Latest / The Bootleg Kev Podcast / #567 - The Man Behind Loud Records: Steve Rifkind on Wu-Tang, Tupac, Mobb Deep, Kanye & More Untold Stories

Transcript

#567 - The Man Behind Loud Records: Steve Rifkind on Wu-Tang, Tupac, Mobb Deep, Kanye & More Untold Stories · The Bootleg Kev Podcast

• 0:00
  Speaker 1: Yo bouleg cap podcast man special guests here a legend
• 0:03
  Speaker 1: man Steve Rifkin is in the building. Good to see you, bro,
• 0:07
  Speaker 1: you keV Yes, sir, what's going on? Ran into you
• 0:09
  Speaker 1: at the Wu Tang show show at dinner a few Yeah, Yeah,
• 0:12
  Speaker 1: for sure, it's good to see you.
• 0:14
  Speaker 2: Man.
• 0:14
  Speaker 1: You're you're a legend. Like I don't say that like lightly.
• 0:16
  Speaker 1: I remember like growing up, like reading about you and
• 0:18
  Speaker 1: like the Source and Double X Ship.
• 0:20
  Speaker 3: And man, I'm just me, like, you know, just give
• 0:26
  Speaker 3: me some good music, good basketball game to watch. I'm happy.
• 0:29
  Speaker 1: Yeah, I mean, did you did you watch the last
• 0:31
  Speaker 1: night's game?
• 0:32
  Speaker 3: Was at the Arena, but I did see it. It
• 0:35
  Speaker 3: was heartbreaking, man, when Halliburton went down. So you know,
• 0:38
  Speaker 3: it's it's it's funny. I I told my achilles round six, okay.
• 0:45
  Speaker 3: And I'm granted I'm a lot older, right right right,
• 0:48
  Speaker 3: but I'm not in shape. So when he said strain
• 0:55
  Speaker 3: in his calf, there should be a new like how
• 0:58
  Speaker 3: they have to they have a concussion, they should the
• 1:00
  Speaker 3: same thing they should happened Tatum not only well I
• 1:05
  Speaker 3: don't know if Tatum was hurt, but uh the kid
• 1:08
  Speaker 3: on Milwaukee Damien, right, he had a blood clot everything
• 1:12
  Speaker 3: else like that, and then if you have a strained calf,
• 1:16
  Speaker 3: you should sit out like a month. It should definitely
• 1:18
  Speaker 3: be a month. And you know, both my son's a
• 1:21
  Speaker 3: high level ballplayer. One played but number one high school
• 1:25
  Speaker 3: team in the country. The other one played at the
• 1:28
  Speaker 3: one basketball And they said, man, like, because I'm playing
• 1:33
  Speaker 3: game six and seven, like I'd rather sit out of
• 1:35
  Speaker 3: yet like this is you know, yeah, I think like
• 1:38
  Speaker 3: in that spot.
• 1:39
  Speaker 1: I mean they I think they talked to him before
• 1:41
  Speaker 1: the game too, and he essentially was like, I understand
• 1:44
  Speaker 1: the risk, but it's game seven and and imagine if
• 1:47
  Speaker 1: he didn't play, they lose the season. There's that regret,
• 1:53
  Speaker 1: but it's like, now you know he's going to be
• 1:54
  Speaker 1: out a year.
• 1:55
  Speaker 3: Definitely out of year.
• 1:56
  Speaker 1: Yeah, it's crazy, And yeah.
• 1:59
  Speaker 3: I've never met him, but I I've only heard I
• 2:01
  Speaker 3: love his game and even though they beat the Knicks,
• 2:07
  Speaker 3: he's a beast.
• 2:08
  Speaker 1: He is a beast man, and he's like, That's what
• 2:10
  Speaker 1: I like about like him and Brunson is they're not
• 2:14
  Speaker 1: like they feel like very very like modest superstars, if
• 2:19
  Speaker 1: that makes sense.
• 2:20
  Speaker 3: Yeah, listen, I'm Brunson is modest and he's right. I'm
• 2:24
  Speaker 3: not a fan of his dad's and I'm not a
• 2:26
  Speaker 3: fan of Brunson's game. Fair, I don't think. I don't
• 2:29
  Speaker 3: think the Knicks will win a championship with him as
• 2:31
  Speaker 3: the point guard.
• 2:32
  Speaker 1: It's very It's yeah, it is very. He's all heavy
• 2:34
  Speaker 1: ball centric.
• 2:35
  Speaker 3: It's very. It's very James Harden. And as great as
• 2:39
  Speaker 3: Harden is and as great as Brunson is, he's not
• 2:42
  Speaker 3: gonna he he dripples the wall too much, he shoots
• 2:44
  Speaker 3: too much. You know, I'm an old school point guard, right.
• 2:49
  Speaker 3: So it's though, oh there's no question about because he
• 2:53
  Speaker 3: thinks about passing.
• 2:55
  Speaker 1: It's like he can affect the game in so many
• 2:56
  Speaker 1: different ways, even if he you know, if he has
• 2:58
  Speaker 1: fourteen points, but he's got all these Yeah, not for sure.
• 3:03
  Speaker 1: Now that was a sad, sad day.
• 3:04
  Speaker 3: But no, it was how I when I saw it,
• 3:06
  Speaker 3: I was like like the first time that you could
• 3:09
  Speaker 3: actually there was no sound where, but you actually saw
• 3:14
  Speaker 3: what you saw it, saw it.
• 3:16
  Speaker 1: And then you see him like when you see his
• 3:18
  Speaker 1: because he knows exactly what happened.
• 3:20
  Speaker 3: Yeah, Oh it was heart broad. He was on a tear.
• 3:22
  Speaker 3: He had he had three three streets yeah, long threes.
• 3:25
  Speaker 1: Yeah, it was crazy man. So obviously, man, you're somebody
• 3:29
  Speaker 1: who you know is like one of the few people
• 3:31
  Speaker 1: who I feel like is responsible for helping shape like
• 3:36
  Speaker 1: so much of like hip hop history. Like I think
• 3:38
  Speaker 1: in the eighties, we think like Russell Simmons and Rick
• 3:40
  Speaker 1: Rubin and Deaf Jam and uh. I think at the nineties,
• 3:44
  Speaker 1: I think of Loud Records, like you know, what you
• 3:49
  Speaker 1: would was like kind of get take me back to
• 3:51
  Speaker 1: your roots, because I know in the eighties you had
• 3:52
  Speaker 1: worked with New Edition, right.
• 3:55
  Speaker 3: I started in nineteen seventy nine, seventy nine, my dad
• 4:00
  Speaker 3: on the label called Spring Record. Okay, so that was
• 4:02
  Speaker 3: fat back then, which put out the first hip hop record,
• 4:06
  Speaker 3: King Tim the third they had an artist my name
• 4:09
  Speaker 3: of Joe Simon, and then an artists but name of
• 4:11
  Speaker 3: Millie Jackson and another artist I'm sure we all heard
• 4:14
  Speaker 3: of by the name of James Brown of course. So
• 4:21
  Speaker 3: and we gave Russell his first record with the Jimmy
• 4:24
  Speaker 3: Spice Dollar Bill. Y'all. Wow. Crazy, So so hip hop
• 4:32
  Speaker 3: to me, I've known Russell Sinstem seventeen, oh like your
• 4:38
  Speaker 3: whole life, Yeah, like he would like I didn't know,
• 4:44
  Speaker 3: you know, Russell is such a creature of habit, you know,
• 4:48
  Speaker 3: knowing him now and just you know, my dad would
• 4:52
  Speaker 3: go to lunch every day from one o'clock to two thirty,
• 4:56
  Speaker 3: but Russell would call every day. I want. But then
• 4:59
  Speaker 3: he would come speak to me like so I didn't
• 5:01
  Speaker 3: know if he was. I didn't want to scared to
• 5:04
  Speaker 3: talk to my dad and just start screaming at me,
• 5:06
  Speaker 3: you know, whatever it was. And all he kept on,
• 5:09
  Speaker 3: like for three weeks. No, he would say, w z
• 5:13
  Speaker 3: A case playing the record, But w za ca'se playing
• 5:15
  Speaker 3: the record. W Zak's playing the record, So I said,
• 5:18
  Speaker 3: you know, and then I was about to go on
• 5:20
  Speaker 3: like my first little run at radio. Yeah, but by
• 5:24
  Speaker 3: myself with that an artists.
• 5:25
  Speaker 1: Okay, so you were essentially going to hit the road
• 5:27
  Speaker 1: and just work your records to stations PD yeah.
• 5:29
  Speaker 3: Yeah so and eventually that's why I ended up putting
• 5:32
  Speaker 3: the street team together. I'm like seventeen, eighteen years old.
• 5:35
  Speaker 3: I don't want to hang out with guys even in
• 5:36
  Speaker 3: their thirties. I mean I was, I was, I mean
• 5:41
  Speaker 3: a knucklehead to be honest, To be honest with you,
• 5:44
  Speaker 3: I was just slexic. I didn't know how to read
• 5:45
  Speaker 3: till I was fourteen, fifteen years old. So it was
• 5:47
  Speaker 3: like my grandfather called me one day. He says, get
• 5:51
  Speaker 3: down to Florida. And that's one person that you know,
• 5:55
  Speaker 3: I'm scared of three Like my whole life I was
• 5:58
  Speaker 3: scared of you know, scared of God. I'm scared my
• 6:00
  Speaker 3: daughter now and my grandfather like he ran that family,
• 6:05
  Speaker 3: you know, with like an impist jumped down. I remember
• 6:09
  Speaker 3: getting on an Eastern Airlines flight at a JFK landed
• 6:14
  Speaker 3: in Fort Lauderdale, picked me up. When did Denny said,
• 6:18
  Speaker 3: you canna end up beater in jail? You picked a choice,
• 6:22
  Speaker 3: and this is when you're seventeen, might have just turned eighty.
• 6:25
  Speaker 4: Okay, okay, he goes, it doesn't pay to be a
• 6:29
  Speaker 4: gangst trust me, right, And but I said, you know,
• 6:36
  Speaker 4: and I said, look, he goes, don't look at me.
• 6:38
  Speaker 1: Right, that's crazy. But for you, it was like you
• 6:43
  Speaker 1: feel like that was like a fork in the road,
• 6:45
  Speaker 1: like if your grandpa maybe hadn't.
• 6:47
  Speaker 3: Have I would have been beater in jail.
• 6:48
  Speaker 1: Yeah, because you weren't like would you say that?
• 6:52
  Speaker 3: The funny thing is kept I didn't need to steal,
• 6:55
  Speaker 3: like I came like my dad had one of his
• 6:57
  Speaker 3: most successful independent labels, a vault of all of all time.
• 7:01
  Speaker 3: I was just doing it to get attention because people
• 7:02
  Speaker 3: were calling. You know, it's not a great word to
• 7:04
  Speaker 3: say he's retarded, he's this, he's that. And ball saved
• 7:08
  Speaker 3: my life as a kid kid, right, basketball basketball, So.
• 7:12
  Speaker 1: Like that's what you were doing at school to take
• 7:14
  Speaker 1: your mind off and maybe not being the greatest at.
• 7:16
  Speaker 3: School, but I really, you know, and like I didn't
• 7:19
  Speaker 3: know how to read write, you know, I knew how
• 7:21
  Speaker 3: to write, but I didn't. So it was like nobody
• 7:24
  Speaker 3: knew what dyslexia was in nineteen seventy eight, right, But no, no,
• 7:30
  Speaker 3: I was a little bit younger when they found out
• 7:32
  Speaker 3: that whatever dyslexi.
• 7:33
  Speaker 1: Is, Like, I got some a couple of family members who.
• 7:37
  Speaker 3: Nine, yes, seventy eight, I was sixteen, right, So so
• 7:42
  Speaker 3: you go and see Grandpa in Florida. He goes, he
• 7:45
  Speaker 3: goes go work, he goes go work for your dad
• 7:47
  Speaker 3: and uncle Roy, my dad and uncle brothers in your partner.
• 7:51
  Speaker 3: I was like, when I walk in, they run, he goes,
• 7:55
  Speaker 3: I'll talk to him, right, So I fly home the
• 7:58
  Speaker 3: next day to weeks later, the household rings again, but
• 8:01
  Speaker 3: there's no cell phones, there's nothing. He goes, pick me
• 8:04
  Speaker 3: up the airport to say, afternoon for thirty Grandpa Grandpa. Okay,
• 8:08
  Speaker 3: so he flies them. Grandpa flies with an entourage. Okay,
• 8:16
  Speaker 3: some bodyguards this, right. So it was like, your grandpa's
• 8:19
  Speaker 3: like a guy. Oh he was a real guy. Yeah,
• 8:22
  Speaker 3: So I picked him, but he only had one guy
• 8:25
  Speaker 3: with him. Usually three or four, he had one guy
• 8:29
  Speaker 3: with him. He goes, all right, we're going into the city.
• 8:32
  Speaker 3: I think, like, I think he forgot about what he
• 8:36
  Speaker 3: told me, and I think we're doing something. He's picking
• 8:40
  Speaker 3: you up, I'm picking him up, and I'm thinking, like
• 8:42
  Speaker 3: we're about to go get into some ship. Yeah, and
• 8:45
  Speaker 3: I'm like, I'm happy as a pig, and shit right,
• 8:49
  Speaker 3: I'm thinking he forgot the conversation Grandpa. Let's go. So
• 8:55
  Speaker 3: I'm like, where we're going. He goes, We're going to
• 8:57
  Speaker 3: Daddy's building. A little disappointing for you. Yeah, I was like,
• 9:04
  Speaker 3: ah fuck, he goes. I go, what are we doing
• 9:06
  Speaker 3: that for? He goes, we're sitting down with him and
• 9:09
  Speaker 3: Uncle Rod. Yeah. I remember our talk as much as
• 9:13
  Speaker 3: you want me to forget it. And you know, my
• 9:18
  Speaker 3: uncle was older than my dad, and like he said, like,
• 9:22
  Speaker 3: don't funck this up. Mhm.
• 9:25
  Speaker 1: It's crazy too, because man, I feel like back then
• 9:28
  Speaker 1: you saw the music. I mean even in the nineties,
• 9:31
  Speaker 1: but but then it was very much like I always
• 9:34
  Speaker 1: hear these stories about like you know, like in the
• 9:38
  Speaker 1: like seventies and eighties, like sometimes like program directors would
• 9:43
  Speaker 1: get like like a lot of rock pds would take
• 9:45
  Speaker 1: like an eight ball of cocaine to add a record.
• 9:48
  Speaker 3: Yeah, or like it was like the wild Wild West
• 9:50
  Speaker 3: for real, they would get the cleans like you were
• 9:53
  Speaker 3: payment records sometimes you know, but at the end, at
• 9:57
  Speaker 3: the end of the day.
• 9:58
  Speaker 1: But that was like really like though, like the record
• 10:01
  Speaker 1: business was very like you know, I got in.
• 10:05
  Speaker 3: It sucks.
• 10:06
  Speaker 1: I'm thirty eight, and I feel like I got in.
• 10:09
  Speaker 1: I never got to experience like mix Sure Power Summit
• 10:13
  Speaker 1: because when it was going on the last few years
• 10:15
  Speaker 1: that I was relevant, or when I got into the game,
• 10:19
  Speaker 1: I wasn't relevant enough to even get invited. I was
• 10:21
  Speaker 1: an intern. So it was like I didn't get to
• 10:24
  Speaker 1: see before debauchery of like the record industry. I feel
• 10:28
  Speaker 1: like I got in when it started to kind of
• 10:30
  Speaker 1: like clean up a little.
• 10:31
  Speaker 3: So there was a convention called non Convention.
• 10:33
  Speaker 1: I remember, hey, it still isn't there is?
• 10:35
  Speaker 3: But then you talk about sex drugs rock and roll? Right,
• 10:39
  Speaker 3: the sex drugs rock and roll. So before I officially started,
• 10:45
  Speaker 3: I'm Jewish and norm was always around the Jewish holidays. Okay,
• 10:49
  Speaker 3: so my grandparents were what lo it and the convention
• 10:55
  Speaker 3: was always at the Diplomat Hotel Hollywood Flower. Right, So
• 11:00
  Speaker 3: they take me down and I'm going just setting up
• 11:03
  Speaker 3: this promotion to off for me to go on this
• 11:05
  Speaker 3: that whatever. In a few weeks, I was like, wow,
• 11:08
  Speaker 3: this is like a business, like the most beautiful woman
• 11:10
  Speaker 3: in the world. And everybody was like I was like,
• 11:15
  Speaker 3: I was like in heaven, but I you know, I
• 11:16
  Speaker 3: didn't know, but I was like, all right, you know, yeah.
• 11:19
  Speaker 1: No, it's it's crazy too because it's like you see
• 11:23
  Speaker 1: it to exist today and you see even just like
• 11:26
  Speaker 1: it portrayed like there was that I forget the HBO
• 11:28
  Speaker 1: show there was Vinyl.
• 11:29
  Speaker 3: Yes, actually that the head of the company. That show
• 11:33
  Speaker 3: didn't last long, but that character the headed a record
• 11:38
  Speaker 3: company was based on my dad and two other people,
• 11:41
  Speaker 3: all all in one, all.
• 11:43
  Speaker 1: Kind of encapsulated.
• 11:44
  Speaker 3: Yeah. But the office, how the office looked was exactly
• 11:48
  Speaker 3: like my dad's office. Did it? Did it? T Wow?
• 11:52
  Speaker 1: And you So that's so so you're like thrown into
• 11:55
  Speaker 1: this ship. What do you What is your first job
• 11:58
  Speaker 1: for your dad's label?
• 11:58
  Speaker 3: Is it promotion? You're doing promo?
• 12:02
  Speaker 1: Like you're hitting the streets like, hey, son, I need
• 12:04
  Speaker 1: you to go visit this program director. Yeah, I need
• 12:06
  Speaker 1: to go on this run. We gotta go see this
• 12:07
  Speaker 1: college radio station.
• 12:08
  Speaker 3: It wasn't even college. There was I mean there was
• 12:10
  Speaker 3: college radio. I would end up going back to college radio.
• 12:13
  Speaker 3: But it was just literally like starting Mobile Alabama going
• 12:16
  Speaker 3: to WBLK.
• 12:18
  Speaker 1: Right, it's crazy, right.
• 12:20
  Speaker 3: And there's no GPS, there's no anything. And I don't
• 12:22
  Speaker 3: even really know how to read. There's no cell phone
• 12:24
  Speaker 3: in a car, in a car by myself with like
• 12:27
  Speaker 3: fifty hours worth of quarters to call the radio station.
• 12:30
  Speaker 3: I'm here, Birmingham. How do I get to Mobile Alabama?
• 12:34
  Speaker 3: Can you?
• 12:35
  Speaker 1: Oh my? It's so funny because like we're so spoiled
• 12:37
  Speaker 1: where we think about, like I even think about like
• 12:40
  Speaker 1: how far away we are from like the map quest days.
• 12:43
  Speaker 1: We used to be able to print direction. Yeah, but
• 12:44
  Speaker 1: when I was a little kid, my dad used to
• 12:46
  Speaker 1: buy a fucking at list from the gas station and
• 12:48
  Speaker 1: then just try to figure it out, like you know
• 12:50
  Speaker 1: what I mean, It's damn that's crazy. So you end
• 12:53
  Speaker 1: up doing promotion. What would you say outside of your
• 12:56
  Speaker 1: dad's label, what was your first kind of break in
• 12:59
  Speaker 1: the business where you were able to kind of it
• 13:02
  Speaker 1: starts to create your own legacy.
• 13:05
  Speaker 3: So I'm living out here and what year six? Okay,
• 13:14
  Speaker 3: actually I just told my first apartment I was negative
• 13:16
  Speaker 3: one years old at the time. So I took a
• 13:18
  Speaker 3: picture on my way here at the first apartment I
• 13:22
  Speaker 3: ever had? Was it in the valleys six o five
• 13:24
  Speaker 3: Kowango Boulevard? Oh yeah, right, but like right off of Riverside.
