Latest / King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights / How Human Firewalls and AI Deepfake Protocols Protect Corporate Assets in 2026 | Michele Novack and Ademola Odewade

Transcript

How Human Firewalls and AI Deepfake Protocols Protect Corporate Assets in 2026 | Michele Novack and Ademola Odewade · King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights

• 0:00
  The moment digital trust broke for everybody.
• 0:02
  It's. The rules fundamentally change
• 0:04
  when we move from static, a fake e-mail to real time synthesis, a
• 0:09
  live call, a live video call. Think about that.
• 0:12
  The death of trust happens the moment we can no longer rely on
• 0:17
  your eyes and ears to verify identity.
• 0:19
  That is the problem when seeing is no longer believing, the
• 0:23
  social contract of digital communication is essentially
• 0:26
  voided. Think about that.
• 0:28
  I will tell you what they're going to learn if you come is
• 0:31
  you're going to learn some key protocols that you can do to
• 0:33
  protect your business. Why?
• 0:35
  We're going to talk a lot about the human firewall.
• 0:37
  You're going to walk away with a couple of PDFs that will help
• 0:41
  your business structure and build those protocols within
• 0:43
  your environment, which I think is key, right?
• 0:46
  Before we dive back into today's conversation, I want to share
• 0:48
  something important. This episode includes a pay
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  partnership with Better Help, a platform designed to make
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  starting therapy easier. I know from my own journey as a
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  leader and entrepreneur that life can sometimes feel
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  stress, relationships, and personal goals.
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  smartest investments you can make in your mental and
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  emotional well-being. That's why I'm proud to
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  that's betterhub.com/kingdames to get 10% off your first month
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  of therapy. Once again, this is a paid
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  partnership with better Help and I encourage you to take that
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  first step. If you've been thinking about
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  it, sometimes the best investment you can make these in
• 1:58
  your. Welcome to The Kingdom's
• 2:07
  podcast, where we share the stories of extraordinary people
• 2:10
  and dissect hot, relevant topics that shape our world.
• 2:13
  From visionary leaders to trailblazing creatives, we
• 2:16
  uncover the mindset, strategy, and grit behind greatness.
• 2:20
  Whether it's business, culture, or personal growth, we ask the
• 2:23
  real questions. This isn't just conversation,
• 2:25
  it's transformation. The Kingdom's podcast, Your Next
• 2:29
  Breakthrough, starts here. Licencing reimagined.
• 2:36
  We are live. Ladies and gentlemen, you once
• 2:38
  again welcome to the Kingdom's podcast.
• 2:40
  And I've got with me a triple VIP coming in for the second
• 2:46
  time, Meg Walker fighting out of the United States of America.
• 2:51
  Michelle, the cyber security expert.
• 2:56
  Novak, how are you, Michelle? I am fantastic today.
• 3:03
  What an introduction. Wow, that's fantastic.
• 3:06
  Day. Wow.
• 3:07
  Yeah, we've given you the combat sport introduction and of course
• 3:11
  let's give you the corporate style introduction.
• 3:13
  So ladies and gentlemen, today's conversation is not about
• 3:17
  theory, it's about reality. In the last 12 months alone,
• 3:22
  organisations have lost 10s of millions of dollars to AI driven
• 3:26
  deep fake attacks that bypassed traditional security food,
• 3:31
  experienced executives and collapsed trust in real time.
• 3:36
  Our guest today has been warning leaders about this shift long
• 3:39
  before it made the headlines. Michelle Novak is a
• 3:42
  cybersecurity author, authority and executive advisor.
• 3:47
  Who works at the intersection of technology, human behaviour and
• 3:51
  organisational risk. Her work focuses on how AI, deep
• 3:56
  fakes, and synthetic identity threats are redefining fraud,
• 4:01
  appliance and leadership making a decision making.
• 4:05
  So what sets Michelle apart is this.
• 4:08
  She does not just talk about tools.
• 4:10
  She focuses on protocols, culture, and human systems.
• 4:15
  The elements that feel fast when technology outpaces policy.
