
  Speaker 8: Yes, yeah, yes, the miles.
• 28:58
  Speaker 1: Yeah, so far three hundred thousand.
• 29:00
  Speaker 5: First year, I think about two years ago we gave
• 29:03
  Speaker 5: fifty thousand and it's just been up ever since. We
• 29:05
  Speaker 5: have an invitation at Liberty National right over in.
• 29:08
  Speaker 2: Jersey every year the east Side Collegiate.
• 29:12
  Speaker 5: That actually is at Frisco, Texas. We have the east
• 29:15
  Speaker 5: Side Golf Invitational, four college teams. The only play in
• 29:18
  Speaker 5: that tournament is a fundraiser for the Moreholes college golf team.
• 29:21
  Speaker 1: Gotch Yeah, yeah.
• 29:22
  Speaker 5: So Mercedes Bands has been one of our primary sponsors.
• 29:25
  Speaker 5: We're both Mercedes Bands and USA Ambassadors. They sponsored the
• 29:29
  Speaker 5: tournament and we ended up giving the boys probably about
• 29:33
  Speaker 5: one hundred grand every year and it's just been growing.
• 29:36
  Speaker 5: Now they have author Blank Foundation down in Atlanta actually
• 29:40
  Speaker 5: gifted them an entire simulator rooms.
• 29:42
  Speaker 1: So that means a.
• 29:43
  Speaker 5: Simulator room probably about this size where they get the putt,
• 29:46
  Speaker 5: hit golf shots all times of the night, or just
• 29:49
  Speaker 5: get in that practice whenever they can.
• 29:51
  Speaker 9: So yeah, so I would just say it was like
• 29:52
  Speaker 9: it was so important to us because we can't sit
• 29:55
  Speaker 9: up here and be successful and not support the program.
• 29:58
  Speaker 9: That's how we met, right, like saying, well, we're here,
• 30:02
  Speaker 9: but you know what's up with Mare's college golf team.
• 30:04
  Speaker 9: And so that's always been a passion of ours to
• 30:06
  Speaker 9: make sure that those boys are set.
• 30:08
  Speaker 8: Up the right way.
• 30:08
  Speaker 9: And you know, we just laid the foundation and now
• 30:10
  Speaker 9: it's just great to see other organizations and other partners.
• 30:13
  Speaker 9: So when we go into these rooms, were always thinking
• 30:15
  Speaker 9: about them.
• 30:16
  Speaker 4: So listen, when y'all buy the east Side east Side
• 30:19
  Speaker 4: Golf golf course, yeah sure you can invest.
• 30:23
  Speaker 2: No, that's next, right, You'll got to have your own
• 30:25
  Speaker 2: golf course.
• 30:25
  Speaker 1: Yeah, we're working on it.
• 30:26
  Speaker 8: He was talking about it in the Green.
• 30:31
  Speaker 1: That's real for.
• 30:32
  Speaker 6: Your own golf course, or y'all gonna have your own
• 30:34
  Speaker 6: golf clubs golf balls, golf like your own east Side
• 30:38
  Speaker 6: Golf branded golf balls.
• 30:40
  Speaker 7: Golf equipment.
• 30:41
  Speaker 5: Yeah, so golf equipment is very expensive to make. Definitely
• 30:44
  Speaker 5: golf clubs. That's why partly Nike got out of the business.
• 30:48
  Speaker 5: But we did collaborate with bridge Stone Golf on our
• 30:51
  Speaker 5: own golf ball, so we do have your own golf
• 30:53
  Speaker 5: Balls's just a tour BX. They already use it, but
• 30:57
  Speaker 5: me and Earl actually on the box itself.
• 30:59
  Speaker 1: So they sell it.
• 31:00
  Speaker 5: BJS Superstore sell that at a few few other places
• 31:04
  Speaker 5: golf courses as well. So I mean, it's just that
• 31:07
  Speaker 5: that equipment thing is a really tricky thing just because
• 31:10
  Speaker 5: it takes a huge investment on the front end, you know,
• 31:12
  Speaker 5: and if you don't sell, and if you don't have
• 31:15
  Speaker 5: probably number the number one, two, three, or four or
• 31:18
  Speaker 5: five player in the world playing your golf clubs, it's
• 31:20
  Speaker 5: gonna be kind of hard to sell them.
• 31:21
  Speaker 2: Who's the leader in that world?
• 31:23
  Speaker 1: As far as selling the golf clothes.
• 31:25
  Speaker 8: Tailor made, I say tailor made, tailor made, So they
• 31:28
  Speaker 8: got like Roy McElroy, he's right now.
• 31:31
  Speaker 1: Scotti Scheffler, who is number one in the world.
• 31:33
  Speaker 9: Yeah, yeah, they got that on lock but like you said,
• 31:35
  Speaker 9: I mean, we have a whole offering. Right, you go
• 31:37
  Speaker 9: to eastside golf dot com and you're gonna see something
• 31:41
  Speaker 9: on there for you, you know what I mean, whether you're
• 31:43
  Speaker 9: a man, whether you're a woman, where you're just getting
• 31:44
  Speaker 9: started and ultimately, like the goal was not necessarily to
• 31:48
  Speaker 9: make golf clothes quote unquote, just make dope shit, you
• 31:52
  Speaker 9: know what I mean, we gonna find it right, Like, look,
• 31:55
  Speaker 9: Tim's weren't made.