• 13:29
  Speaker 1: Hey, want to give a shout out to our newest sponsor.
• 13:31
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• 13:48
  Speaker 1: back to the interview.
• 13:48
  Speaker 3: So you moved to la in eighty six eighty six
• 13:51
  Speaker 3: in the valley in the valley Flus six oh five
• 13:53
  Speaker 3: Cowanngo Boulevard right off for Riverside, there's a seven. There's
• 13:57
  Speaker 3: a seven to eleven right there. Yeah, yeah, yeah, I
• 14:00
  Speaker 3: know exactly where that is. My best friend lived on
• 14:02
  Speaker 3: the first floor. Me and my girlfriend lived on the
• 14:04
  Speaker 3: second floor, and she was an actress and somebody on this.
• 14:07
  Speaker 1: Was the plan. Like when you say I'm going to
• 14:08
  Speaker 1: move to La, did you already have?
• 14:10
  Speaker 3: I was. I was managing New Addition, okay, which is
• 14:13
  Speaker 3: a big deal in eighty six, right, that's fucking huge.
• 14:17
  Speaker 3: So we were making the any Heartbreak album.
• 14:19
  Speaker 1: Wow, So it just made sense. Hey, I got to
• 14:22
  Speaker 1: get out to La. It makes more sense.
• 14:24
  Speaker 3: Well, I also fell in love for the first time.
• 14:27
  Speaker 3: It happens, leve will make you move, Yeah, it definitely will,
• 14:30
  Speaker 3: especially an actress where else you're going to live there,
• 14:33
  Speaker 3: So you're out here and I guess you know it's
• 14:38
  Speaker 3: interesting too because in eighty six that's pre n w
• 14:42
  Speaker 3: A right, it was yeah like two years before NWA right,
• 14:46
  Speaker 3: So at that time it's like ice Teas out, Ice
• 14:49
  Speaker 3: Teas out, so two shorts out ish So I started.
• 14:53
  Speaker 3: So what happened was when I when I moved New
• 14:56
  Speaker 3: Addition fired us like maybe five months after I got
• 14:59
  Speaker 3: out here. Oh break, It's all right, And I hook
• 15:03
  Speaker 3: up with a company called Delicious Final legendary company. Right,
• 15:06
  Speaker 3: So Young MC tone lok, I guess was that eighty
• 15:10
  Speaker 3: seven eighty eight?
• 15:12
  Speaker 1: Yeah, people always like to pass over tone look like.
• 15:15
  Speaker 3: Wild Thing and Funky Colemandina, you know.
• 15:18
  Speaker 1: Starting blank check. Yeah.
• 15:21
  Speaker 3: And then Young MC would bus to move so I
• 15:24
  Speaker 3: would promote the records and I would put the little
• 15:28
  Speaker 3: street team together and go on. So I started making
• 15:32
  Speaker 3: a name for myself. So I hadn't took three thousand dollars.
• 15:39
  Speaker 3: I wasn't loaded. I took three thousand dollars and I
• 15:41
  Speaker 3: made a like a pamphlet and I had to go
• 15:44
  Speaker 3: to New York for a wedding and I was gonna
• 15:47
  Speaker 3: stay in New York, and I sent it out to
• 15:48
  Speaker 3: every head of promotion pop Urban. There was no rap
• 15:51
  Speaker 3: department in those days, Brian, When did you start, Gavin?
• 15:55
  Speaker 3: I got around nineteen ninety. I sent at these pamphlets
• 16:02
  Speaker 3: and and you're sitting in the radio. I'm sending into
• 16:05
  Speaker 3: record labels to get business, okay, got it? So essentially
• 16:07
  Speaker 3: because you I'm starting his street team and then set
• 16:11
  Speaker 3: the promo online, right, so and we're doing heavy Gavin
• 16:16
  Speaker 3: was it CMJ? Right? It was you? And right it
• 16:20
  Speaker 3: was Gavin CMJ Street Team Mix Show and I and
• 16:24
  Speaker 3: I also one of my best friends was to head
• 16:26
  Speaker 3: a programming at MTV. So YO started well, we gave
• 16:31
  Speaker 3: YO their first real video that broke out was the
• 16:34
  Speaker 3: Home Local wild Thing video. But make a long story short,
• 16:39
  Speaker 3: I come back with two hundred thousand dollars.
• 16:40
  Speaker 1: Worth of business off of that three thousand dollars investment.
• 16:43
  Speaker 3: Yeah, and I hired the guy the name of Malik Levy.
• 16:51
  Speaker 3: Malik worked with me for like three or four months
• 16:55
  Speaker 3: and then he wanted to go in more into an
• 16:58
  Speaker 3: R and he introduced me to guy him with Fae Duvenet. Okay,
• 17:02
  Speaker 3: and that's when things started to really roll for us.
• 17:04
  Speaker 3: There was no lawed at the time.
• 17:07
  Speaker 1: And because I think a lot of people have a
• 17:09
  Speaker 1: misconception about Loud because it's obviously such a closed label.
• 17:12
  Speaker 3: It started here, but it started here eighty three sixty Melrows.
• 17:16
  Speaker 1: And now was was your first artist Aloud? The Licks?
• 17:20
  Speaker 1: No Twister, Twister, the Twist and the speed not mobsters
• 17:24
  Speaker 1: right or was it just twisted Twister?
• 17:27
  Speaker 3: Interesting and we had Tupac at the same time, right
• 17:30
  Speaker 3: Bryan to Apocalypse.
• 17:35
  Speaker 1: Well, I wanted to talk to you because you also,
• 17:37
  Speaker 1: you know, when we were hanging out, I didn't know
• 17:39
  Speaker 1: that Tupac was your roommate for a short time.
• 17:42
  Speaker 3: Yeah, so we would go on the road.
• 17:44
  Speaker 1: Well, for I wanted the genesis of you and pox relationship.
• 17:49
  Speaker 3: It was he worked like he wasn't like he was.
• 17:53
  Speaker 3: He was a true worker. My first office before we
• 17:56
  Speaker 3: moved to the Big office eighty three sixty Melrows, we
• 17:58
  Speaker 3: had an office at seven for North Gardner, right across
• 18:02
  Speaker 3: Nipsey's burger spot as they now. But he used to
• 18:04
  Speaker 3: be a Johnny Rockets. Yeah, and we used to be
• 18:06
  Speaker 3: right across the street and the room was half the size,
• 18:10
  Speaker 3: and it would be me, Fade and Lisa, who ended
• 18:15
  Speaker 3: up being Fade's wife Crazy and my girl, the girl
• 18:19
  Speaker 3: who I moved out for a system. Yeah, and then
• 18:22
  Speaker 3: Park would come to the office. We'd all sit on
• 18:24
  Speaker 3: the floor, smoke cigarettes and chip out his rackets.
• 18:29
  Speaker 1: Wow, that's crazy. So you're he was like a client
• 18:33
  Speaker 1: of yours.
• 18:34
  Speaker 3: Essentially, Well, in a scope, he was signed to Interscope
• 18:36
  Speaker 3: directly through a Trian Gregory, but then the Interscope would
• 18:38
  Speaker 3: hire you to they gave me, they gave us our
• 18:41
  Speaker 3: first retainer. So your first retainer ever was for two Apocalypse.
• 18:44
  Speaker 1: Now, yeah, that's so crazy.
• 18:49
  Speaker 3: Was you know?
• 18:49
  Speaker 1: What's interesting because Tupac is such a like a I
• 18:53
  Speaker 1: feel like he has so many errors of he has
• 18:56
  Speaker 1: short life. But from a fan's perspective, there's so many
• 18:59
  Speaker 1: like errors of like Tupac and how we kind of
• 19:01
  Speaker 1: know him right, Like by all accounts I heard, he
• 19:05
  Speaker 1: was a hard worker and he was a sweet dude
• 19:08
  Speaker 1: to deal with, like he was a nice guy.
• 19:10
  Speaker 3: We never had a problem. I mean, Brian, when we
• 19:14
  Speaker 3: brought him up every time to see you, was there
• 19:16
  Speaker 3: ever a problem? Oh yeah, yeah, that's crazy.
• 19:24
  Speaker 1: Tupac was seventeen eighteen.
• 19:26
  Speaker 3: Yeah damn.
• 19:28
  Speaker 1: And so how does he end up how do you
• 19:30
  Speaker 1: guys end up getting close enough to where he he
• 19:32
  Speaker 1: ends up crashing at your spot?
• 19:33
  Speaker 3: So we would go on the road from Thursday to
• 19:35
  Speaker 3: Sunday or Thursday to Monday, just working the record, working
• 19:39
  Speaker 3: the record, and then we would have to leave again
• 19:43
  Speaker 3: on Thursday. So instead of him going back home, he
• 19:45
  Speaker 3: would just crash it at the house. Wow. And I
• 19:48
  Speaker 3: didn't take him all like fade would take him somebody
• 19:50
  Speaker 3: would like, but he would always like whenever they landed,
• 19:54
  Speaker 3: like he would just And.
• 19:55
  Speaker 1: At that time, your guys is like probably in at
• 19:58
  Speaker 1: these like when it comes a radio or Whoever's like,
• 20:01
  Speaker 1: oh no, no, the kid from the Digital Underground record.
• 20:03
  Speaker 3: Yeah, yeah, Like that was like that was our story.
• 20:06
  Speaker 1: That was like how you kicked the door, Like no,
• 20:07
  Speaker 1: you know Humpty, this is the kid from the Humpty record.
• 20:10
  Speaker 1: Like that's so wild, man. It's interesting. So you work
• 20:14
  Speaker 1: with Tupac, that's your first retainer. Who's the first like
• 20:19
  Speaker 1: record contract where when the album comes out Loud Records
• 20:25
  Speaker 1: is on the back of the album Twist of the
• 20:27
  Speaker 1: Twist album I'm Twisted, Yeah, And and at that time
• 20:33
  Speaker 1: it's interesting because there was like a a real I
• 20:37
  Speaker 1: would say, like the Midwest was known for bone Thugs.
• 20:41
  Speaker 1: There was like a well there was no bone Thugs.
• 20:43
  Speaker 1: There wasn't so.
• 20:44
  Speaker 3: This is this is ninety two. Well that's what I
• 20:46
  Speaker 3: was gonna say.
• 20:46
  Speaker 1: It's funny because I feel like people get it fucked
• 20:49
  Speaker 1: up because there was that like weird like rivalry between
• 20:53
  Speaker 1: Twist and Bone. But it was like Twist it was
• 20:55
  Speaker 1: before Bone.
• 20:56
  Speaker 3: Way before Bone, and I mean to me it was
• 20:58
  Speaker 3: Twist and Common. Yeah, but they weren't. I don't think
• 21:03
  Speaker 3: they were competitive. Well, it was very different too.
• 21:05
  Speaker 1: I mean they were both out of Chicago and Son.
• 21:08
  Speaker 3: And right around the same time.
• 21:10
  Speaker 1: Yeah, Resurrection is one of my favorite ones. Damn. So
• 21:13
  Speaker 1: you go from Twist and then then.
• 21:15
  Speaker 3: It's the Licks, then it's a group called Madcap out
• 21:18
  Speaker 3: of Pasadena, and then the Licks, then will what was uh?
• 21:24
  Speaker 3: And then East Swift was was he was with me?
• 21:28
  Speaker 3: He was with me when Riza just showed up out
• 21:30
  Speaker 3: of Noah. We were in New York getting ready for.
• 21:32
  Speaker 1: Something breakdown because you know, obviously we just went to
• 21:36
  Speaker 1: the Wu Tang's Final Chapter tour, which was so amazingly sequenced.
• 21:40
  Speaker 1: They did such a good job putting that show together
• 21:41
  Speaker 1: because I was like, damn, two hours, there's so much
• 21:45
  Speaker 1: records to do. They did such a good job. They
• 21:47
  Speaker 1: come the beginning of that show out your face off. Yeah,
• 21:53
  Speaker 1: you you hear this music. It's unlike anything else, right,
• 21:58
  Speaker 1: there's nothing. There's nothing that has ever sounded like thirty
• 22:02
  Speaker 1: six Chambers at that time.
• 22:05
  Speaker 3: There's nothing that's like it.
• 22:09
  Speaker 1: What was your initial like, did you have to be
• 22:11
  Speaker 1: sold on it or why.
• 22:13
  Speaker 3: Didn't have to be sold on it. Trevor Williams, who
• 22:17
  Speaker 3: was he would end up doing college radio for US
• 22:21
  Speaker 3: found found it, gave it to me and I was like,
• 22:24
  Speaker 3: protect your neck, protect your neck. Yeah, and I'm like,
• 22:26
  Speaker 3: there's no hook. He was the ship's fire called Jason
• 22:31
  Speaker 3: Stayton at of whatever he was out of, like Flint, Michigan,
• 22:35
  Speaker 3: and it's lighting up, it's slighting up the phones like crazy,
• 22:39
  Speaker 3: and so I was like, all right, cool, I'm trying
• 22:42
  Speaker 3: to get in touch with Rizzy. He was Prince Raquem
• 22:44
  Speaker 3: at the time, and he's not picking up the phone.
• 22:46
  Speaker 3: There's no answering machine. And then I'm in New York
• 22:49
  Speaker 3: with my thirty first birthday. I think we were having
• 22:51
  Speaker 3: an album release party for Madcap and they just showed
• 22:54
  Speaker 3: up and I was introducing Eastwift was up there. I
• 23:00
  Speaker 3: was introducing everybody at RCAA.
• 23:03
  Speaker 1: Crazy and then Wu Tang shows up. Do they do
• 23:07
  Speaker 1: they have the like what's the aura of like that
• 23:12
  Speaker 1: that that like late like I guess time period of
• 23:16
  Speaker 1: like do they feel like d own ship?
• 23:19
  Speaker 3: There's like nine dudes and they all like like how
• 23:21
  Speaker 3: are they moving? Like there's nine And again I'm in
• 23:23
  Speaker 3: a guest office. All right, more than nine, by the way,
• 23:25
  Speaker 3: because it's not just like they're just the nine. There's
• 23:27
  Speaker 3: no no, there was just it was the group. Oh okay,
• 23:29
  Speaker 3: they think we play the record, and they performed the
• 23:31
  Speaker 3: record like in a in a guest office. Somebody comes
• 23:35
  Speaker 3: right to this day, Me and Riz a joke about
• 23:37
  Speaker 3: it all the time. Did you set me up? Or
• 23:38
  Speaker 3: is that somebody from the mail room that I've never
• 23:40
  Speaker 3: seen ever again? Some guy you know, in a mail room.
• 23:43
  Speaker 3: Aufid comespodging. He says, that's that ship punches his hand
• 23:48
  Speaker 3: like that's that ship stormed out. I've never seen this
• 23:51
  Speaker 3: guy ever again. That's crazy. And they came to the
• 23:57
  Speaker 3: Madcap Party. They took over the party and in New York,
• 24:02
  Speaker 3: and I was like, I gotta figure. I just gotta
• 24:04
  Speaker 3: do whatever it takes to get them. So when riz
• 24:06
  Speaker 3: Is said, you know, we want to do these solo records,
• 24:10
  Speaker 3: I went through something like this with new addition, when
• 24:13
  Speaker 3: Ralph wanted to leave everything else like that, and I
• 24:15
  Speaker 3: was like, this is perfect, Like I'll get the group.
• 24:20
  Speaker 3: The group is always bigger than the whole, right, and
• 24:24
  Speaker 3: even if you're Michael Jackson, Like when the Jacksons went
• 24:27
  Speaker 3: on tour after the Thriller album. That's that tour was
• 24:31
  Speaker 3: still bigger than a Michael Jackson thought, right, right, right,
• 24:33
  Speaker 3: So I was like, I'll take the group. Yeah.
• 24:38
  Speaker 1: So it was already kind of planned, like, look, we're
• 24:40
  Speaker 1: going to drop the group and then everyone's gonna kind
• 24:43
  Speaker 1: of yeah.
• 24:44
  Speaker 3: And I was lucky enough where I still got the best,
• 24:47
  Speaker 3: the Purple tape. I got the Purple tape. Yeah, for sure.
• 24:51
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• 27:40
  Speaker 1: I always wondered this as a record executive for the
• 27:45
  Speaker 1: What was the thoughts running through your head the first
• 27:48
  Speaker 1: time you heard the torture skit on thirty six Chambers
• 27:52
  Speaker 1: hard on my life because that shit is wild and
• 27:57
  Speaker 1: I know it by heart.
• 27:58
  Speaker 3: Yeah, And it was like one of those things.
• 28:00
  Speaker 1: Were if I was in the car, I was with
• 28:01
  Speaker 1: my parents, I just couldn't play that ship loud because
• 28:04
  Speaker 1: I can't hear have them here here, you know, tell
• 28:06
  Speaker 1: motherfuckers by their dick off the third story building or whatever.
• 28:10
  Speaker 3: So you laughed, Yeah.
• 28:12
  Speaker 1: What I can only imagine what that studio session was like,
• 28:15
  Speaker 1: where these guys are just trying to one at each
• 28:17
  Speaker 1: other on some crazy You.
• 28:18
  Speaker 3: Could even hear them laughing. And yeah, I wasn't in
• 28:23
  Speaker 3: the studio, no, but that's that's so you laughed.
• 28:26
  Speaker 1: I just you know, you always hear like you know
• 28:27
  Speaker 1: back then, I'm sure like especially during that time period,
• 28:30
  Speaker 1: I feel like a lot more labels were like a
• 28:32
  Speaker 1: little a little more.
• 28:33
  Speaker 3: Like cautious, a lot more cautious. Even radio is a
• 28:36
  Speaker 3: lot cautious. Like they were like we had to explain
• 28:39
  Speaker 3: some what the metha man recon meant because.
• 28:41
  Speaker 1: They thought it was probably meth.
• 28:43
  Speaker 3: Well not only they thought it was Meth. They sont,
• 28:45
  Speaker 3: I'm gonna stick it. They thought he was talking about it,
• 28:47
  Speaker 3: he was going to stick somebody up, and just like right.
• 28:51
  Speaker 1: Crazy was for you. You know, you end up with
• 28:56
  Speaker 1: the Purple tape. I think early on a lot of
• 28:59
  Speaker 1: people will probably coming out of thirty six Chambers. You know,
• 29:06
  Speaker 1: Cream is the biggest record on that album, probably right,
• 29:09
  Speaker 1: if you had to pick one in terms of like
• 29:11
  Speaker 1: commercial success, et cetera. But Method Man to me comes
• 29:15
  Speaker 1: out of that album feeling like the star.
• 29:19
  Speaker 3: He's the snoop of the East Coast.
• 29:21
  Speaker 1: Right was what did you ever try to work out
• 29:27
  Speaker 1: onto cow?
• 29:28
  Speaker 3: I didn't have the money, RCAA said no. So then
• 29:32
  Speaker 3: when we started talking about like who like Giz was
• 29:35
  Speaker 3: going to Geffen yep, Meth went to Deaf Jam and
• 29:38
  Speaker 3: Dirty was that electu. So I told HERZ I want right.
• 29:42
  Speaker 3: So we start negotiating and RCAA with twenty thousand dollars apart,
• 29:48
  Speaker 3: and I go to the business fast person. I'm like,
• 29:51
  Speaker 3: give them the twenty thousand dollars and she says, I'm
• 29:54
  Speaker 3: tired of your shit. You're supposed to be on my side,
• 29:57
  Speaker 3: and I take a chair. We're in the thirty sixth
• 29:59
  Speaker 3: floor conference room and I'm literally facing this way, and
• 30:04
  Speaker 3: but this way is all glass, right, and if we
• 30:07
  Speaker 3: went through the window, it would have killed somebody. And
• 30:10
  Speaker 3: I grabbed the chair like while, like I was a lefty,
• 30:13
  Speaker 3: I grabbed it with this and then I turned around
• 30:16
  Speaker 3: and I threw it through the glass door. And I
• 30:19
  Speaker 3: was just like.
