Latest / Chatting with The Experts with Paula Okonneh / Breaking Barriers: Elevating Women to Seven-Figure Success

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Breaking Barriers: Elevating Women to Seven-Figure Success · Chatting with The Experts with Paula Okonneh

• 0:01
  Well, hello everyone to another episode of Chatting with Experts TV
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  show hosted by none other than me, Paula Okonneh, in which I bring to
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  you amazing women, professional and entrepreneurial women who share the same
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  mission with me, which is to inspire, to educate and empower women globally.
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  Today, I am going to be talking about Enhanced Strategies for
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  Elevated Success with an amazing guest of mine, Betty Hines.
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  I'll tell you a little bit about her.
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  Betty shares powerful strategies to help women break barriers and achieve
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  seven figures success and achievement reached by fewer than 4 percent of women.
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  She's a seasoned business strategist.
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  She's a connector and she's a certified advanced facilitator specializing
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  in supporting women led businesses.
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  I could say a lot more about her because there's so much more to say
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  about her, but why don't I do this?
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  Let me have her do it.
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  So with that, I want to welcome Betty Hines to Chatting With the Experts.
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  Hello, Paula.
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  Thank you so much for giving me the opportunity to share
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  my story and my journey.
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  Absolutely.
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  When I said a teeny bit about you, I mean, your bio blew me out of the water.
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  So can you just say a little bit more about you?
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  Because if I had to continue reading your bio, we'd be here for the next hour.
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  Sure.
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  Let me give you a short version.
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  And people can certainly go on the website and LinkedIn and
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  read more about it as well.
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  But I've been working in different spaces.
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  I come out of corporate America.
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  And from corporate America, I became an entrepreneur in
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  partnership with my husband.
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  And from there, I became a consultant.
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  So I have the full gamut in terms of working with businesses.
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  I'm very passionate about having women reach their full potential.
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  And what I have learned, having come out of both those spaces, and this is what
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  I try to impart with Women Elevating Women, or what we affectionately refer
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  to it as WEW, is that I try to impart on them that we can all be significant.
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  But it's important to be impactful and I heard you spoke about it.
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  And this is what our organization is about.
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  So I took part of my journey, having been in this space for decades, is that I've
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  taken very key successful characteristics of women entrepreneurs and women
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  executives and I blended them together.
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  And from that I pulled out what I call the five tenets or
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  the five pillars of success.
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  And so that's about me.
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  So, I work with women who have run multi million, billion dollar companies,
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  and I want to take that knowledge and transfer it into those individuals,
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  those women, who are trying to scale their businesses to the next level.
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  At least to some of them want to go to seven figures, some
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  of them want to go any higher.
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  But just want to share my gifts.
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  And that's why you are here, to share your gifts.
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  So, the title of the show is Enhanced Strategies for Elevated Success.
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  Can you share at least two strategies for this elevated success because
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  I'm so excited just hearing you talk about elevated success impact.
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  Those are my words.
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  So...
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  Well, I think when the people talk about elevating, they feel they have to go
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  along, and they don't have to go along.
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  And there's a saying that from one of the organizations that I work with
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  called Women Presidents Organization, and it says, It's lonely at the top.
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  It is particularly for women who want to be in business and they want to be
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  entrepreneurs, but it doesn't need to be.
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  So one of my strategies for success is for everybody.
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  I don't care what business that you're in.
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  If you're looking in the business mode, find yourself a peer advisory group.
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  I'm a huge proponent of a peer advisory group.
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  It's always good.
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  It's a partnership, no different than it is in a religious organization,
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  regardless of what your religion, your beliefs are, find you a home because as
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  they say, if two or more come together.
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  So I believe in that whole process, process of methodology and mentality.
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  So I would say the first strategy is to find yourself a peer advisory group.
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  Now, having said that first, I feel it's important, but the number one thing.
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  It's to sign what you want to do.
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  What do you feel you want to offer to the community?
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  What do you feel you want to offer to your ecosystem?
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  You have to know where you want to, who you want to be before
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  you know where you want to go.
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  And so, that is a combination of you putting together a business plan.
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  It can be a single page business plan.
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  If you're just starting out, it can be far more detailed if you're a bigger
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  organization or you've grown to that size, but you must have a strategic
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  plan and a business plan and you need to understand the difference.
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  So those are two pieces of advice I would give.
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  I love that you said that business plan because a lot of
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  women are afraid to do that.