• 31:56
  Speaker 2: For construction right in the street.
• 32:00
  Speaker 1: That is not made for the street.
• 32:01
  Speaker 9: Right, that's not waterproof, which is crazy, right, but that's
• 32:03
  Speaker 9: the point that but we wear them all the time,
• 32:05
  Speaker 9: like that's a staple.
• 32:06
  Speaker 8: Right.
• 32:06
  Speaker 9: So it's just one of those things where like and
• 32:08
  Speaker 9: we love it, like you know what I mean, when
• 32:10
  Speaker 9: our product is showing up court side, you know what
• 32:12
  Speaker 9: I mean, when our product is showing up in music videos.
• 32:15
  Speaker 9: Like literally we did a collab with with paper Planes
• 32:18
  Speaker 9: and if It's Bleak did a video with it on
• 32:21
  Speaker 9: with Benny the Butcher, Right, So it's just because it's dope.
• 32:23
  Speaker 8: It's not like we seated it.
• 32:25
  Speaker 9: It was just like he was looking at it and
• 32:26
  Speaker 9: it's like, yo, that's flying, Like that's ultimately what we
• 32:30
  Speaker 9: want to create, because that's going to give us the
• 32:31
  Speaker 9: confidence that we need when we go to the golf course.
• 32:34
  Speaker 9: To your point, it's almost like anxiety when people sitting
• 32:36
  Speaker 9: in them parking lots getting ready to go, like, man,
• 32:39
  Speaker 9: I don't want nobody to match with me. What they
• 32:41
  Speaker 9: gonna say all of that. So it's like if you
• 32:44
  Speaker 9: got your shit on and you're looking good, it just
• 32:47
  Speaker 9: kind of alleviates that. And I feel like that's also
• 32:49
  Speaker 9: our next step where when you are headed to the
• 32:53
  Speaker 9: golf course, you could go on eastside golf dot com
• 32:56
  Speaker 9: and just get some small little tutorials, right, just get
• 32:58
  Speaker 9: the verbiage down so you feel just a little bit
• 33:00
  Speaker 9: more comfortable when you go in there speaking the language saying, hey,
• 33:03
  Speaker 9: how much.
• 33:03
  Speaker 8: Is a bucket of balls?
• 33:05
  Speaker 1: You know?
• 33:05
  Speaker 8: Where's this? What's that?
• 33:06
  Speaker 1: Like?
• 33:07
  Speaker 9: You know, what's your you know how much you charge
• 33:10
  Speaker 9: for tea time? Like just basic language?
• 33:13
  Speaker 2: No more than four, no more than just selling for
• 33:17
  Speaker 2: no more than four?
• 33:19
  Speaker 3: Yeah, yeah, sure, that's how can they find How can
• 33:21
  Speaker 3: they go to the site if they want more information?
• 33:23
  Speaker 1: Yeah, here finals on eastside golf dot com.
• 33:26
  Speaker 5: We actually have a TikTok at east Side Golf and
• 33:29
  Speaker 5: our Instagram is at east Side Golf.
• 33:31
  Speaker 8: Yeah, go download our app as well. We got a
• 33:34
  Speaker 8: really dope app.
• 33:34
  Speaker 9: We have a lot of exclusives product on their merch shoes,
• 33:38
  Speaker 9: everything at east Side Golf.
• 33:39
  Speaker 4: Man, respect to y'all brothers and everything that y'all have built,
• 33:42
  Speaker 4: everything that y'all are building.
• 33:43
  Speaker 2: This is very very inspiring.
• 33:45
  Speaker 1: Man. Now we got to get y'all out on the
• 33:47
  Speaker 1: golf course. That's the next time. That's the next thing.
• 33:50
  Speaker 8: She was, she was and Baltimore holding it down.
• 33:54
  Speaker 2: I feel like God is calling me to learn.
• 33:56
  Speaker 4: I tried it one time, but man, I swung at
• 33:58
  Speaker 4: that ball like thirty times and and hit it and
• 34:00
  Speaker 4: just like I'm just gonna ride around with you all.
• 34:05
  Speaker 1: We got a professional coach right here.
• 34:06
  Speaker 9: I got you want to get you all out there.
• 34:09
  Speaker 9: But yeah, it's a great like family atmosphere too.
• 34:12
  Speaker 3: Like that's like my son plays. My son I played
• 34:14
  Speaker 3: in college and I stopped since college. Okay, but it
• 34:17
  Speaker 3: was one of those things. We go out there, we
• 34:18
  Speaker 3: drink and we have fun to our ship and then
• 34:20
  Speaker 3: come back to go to class.
• 34:21
  Speaker 1: But handed, but my.
• 34:22
  Speaker 3: Son actually plays, and I was like, I got to
• 34:23
  Speaker 3: get back out there.
• 34:24
  Speaker 1: But just having a.
• 34:24
  Speaker 9: Time understand the time is definitely a thing, but it's
• 34:28
  Speaker 9: just so worth it.
• 34:29
  Speaker 2: We go to top golf, top golf.
• 34:34
  Speaker 3: That's top top, top golf, top golf.
• 34:37
  Speaker 2: Yeah, success to you.
• 34:41
  Speaker 1: Good morning, mm hmm. Wake that ass up in the morning.
• 34:51
  Speaker 1: Breakfast Club