• 30:20
  Speaker 1: We're talking about twenty grand to get this deal done, yeah.
• 30:23
  Speaker 3: And not twenty grands to pay for the album. We
• 30:26
  Speaker 3: were twenty grand apart, twenty grand apart to get the Yeah.
• 30:29
  Speaker 3: But the relationship that me and Rizza had, like we're
• 30:31
  Speaker 3: supposed to be negotiating against each other, but I was
• 30:34
  Speaker 3: like from day one, we were always with each other,
• 30:38
  Speaker 3: like we figure this out. We were always a lot aligned.
• 30:42
  Speaker 3: And then the cops came there, arrested me at the
• 30:48
  Speaker 3: RCAA office, at the r s A offices. I got
• 30:52
  Speaker 3: out immediately, like you know, they gave me a fine
• 30:54
  Speaker 3: note ball on the right, and then Rizz a call. Hees,
• 30:57
  Speaker 3: we're going to be with you, but let's torture them
• 31:00
  Speaker 3: a little bit, let them rate. So the Meth album,
• 31:04
  Speaker 3: I just found out my girlfriend was pregnant with my
• 31:06
  Speaker 3: first child, so I was like, I do need to
• 31:09
  Speaker 3: get this done, no matter what. And then Meth scanned
• 31:13
  Speaker 3: one hundred and twenty thousand first week, which was crazy,
• 31:17
  Speaker 3: and then here's the twenty thousand, and I was like, no,
• 31:23
  Speaker 3: I sent the crazy There were no emails at that time,
• 31:25
  Speaker 3: but I sent the crazy. No, like, well yeah, whatever,
• 31:30
  Speaker 3: was like, this is you know, we can have this
• 31:33
  Speaker 3: fuck you not the Meta Man record, but right, I go, now,
• 31:36
  Speaker 3: it's going to cost us, so, you know, and it
• 31:39
  Speaker 3: cost us a lot more than three or four times more,
• 31:42
  Speaker 3: right than the twenty just what we were actually offering
• 31:46
  Speaker 3: it at the beginning, and then beginning of the year
• 31:49
  Speaker 3: presidered let's go, can we get this? And I'm like,
• 31:53
  Speaker 3: I'll figure out a way how to get it.
• 31:55
  Speaker 1: Did you have any like when you because I mean again,
• 31:59
  Speaker 1: nothing sounds like the Purple tape. The Purple Tape is
• 32:02
  Speaker 1: nothing like thirty six Chambers. Obviously there's the Purple Tape.
• 32:04
  Speaker 3: Should have really been the second album, the thirty six Chambers.
• 32:08
  Speaker 1: Right, it felt like, you know, just it's it's almost
• 32:13
  Speaker 1: like when we think of the Marvel movies. Killer Mike
• 32:16
  Speaker 1: said this about Run the Jewels and his last album
• 32:19
  Speaker 1: is this Logan project. But it really felt like like
• 32:22
  Speaker 1: a its own like branch of like the Wu.
• 32:27
  Speaker 3: Tang MCU if you will.
• 32:29
  Speaker 1: But when you when you like first sit with the album,
• 32:31
  Speaker 1: do you understand like, because this is a pretty complex project,
• 32:34
  Speaker 1: it's very very like it's just it's different than thirty
• 32:36
  Speaker 1: six Chambers, but it is, did you understand like, yo,
• 32:39
  Speaker 1: this is this might rival what we've already done with
• 32:43
  Speaker 1: the first album.
• 32:44
  Speaker 3: Yeah. So so my thing was that f GM did
• 32:48
  Speaker 3: one hundred and twenty on meth. Meth is like a
• 32:51
  Speaker 3: sun to me. We have the same birthday everything, and.
• 32:54
  Speaker 1: And the fucking Superstar if you ever watched that movie
• 32:56
  Speaker 1: the show.
• 32:57
  Speaker 3: Yeah, yeah, so that well, that's my best friend who
• 33:00
  Speaker 3: did the movie.
• 33:01
  Speaker 1: Great fucking movie.
• 33:01
  Speaker 3: So when I said he was somebody who lived on
• 33:03
  Speaker 3: the first floor, that was him. Okay, when we moved
• 33:06
  Speaker 3: four six or five, Cooin had it on VHS, right,
• 33:09
  Speaker 3: so we all. I said, we got to beat one
• 33:13
  Speaker 3: hundred twenty, We got to beat a hundred, not against
• 33:15
  Speaker 3: Smith but against Steph jam And we did one hundred
• 33:17
  Speaker 3: and thirty.
• 33:17
  Speaker 1: So you guys got it. That's crazy.
• 33:20
  Speaker 3: Then I wrote another fuck you letter to r c A.
• 33:24
  Speaker 1: When the shark the biton nwards uh skid is on there.
• 33:31
  Speaker 1: Do you try to like talk them out off the
• 33:33
  Speaker 1: ledge with that sort of thing or is it like,
• 33:36
  Speaker 1: did you guys feel that way?
• 33:37
  Speaker 3: Like no, I mean at the end of the only
• 33:39
  Speaker 3: thing that we had, they wanted to name the album
• 33:42
  Speaker 3: Wu Gambinos mm hm, And we get a phone call
• 33:46
  Speaker 3: from the gambat if you get to use that name,
• 33:50
  Speaker 3: we want half.
• 33:52
  Speaker 1: Yeah, I mean obviously they ended up like loosely using
• 33:55
  Speaker 1: Wu Gambinos a few.
• 33:56
  Speaker 3: As as a song, right, but they were cool with
• 33:58
  Speaker 3: that if you're to name it so destroyer. They reached
• 34:03
  Speaker 3: out to my dad.
• 34:04
  Speaker 1: Okay, your dad would be the guy to get that call.
• 34:08
  Speaker 3: And my dad lived in Long Island, and he says,
• 34:11
  Speaker 3: I need to see you tonight. I'm saying, like, what
• 34:16
  Speaker 3: the fuck did I right, like, are you coming? He goes, no,
• 34:20
  Speaker 3: you come to see me now. I'm just like, what's
• 34:22
  Speaker 3: going on? What's going on? I said, Am I bringing Nicole? Alex?
• 34:27
  Speaker 3: Alex is now one old right? He goes no. So
• 34:33
  Speaker 3: I'm like, right, So I call somebody. I'm like, do
• 34:41
  Speaker 3: you know anything? Hell, Like, what's going on? He guys,
• 34:46
  Speaker 3: nobody told me to come to the house too. So
• 34:49
  Speaker 3: I'm just like there's more than what are you going
• 34:51
  Speaker 3: to the house? So take a ride to Long Island?
• 35:00
  Speaker 3: What's up? So and so called you're not honest? Named
• 35:04
  Speaker 3: Ray Kwan? Name the album game? Yeah? I think we
• 35:08
  Speaker 3: got named it, Like what's the problem because they want
• 35:11
  Speaker 3: half I'm like cool, said so and so, And I
• 35:14
  Speaker 3: was like, you gotta be kidding me, Like I got
• 35:19
  Speaker 3: pissed at my dad. I was like this you pulling
• 35:21
  Speaker 3: some ship like so you could eat off this?
• 35:26
  Speaker 1: Which is this fair question?
• 35:27
  Speaker 3: Right? And I'm like that's fucking crazy. So all right,
• 35:37
  Speaker 3: I'm just gonna name it something else.
• 35:40
  Speaker 1: That's wild.
• 35:41
  Speaker 3: You know.
• 35:41
  Speaker 1: It's interesting because it's like back then, like you would
• 35:45
  Speaker 1: think when everything was like super active with Mafia that
• 35:51
  Speaker 1: that probably happened more than that.
• 35:54
  Speaker 3: I don't know. I mean, it was like there was
• 35:56
  Speaker 3: no issue. They didn't like jam oh you got to
• 35:57
  Speaker 3: keep the name like not.
• 35:59
  Speaker 1: Like like I know recently, like Burner named the album Gotti.
• 36:02
  Speaker 1: But he only did it because he cleared he called
• 36:04
  Speaker 1: the family got the green line, didn't want to do
• 36:08
  Speaker 1: it without there.
• 36:08
  Speaker 3: But like I wonder what IRV did true r P.
• 36:14
  Speaker 1: Yeah that's true because he I mean, I feel like
• 36:17
  Speaker 1: he didn't necessarily become like a super public face up
• 36:21
  Speaker 1: until I feel like the Gotti stuff was already kind
• 36:24
  Speaker 1: of put the rest.
• 36:26
  Speaker 3: Yeah, So I mean I don't know, like we like
• 36:28
  Speaker 3: once we called it something else, like we didn't have.
• 36:31
  Speaker 1: It didn't matter. Yeah, do you know how that like, like,
• 36:35
  Speaker 1: was there other name contenders besides only built for Cuban
• 36:38
  Speaker 1: links when you guys had to change it.
• 36:39
  Speaker 3: No, I was more nervous that I had it t Ray,
• 36:42
  Speaker 3: and Ray was like the same expression as mees, you
• 36:44
  Speaker 3: got to be kidding me. I'm like, nah, I'm like,
• 36:47
  Speaker 3: did he already have the backup name? He came with
• 36:49
  Speaker 3: the name the next day, So I mean, I'm sure.
• 36:52
  Speaker 1: It's crazy. Yeah, it's it's wild because I feel like,
• 36:56
  Speaker 1: you know, there's so many There's like thirty six Chambers
• 37:00
  Speaker 1: is like the put it on the on the Mantle,
• 37:03
  Speaker 1: It's like the the Precipice of Wu Tang And to me,
• 37:06
  Speaker 1: you know, it's one of the greatest albums of all time,
• 37:08
  Speaker 1: but man.
• 37:11
  Speaker 3: Only built for Cuban leaks and liquid swords.
• 37:13
  Speaker 1: They have a lot to say about which which are
• 37:15
  Speaker 1: those three albums the best? Because they are all incredible.
• 37:19
  Speaker 1: How hard was it to get Wu Tang forever done.
• 37:25
  Speaker 1: It was such a long wait.
• 37:27
  Speaker 3: I remember we had to do all the other records first,
• 37:29
  Speaker 3: so but then I didn't realize that Leo was like saying,
• 37:33
  Speaker 3: all right, Beth, we'll give you X y Z, we'll
• 37:36
  Speaker 3: double it this that or whatever. But you know what,
• 37:38
  Speaker 3: I take my head off to Rizza and Divine Brother,
• 37:42
  Speaker 3: you know, for keeping their work.
• 37:46
  Speaker 1: And like, was it always the because because back then
• 37:48
  Speaker 1: when you would sell a double album, it would count
• 37:49
  Speaker 1: as two. Yeah, was that always the plan?
• 37:52
  Speaker 3: No, they asked for a lot of money, which I
• 37:54
  Speaker 3: got them, and then.
• 37:56
  Speaker 1: Like, well, if we're gonna do this, I need to
• 37:59
  Speaker 1: to discord the And it was such a different album too.
• 38:03
  Speaker 3: You know what, if they made it into just one album,
• 38:07
  Speaker 3: it would have been ridiculous. But this is where and
• 38:09
  Speaker 3: we talk about it all the time, and I'll take
• 38:12
  Speaker 3: some of the blame. We had this rage against the
• 38:16
  Speaker 3: machine talk. I mean, I got that there, and they
• 38:22
  Speaker 3: weren't getting paid a lot of money. And I'll tell
• 38:28
  Speaker 3: you a crazy story about this date a few seconds. Okay,
• 38:36
  Speaker 3: they weren't getting paid a lot of money. Rages the headliner,
• 38:40
  Speaker 3: rages the headliner, and they weren't getting paid but you
• 38:44
  Speaker 3: see that where it says Illinois. If we did the Midwest,
• 38:49
  Speaker 3: we would have sold twenty million albums. This it was
• 38:53
  Speaker 3: all like Nebraska, like the whitest of white. And even
• 38:58
  Speaker 3: when you went to the show this past Friday was
• 39:00
  Speaker 3: eighty five percent. Who would have been the biggest hip
• 39:03
  Speaker 3: hop album of all time? Guarantee?
• 39:06
  Speaker 1: And they quit because they talk.
• 39:10
  Speaker 3: So this day. Two things happened on this day. My
• 39:18
  Speaker 3: grandfather passed, not that year, but on August twenty nine.
• 39:24
  Speaker 3: And then I just get home from my honeymoon, right
• 39:28
  Speaker 3: and I get a phone call and they beat shit
• 39:33
  Speaker 3: out of one of my employees at the show, Wu
• 39:37
  Speaker 3: Tang okay, and he was he was wrong. What Wu
• 39:43
  Speaker 3: Tang wasn't actually wrong?
• 39:45
  Speaker 1: So your employee fucked up.
• 39:47
  Speaker 3: He went on the air on the radio and says,
• 39:49
  Speaker 3: come to my after party. I'm the original after party,
• 39:52
  Speaker 3: not Ray Kwan, somebody who's not in the group.
• 39:56
  Speaker 1: Yeah, oh yeah, that's a problem.
• 39:59
  Speaker 3: So that was the first call I got on that
• 40:02
  Speaker 3: day on that show.
• 40:05
  Speaker 1: Crazy.
• 40:07
  Speaker 3: Yeah, it's funny.
• 40:08
  Speaker 1: I remember seeing like as a kid, you know, MTV
• 40:11
  Speaker 1: News and Kurt Loder talking about this tour and and
• 40:14
  Speaker 1: you know, Wu Tank forever it felt like such a
• 40:18
  Speaker 1: like a just huge event.
• 40:20
  Speaker 3: It was like.
• 40:22
  Speaker 1: You know it was it was such a big deal,
• 40:24
  Speaker 1: and then you know, Triumph ends up being the I mean,
• 40:26
  Speaker 1: it's a song they closed the tour out with.
• 40:28
  Speaker 3: And how expensive was that video? That was the first
• 40:31
  Speaker 3: million dollars hip hop video of all time?
• 40:33
  Speaker 1: It felt like it because at that time, that was
• 40:35
  Speaker 1: before the Victory video. That felt like the craziest video
• 40:39
  Speaker 1: I'd ever seen in my life when I was a kid,
• 40:40
  Speaker 1: I'm like, this is fucking it is seven minute song.
• 40:42
  Speaker 3: Brett Rattner, who just kind of a rush out and
• 40:46
  Speaker 3: money Talks, directed the video million dollars. Well do you
• 40:51
  Speaker 3: do you were?
• 40:51
  Speaker 1: I mean, I don't know if you remember the specifics
• 40:53
  Speaker 1: or care to share, but what the total budget was
• 40:55
  Speaker 1: for marketing alone for that album.
• 41:00
  Speaker 3: To be close to him? I mean a million, not
• 41:02
  Speaker 3: the video is the video is only a million. Video
• 41:04
  Speaker 3: is a millillion. It's probably probably another million.
• 41:07
  Speaker 1: Jaz that's crazy. Two million dors two million dollars.
• 41:11
  Speaker 3: We scanned eight hundred thousand week one week one debut
• 41:18
  Speaker 3: number one around the world, like in ninety five percent
• 41:21
  Speaker 3: of the world, So eight hundred thousand times ten dollars
• 41:25
  Speaker 3: times twenty dollars because was a double album.
• 41:28
  Speaker 1: So yeah, it's.
• 41:30
  Speaker 3: Interesting twenty so twenty it was like sixteen million dollars
• 41:33
  Speaker 3: that we didn't.
• 41:34
  Speaker 1: Yeah, I mean those double albums used to hit you. You'd
• 41:36
  Speaker 1: hit that Sam Goodie like oh damn yes, or you'd
• 41:42
  Speaker 1: wait for that shit to get used, do you know.
• 41:44
  Speaker 3: I mean at the.
• 41:44
  Speaker 1: Warehouse, you'd be all right, it's used. I could get it.
• 41:47
  Speaker 1: That's crazy. Triumph was that. I can just imagine, like
• 41:52
  Speaker 1: you guys probably did. You guys put too like much
• 41:55
  Speaker 1: of an effort into pushing that record to radio. It's
• 41:57
  Speaker 1: a it's there's like you said, no hook seven minutes long.
• 41:59
  Speaker 3: No, we didn't do. The other thing we did was
• 42:03
  Speaker 3: college radio. Brow were you still a gabinet ninety seven?
• 42:08
  Speaker 3: You in New York were Virgin Mercury? Well we cand
• 42:14
  Speaker 3: about was college radio? Mike sure?
• 42:17
  Speaker 1: Yeah, I mean who replaced your Kelly right right? She
• 42:20
  Speaker 1: did probably did a much better job, he said it. Yeah,
• 42:26
  Speaker 1: just Triumph is one of them. I would I would say,
• 42:29
  Speaker 1: you know, there's this fifty U fifty New York list
• 42:32
  Speaker 1: that has gone viral again two years old. But it's like,
• 42:37
  Speaker 1: how does inspected deck? Who's got arguably two of the
• 42:40
  Speaker 1: greatest verses of all time, Triumph and Cream. I also
• 42:45
  Speaker 1: think the above the Clouds verse on the Gangster album
• 42:48
  Speaker 1: is up. It's up in the rafters. How do you
• 42:50
  Speaker 1: not have fun? And then this is our face? Shit,
• 42:52
  Speaker 1: He's like, God, do you not have expected deck on it?
• 42:55
  Speaker 1: It's crazy, It's it's wild. I'm gonna talk a little
• 42:59
  Speaker 1: bit about you know, Loud as a whole has been
• 43:03
  Speaker 1: there's just so we talked a little bit about the licks.
• 43:07
  Speaker 1: You know, you guys. You also end up sign an
• 43:09
  Speaker 1: exhibit I Have forty Days, forty Nights out there, which
• 43:13
  Speaker 1: is his second album, At.
• 43:17
  Speaker 3: The Speed of Life.
• 43:17
  Speaker 1: Obviously the first project was incredible. Was did you have
• 43:22
  Speaker 1: a real because you put effort into trying to break
• 43:26
  Speaker 1: West Coast artists? Was that something that because you lived
• 43:29
  Speaker 1: here that you had like a like you felt like
• 43:33
  Speaker 1: you needed to do or was it.
• 43:34
  Speaker 3: I mean no, I mean, I mean, I think Exhibit is.
• 43:39
  Speaker 3: I mean he is, he's a superstar and he's one
• 43:42
  Speaker 3: of the greats. I mean, what are we talking about?
• 43:43
  Speaker 3: I mean lyrically, he was incredible money.
• 43:47
  Speaker 1: He's got three personal classics. To me, like, I think
• 43:49
  Speaker 1: his first three albums.
• 43:51
  Speaker 3: So what do you I'll tell you my three what
• 43:53
  Speaker 3: are you three?
• 43:54
  Speaker 1: I think it's at the speed of life, forty days,
• 43:55
  Speaker 1: forty nights, and oh you talk about you talked about
• 43:57
  Speaker 1: sing no no albums. I think, I mean, I know
• 44:01
  Speaker 1: everyone loves restless, but I think you go he's got
• 44:05
  Speaker 1: chamber music. Three Card, Oh my god, three Card Molly
• 44:09
  Speaker 1: was rest in Peace to spear Man. But that song
• 44:14
  Speaker 1: I told Exhibit I just ran into him at his
• 44:17
  Speaker 1: his his release show. He did a show at the Peppermint
• 44:19
  Speaker 1: Club and I was like, he's doing this show called
• 44:22
  Speaker 1: Rhyme Fest and it's like him dilated people's I said, buddy, please,
• 44:27
  Speaker 1: that is the boom back backpack wraps. Please do three
• 44:30
  Speaker 1: Card mom bring out ras please.
