59. Why "Grow the Business" Isn't a Real Goal
🍀 Saying "I want to grow the business" sounds ambitious, but it isn't a real goal. In this episode, Ezra unpacks why vague ambitions keep lawn and landscape owners stuck, and how setting clear, measurable, and specific targets creates traction. Learn how to define goals that align with your vision, inspire your team, and drive profit—not just revenue—so your business grows with purpose instead of drifting aimlessly.
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The skinny
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