The Uniformer Live: Lazzar USA on Workwear & Mexico Manufacturing
From its roots in swimwear to a growing uniform and workwear business serving Mexico and the United States, Lazzar has built its approach around adaptability, long-term relationships, and practical product innovation. Rick Levine talks with Ramón Becerra, Chief Revenue Officer of Lazzar USA, about the family company’s journey and the opportunities ahead.
Ramón discusses the advantages of manufacturing in Mexico, shorter supply chains, flexible custom programs, and a production model that connects a central operation in Guadalajara with specialized sewing partners in smaller communities. He…
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