• 44:33
  Speaker 3: But yeah, no, I mean what you see is what
• 44:36
  Speaker 3: you get.
• 44:36
  Speaker 1: That video was game changing, right, it was.
• 44:39
  Speaker 3: It was well all his videos, even even his first
• 44:41
  Speaker 3: single of all time, Paparazzi, well off the first album.
• 44:44
  Speaker 3: It was a game, I mean with an orchestra and
• 44:46
  Speaker 3: a cello player on the beach Ian.
• 44:48
  Speaker 1: Yeah, it's crazy. Was there like like when Exhibit starts
• 44:52
  Speaker 1: to get you know, I think he's he gets put
• 44:55
  Speaker 1: on the top Dog album right, the Snoop album The Bitch,
• 45:01
  Speaker 1: which I felt like introduced him to such a a
• 45:03
  Speaker 1: new audience. Right, Snoop Dog at that time is the
• 45:05
  Speaker 1: biggest and one of the biggest rappers on the planet.
• 45:07
  Speaker 3: Well, that record turned Snoop's career around too.
• 45:10
  Speaker 1: Because the first Snoop No Limit album was a dud
• 45:13
  Speaker 1: and it didn't really have anything redeeming about it in
• 45:15
  Speaker 1: my opinion, But that album had some ship on it.
• 45:18
  Speaker 1: Bitch Please was like his first like real I think
• 45:21
  Speaker 1: hit after death Row. But then he then exhibit gets
• 45:25
  Speaker 1: kind of put into the crew, right, he goes out
• 45:28
  Speaker 1: on tour with the Up and Smoke Tour and he's
• 45:31
  Speaker 1: on two thousand and one and and all that. Like,
• 45:35
  Speaker 1: it feels like the creation of Restless was like an
• 45:38
  Speaker 1: important moment for you.
• 45:40
  Speaker 3: Guys and just for his career. What was it?
• 45:42
  Speaker 1: What was it like? Just kind of being behind the
• 45:44
  Speaker 1: scenes and watching that.
• 45:47
  Speaker 3: He was like he was intense and he was like
• 45:53
  Speaker 3: I want off. I'm like, I'm not letting you off, because.
• 45:56
  Speaker 1: At that time, I'm sure he had pressure to sign
• 45:58
  Speaker 1: with Interscope.
• 45:59
  Speaker 3: Yeah, and I'm like, let's just do it, you know.
• 46:03
  Speaker 3: I don't know if he said if I said it,
• 46:05
  Speaker 3: but we both agreed, let's just do a JV between
• 46:08
  Speaker 3: after Math and Loud. Right then the scope can't distribute it,
• 46:13
  Speaker 3: but they could see fifty percent of the profit mm,
• 46:16
  Speaker 3: which is a fair Yeah, and dre still got paid whatever.
• 46:19
  Speaker 3: I don't remember what Drake got paid, but at the end,
• 46:22
  Speaker 3: and that's what it was. It was a Loud after
• 46:26
  Speaker 3: MAK was that.
• 46:28
  Speaker 1: The only type of it was that the first time
• 46:29
  Speaker 1: you did a deal.
• 46:30
  Speaker 3: Like that, the only time I've ever did a deal
• 46:32
  Speaker 3: like that, rack out.
• 46:33
  Speaker 1: You know, it makes sense to let dray in on it. Yeah,
• 46:37
  Speaker 1: and I remember seeing him come out with the with
• 46:40
  Speaker 1: that that that tour was insane. Yeah, it's crazy too
• 46:44
  Speaker 1: because you also had uh thug mentality, which was crazy.
• 46:50
  Speaker 1: Bone solo album was that because Bone Thugs is coming
• 46:56
  Speaker 1: up the same time Loud's coming up. It's kind of like,
• 46:58
  Speaker 1: you know, similar trajectories at that time, like they're doing
• 47:02
  Speaker 1: the Grammys there. I mean at a certain point in
• 47:04
  Speaker 1: time in Bone Thugs is they were the ship, the
• 47:06
  Speaker 1: biggest group.
• 47:07
  Speaker 3: Yeah world and they you know, they were on Relativity,
• 47:10
  Speaker 3: which was a Sony owned company, so they had the
• 47:12
  Speaker 3: Sony machine. So when I sold loud to Sony, it
• 47:16
  Speaker 3: was easier. I took over relativity and relativity relativity turned
• 47:20
  Speaker 3: into loud. Ah. So so anything that was not relativesitivity
• 47:25
  Speaker 3: we kept at loud.
• 47:26
  Speaker 1: What A was what?
• 47:27
  Speaker 3: Because there's a lot of stuff on relative. So if
• 47:30
  Speaker 3: I remember again, if I remember correctly, I think Ruthless
• 47:35
  Speaker 3: was a P and D deal through relativity. Okay, so
• 47:40
  Speaker 3: we had if there were still the Bone Thugs, but
• 47:42
  Speaker 3: all the solo members, you know, we had Three six
• 47:48
  Speaker 3: was putting out mixtapes, yes, And I went master P
• 47:54
  Speaker 3: was blowing up and I said, I understand what he's doing.
• 47:58
  Speaker 3: I just want to understand how he's doing it, Like
• 48:01
  Speaker 3: how is he putting out these records so quick? And
• 48:03
  Speaker 3: I did this tour. I went on a tour bus
• 48:05
  Speaker 3: by myself, like with when I'm taking about myself, no artists,
• 48:09
  Speaker 3: just a few other street team guys and I and
• 48:15
  Speaker 3: we only did the South and everybody had said the
• 48:18
  Speaker 3: next one to come out of the South. There is
• 48:19
  Speaker 3: this group called three six Mafia. Now I'm already and
• 48:23
  Speaker 3: I'm like, what label. They said, It's weird that it's relativity,
• 48:26
  Speaker 3: but only through mixtapes, and they have a special deal
• 48:28
  Speaker 3: with Selector Hits, which was a one stop yeah yeah
• 48:33
  Speaker 3: in Memphis. So me and Tommy started talking quietly about
• 48:42
  Speaker 3: me leaving BMG to go to RCA. I really wanted
• 48:46
  Speaker 3: to be at Enniscope, Okay, But at the end of
• 48:52
  Speaker 3: the day, when Thomy says, are we going to do this?
• 48:56
  Speaker 3: I did it. It was a three six Mafia.
• 48:59
  Speaker 1: Wow.
• 49:00
  Speaker 3: I didn't do it for no other reason. And Timer said,
• 49:02
  Speaker 3: do you want to be a Columbia epic? I said, no,
• 49:03
  Speaker 3: I want this label that you have club Relativity, And
• 49:06
  Speaker 3: he's looking at you, guys, that's actually a brilliant idea.
• 49:09
  Speaker 3: You'll be the third major inside the Sony system.
• 49:13
  Speaker 1: Wow, that's crazy. Three six man yeah, other mixed. I
• 49:19
  Speaker 1: always as a fan, I was always confused because they'd
• 49:21
  Speaker 1: be like the mixtape Ship.
• 49:22
  Speaker 3: And they'd be like Triple six month, Fiat three six miles,
• 49:26
  Speaker 3: the cub up Thugs. Yeah, so that's fucking crazy.
• 49:31
  Speaker 1: Man. Hey, you gotta stop the interview. You want to
• 49:33
  Speaker 1: give a shout out.
• 49:33
  Speaker 3: Man. The only thing we smoke ladies and gentlemen is
• 49:36
  Speaker 3: slap Woods.
• 49:37
  Speaker 1: That's right. Make sure you follow them at slap Woods.
• 49:40
  Speaker 1: And you know the reason why we smoked flap Woods.
• 49:43
  Speaker 1: It's literally because they slap you can't smoke a slapoos.
• 49:47
  Speaker 1: What the fuck are you doing?
• 49:48
  Speaker 3: Hey, don't forget to go to bootleg cav dot com.
• 49:50
  Speaker 1: You know, we had to celebrate the two year anniversary
• 49:52
  Speaker 1: of the most viral interview of all time.
• 49:54
  Speaker 3: Throw the shirt up so you could see it. I
• 49:56
  Speaker 3: turned it down.
• 49:56
  Speaker 1: Shout out to that boy, Big Boogie, a big college
• 49:59
  Speaker 1: in Jacksonville. And we just threw these on sale half
• 50:02
  Speaker 1: off for the five hundred episode t Bootleg cab dot com.
• 50:06
  Speaker 1: Go get you a shirt. Let's get back to the interview.
• 50:08
  Speaker 1: What when you sold? Because how much did you sell?
• 50:11
  Speaker 3: All allowed? I sold seventy.
• 50:14
  Speaker 1: Percent and that's seventy percent of the master seventy percent
• 50:17
  Speaker 1: of everything at the time.
• 50:18
  Speaker 3: Yeah, and I kept thirty percent, so I owned still
• 50:21
  Speaker 3: thirty percent. So two thousand going into two thousand and one.
• 50:28
  Speaker 3: At the end of two thousand, we had a one
• 50:31
  Speaker 3: hundred and eighty six million dollars fourth quarter. We had
• 50:37
  Speaker 3: a three to six month Favorite record. We had a
• 50:39
  Speaker 3: Project Pet record, we had the MP record, we had
• 50:41
  Speaker 3: the Restless record, we had a Wu Tang record, we
• 50:43
  Speaker 3: had a Prodigy solo record. Was it the w.
• 50:47
  Speaker 1: Two doesn't win. The W might have been n iron flag,
• 50:51
  Speaker 1: no iron flag. The W was first. I think that
• 50:53
  Speaker 1: was the W. Maybe maybe I'm not Damn Jack Pat
• 51:00
  Speaker 1: had fucking Chicken, Don't don't Save. Yeah, I mean that's crazy.
• 51:07
  Speaker 3: M P had Annie that preys like.
• 51:10
  Speaker 1: You know, it's it's it's at what point in time
• 51:14
  Speaker 1: is is Warriors the first album you work with m
• 51:17
  Speaker 1: op on?
• 51:18
  Speaker 3: Is that the record? Yeah?
• 51:20
  Speaker 1: Yeah, yeah, yeah, fucking classic album.
• 51:23
  Speaker 3: I can't hear.
• 51:24
  Speaker 1: I love the remix obviously, Remy mas I just the
• 51:27
  Speaker 1: original was funk Flex.
• 51:29
  Speaker 3: That's not even that's not even the original. But I'm
• 51:32
  Speaker 3: saying like, look, if you bought the album, here flex.
• 51:35
  Speaker 1: Get ready to go down big Flex SI for Annie
• 51:38
  Speaker 1: up in the fucking background. Man, so good. Those guys
• 51:42
  Speaker 1: were like, you know, when I was a kid, I
• 51:45
  Speaker 1: bought a double XL around the time that album dropped,
• 51:47
  Speaker 1: and I remember they were talking about how they used
• 51:50
  Speaker 1: to like shoot people off the top of their project buildings,
• 51:53
  Speaker 1: and I remember the first time in my life I.
• 51:54
  Speaker 3: Was like, oh, these guys are like, no, I believe
• 51:58
  Speaker 3: these guys. And they had a woman but the name
• 52:00
  Speaker 3: of Fox, who is their bodyguard? Yes? She she she
• 52:04
  Speaker 3: just passed, but she was to this day one of
• 52:08
  Speaker 3: my favorite people of all time.
• 52:10
  Speaker 1: I saw Fox beat the ship out of a sound
• 52:13
  Speaker 1: man at scott there's a venue of Scottsdale in Arizona.
• 52:18
  Speaker 1: MP had a show. The sound man kept fucking with
• 52:22
  Speaker 1: their sound. She fucked this dude up in the middle
• 52:25
  Speaker 1: of their set. They killed the music and and Mop
• 52:29
  Speaker 1: jumps into the crowd and does any a cappella at
• 52:32
  Speaker 1: the top of their fucking lungs in the crowd, and
• 52:36
  Speaker 1: then I don't know what happens after that, but it
• 52:37
  Speaker 1: was fucking to see this giant lady beat the ship
• 52:41
  Speaker 1: out of this little white sound dude who kept it
• 52:44
  Speaker 1: was amazing. And she's also you know, she's on four
• 52:46
  Speaker 1: alarm blaze, you know, talking that ship with jay Z.
• 52:48
  Speaker 1: Shout out to rest in peace to Fox. I didn't
• 52:50
  Speaker 1: know you passed away. YEA, that's crazy. MP. Were they
• 52:53
  Speaker 1: like cool to deal with because you're dealing with some
• 52:55
  Speaker 1: like serious Brownsville gentleman like at that point.
• 52:59
  Speaker 2: I mean, there was definitely, like I've always repeated, all
• 53:03
  Speaker 2: the artists with respect, like I think most of them
• 53:07
  Speaker 2: knew what my background was, right, but I wasn't trying to.
• 53:15
  Speaker 3: Flex or anything like that, Like I never had a
• 53:18
  Speaker 3: I'm sure they've got they've gotten upset with me, not them,
• 53:21
  Speaker 3: you know all you know, but I mean, it happens.
• 53:24
  Speaker 3: But I won't fight over money. I'll fight over principal.
• 53:29
  Speaker 3: And if you're not working hard, it's like I can't
• 53:31
  Speaker 3: want this more than you.
• 53:33
  Speaker 1: Or if you go on the radio and promote after party,
• 53:36
  Speaker 1: well he was like that that was what was was
• 53:41
  Speaker 1: like MLP though for you? Was that like because you
• 53:45
  Speaker 1: would work with so many artists and I feel like
• 53:47
  Speaker 1: I don't feel like they don't get enough flowers.
• 53:49
  Speaker 3: That's a classic. That's definitely a classic. I mean, but
• 53:53
  Speaker 3: at the end of the day, it's like every one
• 53:56
  Speaker 3: of them, like yeah, who I mean, who held their own?
• 54:00
  Speaker 3: Everywhere mob held their own? Joe and punt Hell, It's
• 54:04
  Speaker 3: like I just was attracted to, you know, when me
• 54:09
  Speaker 3: and Joe spoke for the first time, we spoke on
• 54:12
  Speaker 3: a Thursday, and I remember this like it was an
• 54:14
  Speaker 3: hour ago. I was in Chicago with Quincy Jones and
• 54:18
  Speaker 3: Oprah winfree Crazy and I get this call. He goes,
• 54:22
  Speaker 3: FATCHO wants to talk to you? He was, I got
• 54:24
  Speaker 3: this artist boom boom, boom boom. I said, I'm in
• 54:27
  Speaker 3: Chicago and I'll be back in New York on Tuesdays.
• 54:31
  Speaker 3: Let's meet. So from Thursday to Tuesday, I must have
• 54:35
  Speaker 3: gotten eight calls don't do business with Joe. He's this,
• 54:38
  Speaker 3: he's that, everything. And Joe comes in on Tuesday and
• 54:46
  Speaker 3: I tell him this is what I said. I said,
• 54:50
  Speaker 3: but there's something about even though we're meeting now first
• 54:53
  Speaker 3: time face to face, I'm going to tell you two stories. Joe.
• 54:59
  Speaker 3: I was with Chris he let him rest in peace,
• 55:01
  Speaker 3: and Chrit he was signed to Chris and we were
• 55:03
  Speaker 3: on our way to play basketball, but he had to
• 55:05
  Speaker 3: stop off give something to Joe, and Joe cracked a
• 55:10
  Speaker 3: joke like and he just made me laugh. I'm in
• 55:13
  Speaker 3: the car, we haven't even met. I'm just laughing. I said,
• 55:17
  Speaker 3: whatever the joke was, just you know, you had me
• 55:20
  Speaker 3: on the floor in the car and had he handled
• 55:23
  Speaker 3: yourself on the phone. The fuck what everybody says.
• 55:27
  Speaker 1: MM, because I mean, you always hear some crazy stories
• 55:30
  Speaker 1: about back then, fat Joe, yeah, sos and all kind
• 55:35
  Speaker 1: of crazy shit.
• 55:35
  Speaker 3: So then he said, let's meet Thursday. I'm going back
• 55:42
  Speaker 3: to LA. This was my wife and kids. Yeah, lived
• 55:45
  Speaker 3: in LA and my head of A and R guy
• 55:48
  Speaker 3: my name of Maddie c who discovered Biggie actually Wow,
• 55:52
  Speaker 3: was in the office and he never showed up to
• 55:54
  Speaker 3: be in the office. I'm like, what are you doing here,
• 55:57
  Speaker 3: especially at ten thirty in the morning. He goes, don't
• 55:59
  Speaker 3: you haven't pun? And I'm like, you're here for this meeting.
• 56:03
  Speaker 3: He says yeah. So the second they walked in, I said,
• 56:07
  Speaker 3: who's your lawyer? They said Tim Al Tim represented whom
• 56:11
  Speaker 3: I called Tim, and his office was maybe five blocks
• 56:13
  Speaker 3: I said, Tim, get it here as soon as possible.
• 56:15
  Speaker 3: We're doing a deal. They said, you haven't heard any music.
• 56:17
  Speaker 3: I said, Maddi's here. You guys can make the music.
• 56:20
  Speaker 3: If Maddie s here, that means he's a superstar. They
• 56:23
  Speaker 3: looked at me like I was fucking crazy. We shook hands.
• 56:28
  Speaker 3: Tim came and said, this is what I could afford.
• 56:29
  Speaker 3: Boom your job to make the records now.
• 56:33
  Speaker 1: So you signed Pun without hearing anything. Yeah, just based
• 56:38
  Speaker 1: off of your guy, Maddie's he's here.
• 56:40
  Speaker 3: I know that this is he and I had a
• 56:43
  Speaker 3: trust in Joe, Like to this day, me and Joe
• 56:45
  Speaker 3: are still brothers. And everything that he's going through right
• 56:48
  Speaker 3: now with all the bullshit. I like technology it, yeah.
• 56:51
  Speaker 1: I mean, but it's like it's it's it's I went
• 56:55
  Speaker 1: on that dude's Instagram page and I realized, Yo, that
• 56:56
  Speaker 1: guy's been trying to troll Joe for fucking the last
• 57:00
  Speaker 1: two years straight because he's probably a fucking nobody, loser
• 57:02
  Speaker 1: who's just trying to stir up ship.
• 57:05
  Speaker 3: And it's just like, it's fucking crazy, man, And it's
• 57:08
  Speaker 3: just like it's wild. Joe's one of the best dads
• 57:11
  Speaker 3: I know, and it's just like everything that he's gone
• 57:13
  Speaker 3: through in the past two months, losing a dad, losing
• 57:15
  Speaker 3: his mom, you know, within a two months radius. I mean,
• 57:19
  Speaker 3: it's just like.
• 57:20
  Speaker 1: I love the podcast man. I shot him and I
• 57:22
  Speaker 1: was like, Yo, you got you. And I don't know
• 57:24
  Speaker 1: way out into this sooner.
• 57:26
  Speaker 3: Like dis Lawyer should be this bar that. That's how
• 57:28
  Speaker 3: I honestly feel.
• 57:29
  Speaker 1: I do feel like there should be some sort of
• 57:32
  Speaker 1: there should be a gratifications when you're like Tony Busby
• 57:35
  Speaker 1: or you're one of these guys who are like ambulance
• 57:37
  Speaker 1: chasers and you're just gonna take something because you hope
• 57:39
  Speaker 1: to get a settlement, check out of it, because.
• 57:40
  Speaker 3: That's really all it is.
• 57:41
  Speaker 1: Right, you'll take it like a lot of these lawyers
• 57:44
  Speaker 1: will take a case knowing it's bullshit, but they're all
• 57:46
  Speaker 1: hopefully they settle. Fuck that. That's crazy, man, that's crazy.
• 57:51
  Speaker 1: So what do you remember the first song you heard
• 57:53
  Speaker 1: from pun then if you didn't sign him?