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  Not just women, business owners are afraid about that business
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  plan, you know, because it exposes sometimes the cracks in the business.
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  I mean, sometimes people just don't want to face the truth.
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  You know?
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  That's right.
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  Mm hmm.
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  I'm happy that you said that, you pointed that out.
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  Yeah.
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  And so, you know, so you I know you when you and I spoke off camera,
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  you talked about creating an ecosystem for breaking barriers.
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  What exactly is that?
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  Well, I created ecosystem for a segment.
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  I'm not here to conquer the world.
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  I'm only I'm trying to impact maybe eight to 10 percent of the market.
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  And I've worked with and still work with that barely 3 percent of
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  women who have the revenues that exceed a million dollars or more.
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  Pre COVID it was 4 percent and now that we're getting through that.
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  I want to call whatever you want to call it a fiasco or getting through
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  the pandemic through that time period.
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  It's barely 3%.
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  So not everybody's going to get there nor that everybody wants to get there.
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  But there's a group of women at least in this country and their
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  statistics and other countries as well.
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  But there's a group of women in this country, about 8 percent 10
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  percent that are at six figures, and that's a good place to be.
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  To be at six figures because for women business owners I mean their
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  average revenues hover around 27, 000 that's that's that's like a
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  side hustle, but for those of us who are at that six six figures and we
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  want to scale higher to a million.
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  You'd need the infrastructure and you need to be able to get that information
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  from somebody else other than yourself because you're not going to have it.
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  So that is the ecosystem that I work with.
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  I take those individuals who are six figures and they just are in a rut.
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  They don't know how to get to the next level.
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  And so this is the ecosystem that we create because statistics has
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  shown, particularly with women, that women learn experientially.
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  And that's learning from the experiences of others.
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  So we'll just imagine when you gather a group of women together.
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  And in my case, we do it in groups of 15 to 20, you grab them together.
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  They share their experiences.
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  You can glean knowledge from that experience and take it to the next level.
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  That is the community, the ecosystem that we're building with WEW.
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  Yes.
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  They always say that if you want to go, I think it's the African saying,
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  if you want to go fast, go alone.
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  But if you want to go far, go with together.
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  That's right!
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  And together, we can make things happen.
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  Yes.
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  I'm so impacted by that.
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  So we talked about, you know, creating an ecosystem for breaking barriers.
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  And, you know, that's particularly, I think, important for women.
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  For many years, we always felt that we couldn't, you know, we always wanted
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  to be on the back burner and we wanted to put other people in front of us.
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  If it wasn't for those of us who were married, we put our husbands
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  first and then our children.
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  And even sometimes when our children left, we still put ourselves behind, you know.
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  Yes.
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  I love what you're talking about because women we need to hear this.
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  Yes.
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  We need to hear this.
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  It's sometimes that's even part of your self care, self presence.
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  Yes.
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  You know, knowing that you can.
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  In fact, that's one of my pillars.
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  You and I spoke about this, the courage pillar.
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  It's the courage to take care of your health, both your mental and physical and
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  the courage to take care of your wealth.
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  Both your personal and your business because those things are what we typically
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  as women who tend to be nurturing.
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  I don't care if you're the CEO.
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  We tend to be nurturing and wanting to take care of others.
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  We do put on the back burner and I'm not going to go into much depth, but we talked
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  about how during COVID, there were women who were businesswomen, entrepreneurs,
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  that they were still finding themselves, even with all the restrictions and
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  constraints rightfully so with the pandemic, they couldn't bring that
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  housekeeper inside to clean the house.
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  They maybe had someone come in and preparing the meals.
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  They definitely weren't schoolteachers.
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  They were sending their kids off to school.
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  Now they found themselves taking on all those additional roles,
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  even if they were a single parent or in a relationship of some type.
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  So it really took a toll on one's mental health.
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  And even though Covid is more under control, there's still
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  remnants of that women have mentally and we need to continue.
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  It just heightened the need that we need to take care of our mental health.
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  And so there's a lot of apps out there.
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  There's a URA Warriors app, there's the Better Me.
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  There's apps out there that help you take care of your mental health.
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  And we need to do that.
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  We need to do more of that and it's okay.
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  Give ourselves permission for self care and self love.
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  Big part, permission for self care and self love and grace.
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  Yes.
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  Be graceful to yourself.
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  Forgive yourself.
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  I mean, nobody's perfect.