• 4:19
  She has advised leaders on how deepfake fraud actually works in
• 4:23
  the real world, why verify with a call is no longer enough, and
• 4:28
  how organisations can build a human firewall that protects
• 4:32
  assets, identity and trust in an era we're seeing and hearing are
• 4:37
  no longer believing. Today, Michelle is here to break
• 4:41
  down why AI powered deepfakes represents the number one
• 4:45
  corporate threat of 2026 and what leaders must do now, not
• 4:50
  later, to stay ahead. Michelle Novak, you once again
• 4:54
  welcome. It's a pleasure to have you with
• 4:57
  us again a day. Wow, your work is actually very,
• 5:03
  very important. Or as an introduction.
• 5:07
  You, you deserve it because your body of work is a mouthful.
• 5:12
  And I can say it's also a globe fool because this is a global
• 5:15
  threat we are dealing with here. You've actually spent years at
• 5:20
  the intersection of cybersecurity, leadership and
• 5:22
  risk. So from what you are seeing
• 5:24
  globally right now, why are AI deepfakes no longer a future
• 5:29
  concern but a present day executive threat?
• 5:32
  Yeah, that's a great question, right?
• 5:35
  We've moved from CGI era to the real time era.
• 5:39
  That's what I like. Previously, deepfakes were
• 5:41
  labour intensive and easy to spot.
• 5:44
  Today, the demonetization of compute power means a teenager
• 5:48
  can clone ACVCEO's voice for $10.
• 5:52
  That's the truth. For executives, this is a
• 5:55
  present day threat because your identity is now your most
• 5:58
  vulnerable. Untatched API can be you.
• 6:02
  They don't need to hack your firewall, they just need to ask
• 6:06
  for the keys. So think about that.
• 6:09
  Wow, thinking about that your upcoming or forthcoming webinar,
• 6:14
  right is going to address a lot of these issues.
• 6:18
  But when I saw that webinar and I saw the details that are going
• 6:23
  to be discussed on the webinar, something's chewed out for me
• 6:27
  and it is the now infamous $25 million Zoom call incident.
• 6:34
  Why was this case so dangerous? Like, not just because of the
• 6:37
  money lost, but because of what it revealed about human
• 6:41
  behaviour and verification processes.
• 6:44
  Oh, why is this a serious? Issue.
• 6:50
  Why? Yeah.
• 6:53
  You know, let me say this right, The Hong Kong Zoom incident was
• 6:57
  terrifying. Terrifying because the employee
• 7:00
  did have doubts, but those doubts were overridden by the
• 7:03
  presence of his colleagues on the screen.
• 7:07
  What he didn't know is that every colleague on that screen
• 7:11
  was a deep fake. It revealed that social
• 7:15
  engineering scales perfectly with AI, and that's what these
• 7:19
  hackers are using today. It wasn't a failure of tech, it
• 7:24
  was a hack of human need for social validation.
• 7:28
  And that's what you got to think about, right?
• 7:30
  It proved that if the boss is on the screen, humans are wired to
• 7:36
  obey, not to audit and question. And that's the why, right?
• 7:43
  The human aspect of this. And that's what these hackers
• 7:46
  are, you know, dependent on. They know the psychology and
• 7:51
  they're building these tools to do it.
• 7:53
  You know, you talk fondly about why verify with a call no longer
• 7:56
  works. So many firms still teach staff
• 7:59
  to verify with a call. What is that advice that you
• 8:04
  will give right now? And of course, why is the old
• 8:06
  advice not outdated and in some cases actively dangerous?
• 8:11
  So there's two parts to that, right?
• 8:13
  The advice is now a liability. And I'll tell you why and why I
• 8:17
  think that, you know, if you can clone your voice with a 32nd
• 8:20
  clip from a YouTube keynote, a phone call is just another
• 8:23
  playground for those attackers to work.
• 8:25
  And that's what they're doing, right?
• 8:26
  There's a couple of different techniques that they're doing
• 8:28
  out there that we have to be very diligent and be aware of.