• 57:55
  Speaker 3: Here in the music the first song I ever heard
• 57:58
  Speaker 3: Mojo Nick Sea? Who was I became co head of
• 58:04
  Speaker 3: promotion with my brother. He goes, if you heard this,
• 58:07
  Speaker 3: you ain't a killer record? And I'm like nah. He goes,
• 58:11
  Speaker 3: he goes, where are I said, I'm in. I was
• 58:13
  Speaker 3: in a meeting somewhere. He goes, you got to hear
• 58:15
  Speaker 3: this fucking record you go with dropping it as a
• 58:17
  Speaker 3: white label. I'm like when he was like, now, that's crazy, man,
• 58:24
  Speaker 3: that is wild.
• 58:25
  Speaker 1: What about you? So you know Mob Deep, who's one
• 58:29
  Speaker 1: of my favorite groups ever. They had a juvenile hell
• 58:33
  Speaker 1: album before they were with Loud right yep, And so
• 58:37
  Speaker 1: their kids during that album like actual like kids. What
• 58:42
  Speaker 1: was that the album that put them on the map
• 58:44
  Speaker 1: for you to be like, yo, what.
• 58:46
  Speaker 3: What is now? I mean? I know? I mean Hid
• 58:47
  Speaker 3: from the Back was a was a cool record. I
• 58:51
  Speaker 3: just got too many calls and WU now was blowing
• 58:54
  Speaker 3: up and I need to follow up with something right, right,
• 58:58
  Speaker 3: So the pressure is on, right. I used to don't
• 59:00
  Speaker 3: want to be like a one hit one though, right.
• 59:03
  Speaker 3: So Prodigy was sick and have comes and he comes
• 59:11
  Speaker 3: with the Mob crew and I just knew some again.
• 59:19
  Speaker 3: I heard one song I think it was called Patty Shop.
• 59:23
  Speaker 3: I was like, wow, this is this is really cool.
• 59:27
  Speaker 3: And I got a phone call from a woman who
• 59:29
  Speaker 3: worked with distribution who was like, like managing him. Then
• 59:33
  Speaker 3: I had an assistant by the name of Scott Free
• 59:34
  Speaker 3: who had just started. He goes, these guys are incredible.
• 59:37
  Speaker 3: Then there was a big DJ in New York called
• 59:39
  Speaker 3: Stretcher Armstrong stretched Man Right, so Maddie wasn't working for
• 59:45
  Speaker 3: us yet, and then I meet Maddie. He goes, these
• 59:51
  Speaker 3: guys are incredible and like we did the deal. That album,
• 59:54
  Speaker 3: to me, Wu Tang was thirty six Chambers. That album
• 1:00:00
  Speaker 3: was the start of the tree and then you get
• 1:00:03
  Speaker 3: the infamity, but then we get with the infamous, and
• 1:00:06
  Speaker 3: to me, that's the most important album. I'm not thinking
• 1:00:08
  Speaker 3: the best album for your label. It gave us real
• 1:00:12
  Speaker 3: credibility and it gave.
• 1:00:14
  Speaker 1: Us Yeah, because look we put we put two on
• 1:00:17
  Speaker 1: the board at that point.
• 1:00:18
  Speaker 3: Yeah, within two years, do you like?
• 1:00:22
  Speaker 1: I can only imagine because that album is such a
• 1:00:25
  Speaker 1: and we.
• 1:00:25
  Speaker 3: Had a Flex album that did everybody was like, what
• 1:00:28
  Speaker 3: the fuck you're doing?
• 1:00:29
  Speaker 1: Yeah the first Yeah, I still have that. I actually
• 1:00:34
  Speaker 1: think I have that on vinyl shot the Flex Crazy.
• 1:00:37
  Speaker 3: I forgot that was, But did you guys have the
• 1:00:39
  Speaker 3: Tunnel album?
• 1:00:45
  Speaker 1: The Infamous is an album that is like, you know,
• 1:00:50
  Speaker 1: there's such a vulnerability about parts of the album. There's
• 1:00:53
  Speaker 1: so there. It's just it's just such a dynamic.
• 1:00:55
  Speaker 3: But it's making a second life like chook Ones. The
• 1:01:00
  Speaker 3: beat was voted the best hip hop beat of all time, right,
• 1:01:04
  Speaker 3: and then an I for an Eye for Me is
• 1:01:06
  Speaker 3: one of my favorite records of all time.
• 1:01:10
  Speaker 1: Yes, I think dude, give up the goods?
• 1:01:12
  Speaker 3: Yeah, one understand. But I remember, like I said, I
• 1:01:16
  Speaker 3: was a basketball junkie, right, so I'd be in the city.
• 1:01:20
  Speaker 3: But on Sundays there was this one game in Long
• 1:01:22
  Speaker 3: Island where I grew up with and even though I'm
• 1:01:24
  Speaker 3: in my thirties now, yeah, everybody would still go to
• 1:01:27
  Speaker 3: this park. So I'd wake up at seven thirty in
• 1:01:29
  Speaker 3: the morning, get in a car, go to the park
• 1:01:32
  Speaker 3: and play the album and I would for forty five minutes.
• 1:01:35
  Speaker 3: I would keep it on repeat an I for an eye.
• 1:01:38
  Speaker 3: Oh yeah, yeah, I mean it's one of the and
• 1:01:41
  Speaker 3: it was like fighting music for me, like I would
• 1:01:42
  Speaker 3: get to that fucking park of like ready, yeah, no,
• 1:01:45
  Speaker 3: for sure. It's crazy. Like do you guys, do you
• 1:01:48
  Speaker 3: recall when you heard Shook.
• 1:01:49
  Speaker 5: Ones for the first time? The original or yeah, I
• 1:01:54
  Speaker 5: mean or part two, part two? Yeah, I'll tell you
• 1:01:57
  Speaker 5: exactly where I heard it. I just found out my
• 1:02:00
  Speaker 5: girlfriend was pregnant. Okay, found out around one o'clock. Comes
• 1:02:05
  Speaker 5: to the office with a bunch of cookies. Okay, she
• 1:02:10
  Speaker 5: tells me she's pregnant. Big deal.
• 1:02:14
  Speaker 3: Two thirty Maddie and free Walking is we got to
• 1:02:18
  Speaker 3: play something. What the fuck is it? Man? And I'm
• 1:02:25
  Speaker 3: like wow. And then two days later we had to
• 1:02:28
  Speaker 3: go down to Florida for how can I be That?
• 1:02:31
  Speaker 1: Which was another conference?
• 1:02:32
  Speaker 3: It was it was a conference and I guess Maddie
• 1:02:37
  Speaker 3: already played the record for Stretch and Barbido.
• 1:02:42
  Speaker 1: They probably loved it.
• 1:02:43
  Speaker 3: And there was a basketball game at you know, one
• 1:02:46
  Speaker 3: of the parks, pick up.
• 1:02:49
  Speaker 4: And I'm good.
• 1:02:51
  Speaker 3: You gotta fucking smash on and it's not to bubble
• 1:02:56
  Speaker 3: like just you know in New York boat go way
• 1:03:00
  Speaker 3: for Christmas break and when we come back, the thing
• 1:03:04
  Speaker 3: is through the roof.
• 1:03:05
  Speaker 1: Like it's crazy too, because I mean, like you said,
• 1:03:10
  Speaker 1: the Second Life, I think there was a generation that
• 1:03:15
  Speaker 1: found that song through the eight Mile movie, which is rang.
• 1:03:18
  Speaker 3: Yeah, but no, but now there's another there's like a
• 1:03:20
  Speaker 3: it's just like my youngest son now even though he's
• 1:03:23
  Speaker 3: twenty four, it's like it just keeps getting new legs.
• 1:03:25
  Speaker 1: Yeah, it's crazy, Like is it platinum at this point?
• 1:03:28
  Speaker 3: It's gotta be, oh yeah, definitely platum.
• 1:03:30
  Speaker 1: It's funny because you'll see certain songs that you would
• 1:03:32
  Speaker 1: assume were platinum already. Sometimes you'll see an ri like,
• 1:03:36
  Speaker 1: oh wait, that's barely like that's gold, Like damn, it
• 1:03:38
  Speaker 1: feels like that should be fucking diamond.
• 1:03:40
  Speaker 3: I think this album has more streams than thirty six Chambers.
• 1:03:49
  Speaker 3: That might make sense because the streaming era. How do
• 1:03:54
  Speaker 3: we you could look it up, if we could go
• 1:03:58
  Speaker 3: to if we go to Spotify and see what my
• 1:04:00
  Speaker 3: deep monthly listeners on what who Things Monthly listen as a.
• 1:04:03
  Speaker 1: Group just go mob Deep, go whute. That's interesting. Five
• 1:04:11
  Speaker 1: point four million from mob Deep, So it's close. It's close.
• 1:04:19
  Speaker 1: That's fucking Do me a favorite.
• 1:04:21
  Speaker 3: What's that kind of.
• 1:04:23
  Speaker 1: Yeah, I'm gonna say fourteen.
• 1:04:29
  Speaker 3: That's the that.
• 1:04:35
  Speaker 1: He doesn't put out a record in fucking I mean,
• 1:04:37
  Speaker 1: he's had a couple of new singles, but but they
• 1:04:39
  Speaker 1: but they haven't.
• 1:04:40
  Speaker 3: They're not big streaming hits. They've been doing it a radio.
• 1:04:42
  Speaker 1: But that ship's fucked.
• 1:04:46
  Speaker 3: You know, I have nineteen billion streams with him, and
• 1:04:50
  Speaker 3: I haven't.
• 1:04:51
  Speaker 1: Seen I want to get I haven't seen it get
• 1:04:53
  Speaker 1: to the sea.
• 1:04:54
  Speaker 3: I haven't seen it. I haven't seen a penny from
• 1:04:56
  Speaker 3: it because there was no streaming when I sold. We
• 1:04:59
  Speaker 3: got it. You're gonna get to the src.
• 1:05:01
  Speaker 1: Shit, Hey, we gotta wrap up this interview another one
• 1:05:03
  Speaker 1: presented by hard Dan. Baby, you already know what it is.
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  Speaker 1: Shout out to Hardeen for presenting another episode of the
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• 1:05:28
  Speaker 1: sure you shoot them a visit. But I gotta ask you.
• 1:05:32
  Speaker 1: Mob Deep gets into it with Tupac. Now I think.
• 1:05:38
  Speaker 3: I told you the story, though didn't but we didn't
• 1:05:40
  Speaker 3: do it on camera.
• 1:05:41
  Speaker 1: Okay, this is a podcast, all right, so obviously drop
• 1:05:47
  Speaker 1: a gem on him comes out.
• 1:05:49
  Speaker 3: But this even before I drop a gem come from Well, yeah,
• 1:05:51
  Speaker 3: I want to know, Like, wait, can it break down?
• 1:05:53
  Speaker 1: Because you're you have a perspective, You're living in LA
• 1:05:55
  Speaker 1: You're cool with Tupac. There's the East coast, West coast
• 1:05:58
  Speaker 1: shit happening.
• 1:05:59
  Speaker 3: Mob Deep gets involved. So remember Tony Rich, Yes, I
• 1:06:04
  Speaker 3: told you the story, so I'm just claiming again. So
• 1:06:07
  Speaker 3: Tony Rich is performing at the House of Blues on
• 1:06:09
  Speaker 3: wherever the Pendry Hotel is now last and I got
• 1:06:12
  Speaker 3: rendered and I get a smack. We got bald heads
• 1:06:17
  Speaker 3: even though, like, well love right, So I don't know
• 1:06:19
  Speaker 3: and I see and it's Pac and I don't know
• 1:06:21
  Speaker 3: if it's a love slap or if it's a real smack.
• 1:06:24
  Speaker 3: Be which the ship still burns, no matter, right, So
• 1:06:28
  Speaker 3: I look at him. He looks at me. He goes,
• 1:06:29
  Speaker 3: you don't say hello to an end, and I'm like, man,
• 1:06:34
  Speaker 3: I don't know where I stand with you. He was
• 1:06:36
  Speaker 3: You're my brother for life. What are you talking about?
• 1:06:38
  Speaker 3: You know what I'm talking about. You talk about the
• 1:06:40
  Speaker 3: two little Guys. I'm like, man, I love them. That's
• 1:06:43
  Speaker 3: my favorite record in the world, not Drop a Gem.
• 1:06:46
  Speaker 3: This is just shook Ones and you know whatever, I go,
• 1:06:50
  Speaker 3: I'm just trying to be relevant. He goes. I'm like,
• 1:06:53
  Speaker 3: he was the biggest pop star in the world at
• 1:06:54
  Speaker 3: the time, so there was beef, but there was really
• 1:06:58
  Speaker 3: no beef. It wasn't anything serious. It was more some.
• 1:07:03
  Speaker 3: And he did the same thing with Exhibit both West
• 1:07:06
  Speaker 3: Coast and he loved Paparazzi. I didn't know him, and
• 1:07:09
  Speaker 3: Exhibit had a thing. Yeah, he he answered. He goes,
• 1:07:12
  Speaker 3: I forget which record, he goes, and for the new guy.
• 1:07:15
  Speaker 3: Exhibit like, when are you think it's about Paparazzi. It's
• 1:07:18
  Speaker 3: the thing, you know whatever, No, he goes, it's about
• 1:07:20
  Speaker 3: the money.
• 1:07:22
  Speaker 1: That's interesting. Yeah, it's it's it's crazy because you think
• 1:07:26
  Speaker 1: about like, yeah, drop a jam on The Most Crazy Man.
• 1:07:29
  Speaker 3: That's one of my favorite like that album too. When
• 1:07:32
  Speaker 3: he when he got shot, I found out Sunday morning. Well,
• 1:07:40
  Speaker 3: pe and Have I had a promotion my head of
• 1:07:43
  Speaker 3: We had a dinner at my house in New York,
• 1:07:47
  Speaker 3: and I said I would like us to the record's exploding,
• 1:07:54
  Speaker 3: and then Prodigy said, don't go any further for the record.
• 1:08:00
  Speaker 1: They wanted to pull it. We did, like pull it
• 1:08:04
  Speaker 1: from like just being on MTV, BTV.
• 1:08:08
  Speaker 3: We didn't we didn't shoot a video yet, but we
• 1:08:09
  Speaker 3: pulled it from radio.
• 1:08:12
  Speaker 1: That's crazy.
• 1:08:14
  Speaker 3: So because that was that ninety seven I think at
• 1:08:16
  Speaker 3: the time I was playing the record seventy times a week.
• 1:08:18
  Speaker 3: The record was maybe.
• 1:08:19
  Speaker 1: Because that record was made in regards to his shooting
• 1:08:22
  Speaker 1: in New York.
• 1:08:23
  Speaker 3: Yeah, so when he got shot.
• 1:08:24
  Speaker 1: In Vegas, they were like, yeo, we got to pull
• 1:08:26
  Speaker 1: the record. I mean, it's a good call by them.
• 1:08:29
  Speaker 1: That's that's crazy.
• 1:08:30
  Speaker 3: No, there was respect. I mean, like you can't punk Prodigy.
• 1:08:35
  Speaker 1: Well, I have and Park had is such a great
• 1:08:37
  Speaker 1: relationship with meth Man, Like meth Man's on fucking all
• 1:08:39
  Speaker 1: eyes on me, like, yeah, it's wild, dude. Do you
• 1:08:44
  Speaker 1: where do you put uh? Because I think Keep It
• 1:08:46
  Speaker 1: Thorough is also one of the greatest feats of all time.
• 1:08:50
  Speaker 3: So now didn't we speak about it again the other night?
• 1:08:52
  Speaker 3: Probably the Kendrick record. Yeah, I mean to me, it's
• 1:08:56
  Speaker 3: the same beat. I think it has the same sample
• 1:08:58
  Speaker 3: in it for sure.
• 1:09:00
  Speaker 1: Yeah, it's such a fucking oh my goodness, rest in
• 1:09:03
  Speaker 1: peace of Prodigy man. Just one of the all time greats.
• 1:09:06
  Speaker 3: And you know, Kendrick has said that if it wasn't
• 1:09:09
  Speaker 3: a Prodigy, he really wouldn't be rapping.
• 1:09:11
  Speaker 1: That makes sense because you hear it back in the day.
• 1:09:15
  Speaker 1: Would you guys get mad because there are albums that
• 1:09:19
  Speaker 1: didn't get I used to look at the source like
• 1:09:21
  Speaker 1: a bible, and the fact that some of these albums
• 1:09:24
  Speaker 1: that came, I mean, I don't think did you guys
• 1:09:26
  Speaker 1: ever have a five mic album?
• 1:09:28
  Speaker 3: I was pissed on you. Thirty six Shams, Cuban Leaks, Infamous,
• 1:09:33
  Speaker 3: and we go on and on. But like I was
• 1:09:36
  Speaker 3: just Dave Mays was one of my I still love
• 1:09:37
  Speaker 3: Dave that he was one of my best friends. And
• 1:09:40
  Speaker 3: I was like, I'm like, Dave, what the fuck you
• 1:09:44
  Speaker 3: got four and a half? Four and a half, Oh
• 1:09:46
  Speaker 3: my god, they got a lot of shit wrong over there. Yeah,
• 1:09:49
  Speaker 3: I mean it's safe to say so. Yeah.
• 1:09:53
  Speaker 1: So I want to kind of get to you have
• 1:09:55
  Speaker 1: another era of your career because SRC is its own monster.
• 1:10:01
  Speaker 1: David Banner a con. We go on and on and on.
• 1:10:03
  Speaker 1: There's so much it's like a I would say, you
• 1:10:08
  Speaker 1: kind of came onto the scene with SRC with a
• 1:10:10
  Speaker 1: different approach with it.
• 1:10:11
  Speaker 3: But no, it wasn't. It was supposed to be a
• 1:10:13
  Speaker 3: loud point two point h it's so loud, right, so loud,
• 1:10:16
  Speaker 3: and I had to work so Sony wanted me to
• 1:10:19
  Speaker 3: become chairman okay of Columbia. It just didn't work out.
• 1:10:23
  Speaker 3: But I've left. I couldn't work for them, right. So
• 1:10:29
  Speaker 3: the original SRC was Stephen Rifkin Company, which was the
• 1:10:32
  Speaker 3: marketing company, right. We were the independent promotion company.
• 1:10:36
  Speaker 1: That that that that Hadvando lips now and I mean
• 1:10:40
  Speaker 1: what I mean what we worked pretty much from those years.
• 1:10:44
  Speaker 3: Let's say, from the time you started at Cavan and
• 1:10:46
  Speaker 3: when did you go to Mercury. Everybody, this is Brian Sampton,
• 1:10:49
  Speaker 3: the media, so ninety would you say we worked probably
• 1:10:54
  Speaker 3: eighty percent of ball hip hop records.
• 1:10:57
  Speaker 1: That's crazy. So the original SRC was that Stephen Rifting Company.
• 1:11:01
  Speaker 3: So when I couldn't bring the Loud name, I said,
• 1:11:04
  Speaker 3: you know what, I'm gonna call it SRC, but it's
• 1:11:06
  Speaker 3: not gonna be Stephen Rifking Company. It's gonna be Street
• 1:11:09
  Speaker 3: Records Corporation. So I signed this art s out of Orlando,
• 1:11:12
  Speaker 3: Florida by Naven Granddaddy's South, and he had a record
• 1:11:15
  Speaker 3: called fuck the Law I'm on and I signed him
• 1:11:19
  Speaker 3: to Loud. Okay, and we're in Orlando when we're in
• 1:11:23
  Speaker 3: this fucking backwards club, like and the DJ plays this
• 1:11:29
  Speaker 3: fucking record and I never saw it like five hundred
• 1:11:34
  Speaker 3: the club only maybe help a hundred people. Everybody knew
• 1:11:37
  Speaker 3: the fucking word to the t. And I'm like, all right,
• 1:11:42
  Speaker 3: I'm signing this guy, but how the funk am I
• 1:11:44
  Speaker 3: going to convince the new company university behind the law.