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  Exactly.
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  Our children don't even want us to be perfect.
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  People don't want us to be perfect because when you're perfect, then you
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  put them on a higher pedestal that they're trying to achieve, which they
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  know within themselves that they can't.
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  Well, you know, we talked about and you just made reference to that
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  about the five pillars, and you mentioned courage being one of them.
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  What are some of the other ones, the other four?
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  Sure, absolutely.
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  Another one of them is communicate.
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  And that's the branding message.
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  We need to do a both a personal and a business brand.
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  So I've just been very fortunate to have a branding expert on our team.
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  She's our chief creative officer, and it's about branding.
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  Some of the messaging that we deliver, particularly for those women that
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  are under a certain revenue level.
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  Even dothat with some who aren't.
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  There are things that we need to be mindful of.
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  Social media is here.
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  AI is here and I'm not saying you need to be the expert in it, but you
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  need to know that be knowledgeable and understand the importance of
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  being a part of it to some level.
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  So I tell them, you know, when you have your LinkedIn profile,
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  just spend a little money.
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  Get a professional photographer so you can have your post and now you can do
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  it artificial intelligence, but the little the snapshot the selfie that just
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  does not because that's a reflection of who you are in your business.
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  So that's just one piece of it, but it's also the messaging in terms of
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  being consistent with your messaging.
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  And there's a whole piece of training and understanding that
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  our brand expert provides to these women about know your archetype.
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  You're not going to get along with everybody.
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  And you, there's a certain personality that you have, and you need to
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  understand who are the women you want to attract in your business.
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  What is your archetype?
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  So that is what we mean by communicate.
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  And when you communicate effectively, people will listen.
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  So that was?
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  That's one.
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  Another one is called collaborate.
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  I am huge in collaboration.
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  And that's back to what you're saying about trying to do it alone.
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  And when we collaborate we've not, and people might disagree with me, but in
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  my experience, both in corporate and in entrepreneurship, I'm seeing a shift.
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  I'm seeing a change that women need to learn how to collaborate.
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  And what I mean by collaborate, that's me going into this with the
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  intention of working together, not going into a negotiation thinking,
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  well, what can I get out of this?
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  You know, what can I take away?
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  But to both put in the same amount of effort and concentration so
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  that you both will be better.
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  It's the collaboration.
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  You will find successful entrepreneurs.
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  And successful executives know collaboration is the art of negotiation,
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  the art of collaboration, because I tell the women this all the time.
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  There really is enough out there for all of us.
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  So the scarcity mentality, learn how to collaborate, learn how to share
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  your information because you know what they say about a closed fist.
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  Nothing can get in.
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  So learn how to collaborate.
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  And the other one that I talk about is the cultivate pillar.
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  The cultivate pillar is learning how to reach back.
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  Again, you take a look at the profile of successful executives
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  of successful entrepreneurs.
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  They're always giving back.
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  There's a joy.
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  There's a self fulfilling prophecy when you're giving back and
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  cultivating other others, you can do it in a lot of different ways.
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  I'm an usher.
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  I love to usher.
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  You can do it in terms of mentoring and coaching other people.
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  What we do in our organization, we like to take those groups of individuals,
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  particularly nonprofits and bring them into our organization and help them scale.
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  We also believe in working with the young entrepreneurs, we take those
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  women who are in revenues around half of the 100, 000 to a half a million,
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  and we put them through a nine month course called a cohort program that
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  is led by my COO, CFO Tianli Gong.
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  She runs that operation because we find that they need a little
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  bit more business acumen and then we pair them with a mentor.
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  Accountability partner.
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  We pair them with a mentor, someone who has had the successes, who have had
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  revenues over a million or more, because sometimes they just need a listening ear.
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  So we believe in cultivation.
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  We all have an opportunity or have the need to grow bigger and stronger.
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  And that is with someone being a mentor, a partner.
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  I have a mentor.
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  I have a coach and we try to give that back to our organization.
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  And the last one is called the connect pillar.
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  Connect.
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  I'm taking notes.
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  That's why you see me looking down.
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  Taking notes.
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  Connect.
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  Connect pillar is so vitally important.
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  It is those strategic introductions.
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  I still go on and will testify that there's so many opportunities
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  for you to go out and network.
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  There's events every week, every night of the week, two or three different events.
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  But you need to select the right ones that are in alignment with
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  your org with your business, your organization, and your values.