• 8:31
  And that's my message to everybody today.
• 8:33
  Know what's out there, know the tools they're using and
• 8:36
  understand that telling staff to just call gives them a false
• 8:40
  sense of security, right? You need to go deeper than that.
• 8:44
  And that's what I my webinar, the things that you can actually
• 8:46
  do that will help you go a little bit deeper than just
• 8:49
  saying, hey, is this real? In the deep fake era, an
• 8:54
  unverified voice is just a sophisticated script and these
• 8:59
  tools that they're using sound just like, let me on this call
• 9:02
  right now, right? That's how scary it is.
• 9:05
  Absolutely. Now intelligent people are off.
• 9:08
  Sorry about that. Yeah.
• 9:10
  And it is scary. You know it is.
• 9:13
  You were talking about intelligent people.
• 9:14
  What is it with intelligent people?
• 9:16
  You know deep fakes can bypass smart people.
• 9:19
  That's what I like to say, right?
• 9:20
  You and I are both very intelligent, but intelligent
• 9:22
  people often the easiest to manipulate because they rely on
• 9:25
  the contextual logic. Attackers use linguistic
• 9:30
  mirroring and high pressure scenarios that hijack, right,
• 9:35
  the prefrontal cortex. Your brain is a human computer.
• 9:38
  I talk about this through all my books and everything else and
• 9:41
  how we process information, right?
• 9:43
  And that's all They figured out a way how to psychology
• 9:47
  psychologically, sorry, hack that right by using these tools,
• 9:51
  high performers are also fixers. They want to be helpful and
• 9:55
  efficient. AI exploits that right.
• 9:59
  They exploit the bias towards the action, turning an executive
• 10:02
  productivity against them. And that's just the truth of the
• 10:05
  matter. Wow.
• 10:06
  So I've actually had a couple of neuroscientists on on the
• 10:10
  podcaster and particularly we've had a neuroscientist from
• 10:14
  Stafford University. And I think what most of them
• 10:17
  agree about is the fact that the prefrontal cortex is like the
• 10:22
  CEO of the brain, right? So with smart people being
• 10:29
  tricked into making schoolboy errors, it's really alarming.
• 10:35
  And you know, we have this rise of the euthantic scams.
• 10:38
  So your briefing actually talks about euthantic scams, AI
• 10:42
  systems that can negotiate, argue, build trust autonomously.
• 10:46
  So why is this a fundamentally new category of threats that
• 10:50
  most boards are not prepared for?
• 10:52
  You know, most scams right out there are one and done.
• 10:56
  And I'll say that a genic scams are different.
• 11:00
  They're AI systems with a goal capable of navigating a
• 11:04
  conversation. There's the difference, right?
• 11:08
  They can be trained, and again with the neural aspect of it,
• 11:13
  they can pivot if you ask a difficult question or play the
• 11:19
  long game over weeks to build rapport.
• 11:22
  Boards aren't ready for a threat that can argue, negotiate, and
• 11:26
  wait for the right moment to strike.
• 11:28
  They're not prepared for it, right?
• 11:31
  So they need to invest in the deep training, the human element
• 11:37
  of it and understanding how these agenic AIS are targeting
• 11:42
  people and what they're using to target.
• 11:44
  I think that's the key. Speaking of investing, right, a
• 11:47
  lot of businesses should not really see that value in
• 11:50
  investing in cybersecurity, but I think they they get to pay for
• 11:55
  it very, very heavily, right? So you argue that software will
• 12:00
  always be one step behind AI. Why does the future of defence
• 12:04
  shift from tools to human protocols?
• 12:07
  You know, cybersecurity to human security, let's say that, right?
• 12:12
  Software is reactive, it hunts for known signatures, right?
• 12:16
  But AI generates 0 day content every second.
• 12:20
  You know, we can't, we cannot out code the speed of synthetic
• 12:25
  reality. And I think that's the key
• 12:26
  there, you know, when you're taking a look at defence, right?
• 12:30
  Everything is moving at a rapid pace.
• 12:32
  And we talked about software versus a genetic AI.