• 1:11:51
  Speaker 3: So bannacoms and like a pan. But the great thing
• 1:11:58
  Speaker 3: is little Flip was less Our. I signed to Loud.
• 1:12:02
  Speaker 1: Interesting, that was the last Loud Records artist that I signed,
• 1:12:08
  Speaker 1: So the underground legends Loud, right, Yeah.
• 1:12:11
  Speaker 3: So I was like, this is meant to be whips
• 1:12:16
  Speaker 3: on the record. I fly Banner and Wendy Day out
• 1:12:20
  Speaker 3: to l a. I wouldn't let him leave.
• 1:12:23
  Speaker 1: Yeah, and he had such an independent thing going himself,
• 1:12:25
  Speaker 1: like David Banner was such an incredible producer too, right.
• 1:12:30
  Speaker 3: And then when I hear a com it's like the
• 1:12:36
  Speaker 3: beginning of the year, literally the beginning year. And it's
• 1:12:38
  Speaker 3: the first meeting at Universal. I said, I just found
• 1:12:42
  Speaker 3: the biggest orders in my career. And everybody left in
• 1:12:44
  Speaker 3: my face like, oh, bigger than Wu Tang. And I
• 1:12:47
  Speaker 3: have a temper those days. I had a temper. Yeah,
• 1:12:49
  Speaker 3: it's like, fuck you motherfuckers. You won't see me for
• 1:12:51
  Speaker 3: a year. And I don't know if you know Gobby.
• 1:12:55
  Speaker 1: I know that.
• 1:12:55
  Speaker 3: Oh yeah, with French and everything. Ye, he's lost a
• 1:13:00
  Speaker 3: lot of weight, God bless him. Yes, so God's wife
• 1:13:03
  Speaker 3: was pregnant. I said, God, you do the East coast,
• 1:13:07
  Speaker 3: I'll do the West coast. Take a Kon. I'll take
• 1:13:10
  Speaker 3: his brother who looks just like him. And there was
• 1:13:14
  Speaker 3: no video, so you were running around with boot. I
• 1:13:19
  Speaker 3: had Boot.
• 1:13:21
  Speaker 1: So you guys were doubling up on the promo. This
• 1:13:24
  Speaker 1: before YouTube, before social media, before any So you're you
• 1:13:30
  Speaker 1: have Akon's brother on the West coast all these stations.
• 1:13:32
  Speaker 3: No, but it's me and Boo and and Gotta be
• 1:13:35
  Speaker 3: an Akon Like that's fucking insane, and the record broke.
• 1:13:42
  Speaker 3: I don't know, I don't even remember the station in
• 1:13:43
  Speaker 3: fucking two markets, Utah, which is the white of White
• 1:13:48
  Speaker 3: in Albuquerque, New Mexico, locked Up, locked Up, styles P
• 1:13:56
  Speaker 3: and we started bringing it, you know, and they were
• 1:14:00
  Speaker 3: such a research company they didn't understand what the fuck
• 1:14:03
  Speaker 3: we were doing. So now comes I want to say,
• 1:14:10
  Speaker 3: it's Father's Day, who you're talking about? I'm still talking
• 1:14:14
  Speaker 3: about the say Conrada locked Up. So we still haven't
• 1:14:17
  Speaker 3: got in New York, but we're getting marked by market
• 1:14:21
  Speaker 3: and the record is going up each week. And it
• 1:14:28
  Speaker 3: was the lowest selling album I've ever had in my
• 1:14:30
  Speaker 3: life first week. First week sales were low first week,
• 1:14:33
  Speaker 3: and we're going up thirty forty percent every week.
• 1:14:37
  Speaker 1: So it's like truly like you're seeing the correlation between
• 1:14:40
  Speaker 1: radio and then the sales.
• 1:14:42
  Speaker 3: And the sales. So Sunday, Father's Day, get out a show.
• 1:14:50
  Speaker 3: I get a phone call, what the fuck did you do?
• 1:14:53
  Speaker 3: In Brooklyn? Like what are you talking about? Because I
• 1:14:57
  Speaker 3: just left King plasm Mall. Every car is playing this
• 1:15:02
  Speaker 3: fucking record. I'm like, I didn't do anything. The only
• 1:15:07
  Speaker 3: thing I did was I kept New York out of it.
• 1:15:11
  Speaker 3: I just covered Connecticut, I covered the Boston, I covered
• 1:15:13
  Speaker 3: Philly and it just would leak in.
• 1:15:20
  Speaker 1: Tetrick. It was a dope album too.
• 1:15:21
  Speaker 3: Hebro calls Monday on my way to New York, says
• 1:15:31
  Speaker 3: the number one phone so and research was the new
• 1:15:35
  Speaker 3: word for me, right, And I'm like, well, what's the research?
• 1:15:41
  Speaker 3: He goes quite back and a half hour I said him,
• 1:15:42
  Speaker 3: I have a flight. I don't know if like I
• 1:15:44
  Speaker 3: don't know if I could pick up a right. And
• 1:15:48
  Speaker 3: I called him literally right before he goes your top
• 1:15:50
  Speaker 3: three call out m hm. And I was like, he's
• 1:15:57
  Speaker 3: just in brand new in New York. He just came
• 1:16:00
  Speaker 3: to New York maybe like a month or two right
• 1:16:02
  Speaker 3: before that. And then they also have lean back. So
• 1:16:09
  Speaker 3: I the second I land, I'm calling Manty Litman, who's
• 1:16:12
  Speaker 3: the president of Republic. Before I could even call him,
• 1:16:16
  Speaker 3: his brother calls me. He goes, how are you doing this?
• 1:16:21
  Speaker 3: I'm like, I go, this is why you brought me in.
• 1:16:26
  Speaker 3: There was no secret sauce like right, and like I
• 1:16:30
  Speaker 3: sent an email like saying, hey, this is what's going
• 1:16:33
  Speaker 3: on with these records? They said no fucking way, and
• 1:16:35
  Speaker 3: I'm like, and when they realized that it was top three,
• 1:16:38
  Speaker 3: call out lean Back.
• 1:16:41
  Speaker 1: Was the number one song. I mean it was insane, dude,
• 1:16:45
  Speaker 1: the lean Back moment.
• 1:16:46
  Speaker 3: That whole fucking summer man between Locked Up, Exploding and
• 1:16:51
  Speaker 3: lean Back, I don't know if.
• 1:16:53
  Speaker 1: I will love it. I mean, yeah, I mean those
• 1:16:55
  Speaker 1: are I mean, I don't. I don't think people understand
• 1:16:57
  Speaker 1: like the gravity of how big lean Back was during
• 1:17:00
  Speaker 1: that summer. I mean it was.
• 1:17:02
  Speaker 3: It was so fucking big. We couldn't even come with
• 1:17:04
  Speaker 3: another record.
• 1:17:06
  Speaker 1: I remember because there were some other joints on that album.
• 1:17:08
  Speaker 3: Yeah, there was a record. The second single, there was.
• 1:17:10
  Speaker 1: Some shit like that was a that was a solid
• 1:17:12
  Speaker 1: project and it was funny because like.
• 1:17:14
  Speaker 3: Oh and again I didn't hear any music on that either.
• 1:17:16
  Speaker 3: Joe said, hey, I want to do a Terros Squad
• 1:17:18
  Speaker 3: album and the first album, what's the first album online?
• 1:17:22
  Speaker 3: The first album was on Atlantic, which was a dud.
• 1:17:24
  Speaker 1: Yeah it was a dud. Yes, and pun was on
• 1:17:26
  Speaker 1: that right. Yes, that's fucking crazy. So it's like you
• 1:17:30
  Speaker 1: have locked like a. Kon was such an unconventional voice
• 1:17:35
  Speaker 1: and an unconventional artist, obviously with his background and shit, like,
• 1:17:40
  Speaker 1: I mean, that's that's that. I mean, obviously you hear
• 1:17:42
  Speaker 1: it and you're like, this is different, but at the
• 1:17:44
  Speaker 1: time it's like it's kind of hip hop but it's not.
• 1:17:48
  Speaker 1: And then after that it's just to pop. It's over right.
• 1:17:53
  Speaker 3: Yeah, but we became a pop label. Yes, from that,
• 1:17:56
  Speaker 3: I signed this girl Chantelle g had two massive top
• 1:17:59
  Speaker 3: ten pop record wow ell Fiona had two.
• 1:18:02
  Speaker 1: Yeah, yeah, that's crazy. So Akon ends up also becoming
• 1:18:09
  Speaker 1: his own executive.
• 1:18:12
  Speaker 3: Yeah.
• 1:18:12
  Speaker 1: You know, you think about t Pain Lady Guy, it's
• 1:18:14
  Speaker 1: it's it's it's kind of crazy, like damn the Lane
• 1:18:19
  Speaker 1: back and locked up in the same summer. I remember
• 1:18:21
  Speaker 1: when Green Lantern had a ghetto remix for the Acon
• 1:18:25
  Speaker 1: Ghetto record. I think he put Tupac.
• 1:18:27
  Speaker 3: That fucking killed me that I thought I was gonna
• 1:18:29
  Speaker 3: win a fucking Grammy on that record. That record, to
• 1:18:32
  Speaker 3: me is still one of my favorite, one of my
• 1:18:34
  Speaker 3: favorite songs ever. Right, and they put this fucking remix together.
• 1:18:39
  Speaker 3: Whatever I'm like was on it, Tupac and Biggie, and
• 1:18:43
  Speaker 3: I was like, what the fuck, Like you were not
• 1:18:46
  Speaker 3: a fan of it? No, because it's like like and
• 1:18:49
  Speaker 3: the and the record was dead right now, where are
• 1:18:53
  Speaker 3: a million albums? Now? Okay, album's platinum albums platinum? Where at?
• 1:18:57
  Speaker 3: I mean, I thought this record was gonna take us
• 1:18:59
  Speaker 3: to three right, and we still had the Money record,
• 1:19:03
  Speaker 3: which was lonely yep. And now that this record was dead,
• 1:19:09
  Speaker 3: I think there goes the perfect I think Universe is
• 1:19:13
  Speaker 3: going to pull the plug, like we went to a million,
• 1:19:16
  Speaker 3: let's not spend any more money. So I think it
• 1:19:19
  Speaker 3: was Shaggy am I saying yes, probably right, here's a record.
• 1:19:26
  Speaker 3: Thought it was me but breaks out Hawaii. No, these
• 1:19:31
  Speaker 3: are facts. I fly to Hawaii, did the station cook
• 1:19:37
  Speaker 3: was a k I w I? Yeah, k I k
• 1:19:41
  Speaker 3: I And they put the record on have five phones lonely?
• 1:19:48
  Speaker 1: Oh yeah, lonely. That sample is right.
• 1:19:50
  Speaker 3: So I land back in l A and Avery Manci's
• 1:19:55
  Speaker 3: brother says, what the fuck were you just in a while.
• 1:19:57
  Speaker 3: It's like no, why, He goes, well, it's really I was,
• 1:20:01
  Speaker 3: you know, And it was like the record's exploding. They said,
• 1:20:05
  Speaker 3: somebody from SRC came out there, and I was like,
• 1:20:08
  Speaker 3: I have Avery, I have no idea what the fuck
• 1:20:09
  Speaker 3: you're talking about. So I'm living in Miami now with
• 1:20:18
  Speaker 3: my wife and kids. There's the station in Miami called
• 1:20:21
  Speaker 3: Power ninety six. Yeah yeah, well yeah, so at that
• 1:20:26
  Speaker 3: time it was Tony the Tiger, who I guess was
• 1:20:27
  Speaker 3: the program director.
• 1:20:28
  Speaker 1: Yeah still there, station's still there.
• 1:20:30
  Speaker 3: Yeah yeah. So I land from LA to Miami and
• 1:20:34
  Speaker 3: I go straight to see Tony the Tiger said, if
• 1:20:38
  Speaker 3: you like this record and play this record right now,
• 1:20:40
  Speaker 3: I'll take it to this restaurant called Maderanos, which was
• 1:20:42
  Speaker 3: like this spot, but this Italian spot. It was really
• 1:20:47
  Speaker 3: puts the record on top five phones again. Monday comes
• 1:20:54
  Speaker 3: request retail like now hitting three four million, like the
• 1:20:59
  Speaker 3: ship like, so I'm living. I'm splitting my time between
• 1:21:03
  Speaker 3: New York, Floria and La.
• 1:21:05
  Speaker 1: Crazy and.
• 1:21:08
  Speaker 3: Montecle was when he come to New York tonight. He
• 1:21:11
  Speaker 3: goes me and Avery needs to talk to you, and
• 1:21:15
  Speaker 3: I'm like, what's the matter. He goes, we need to
• 1:21:18
  Speaker 3: know your secret, sauce. And I'm like, it's called hitting
• 1:21:24
  Speaker 3: the streets once you started.
• 1:21:25
  Speaker 1: Yeah, Crazy, you're at that point in time in your
• 1:21:28
  Speaker 1: career and you're not above I'm gonna fly to fucking
• 1:21:31
  Speaker 1: Hawaii and hand this record to a radio station, so.
• 1:21:38
  Speaker 3: You know, and I came clean. I said, yeah, I
• 1:21:40
  Speaker 3: went to Hawaii. I was like, you guys weren't going
• 1:21:41
  Speaker 3: to spend any more money, and I promised Akon that
• 1:21:45
  Speaker 3: we would come with this record.
• 1:21:47
  Speaker 1: It's so crazy, man. It's interesting too because you fast
• 1:21:52
  Speaker 1: forward to today. I wonder we were talking a little
• 1:21:54
  Speaker 1: bit about the streams earlier. Do you ever have fomo
• 1:21:58
  Speaker 1: that you might have.
• 1:21:59
  Speaker 3: Sold to early with with s r C with the
• 1:22:05
  Speaker 3: I don't want to get into it, but I should
• 1:22:07
  Speaker 3: never I should never have sold s r C. I
• 1:22:11
  Speaker 3: would probably still be there, mm hmm, and the company
• 1:22:16
  Speaker 3: would be worth notth of a billion dollars right what?
• 1:22:18
  Speaker 3: At what what point in time? Let's say they wanted
• 1:22:21
  Speaker 3: to fire somebody in my staff and I said, if
• 1:22:25
  Speaker 3: you fire him, that means you want to cut my
• 1:22:27
  Speaker 3: legs off. So just buy me out now. And I
• 1:22:33
  Speaker 3: don't know if anybody else would have done that, but
• 1:22:38
  Speaker 3: I should have said, you know what, so and so
• 1:22:41
  Speaker 3: they want to get rid of you. You still have this,
• 1:22:44
  Speaker 3: and but I still got to support a family. But
• 1:22:48
  Speaker 3: I'm so loyal to my to my people.
• 1:22:50
  Speaker 1: And you you made it work with your people. So
• 1:22:52
  Speaker 1: it's like here, you're not going to take away my this,
• 1:22:54
  Speaker 1: my sauce, my people, your people, your stand is a
• 1:22:56
  Speaker 1: part of your sauce.
• 1:22:57
  Speaker 3: Like you said, Hey real.
• 1:22:59
  Speaker 1: Quick, want to tell you about our sponsors at odds Socks.
• 1:23:01
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• 1:23:20
  Speaker 1: dot com. Use that promo code bootleg right now or
• 1:23:24
  Speaker 1: bootleg keV. I forget which one it is. I think
• 1:23:26
  Speaker 1: it's both. I think both work. Anyway, let's get back
• 1:23:27
  Speaker 1: to the interview. Can you break down the economics back
• 1:23:31
  Speaker 1: then of an album sale?
• 1:23:34
  Speaker 3: Album sell, you would get ten dollars.
• 1:23:36
  Speaker 1: Do you get ten bucks if you're the label? Yeah,
• 1:23:39
  Speaker 1: so the retailer probably gets whatever's on top of the
• 1:23:41
  Speaker 1: ten dollars.
• 1:23:42
  Speaker 3: They would charge how much?
• 1:23:43
  Speaker 1: So yeah, whatever it is, right, but whatever it is,
• 1:23:46
  Speaker 1: so the label would take ten bucks and then that
• 1:23:48
  Speaker 1: would get broken down.
• 1:23:49
  Speaker 3: Ye artists manufacturing stuff.
• 1:23:52
  Speaker 1: Like that, right right right right?
• 1:23:53
  Speaker 3: Damn today it's so that was the crazy thing about
• 1:23:56
  Speaker 3: the record. It So before the CD came, you would
• 1:23:59
  Speaker 3: sell that album for four dollars. CD coms yourself to
• 1:24:03
  Speaker 3: ten dollars. You're still spending the same amount of money
• 1:24:06
  Speaker 3: on marketing, you're still spending the same amount of money
• 1:24:08
  Speaker 3: on radio, but.
• 1:24:09
  Speaker 1: It goes up your profitabilities.
• 1:24:10
  Speaker 3: All of a sudden, there's six extra fucking dollars, which
• 1:24:13
  Speaker 3: changes everything. So on a million, right on a million records,
• 1:24:17
  Speaker 3: I'm just saying, it's a do easy math right on
• 1:24:19
  Speaker 3: a platinum record. Before there was a CD. Four million
• 1:24:21
  Speaker 3: dollars off of.
• 1:24:23
  Speaker 1: A vinyl or a tape, Yeah, okay, because those cost
• 1:24:26
  Speaker 1: it more to make.
• 1:24:27
  Speaker 3: Us on the On the CD, you do a million,
• 1:24:33
  Speaker 3: that's ten million dollars. All of a sudd there's an
• 1:24:35
  Speaker 3: extra six million dollars. So that that's when everybody do
• 1:24:40
  Speaker 3: the deals change with that? Also, now the deals start
• 1:24:43
  Speaker 3: changing and all and all the motherfuckers care about if
• 1:24:46
  Speaker 3: you take uh Teddy Riley's not the Back the Blackstreet, right,
• 1:24:51
  Speaker 3: So no diggity right.
• 1:24:54
  Speaker 1: Great album by the way, that whole album, but.
• 1:24:56
  Speaker 3: That one single really turned it into I think whatever
• 1:24:59
  Speaker 3: it did a million two million records so everybody only
• 1:25:03
  Speaker 3: gave a fuck about was that one hit. Wonder, Let's
• 1:25:05
  Speaker 3: get some Teddy Riley records, Let's get some rizz of
• 1:25:07
  Speaker 3: records for ll Come, Let's get some FOREL records. And
• 1:25:10
  Speaker 3: the executives, the A and R executives, got fucking lazy
• 1:25:15
  Speaker 3: because they started getting so fucking rich because of the bonuses,
• 1:25:19
  Speaker 3: because all of a sudden, you do a million records,
• 1:25:22
  Speaker 3: if you do two million, twenty million dollars, So they
• 1:25:25
  Speaker 3: were chasing.
• 1:25:25
  Speaker 1: I mean that kind of explains a lot because back
• 1:25:27
  Speaker 1: then you would always see if there was a hot producer.
• 1:25:32
  Speaker 3: And the next you know, the radio radio was like
• 1:25:35
  Speaker 3: also the producer became the star.
• 1:25:37
  Speaker 1: Yeah, it was like everybody had to get a Kanye beat.
• 1:25:41
  Speaker 3: Or a Swiss speed you know, yes or whatever. It
• 1:25:45
  Speaker 3: was so and nobody and they didn't work anymore to
• 1:25:49
  Speaker 3: develop a writer or to develop a producer. Like everybody
• 1:25:52
  Speaker 3: that I ever signed, and it wasn't intentionally, but they
• 1:25:55
  Speaker 3: were all self contained. Rizak right, self contained, East Swift,
• 1:25:59
  Speaker 3: self contained, Joe and Punn self contained.