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  So the connect pillar are those strategic introductions.
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  So what do I mean by strategic introductions?
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  Maybe you want to meet somebody and you don't know who they are, and
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  sometimes, you know, some people are willing just to come up and
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  say, Hey Betty, I wanna meet you.
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  And, but you got to take it to find the right time for those introductions.
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  Not every time is a good time.
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  And first off, you don't even know if I'm going to be a good alignment with you.
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  So if I come to you, Paul, and say, you know, Paul, and I think
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  we were talking beforehand.
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  I know some people that when you come to Philadelphia that I want you
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  to meet, I think they'll be a good leverage point for you in terms of
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  scaling who you bring on to your show.
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  So what does that mean?
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  The very fact that I'm introducing you to, let's say Sue.
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  If I introduce you to her, you've been in some regards vetted.
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  Of course, she's going to do her own vetting, but it's those strategic
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  introductions and you can have all the alphabets behind your name.
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  You can have all the certifications and that's all well and good,
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  but there's a lot of knocking on those corporations doors.
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  Are knocking on the doors of others.
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  So it's that making those connections.
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  And that's what we do within our ecosystem within our WEW crews.
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  We call them WEW Crews.
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  I can't take credit for the word Crew that came up for one
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  of our members of Rita Ross.
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  She said, let's call ourselves the Crews.
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  I don't want to be called a chapter.
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  So with our WEW Crews, we do those sort of things.
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  We make those introductions.
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  We have our meetings together and networking.
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  We said, Oh, you're in this line of business.
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  Well, I know someone here.
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  That can be a value to you.
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  So these are the five pillars that I deem will help you if you master
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  those or even engage into them to some extent, will help you scale.
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  I love it.
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  You know, as I said, I was taking notes.
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  So that's, let me recount that.
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  Courage, communication, collaborate, cultivate, which
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  is reaching back, and connect.
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  You know, these are things that we need.
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  We hear, but sometimes we just need someone to be there to, you know, to
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  make it happen, make it come alive, especially you talked about the connect
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  color, which is strategic introduction.
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  Many a time, you know, we just need, as you say, that warm introduction someone.
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  Yes.
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  Thank you and say, I know this person.
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  And therefore, I mean, take a break from all the barriers and the awkwardness and
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  just, you know, creates a quick and easy way of you getting to know someone else,
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  even if it's even if no business comes out of it, but at least you know that you
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  can give and introduced to someone else.
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  Yes, and we need to do more of that.
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  As women.
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  Yes.
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  Yes, you know, you and I spoke about, you know, how men meet in the golf course.
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  And that's where a lot of business takes place.
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  And we are like, women need to have a space, a safe
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  space where they can do that.
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  So I like what you're doing, the WEW Crew, right?
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  Yes.
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  WEW Crew.
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  Women elevating women.
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  Yes.
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  Okay.
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  So I know you have a conference coming up.
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  Yes, I do.
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  Tell us a bit about that because I know that's a great place for the connect
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  color for the warm introductions, strategic introductions to take place.
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  Let's talk a bit about that.
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  I'm very excited and we're like about five weeks out.
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  So it's like, yes.
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  Yes.
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  At the Women Elevating Women Conference.
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  It's going to be held in Philadelphia and it's September 11th through the 13th.
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  You can get the details on our website, which is WEWcrew.
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  com.
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  It begins with the first evening.
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  We have what is called a Entrepreneurial Woman of Impact awards dinner.
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  So if you're registered, then you'll be able to attend that dinner.
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  And that is a collaboration, with Women Presidents Organization, which I am
• 19:25
  a chair and I do full disclosure, and I do sit on the board of directors.
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  It's a collaboration with Thelm and WEW, and it is generously
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  sponsored by JPMorgan Chase.
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  We recognize women in the North America, eight women who have revenues
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  between a half a million to a million, eight who have revenues, a million
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  to 10 million, and eight who have revenues from 10 million and above.
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  And after that beautiful celebration, that first thing in the morning,
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  we are going to be honored with a dynamite keynote speaker by the
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  name of Bershan Shaw, and she is the creator, developer of the warrior app.
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  She has a beautiful story where she's a two time breast cancer survivor.
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  She had breast cancer at a very young age.
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  I think it was 25 and she was determined to fight it.
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  She says, I'm not going out like this.
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  And so rather than going to get her chemotherapy with the the sweatsuits
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  and looking doom and gloom, she would put her makeup on, wear her stilettos,
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  and she would come in ready to fight.
