Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Hide Your Best Touchpoints
Most customer journey maps are built from your company's perspective, not the customer's. In this episode, Lucas and Luna explore why the touchpoints that actually drive decisions often fall outside your formal map — like the Reddit thread that convinced 40% of buyers to choose one CRM over another, or the third-party review site that dictates whether a prospect even returns your call. Using real data from a B2B SaaS company that saw a 22% increase in trial-to-paid conversion after mapping external touchpoints, they explain how to audit for 'ghost touchpoints' and…
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