• 1:26:01
  Speaker 1: But you also also did real artist development, like you
• 1:26:04
  Speaker 1: weren't signing.
• 1:26:05
  Speaker 3: I mean, I don't know how many artists you signed
• 1:26:06
  Speaker 3: at the top of their Like, I never signed an
• 1:26:10
  Speaker 3: artist at the top of their career ever in my life.
• 1:26:11
  Speaker 3: That's what I'm saying.
• 1:26:12
  Speaker 1: It's like Akon was, Like I didn't know who Akon
• 1:26:15
  Speaker 1: was prior to No No, No.
• 1:26:16
  Speaker 3: You might have knew Banner was, but Banner wasn't having great,
• 1:26:19
  Speaker 3: great success. But Banner was self contained. Everybody was self contained.
• 1:26:24
  Speaker 3: So I'm just like this, this is how I'm gonna go.
• 1:26:30
  Speaker 3: I never considered myself an an R guy. Like He'll
• 1:26:33
  Speaker 3: tell you, I spoke to him every day. I was
• 1:26:34
  Speaker 3: a promotion guy. Tell me like, you know, I'm sorry,
• 1:26:37
  Speaker 3: I to keep on bringing you on.
• 1:26:38
  Speaker 1: Brian, this is Brian's he's over there, he's this is
• 1:26:42
  Speaker 1: the best day of his month right now. So and
• 1:26:44
  Speaker 1: his kid graduated this month.
• 1:26:46
  Speaker 3: Congratulation.
• 1:26:49
  Speaker 1: Was there ever any artists that you almost signed in
• 1:26:53
  Speaker 1: the nineties that just.
• 1:26:54
  Speaker 3: It for me? There was a few, There was them.
• 1:26:56
  Speaker 3: There was Jay. BMG. Wouldn't let me sign Jay? Why
• 1:27:01
  Speaker 3: because we we were throwing so much weight up there,
• 1:27:03
  Speaker 3: and what they wanted was a little bit different.
• 1:27:06
  Speaker 1: We've already done this, We've already seen this. This No Jay,
• 1:27:10
  Speaker 1: j Jay, wont it was different? Okay, and Dame and
• 1:27:14
  Speaker 1: they were like not like and they didn't want a
• 1:27:17
  Speaker 1: lot of money. That's crazy.
• 1:27:19
  Speaker 3: They just wanted their independence.
• 1:27:22
  Speaker 1: Eminem too, huh yeah, because it's crazy because you think
• 1:27:26
  Speaker 1: about Eminem.
• 1:27:26
  Speaker 3: He had like, I guess there's a tape that's somebody
• 1:27:30
  Speaker 3: said when he went to visit Pow, I don't know
• 1:27:32
  Speaker 3: who was interviewing him, and they said what label do
• 1:27:34
  Speaker 3: you want to be? And he said low.
• 1:27:36
  Speaker 1: I don't doubt that at that time, of course, I
• 1:27:39
  Speaker 1: mean with what he was into.
• 1:27:40
  Speaker 3: And Paul interned for my partner Rich Isaacs.
• 1:27:46
  Speaker 1: Did you guys have any sort of loud records and
• 1:27:51
  Speaker 1: Raucous records?
• 1:27:52
  Speaker 3: Did you ever we consulted Ruckus records. I never consider
• 1:27:55
  Speaker 3: Ruckus records competition.
• 1:27:56
  Speaker 1: It wasn't even a competition, but I just because you
• 1:27:57
  Speaker 1: guys were much bigger. Raucus was very much like kind
• 1:28:00
  Speaker 1: of the backpack they were.
• 1:28:01
  Speaker 3: They were owned by Marvel, not Margaret Rupert Murdoch's son
• 1:28:04
  Speaker 3: James Murdoch. They hired they would they hired us to
• 1:28:07
  Speaker 3: consult them.
• 1:28:08
  Speaker 1: But that whole movement tale black Star most now, was
• 1:28:12
  Speaker 1: that ever anything where you were like, you know, maybe
• 1:28:14
  Speaker 1: we can kind of make this like, go a little
• 1:28:18
  Speaker 1: more mainstream this sound and should we start.
• 1:28:20
  Speaker 3: I never looked at them. I never. I never looked
• 1:28:21
  Speaker 3: at them that way. I never looked at it. I mean,
• 1:28:23
  Speaker 3: I knew James Murdoch was gonna run fox one.
• 1:28:27
  Speaker 1: That's pretty crazy that Rupert Murdoch's kid owned Raucus, by
• 1:28:31
  Speaker 1: the way, for people who don't know that, that's a
• 1:28:33
  Speaker 1: that's a that's an insane.
• 1:28:34
  Speaker 3: Little and what Ruckus said Raucus did. But I never
• 1:28:39
  Speaker 3: I never, you know, I never worried about I didn't
• 1:28:43
  Speaker 3: worry about def Jam. I didn't worry about Babe. I
• 1:28:45
  Speaker 3: didn't worry about that throw like. I just did what
• 1:28:48
  Speaker 3: I had. You know, if you're running a race and
• 1:28:54
  Speaker 3: if you look over your shoulder, see what you can
• 1:28:55
  Speaker 3: get this you get past so you could trip, like
• 1:28:59
  Speaker 3: just focus on the fish line man for all us
• 1:29:02
  Speaker 3: that that's what it was. I remember a Mob Deep
• 1:29:04
  Speaker 3: second album. We didn't have a smash like suck On
• 1:29:07
  Speaker 3: right Drop a gym was supposed to be but we
• 1:29:10
  Speaker 3: pulled it. But we were coming the same thing that
• 1:29:12
  Speaker 3: Foxy was coming mm hmm. And that was the only
• 1:29:16
  Speaker 3: time I had a huge argument with my cousin who
• 1:29:18
  Speaker 3: was my GM methodism, and I was like, I need
• 1:29:21
  Speaker 3: to know every fucking and I'm not even saying in
• 1:29:25
  Speaker 3: a bad way, of course, but yeah, and he was,
• 1:29:28
  Speaker 3: what are you so worried about?
• 1:29:29
  Speaker 1: I'm like, we got a beater.
• 1:29:31
  Speaker 3: It wasn't even hard. I just I didn't like how
• 1:29:34
  Speaker 3: LEYO did that hmmm. And I knew he was good
• 1:29:39
  Speaker 3: like and we were so authentic and ethical and.
• 1:29:43
  Speaker 1: You feel do you?
• 1:29:44
  Speaker 3: Did you and Leo have a bit of a rivalry
• 1:29:46
  Speaker 3: at that time. We came out of Noah and we
• 1:29:49
  Speaker 3: smacked him.
• 1:29:50
  Speaker 1: I mean, listen, I don't even mean like, I just
• 1:29:52
  Speaker 1: mean like from an executive to executive.
• 1:29:54
  Speaker 3: No, because I looked at it like we we we
• 1:29:58
  Speaker 3: when we came, We came, and at the end of
• 1:30:01
  Speaker 3: the day, Wu tang Or met the man saved their ass.
• 1:30:05
  Speaker 3: I had an Warren g Right and I had Gotti.
• 1:30:12
  Speaker 1: Before they did interesting.
• 1:30:14
  Speaker 3: I was gonna sign Mike Geronima.
• 1:30:16
  Speaker 1: Shout out to Mike Geramia, Man, that's that's.
• 1:30:19
  Speaker 3: We couldn't get to sample Clinton and just didn't work out.
• 1:30:21
  Speaker 3: And he says a nerve call. He was, let me
• 1:30:23
  Speaker 3: just bring it to godlieb right, you know, so like
• 1:30:27
  Speaker 3: we were always with that jam one step ahead.
• 1:30:32
  Speaker 1: So crazy. Yeah, you always hear things about you, obviously,
• 1:30:34
  Speaker 1: I've never I've never I met Leord once and I
• 1:30:37
  Speaker 1: was like, I know your brother, Madi, what's up, bro?
• 1:30:40
  Speaker 1: The tallest Jewish guy in the world. That's fucking nuts.
• 1:30:45
  Speaker 1: Can you share a couple of just like, give me
• 1:30:50
  Speaker 1: you have a random mop story you could share.
• 1:30:57
  Speaker 3: They were in Vegas for magic.
• 1:31:00
  Speaker 1: Okay, they're clothing convention, right, And I was in.
• 1:31:02
  Speaker 3: Vegas and I had to show them what I was
• 1:31:05
  Speaker 3: built that of. So my family owned the umber An
• 1:31:10
  Speaker 3: Italian restaurant okay in Vegas, which which it's called Heiroes
• 1:31:15
  Speaker 3: Okay Okay. It's the longest free standing and I mean
• 1:31:19
  Speaker 3: there was not I mean there was never no beef,
• 1:31:22
  Speaker 3: but like I was always aware of, like you know,
• 1:31:25
  Speaker 3: and like their manager I truly loved, but like I
• 1:31:29
  Speaker 3: had to show them that you come, I'm coming. But
• 1:31:33
  Speaker 3: there was We never had a beef. I know. They
• 1:31:35
  Speaker 3: went on me at record one time, led us off
• 1:31:37
  Speaker 3: the label. I was already gone from the label, you'd
• 1:31:39
  Speaker 3: already sold it. Yeah, But I'm closer to them today
• 1:31:43
  Speaker 3: than I was.
• 1:31:44
  Speaker 1: It feels like they've aught that, each of them guys
• 1:31:46
  Speaker 1: are like, you know, obviously they're fucking older now. Yeah,
• 1:31:48
  Speaker 1: you know, but yeah, that's shout to MP Man. You
• 1:31:52
  Speaker 1: also had a point in TI where you were working
• 1:31:54
  Speaker 1: with Mariah.
• 1:31:56
  Speaker 3: Yeah, I'll tell you that I thought everybody knew that.
• 1:32:02
  Speaker 1: Was that out there.
• 1:32:03
  Speaker 3: I tried to keep it quiet. I always thought that
• 1:32:06
  Speaker 3: was I've known that.
• 1:32:07
  Speaker 1: I thought I thought people knew that that.
• 1:32:10
  Speaker 3: You were like like helping her, you were managing her.
• 1:32:12
  Speaker 3: So I was, yeah, I was like whatever, My thought
• 1:32:16
  Speaker 3: was like a management wrong?
• 1:32:18
  Speaker 1: What what era of.
• 1:32:20
  Speaker 3: If I went to Sony in ninety nine, I want
• 1:32:22
  Speaker 3: to say, night that's peak.
• 1:32:25
  Speaker 1: Holy shit, that's like ninety's like uh uh fucking honey
• 1:32:32
  Speaker 1: and and and I.
• 1:32:33
  Speaker 3: Think it was right after Honey she did director with
• 1:32:36
  Speaker 3: Whitney with that movie.
• 1:32:38
  Speaker 1: Yeah, that's crazy. You just I mean, dude, your your
• 1:32:42
  Speaker 1: your jacket is pretty stacked at this point. Do you
• 1:32:46
  Speaker 1: feel like do you like like cause you you seem
• 1:32:50
  Speaker 1: like a guy who hasn't lost that fire, the motivation
• 1:32:54
  Speaker 1: you're you're a guy who likes to work. What is
• 1:32:57
  Speaker 1: the current like, what are you what are you currently
• 1:32:59
  Speaker 1: working on? What drives you currently? And and and what
• 1:33:03
  Speaker 1: is kind of like current situation for Steve.
• 1:33:07
  Speaker 3: What I'm doing? You know I got sick in twenty thirteen. Yeah,
• 1:33:11
  Speaker 3: I had a heart attack. I really thought I was
• 1:33:14
  Speaker 3: going to die. I mean I did die. I died
• 1:33:16
  Speaker 3: three times, but I thought I was gonna have another one.
• 1:33:18
  Speaker 1: And when you got kids, man, it's like, yeah, so
• 1:33:20
  Speaker 1: I stopped working, got the Boss and then.
• 1:33:26
  Speaker 3: Two thousand and eighteen at the Kanye at a restaurant,
• 1:33:33
  Speaker 3: and how did you? I never worked anybody in my life.
• 1:33:39
  Speaker 1: In my life, I mean you were you were present.
• 1:33:42
  Speaker 1: I want to say you were present when he had
• 1:33:43
  Speaker 1: that Drink Champs interview. Weren't you? Were you there for
• 1:33:46
  Speaker 1: the crazy dream.
• 1:33:47
  Speaker 3: Change which when he said when he yeah, so that's
• 1:33:50
  Speaker 3: a funny story. I wasn't supposed to be there, but
• 1:33:52
  Speaker 3: you were there. I'm going to tell you. I'm going
• 1:33:54
  Speaker 3: to tell you. I'm going to tell you what. So
• 1:33:55
  Speaker 3: Norway's family, you know that, right. So my fiance nawn
• 1:34:01
  Speaker 3: So Glori had somebody who worked for him. Every time
• 1:34:03
  Speaker 3: I would come into town. You can get me a
• 1:34:06
  Speaker 3: car Miami in Miami. Yeah, so I'm dropping the car
• 1:34:09
  Speaker 3: off and we're on our way today. When she was
• 1:34:12
  Speaker 3: let me have to go to the bathroom. So we
• 1:34:14
  Speaker 3: go in and I'm like, why is he filming now?
• 1:34:17
  Speaker 3: Why is there so much security? And they said, jays here,
• 1:34:25
  Speaker 3: and I'm like, what the fuck? And this is when
• 1:34:28
  Speaker 3: he first started going after the Jews. And even though
• 1:34:30
  Speaker 3: I'm Jewish, I had every Jew in the world call
• 1:34:34
  Speaker 3: me people that I didn't know, they said, and like
• 1:34:37
  Speaker 3: the most powerful people like that I've never met. And
• 1:34:41
  Speaker 3: I'm getting bombarded, like you got. I'm like, I haven't
• 1:34:46
  Speaker 3: spoken to him in a year, and the last time
• 1:34:47
  Speaker 3: I spoke to me, he told me to go fuck
• 1:34:48
  Speaker 3: myself crazy, not over religiouship, just on. So she's walking
• 1:34:58
  Speaker 3: straight to the set like I don't know if she's lost,
• 1:35:02
  Speaker 3: like I don't know right or and then she said
• 1:35:04
  Speaker 3: she saw a guy with a bald head, so she
• 1:35:06
  Speaker 3: thought that was And I'm trying to grant and you
• 1:35:09
  Speaker 3: can't scream. I'm like, so I go and he sees me, Yeah,
• 1:35:14
  Speaker 3: he sees you. And what I think he said, my
• 1:35:17
  Speaker 3: favorite Jew. And I do believe I am his favorite Jew.
• 1:35:23
  Speaker 3: And I said, if you play What I said was
• 1:35:25
  Speaker 3: if you play nice, the world still loves you, I
• 1:35:30
  Speaker 3: mean for sure, And that was the thing. And then
• 1:35:34
  Speaker 3: he goes fly home with me. I said, I'm going
• 1:35:36
  Speaker 3: to down. He goes, I'll drop you off, and she
• 1:35:38
  Speaker 3: was like, he saw what I went through. I just
• 1:35:40
  Speaker 3: got the Lifetime Achievement Award with B E T. And
• 1:35:44
  Speaker 3: I went to Miami to see my moum. So went
• 1:35:48
  Speaker 3: to Miami for a few days just that whatever, and
• 1:35:51
  Speaker 3: then I was going to meet her family in Dallas.
• 1:35:55
  Speaker 1: So I guess that that interview is probably four years
• 1:35:58
  Speaker 1: ago now half something like that. Yeah. Yeah, So so
• 1:36:02
  Speaker 1: twenty eighteen, Kanye, that is Daytona, that is the YA album,
• 1:36:07
  Speaker 1: That's Kids.
• 1:36:07
  Speaker 3: He goes, that's the five albums, So that five album era,
• 1:36:10
  Speaker 3: that was hout we Will and you're with him at
• 1:36:12
  Speaker 3: that time Wyoming era. Yeah, and you and him, I'm
• 1:36:16
  Speaker 3: me and we just say. He goes, I'm gonna put
• 1:36:17
  Speaker 3: out these five albums, and he came with these states
• 1:36:20
  Speaker 3: like this. And I wasn't his manager, but I was running.
• 1:36:25
  Speaker 3: I guess there's a whole bunch of people running good music.
• 1:36:28
  Speaker 3: But you know, with Paul being at def Jam, Rich Isaacson,
• 1:36:31
  Speaker 3: who is my partner in loud as the number two
• 1:36:33
  Speaker 3: with theft Jam, it was like I pretty much and
• 1:36:36
  Speaker 3: I and Scooter. I gave his first deal to so
• 1:36:39
  Speaker 3: you know so, and at that time, Scooter's like the
• 1:36:42
  Speaker 3: manager on manager, the Scooter's the manager. And it was
• 1:36:45
  Speaker 3: just but it was he was relying on me to know,
• 1:36:52
  Speaker 3: you got to do what I do right, and it
• 1:36:56
  Speaker 3: worked the perfection.
• 1:36:57
  Speaker 1: Yeah, I mean, I mean, look, I think kids, he
• 1:36:59
  Speaker 1: goes my favorite album out of the dad and ya
• 1:37:01
  Speaker 1: and then Daytona is a fucking classic.
• 1:37:03
  Speaker 3: But it's crazy.
• 1:37:04
  Speaker 1: So were you around when Drake comes to Wyoming? I was.
• 1:37:09
  Speaker 3: He didn't look at me as an A and R guy.
• 1:37:10
  Speaker 3: He looked at me just run run the business. I
• 1:37:12
  Speaker 3: wasn't in Wyoming, So you.
• 1:37:13
  Speaker 1: Didn't do the Wyoming thing or nothing like that because
• 1:37:15
  Speaker 1: the Wyoming shit seemed crazy because he remember he flew
• 1:37:17
  Speaker 1: all the people out there.
• 1:37:18
  Speaker 3: Yeah, he flew everybody in the mom out there, Travis Drake.
• 1:37:21
  Speaker 1: What resulted in you him telling you to go fuck yourself?
• 1:37:27
  Speaker 1: And was this in twenty eighteen? Like how long did
• 1:37:29
  Speaker 1: that last? Was it more than a year?
• 1:37:30
  Speaker 3: Less than a year? It was? I was only I said,
• 1:37:32
  Speaker 3: I'm only doing this for a year was if I could.
• 1:37:35
  Speaker 3: I was the only reason why I did it, to
• 1:37:37
  Speaker 3: see if I was strong enough mentally not to deal
• 1:37:40
  Speaker 3: with him, but with my heart, I thought I was dying.
• 1:37:43
  Speaker 3: I was dying. So this is five years after you
• 1:37:46
  Speaker 3: have that scare at three thirteen, and so now he
• 1:37:54
  Speaker 3: wants to figure out not to how to get off
• 1:37:58
  Speaker 3: Universal somehow, and like, I really love the guy, I
• 1:38:02
  Speaker 3: really like. My heart breaks fro him sometimes and like,
• 1:38:08
  Speaker 3: and I always think how I could help him? Right,
• 1:38:11
  Speaker 3: So he was going through some shit and I remember
• 1:38:16
  Speaker 3: he was. I was talking to Biggs and Big says, yeah,
• 1:38:19
  Speaker 3: I think I think they said they were going to Jamaica.
• 1:38:21
  Speaker 3: I don't know where where they were going. So when
• 1:38:23
  Speaker 3: you see him and you have him, call me because
• 1:38:25
  Speaker 3: I have an idea how I could get this.
• 1:38:27
  Speaker 1: Thing done from get him off Universal, not get.
• 1:38:31
  Speaker 3: Him off but the partner really partner up with him
• 1:38:36
  Speaker 3: and let him do what he does best. And falls me.