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  And so through this, she's a global speaker.
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  Highly motivational speaker, and she will be our opening key keynote speaker
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  and talking about the mental health, the mental at how to keep strong mentally.
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  So I'm excited to hear for Shan, and then from there, we will move
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  into on the 12th, our luncheon.
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  These are our luncheon awards.
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  We call them the WEW Pillar Awards.
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  We are honoring five women under the five categories I spoke about under
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  communicate, collaborate, connect, cultivate, and I'm missing one.
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  Courage.
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  Courage.
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  Yeah.
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  So we're interviewing, we are honoring five women across the country, the world,
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  globally, five women in those categories.
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  And we are also, honoring 12 visionary men.
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  These are men who have supported, who support women in their own discipline.
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  They support women and women initiatives.
• 21:21
  So that's the luncheon.
• 21:22
  And before the luncheon, we're going to have a speaker.
• 21:26
  His name is Tal Thompson.
• 21:27
  He's our other speaker.
• 21:28
  He is a celebrated elementary math teacher.
• 21:32
  And he's like, they, he goes by Tal Thompson, but they call him Tall.
• 21:36
  He's like 6'8.
• 21:37
  And can you imagine the 6'8 teacher, working with these 4th and 5th graders
• 21:41
  that probably come to his waistline and they gives them encouragement.
• 21:46
  And that's part of our cultivate.
• 21:47
  He is cultivating the youth for tomorrow.
• 21:50
  And so he's going to give a dynamite speech presentation about cultivation
• 21:55
  and we're going to have breakout sessions, but our final keynote speaker
• 21:58
  is going to be the very next day.
• 22:00
  And her name is Jade Simmons.
• 22:03
  Jade Simmons is a concert pianist, and she again speaks all over the
• 22:09
  world, and she is going to integrate about encouragement and purpose.
• 22:15
  She talks about purpose, and she'll talk, tell her story about how she
• 22:19
  became a concert pianist, and now she's running a multi million dollar
• 22:23
  business, and she's also doing coaching.
• 22:25
  We will also have an opportunity, what we call fireside chats.
• 22:29
  You'll have the opportunity to hear from my advisors, advisors to the CEO.
• 22:34
  I told you I have coaches and I have advisors.
• 22:36
  So my advisors will be there and we'll have a fireside chat.
• 22:40
  I will also have a fireside chat with the visionary men.
• 22:44
  Five or six visionary men.
• 22:47
  I'll have a conversation with them.
• 22:48
  We have breakout sessions.
• 22:50
  We'll be talking about the AI, the use of AI.
• 22:54
  We'll talk about how to use it in your business.
• 22:56
  We'll also talk about some of the warning signs, some of the protections you
• 22:59
  need to have legally in the AI space.
• 23:02
  We'll have conversations on health.
• 23:05
  That is huge again for me.
• 23:07
  I have Dr.
• 23:08
  Angela Marshall, who's renowned, world renowned.
• 23:10
  She also had, was on a TV show with Dr.
• 23:13
  Fauci.
• 23:13
  She's here in the Maryland area.
• 23:15
  Someone else I want you to get to know Dr.
• 23:17
  Angela Marshall.
• 23:18
  She's moderating that session and she'll be talking with a
• 23:20
  functional health doctor, Dr.
• 23:22
  Jeanette Linder who's also radiation oncology.
• 23:25
  We'll be talking with doctors in the field of women's health
• 23:29
  and That will be a conversation about taking care of your health.
• 23:33
  We also have our CFO, COO, Tian Ligon, who is handling a session on finances.
• 23:40
  What do we do with finances?
• 23:41
  So she's got the CPAs, this, that, and the other in terms
• 23:44
  of looking at your business.
• 23:45
  She is very strong on the fundamentals of taking care of your
• 23:49
  business, knowing your numbers.
• 23:50
  It's about knowing your numbers to scale.
• 23:53
  And so we have those type of breakout sessions that will be
• 23:56
  on the main stage where people...
• 23:59
  the other piece, the other part that I will have on the main stage,
• 24:02
  it's doing business globally.
• 24:04
  I have flying in from Canada.
• 24:06
  She is the president and CEO of Kansi, which is the Canadian aboriginal minority
• 24:10
  supplier council Cassandra Dorrington.
• 24:13
  She's going to talk about doing business globally, like in Canada.