• 12:36
  We're also talking about quantum computing that's coming.
• 12:41
  It's going to be massive over the next couple of years.
• 12:43
  What these tools can do site the cybersecurity world right now,
• 12:50
  right? Every agency, every country a
• 12:55
  driving to build proactive instead of reactive ways to
• 13:01
  protect, right? Therefore the defence must shift
• 13:04
  to human. Protocols have to shift.
• 13:07
  We need to focus on how humans make decisions under pressure
• 13:10
  rather than just hoping the spam philtre catches the bee or the
• 13:14
  phishing e-mail. You know what I'm saying?
• 13:17
  Like you have to incorporate your people and train them
• 13:20
  fundamentally so they are aware. Especially in larger
• 13:25
  corporations, it's so easy. You know, we talk about whaling,
• 13:28
  there's so many different type of scams out there and things
• 13:31
  that can be done. But whaling is one of the
• 13:33
  biggest, right? You know, when you go back to
• 13:35
  the Hong Kong event, there's not only that, there's tonnes of
• 13:38
  them. I just had, and I'll just share
• 13:40
  with you, right? Just have one of my clients have
• 13:43
  what they call a BEC attack, right?
• 13:45
  Where their e-mail was intercepted, sent an invoice to
• 13:49
  redirect to pay an invoice to a hacker.
• 13:53
  We got into the system fourty $1000.
• 13:55
  Think about that now if you would train those employees and
• 13:59
  they used right, they verified they verified through through
• 14:02
  e-mail. Is this the right amount this
• 14:04
  that everything was a green light.
• 14:06
  They still got hacked. So I would say the human element
• 14:09
  is more important than anything else right now, especially
• 14:13
  especially. OK, so are you able to walk us
• 14:18
  through the human firewall concept and why is it more
• 14:21
  resilient than traditional cybersecurity controls in a
• 14:25
  world of real time deepfakes? Yeah.
• 14:27
  You know, the human firewall framework is kind of the way you
• 14:30
  need to go with AI and the attacks that are happening out
• 14:34
  there today, right? Traditional controls are no
• 14:37
  again, we all have systems to protect us.
• 14:39
  They can pick up everything, they can monitor as much as they
• 14:42
  want. But the human firewall is a
• 14:43
  behavioural bypass, right? It's a culture where trust but
• 14:48
  verify is replaced by verified to trust, you know what I'm
• 14:52
  saying? It's kind of the reverse
• 14:53
  psychology of it. It's about building a standard
• 14:56
  operating for identity that doesn't rely on biological
• 15:00
  senses, but a cryptographic or procedural certainty.
• 15:05
  And I think the human firewall, when I talk about it in my
• 15:08
  webinar, it's key things that you need to look for right when
• 15:13
  you are on a call or you're getting engaged with a voice or
• 15:18
  phishing, whatever it might be. And it's critical that you kind
• 15:20
  of transcend that at this point. People have to use the human
• 15:25
  firewall because as I said earlier, it's so important.
• 15:28
  The human security in this is going to be the key to
• 15:31
  protecting your business even more and more.
• 15:33
  Interested in it? And it says.
• 15:36
  Now we see more reasons why people should attend this
• 15:39
  webinar, right? So talking about the three
• 15:42
  channel rule right? Seems simple but powerful.
• 15:45
  Why does forcing the verification across voice, video
• 15:50
  and text dramatically reduce the risk of fraud?
• 15:53
  You know, that's a great question.
• 15:56
  You know, I'm going to go back to verify, to trust, right?
• 15:58
  It's about breaking the attackers scene.
• 16:01
  If you're talking to me on a video like we're doing right
• 16:03
  now, right, Channel 1, I will send you a code to your
• 16:07
  encrypted Slack channel and you must read it back to me.
• 16:10
  That's where the human firewall comes in.
• 16:13
  If it's a deep fake, the attacker likely doesn't have
• 16:17
  access to your internal authenticating messaging in real
• 16:20
  time unless they've hacked your system.
