Ep. 75 - Connecting with Audiences Through Choral Programming - Erick Lichte
“We are there to be servants of our community. A lot of amateur choirs can become bowling leagues; they show up on Wednesday night, they have a great time, and that’s the reason they do it. I think the trick is to satisfy the needs of our singers, develop them as artists and people, but also make the focus constantly about reaching out to our audience: how do I find pieces that are going to meet my singers where they are, challenge them pedagogically, and bring people to my concert and make it impactful?”
Erick Lichte enjoys a diverse career as a conductor, composer, and record producer.
As a…
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