• 24:17
  I have Jenny Zhu who is a huge business owner, Jenny Jing Zhu.
• 24:21
  She'll talk about how she came over to this country homeless, and
• 24:24
  now she's running a nine million dollar, you know, global business.
• 24:30
  And then I will have my, another one of my advisors on there who will
• 24:34
  either facilitate or she'll be a panelist, and that's Camille Burns
• 24:37
  from Women Presidents Organization.
• 24:39
  They have 149 chapters around the globe.
• 24:42
  So all of our breakout sessions will be Senator Brown, the five pillars
• 24:47
  of success, and I'm just so excited.
• 24:50
  Oh my gosh, I am so excited just listening to you speak about this
• 24:56
  conference that I know that many of my viewers and listeners will have so
• 25:02
  many questions for you, which of course you'll answer during the Q& A session.
• 25:07
  But for those who are not able to join us, at the Q and A session
• 25:12
  after this live stream, where can people find you online, Betty?
• 25:16
  Because I mean, you have excited me.
• 25:18
  You have made me so happy that I met you.
• 25:21
  Happy that I can share you with my listeners and my viewers,
• 25:26
  because I know that not everyone is going to join us today.
• 25:29
  Where can people find you online?
• 25:31
  Well, you know where they can find me because we do have at
• 25:33
  least three times a year, we have open sessions where we have zoom.
• 25:37
  But they can so if you want to find me, find me on wewcrew.com.
• 25:40
  That's w e w c r e w dot com.
• 25:44
  And they can also if they get on that website, they can
• 25:47
  click on my LinkedIn profile.
• 25:49
  That's my personal LinkedIn profile, which you'll see a lot of where I've been what
• 25:54
  I've done the awards and recognitions.
• 25:58
  They can click on that and also on Facebook.
• 26:00
  It's wewcrew.com.
• 26:02
  That's what we keep to get.
• 26:03
  We have a lot of women in our group that have been receiving honors.
• 26:07
  And we're just so proud.
• 26:09
  I am their biggest, I should be the chief cheerleader because that's
• 26:13
  something we don't do well as women in essence of accepting or
• 26:19
  telling our stories and our honors.
• 26:21
  So I'm just very excited about having that opportunity to share my gifts,
• 26:26
  share the gifts of the women in our ecosystem with anyone, anyone
• 26:31
  who could attend the conference.
• 26:33
  We still have tickets that are available, or if they just want
• 26:36
  to catch up with us and follow along the way, go to our website.
• 26:40
  I love it.
• 26:41
  And because I can see the energy that's coming from you and I'm feeling it.
• 26:45
  What is one parting word that you can leave with any woman
• 26:49
  listening into it unbanned?
• 26:51
  Because we, you, I mean, I have men on the show.
• 26:53
  And I know that you have, what did you call them?
• 26:57
  Empowering men?
• 26:58
  I called it visionary men.
• 26:59
  Visionary men.
• 27:00
  Yes.
• 27:01
  Yeah.
• 27:02
  I think the one message that I would leave for individuals is that it's important,
• 27:08
  I mean, all of us want to be successful, but it's not just being successful.
• 27:12
  It's being significant and also know that being significant, what is your impact?
• 27:19
  So significance and impact are the words that I would leave for them.
• 27:24
  Significance and impact.
• 27:27
  Ooh, those are two powerful words, indeed.
• 27:33
  So folks, as I always promise you to bring on not just women just to
• 27:40
  talk, not just women just to be a guest, but women who will inspire you.
• 27:46
  I know I've been inspired by Betty.
• 27:49
  And if you would like to be a guest on my show, please just reach out to me on my
• 27:53
  website, which is chattingwiththeexperts.
• 27:55
  com.
• 27:56
  I'm also on LinkedIn as Paula Okonneh.
• 27:59
  I'm on Instagram.
• 28:00
  My handle there is at chat_experts_podcast.
• 28:06
  And I am on Facebook and I hesitated there because that's place that I'm
• 28:12
  just getting more and more familiar with.
• 28:13
  I'm also on Facebook as Paula Okonneh.
• 28:17
  Betty, thank you.
• 28:20
  Thank you.
• 28:21
  This has been, words are failing me.
• 28:24
  So I'll end with your words, your two words, which were significant and
• 28:30
  Impact.
• 28:30
  Impactful.
• 28:33
  Thank you.
• 28:34
  Keep elevating.