• 16:23
  It forces the synthetic actor to interact with the physical or
• 16:28
  authenticated reality that they don't control.
• 16:30
  So think about that, right? That's where these AI's
• 16:33
  breakdown and we talked about that in my webinar and how to
• 16:37
  spot that. And that's why it's important to
• 16:40
  use the three channel rule, right, to protect yourself even
• 16:44
  further than what we're actually doing right now.
• 16:47
  It's not just about MFA and having that protection.
• 16:49
  This goes deeper than that and shifting the way your business
• 16:53
  operates to protect yourself. It's interesting the way the
• 16:56
  world is evolving. We're moving from 2 factor
• 16:59
  authentication to three channel rule.
• 17:02
  So Speaking of internal deepfakes and the LIES dividend,
• 17:07
  one of the most unsettling ideas you raised is the LIES dividend,
• 17:13
  where leaders themselves can possibly deny reality.
• 17:17
  So why is this an internal cultural risk as much as a
• 17:22
  security risk? You know the liars Dividend is a
• 17:25
  nightmare for governance, let's face it.
• 17:27
  OK? I mean risk governance is very
• 17:29
  difficult to begin with. It's the idea that a leader
• 17:32
  caught doing something wrong can simply claim that was a deep
• 17:35
  fake. This creates a vacuum of
• 17:40
  accountability, and that's what the problem is here.
• 17:42
  If we can't prove what is real, we can't hold anyone
• 17:48
  responsible. It erodes the very fabric of
• 17:52
  corporate culture. Think about that, right?
• 17:54
  Think about what that can do to your organisation.
• 17:57
  If your employees get an e-mail from you, right?
• 18:01
  Or it's sent from a disgruntled employee and they think it's the
• 18:05
  CEO of your corporation and they don't know any better, will they
• 18:08
  follow that directive, right? You got to make sure that you're
• 18:12
  monitoring all facets, right? The liar's dividend is don't lie
• 18:16
  to yourself, right? Be honest with what you have in
• 18:19
  place and what you don't have in place.
• 18:20
  And I don't care how big or how small you are, this applies to
• 18:23
  anybody even on a personal end, right?
• 18:26
  How do you protect yourself in a world of AI today?
• 18:28
  Great question. There's a lot of unintended
• 18:32
  consequences and with accountability responsibility
• 18:38
  being attacked, it's the stakes are very, very high.
• 18:43
  But Speaking of the board level accountability, if you were
• 18:47
  briefing a board tomorrow, what are the three non negotiable
• 18:52
  questions every director should be asking management about deep
• 18:57
  fake readiness? You know, I share this now with
• 18:59
  all of my clients, right? Whether you're at a board level,
• 19:04
  a director's level, it doesn't matter.
• 19:05
  So like at a director's level, you should ask, do you have a
• 19:11
  proof of life protocol for high value transactions #1 right?
• 19:16
  Because we know fraud, wire fraud is very big right now with
• 19:20
  using the AI, eugenics and scams.
• 19:23
  You know, how is our crisis management plan adapted for an
• 19:29
  identity takeover scenario? Do you have a plan in place to
• 19:32
  even know how to spot it? What protocols are you
• 19:35
  following? Do you have an incident response
• 19:37
  plan? Do you have a backup plan for
• 19:39
  your reputation? Most important, I would say,
• 19:41
  what is our zero trust architect for human to human
• 19:45
  communication? I think that's the number one
• 19:48
  question that you should refer to and anything that you're
• 19:51
  doing today, especially in the cybersecurity world, right?
• 19:53
  We have zero trust for everything else protecting our
• 19:55
  systems, right? But what is it for the human to
• 19:57
  human communication? I think those would be my 3
• 20:00
  questions that I throw out. Out to everybody.
• 20:03
  Trustworth verify verify then before trusting back.
• 20:07
  It's now becoming a loop right? But what are most companies
• 20:11
  still missing? Verify to trust.
• 20:14
  You know, despite all the headlines, what critical
• 20:17
  mistakes do you still see organisations repeatedly making
• 20:22
  when it comes to AI enabled fraud defence?
