How 1-800-Tshirts Went from Basement Side Hustle to a $6M Brand | Tom Rauen

Millionaire University · May 25, 2025 · 47m

#422 How do you grow a t-shirt hustle from your parents’ basement into a $6 million brand? Today’s guest, Tom Rauen, did just that! As the founder of 1-800-Tshirts, Tom shares how he scaled his custom apparel business from a local screen printing startup into a national brand — without relying on paid advertising. Hosted by Brien Gearin, this episode dives into how Tom partnered with his mom as his first employee, figured out when to wear multiple hats versus hire help, and used outside-the-box marketing stunts (like breaking a Guinness World Record) to fuel viral growth. You’ll also hear how…