Adam Hanft: Half Man, Half Machine — AI, Creativity, and the Human Edge
Adam Hanft is a brand strategist, writer, and cultural critic who’s spent decades decoding how language, persuasion, and creativity actually work—from his early days writing jokes for Garry Marshall, to coining the “Flick Your Bic” campaign, to advising brands like Match.com, Microsoft, Sony, and Obama’s 2008 digital team. In this episode of The Russi Hive, he joins Alejandra to talk about what generative AI is doing to creativity, branding, and our sense of self as makers. They start with dueling on‑air definitions of creativity and use them to ask whether large language models can ever be…
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