• 20:25
  I think most companies are still missing the fact that they're
• 20:28
  still treating this as an IT problem, OK?
• 20:33
  It's not an IT problem. It is an operations and culture
• 20:36
  problem. You know, companies spend
• 20:39
  millions on firewalls but zero on training their executives how
• 20:42
  to handle FaceTime call from a kidnapped, you know, Zoom
• 20:46
  meeting, which is how these attackers are often gaining
• 20:50
  leverage, right? It's not about the ransomware
• 20:53
  attacks anymore. You have systems in place to
• 20:56
  protect you on that, right? This is different.
• 20:59
  It's not an IT problem. Step back, look at it, go
• 21:02
  through your, your, your pyramid.
• 21:03
  However you have your company organised, structured in the
• 21:06
  compliance and risk end and ask those hard questions.
• 21:08
  Where are the gaps, right? We call it, you know, I always
• 21:11
  call it a TOC, right? That's what I use in my business
• 21:13
  everyday. Identify the bottlenecks and
• 21:15
  clean them up. Clean up those processes.
• 21:18
  Very important. Speaking of cleaning up, right,
• 21:21
  let's talk about immediate executive actions.
• 21:24
  So for the leaders, for the founders listening to us today,
• 21:28
  what are the actions they should take in the next 30 days to
• 21:33
  reduce that exposure to deep fake driven fraud?
• 21:38
  I think number one step should be to sign up for your webinar.
• 21:41
  And what other steps do they take?
• 21:43
  Listen, the advice I give today will probably change three
• 21:46
  months from now and 12 months from now, right?
• 21:48
  But as of today, I think the most important thing is to
• 21:51
  establish a safe word, especially on any kind of
• 21:53
  transactional thing that you're doing within your environment.
• 21:57
  It's most important, whether that's personal or through
• 22:00
  business, establish those safe words.
• 22:02
  So if you do need to call somebody to verify something,
• 22:04
  only that person's going to know that safe word, right?
• 22:07
  It creates a non digital phrase for your family and your direct
• 22:11
  reports. And one thing I think it's very
• 22:13
  important today, right? And then audit your digital
• 22:17
  footprint. If you haven't done this, you
• 22:19
  better, right? Especially with now everything
• 22:22
  changing to AI and how all of these platforms and these search
• 22:27
  engines are going to be, you know, promoting your businesses.
• 22:30
  The shift in all of that is very critical, right?
• 22:34
  Know what audio video of you is public.
• 22:38
  I think it's very important. Audit it, right?
• 22:40
  We're all on these podcasts. It doesn't mean one of these
• 22:43
  tools can't take what you and I are discussing, mimic my voice
• 22:46
  and get on a platform and make something different because
• 22:49
  that's what they're doing. Let's talk about the reality of
• 22:51
  it. So that's critical.
• 22:54
  And then normalise the friction, right?
• 22:56
  Tell your team, normalise it, right?
• 22:58
  Tell your team that you will never be offended if they
• 23:02
  challenge your identity on a call.
• 23:04
  Let them know that it's OK, that you're not comfortable and
• 23:08
  there's tools that you can put on.
• 23:09
  Use these calls today that can spot if there's somebody else on
• 23:14
  that call that shouldn't know if it's a deep fake.
• 23:17
  If you have the money and you can afford it, use them.
• 23:20
  Use them, otherwise you lose it. Yeah, use it or lose it.
• 23:26
  Can you afford, I'm going to just throw this out there.
• 23:29
  Can you afford to lose $100,000 today?
• 23:32
  I tell everybody that when I speak to them about right, the
• 23:35
  AI, you know, pandemic, I like to call it the 2026 pandemic of
• 23:40
  the deep fake. Can you afford to lose 100,000?
