24. The Dreaded Grand Jury Subpoena, with Duct Tape Marketing Founder John Jantsch

Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Sep 8, 2021 · 34m

There's nothing easy about striking out on your own as an independent marketing consultant.

Work can be scarce and hard to come by, and when an opportunity does come along, there can be a lot of pressure to accept it no matter what.

John Jantsch knows from experience. Before he was the founder, host and author of Duct Tape Marketing the agency, podcast and book, he was a go-getter looking to make his way as a consultant in Kansas City.

But an association with one early client--a client that he wouldn't touch now as a wiser, more experienced marketer--was enough to get him called in front of a…