14th June 1970 - Brazil V Peru - Pele Ties his shoelaces
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Dotun and Tim go back to the 1970 World Cup with Sports Marketeer Amar Singh. They discuss a South American clash and why Pele's boots was a landmark moment in Sports Marketing history.
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LISTEN TO AMAR'S PODCAST: https://podfollow.com/1697126571 Some further reading: https://www.dailymail.co.uk/sport/football/article-11585373/Puma-broke-Pele-Pact-paid-Brazilian-icon-120-000-TIE-LACES.html Article from…
The skinny
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