• 23:43
  Think about it. Not many people could afford
• 23:45
  that. Not many people could afford
• 23:47
  that. I, for one, cannot afford to
• 23:49
  lose that. You know, let's take this
• 23:51
  personal right now. On a personal level, your
• 23:55
  personal perspective. How has your understanding of
• 23:59
  deep fakes changed how you communicate or verify
• 24:03
  information in your own life? Well, you know, I hate to be a
• 24:06
  cynic, right? But absolutely, I've become a
• 24:09
  digital cynic. I no longer take any inbound
• 24:11
  communication at face value. I don't.
• 24:14
  You have people reaching out to you on all different types of
• 24:17
  platforms, trying to introduce themselves, tell you their
• 24:19
  services. You don't want to collaborate
• 24:21
  with you. You don't know who's real and
• 24:22
  who's not making job offers. It could be anything, you know?
• 24:25
  I think it's critical, right, that you no longer take any
• 24:29
  communication at face, regardless of how familiar the
• 24:32
  voice sounds. I'm going to just say that I've
• 24:34
  been, I've implemented myself the three channel rule with my
• 24:37
  own family, my, my own business, just paranoia.
• 24:40
  It's digital hygiene and that's the way I look at it, right?
• 24:44
  You got to clean up and control what you can control because
• 24:47
  there's many things out there you can't control.
• 24:48
  You're never going to be able to control and stop the hackers
• 24:51
  from getting better and better and, you know, training these
• 24:53
  tools to do what they have to do.
• 24:54
  I'm anxious to see what comes out next, you know, after this
• 24:57
  whole nuts, nutty thing that's going on.
• 25:00
  But that's what I would probably say, right?
• 25:02
  Do what you can do to protect your space and your business.
• 25:06
  And if you don't know. Protect yourself at all.
• 25:08
  Times plenty of webinars out there and go online yeah at all
• 25:12
  times, right. There's plenty of information
• 25:14
  out there how to do this, you know, do it, you know, invest,
• 25:17
  invest in it. Invest in the time to do this
• 25:19
  for yourself and your business. Wow, quick plug guys, invest in
• 25:24
  Michelle's forthcoming webinar looking into the future.
• 25:30
  I know you're not a futurist, you're not Nostradamus, but you
• 25:36
  are an expert. You are the pro, I am the Joe.
• 25:40
  So if we look ahead into 2027 and beyond, what would separate
• 25:46
  the organisations that survive this pandemic, the pandemic era
• 25:51
  as you call it right, of synthetic reality from those
• 25:55
  that do not survive it? What's going to be the
• 25:57
  disagreeation factor? I think the survivors will be
• 26:00
  like protocol driven organisations.
• 26:02
  I think that's the key. If I had to say it right,
• 26:05
  they're going to do the work, they're going to figure out the
• 26:07
  bottlenecks and their compliance.
• 26:09
  They're going to implement and change how their employees
• 26:13
  interact, send money, right? The biggest thing, but I think
• 26:17
  those who rely on gut feeling or familiar voices will be
• 26:21
  dismantled again. It's shifting from trust to
• 26:24
  verify to verify to trust. You can no longer just rely on
• 26:29
  what you think. You know I'm not above that,
• 26:33
  right? The future belongs to leaders
• 26:35
  who understand that in a world of synthetic reality, because
• 26:38
  that's what we're in. The only thing that cannot be
• 26:40
  faked is a pre agreed out of band protocol.
• 26:44
  That's the bottom line. If you drive protocols and make
• 26:47
  them simple, don't make them complicated.
• 26:49
  Right? We're all neurologically
• 26:51
  learning and the simpler you keep it for your employees and
• 26:55
  keep it for your organisation for them to remember is going to
• 27:00
  be critical, right? We all have on our desktop the
• 27:02
  ability to put. The tone at the top is
• 27:05
  important. It comes, it's top down.
• 27:07
  It's always been top down. That's how you build your
• 27:09
  culture, your mission and everything else.
• 27:10
  And people who work under other people, I've worked for large
• 27:13
  corporations, you know, did I believe in their mission?
• 27:16
  Of course, because that was the culture that they actually
• 27:18
  drove. Have I worked for corporations
• 27:20
  that they say a mission and it wasn't what they followed?
• 27:24
  Absolutely. So don't be one of those, is
• 27:27
  what I'm going to say. Interesting stuff.
• 27:29
  So we know Michelle is actually a very, very busy expert.
• 27:35
  But before you go, I have just one more question for you.
• 27:38
  Why should the business leaders, the founders, the professionals,
• 27:43
  you know, everyone and their mom listening to the podcast today,
• 27:47
  Why should they attend your webinar?
• 27:50
  And what is the the value they are going to gain?
• 27:55
  What are the details? Well, thank you for sharing my
• 27:58
  webinar with everybody today and I really do hope that they sign
• 28:00
  up and they come right. I think the moment digital trust
• 28:03
  broke for everybody, it's the rules fundamentally change when
• 28:07
  we move from static, a fake e-mail to real time synthesis, a
• 28:11
  live call, a live video call. Think about that.
• 28:14
  The death of trust happened the moment we could no longer rely
• 28:18
  on your eyes and ears to verify identity.
• 28:21
  That is the problem when seeing is no longer believing the
• 28:24
  social contract of digital communication is essentially
• 28:27
  voided. Think about that.
• 28:29
  I will tell you what they're going to learn if you come is
• 28:32
  you're going to learn some key protocols that you can do to
• 28:34
  protect your business. Why we're going to talk a lot
• 28:36
  about the human firewall. You're going to walk away with a
• 28:39
  couple of PDFs that will help your business structure and
• 28:43
  build those protocols within your environment, which I think
• 28:46
  is key, right? This is not just about me
• 28:48
  talking. This is about me showing and
• 28:50
  telling you and taking a look at what this looks like in live
• 28:53
  sentence, discussing the statistics and where we're going
• 28:56
  with it. So I do appreciate you giving me
• 28:58
  this platform today to kind of share my thoughts, but also
• 29:02
  giving an opportunity to others out there to please come join,
• 29:05
  right? I think it's essential that you
• 29:07
  do this training and help yourself, but those are some of
• 29:10
  the key things that we're gonna be doing on our webinar.
• 29:13
  An attitude of gratitude is good attitude.
• 29:15
  When a person shares their time with you, they share their life
• 29:18
  with you because the SI uniform measure and life is time.
• 29:21
  So thank you very much for sharing your life and your time
• 29:24
  today on the podcast. And thank you for helping me to
• 29:28
  achieve my goals. My goals are to educate and to
• 29:31
  motivate. And with that, I think my job is
• 29:34
  done. So I am privileged to have the
• 29:37
  best and the brightest minds of my generation to help be to
• 29:42
  achieve, you know, the two goals that I set out to achieve.
• 29:45
  So it's love and of course, respect to you.
• 29:48
  Do you want to leave a shout out to anybody before you leave?
• 29:51
  Listen, my shout out is back at you, right?
• 29:53
  The work that you are doing fundamentally across the global
• 29:57
  stage is so valuable and the people that you bring, I never
• 30:02
  do that right. But the people that you bring
• 30:05
  onto your platform to share, just like me, I've listened to
• 30:08
  some of these podcasts and speakers that you've had
• 30:12
  valuable. Like if anybody needs to get
• 30:16
  real life direction, it's your podcast.
• 30:18
  And I don't just say that because, you know, you and I
• 30:21
  have done podcasts together. I say it because it's it's true.
• 30:24
  So thank you so much and for giving me the open opportunity
• 30:27
  to speak today, share my current situation with everybody and
• 30:31
  hopefully you and I will see each other in the future again.
• 30:34
  Thank you very much. It means a lot to me when people
• 30:37
  appreciate the body of work because people don't see what
• 30:40
  goes on behind the scenes. A lot of hard work, a lot of
• 30:43
  effort, a lot of investment, you know, financially, not
• 30:47
  financially, but it's it's always great to have that
• 30:51
  appreciation. Thank you very much once again.
• 30:54
  And of course, the audience conceive, belief, strive to
• 30:57
  thrive and achieve. Always go for something in your
• 31:00
  life. And of course, till I come your
• 31:02
  way again, keep winning. God bless guys.