• 1:38:42
  Speaker 3: We speak. He goes, call me tomorrow. Now it's a
• 1:38:46
  Speaker 3: Jewish holitay. It's the funniest thing. And he goes, I'm
• 1:38:51
  Speaker 3: going to land and meet with this lawyer and joelcats
• 1:38:54
  Speaker 3: like Joel's my attorney. He goes, if I send you
• 1:38:56
  Speaker 3: a plane, will you come? Will you come to Alanta?
• 1:39:03
  Speaker 3: I said I supposed to have dinner with I didn't
• 1:39:04
  Speaker 3: say the Jewish Holliday, but I said, suppost have dinner
• 1:39:06
  Speaker 3: with my mom tonight. Let me just see if I
• 1:39:08
  Speaker 3: could just move it. When don't we back? We're back whatever.
• 1:39:12
  Speaker 3: And the plan was for Universal to give him a fund,
• 1:39:18
  Speaker 3: not to make an album, creation fund to create and
• 1:39:21
  Speaker 3: do whatever the fuck he wants to do. And I
• 1:39:26
  Speaker 3: had Universal say yes.
• 1:39:29
  Speaker 1: To an amount.
• 1:39:30
  Speaker 3: I don't want to say the amount, but it was
• 1:39:32
  Speaker 3: brasy amount, okay. And I told Joel because Joel was
• 1:39:35
  Speaker 3: also my attorney, because this is the most brilliant thing
• 1:39:38
  Speaker 3: I've ever heard. And We're flying back home and I'm
• 1:39:46
  Speaker 3: looking at his p and L I was like, why
• 1:39:48
  Speaker 3: is he still on payroll? I should never have said it,
• 1:39:51
  Speaker 3: but I was trying to get I was trying to
• 1:39:53
  Speaker 3: spark him on something.
• 1:39:56
  Speaker 1: And that's when when you say why he's on payroll?
• 1:39:58
  Speaker 3: Why?
• 1:39:58
  Speaker 1: Like why is Kanye pain?
• 1:40:00
  Speaker 3: No, not Kanye some I don't want to say someone
• 1:40:02
  Speaker 3: a random name, like hey, why is this person getting it? Yeah?
• 1:40:05
  Speaker 3: And I did it to get a reaction, and the
• 1:40:09
  Speaker 3: reaction was min drone fucking business, go fuck your and
• 1:40:15
  Speaker 3: I shouldn't And the truth is I was looking to
• 1:40:17
  Speaker 3: start something just and see the reaction, so that he
• 1:40:25
  Speaker 3: probably forgot.
• 1:40:25
  Speaker 1: It does feel like yay, during that time, had a
• 1:40:28
  Speaker 1: lot of random people eating off of them.
• 1:40:30
  Speaker 3: Still it does.
• 1:40:31
  Speaker 1: No, I'm sure he does now, but even then, you
• 1:40:33
  Speaker 1: would see the people who'd be around.
• 1:40:35
  Speaker 3: Him, and and that's what and that's really what. That
• 1:40:39
  Speaker 3: that broke my heart, like be like nobody gave a
• 1:40:43
  Speaker 3: fuck about him.
• 1:40:44
  Speaker 1: Like yeah, it feels like, you know, I feel like
• 1:40:47
  Speaker 1: he is a guy who's who's hurt, you know, and
• 1:40:51
  Speaker 1: I feel like he's turned his hurt into you know,
• 1:40:58
  Speaker 1: whatever point he's trying to make, he's communicating in a very.
• 1:41:01
  Speaker 3: Hurtful way, So he's trying to hurt everybody in it.
• 1:41:04
  Speaker 1: Yeah, And I think it's like there's a difference between like,
• 1:41:07
  Speaker 1: you know, having a conversation about his grand point that
• 1:41:11
  Speaker 1: he might be trying to make without it being hateful,
• 1:41:13
  Speaker 1: without it ostracizing so many people have supported you without
• 1:41:16
  Speaker 1: being like it you know, it's it's just it's sad man.
• 1:41:20
  Speaker 1: And then like that, now the music just feels so sloppy.
• 1:41:24
  Speaker 1: It's like, wait, how where do I gotta go? Feels
• 1:41:26
  Speaker 1: all undone, It feels like he's just dropping demos now
• 1:41:29
  Speaker 1: and would you if he called you today, would you
• 1:41:31
  Speaker 1: pick up the call.
• 1:41:34
  Speaker 3: I would pick up the call. And but I don't
• 1:41:37
  Speaker 3: know what the call. I don't know how I would
• 1:41:39
  Speaker 3: act on. He made my mom cry. Yeah, so that's
• 1:41:47
  Speaker 3: it is interesting. My mom is what, she's ninety one
• 1:41:49
  Speaker 3: years old. She wanted the toughest. She was married to
• 1:41:53
  Speaker 3: my dad, so she had to be tough.
• 1:41:55
  Speaker 1: I wonder for you man, like being Jewish right now?
• 1:41:59
  Speaker 1: I see there's a lot of things that are going
• 1:42:02
  Speaker 1: on with the government of Israel that are you know,
• 1:42:07
  Speaker 1: a lot of people don't agree with, a lot of
• 1:42:09
  Speaker 1: people don't like it's conflated into like the extreme on
• 1:42:14
  Speaker 1: both sides, right where if you do criticize Israel, you know,
• 1:42:18
  Speaker 1: a lot of things people do to shut you ups,
• 1:42:20
  Speaker 1: called you anti Semitic. But on the other side, it
• 1:42:21
  Speaker 1: has also resulted in a ton of true anti Semitism.
• 1:42:25
  Speaker 1: And then you got the Kanye thing going on. It
• 1:42:28
  Speaker 1: just feels like, you know, it for you somebody who's
• 1:42:33
  Speaker 1: done so much in the music industry, and like you said,
• 1:42:36
  Speaker 1: your mom, it hurts your mom the stuff Kanye said,
• 1:42:39
  Speaker 1: like where do you feel like the world is right
• 1:42:42
  Speaker 1: now because we're in a fucked up place.
• 1:42:44
  Speaker 3: World War threes. I mean, I'm not even worried about
• 1:42:47
  Speaker 3: World War three, to be honest with you. Yeah, I'm
• 1:42:48
  Speaker 3: more worried about the civil war here.
• 1:42:50
  Speaker 1: Yeah, it's very possible.
• 1:42:55
  Speaker 3: Right. My kids are black, right, right, so you got
• 1:42:58
  Speaker 3: black white My sons have black. Yeah.
• 1:43:01
  Speaker 1: So it's like it just feels especially with like disconnect
• 1:43:07
  Speaker 1: from the geopolitical shit and just connect to what's going
• 1:43:09
  Speaker 1: on here. It feels like with the ice ship, it's
• 1:43:12
  Speaker 1: the beginning of something really dark, because if it's if
• 1:43:15
  Speaker 1: it's it starts with the ice raids, does it then
• 1:43:18
  Speaker 1: go to like people who don't agree with you? Does it?
• 1:43:21
  Speaker 1: You know, are they gonna start like they're gonna cut
• 1:43:23
  Speaker 1: off funding the states based on who they voted for?
• 1:43:26
  Speaker 3: And yeah, so like the mother of my children, she's
• 1:43:28
  Speaker 3: from training that one and raised or granted she has
• 1:43:31
  Speaker 3: a citizenship now, right, but she really well what does
• 1:43:34
  Speaker 3: that mean? Yeah? So like granted she has a US passport, right,
• 1:43:41
  Speaker 3: does that mean like I don't trust anything? So I'm
• 1:43:45
  Speaker 3: just like I don't like, I don't know, man, I'm
• 1:43:50
  Speaker 3: just like I'm not you know, I'm more worried about.
• 1:43:53
  Speaker 1: Yeah, yeah, it makes sense, man, it doesn't make sense.
• 1:43:57
  Speaker 1: Are you currently I know we were talking a little bit.
• 1:43:59
  Speaker 1: I know, you know, I don't want to get into
• 1:44:01
  Speaker 1: what you were talking about, but I know you're at
• 1:44:04
  Speaker 1: least listening to a new artist, checking out new artists.
• 1:44:06
  Speaker 1: You sign an artist or like what is what is
• 1:44:08
  Speaker 1: I mean?
• 1:44:08
  Speaker 3: I signed? I helped. I found an artist that was
• 1:44:10
  Speaker 3: already was signed to a label, an independent, and I
• 1:44:14
  Speaker 3: brought the independent over to Sony and I think this
• 1:44:17
  Speaker 3: kid is gonna be as like my next Acon.
• 1:44:20
  Speaker 1: That's big.
• 1:44:22
  Speaker 3: I'll played a record as soon as Yeah. And you know,
• 1:44:27
  Speaker 3: Sony said, you know you wanted like a first look deal,
• 1:44:30
  Speaker 3: and I really don't know what I want right I
• 1:44:32
  Speaker 3: have a hot time talking these new artists.
• 1:44:35
  Speaker 1: It's a different time, huh.
• 1:44:36
  Speaker 3: I mean you saw when we at the hotel.
• 1:44:39
  Speaker 1: Oh ye Jesus Christ. I don't even want to get
• 1:44:41
  Speaker 1: into the details of that. That was a fucking ship show.
• 1:44:44
  Speaker 3: But what so I was. I just came back from
• 1:44:48
  Speaker 3: Atlanta and I'm going back tomorrow. One of the girls
• 1:44:50
  Speaker 3: could really spit developing fan base, a fan base, and
• 1:44:55
  Speaker 3: you know, and she's selling some lip gloss.
• 1:44:59
  Speaker 1: I mean, hell, that's great.
• 1:45:00
  Speaker 3: Yeah, and then the other girl is really sing you
• 1:45:03
  Speaker 3: just needs records, right, So is somebody really going to
• 1:45:06
  Speaker 3: take the time and the patient.
• 1:45:08
  Speaker 1: But yeah, it's it's artist development again. Yeah, it's most
• 1:45:11
  Speaker 1: most people want to get on board when the records
• 1:45:13
  Speaker 1: already happened.
• 1:45:13
  Speaker 3: And the reason why and the reason why I left
• 1:45:15
  Speaker 3: so early was there was just too many people talking.
• 1:45:18
  Speaker 1: There was a lot. Yeah, yeah, it was a lot.
• 1:45:19
  Speaker 3: And I was like, at then, I like, you know,
• 1:45:22
  Speaker 3: I understood. I heard both stories. I was like, all right,
• 1:45:25
  Speaker 3: I get this. This is yeah cool. And so you
• 1:45:30
  Speaker 3: know Magic is a partner of mine, right and you know,
• 1:45:34
  Speaker 3: big bro that was great. So it's just like, yeah,
• 1:45:39
  Speaker 3: I mean they yeah.
• 1:45:40
  Speaker 1: I mean I feel like nowadays it's like you have
• 1:45:43
  Speaker 1: to figure out how to monetize so much outside of
• 1:45:47
  Speaker 1: the music because the music is like we said, it's
• 1:45:51
  Speaker 1: like a million streams is thirty eight hundred dollars. What
• 1:45:54
  Speaker 1: the fuck are we doing if?
• 1:45:55
  Speaker 3: But you got ten million streams it's thirty eight grand?
• 1:45:58
  Speaker 3: But fuck yeah. But at the end of the day,
• 1:46:01
  Speaker 3: I want to raise money and I want to stop
• 1:46:04
  Speaker 3: buying catalog in the right way. I don't like I
• 1:46:06
  Speaker 3: don't want to buy your kind of I want to buy.
• 1:46:12
  Speaker 1: And let me just get in and out, get some pieces.
• 1:46:14
  Speaker 3: And and help and help you grow it. Partner her
• 1:46:16
  Speaker 3: up with an advertising where things could you know? So
• 1:46:20
  Speaker 3: those are the things I don't know if I have
• 1:46:22
  Speaker 3: the patience to really run a label.
• 1:46:25
  Speaker 1: My youngest run through some loud nerd stuff. When you
• 1:46:28
  Speaker 1: guys did the rock album with the blue dude on
• 1:46:30
  Speaker 1: the cover, that.
• 1:46:30
  Speaker 3: Was my favorite. I thought that woulda be the biggest
• 1:46:32
  Speaker 3: album in my career.
• 1:46:33
  Speaker 1: This was like during the time when I mean it
• 1:46:37
  Speaker 1: was like the kid rock living but you had like
• 1:46:40
  Speaker 1: that press on there.
• 1:46:42
  Speaker 3: Present system is downright crazy time? Did it only went
• 1:46:45
  Speaker 3: on drunk with your yeah ye yea give like how
• 1:46:49
  Speaker 3: fun was that to put together? And I mean I
• 1:46:51
  Speaker 3: hired somebody to do it. But I really thought that
• 1:46:53
  Speaker 3: that was literally my idea And I really thought this
• 1:46:57
  Speaker 3: is before the jay Z Lincoln Park. Yeah, I thought
• 1:47:00
  Speaker 3: this was gonna be the biggest album, like I really did.
• 1:47:03
  Speaker 3: Was it an expensive album to make? It was an
• 1:47:04
  Speaker 3: expensive problems. We couldn't get fucking clearance anyway.
• 1:47:08
  Speaker 1: From the other artist labels. System of a down on
• 1:47:10
  Speaker 1: that album at that time. It is crazy. That's early
• 1:47:12
  Speaker 1: for them. That's fucking nuts. Jesus. What was the biggest
• 1:47:17
  Speaker 1: band on that? It was System of Down the big
• 1:47:19
  Speaker 1: it was. There was a pun record, du sounds about right.
• 1:47:29
  Speaker 1: Was it hard to get those guys, the rappers to
• 1:47:31
  Speaker 1: sign on to do it? No?
• 1:47:32
  Speaker 3: They did it in two seconds, that's for you.
• 1:47:41
  Speaker 1: In Dangered Species has a pun album right came out
• 1:47:43
  Speaker 1: after he passes away? Was that Is there a lot
• 1:47:48
  Speaker 1: of unreleased pun left?
• 1:47:50
  Speaker 3: Or was that that? I don't know. I think that
• 1:47:52
  Speaker 3: was more of like a fell in just like I
• 1:47:54
  Speaker 3: don't know where the fuck that even? Mm hmm that album? Yeah?
• 1:48:00
  Speaker 1: This, yeah, baby, yeah, baby was obviously he was he was,
• 1:48:03
  Speaker 1: he was alive for that, making, the making of it, the.
• 1:48:05
  Speaker 3: Making of it.
• 1:48:06
  Speaker 1: Yeah, yeah, that's crazy. Yeah, because in Dangerus Species comes
• 1:48:11
  Speaker 1: out and I'm like, oh shit, this is obviously a
• 1:48:13
  Speaker 1: lot of unrelease shit people hopping up.
• 1:48:15
  Speaker 3: But I don't I don't think we ever really did
• 1:48:16
  Speaker 3: anything with it. No, you didn't, But I just wondered,
• 1:48:19
  Speaker 3: was there more that you guys pulled from from then?
• 1:48:21
  Speaker 3: Or that?
• 1:48:23
  Speaker 1: Interesting? Interesting? What is your personal most slept on Loud
• 1:48:29
  Speaker 1: Records release of all time? Slept On Alcoholics damn ooh,
• 1:48:34
  Speaker 1: great album. Do you feel like the Links get enough
• 1:48:37
  Speaker 1: credit for because I just had Tash on because I
• 1:48:40
  Speaker 1: think rap life is to me, rap life is, Yeah.
• 1:48:43
  Speaker 3: That's it was an incredible album. But I feel like,
• 1:48:45
  Speaker 3: but I'm talking about the song damn right Coast to Coast.
• 1:48:48
  Speaker 3: I think it was Coast to Coast the album.
• 1:48:49
  Speaker 1: Yeah, they re I think they re recorded it. Did
• 1:48:52
  Speaker 1: they They just re recorded an alcoholics album. It was
• 1:48:55
  Speaker 1: either Coast to Coast or twenty one and over when.
• 1:48:57
  Speaker 3: It went over was the first album? Yeah?
• 1:48:58
  Speaker 1: They re recorded an album them like Taylor Swift style
• 1:49:02
  Speaker 1: if I talked to about y know you guys, but
• 1:49:05
  Speaker 1: you know, I think, yeah, the shouts of the licks uh,
• 1:49:09
  Speaker 1: rap life, Tash.
• 1:49:10
  Speaker 3: Though I got put it up there.
• 1:49:12
  Speaker 1: That's crazy.
• 1:49:13
  Speaker 3: Yeah.
• 1:49:14
  Speaker 1: And then for you, what was you know, in your
• 1:49:17
  Speaker 1: opinion man, an artist who you felt like was on loud,
• 1:49:24
  Speaker 1: but maybe you don't think it hit their full potential.
• 1:49:30
  Speaker 6: Press that bras albums if there was trust? What do
• 1:49:41
  Speaker 6: you mean by that?
• 1:49:41
  Speaker 3: They were so militant and they were anti the establishment that.
• 1:49:46
  Speaker 1: They almost didn't trust the establishment to like, let us
• 1:49:50
  Speaker 1: do what we're gonna do. You feel like hip hop
• 1:49:53
  Speaker 1: could have been bigger, should have been bigger. You want
• 1:49:56
  Speaker 1: to talk about one of the greatest beats of all time.
• 1:50:00
  Speaker 3: Any of it might be my two, my two favorite
• 1:50:02
  Speaker 3: records such so when I got that Last Time Achievement award,
• 1:50:06
  Speaker 3: we started off with about mm hmm.
• 1:50:09
  Speaker 1: Fake fake records, right, oh man, that was such a
• 1:50:12
  Speaker 1: good album. Mind sex was crazy. I feel like even
• 1:50:16
  Speaker 1: the the second album though, was that RBG their second
• 1:50:22
  Speaker 1: album with that had uh hell yeah.
• 1:50:27
  Speaker 3: That whole song that.
• 1:50:28
  Speaker 1: By the way, if you guys are all the scammers
• 1:50:29
  Speaker 1: out there, if you want to listen to how to
• 1:50:31
  Speaker 1: og Crack the System, go listen to hell Yeah by
• 1:50:34
  Speaker 1: Dead Press and One and stick Man Man.
• 1:50:38
  Speaker 3: If there was trust, they could have been the biggest album,
• 1:50:42
  Speaker 3: not the biggest album, they could have been the biggest
• 1:50:44
  Speaker 3: artist on that was it that they just didn't trust,
• 1:50:50
  Speaker 3: Like they didn't trust the system and they didn't trust me,
• 1:50:54
  Speaker 3: and you know, and I would say, if you didn't
• 1:50:55
  Speaker 3: trust me, then why did you sign it? You know,
• 1:50:58
  Speaker 3: I get along great with them now and everything else
• 1:51:00
  Speaker 3: like that.
• 1:51:00
  Speaker 1: But at the time you guys were at it was
• 1:51:04
  Speaker 1: like an artist at odds with the label situation. That's crazy.
• 1:51:09
  Speaker 1: Were you with Loud when they dropped the second album.
• 1:51:11
  Speaker 1: I don't think so, yeah, because that's when jay Z
• 1:51:13
  Speaker 1: got on the remix. Yeah, that is a big what
• 1:51:17
  Speaker 1: if it's dead press man, because that first album ridiculous, incredible,
• 1:51:22
  Speaker 1: and Drey was a big I always heard Dre was
• 1:51:24
  Speaker 1: a big fan of that. Scenes. That's crazy, man. Well listen,
• 1:51:28
  Speaker 1: you're a fucking legend. You gotta write a book. We're
• 1:51:30
  Speaker 1: gonna we're talking about it. You gotta get a book together,
• 1:51:35
  Speaker 1: or I'll tell you would be fire like a Loud
• 1:51:38
  Speaker 1: Records fucking TV series, but with like actors and shit,
• 1:51:43
  Speaker 1: like a mini series based loosely around your your life.
• 1:51:47
  Speaker 3: There are things we're talking about. Me and Rizz are
• 1:51:49
  Speaker 3: cooking up some things right now.
• 1:51:51
  Speaker 1: Shout to Riza, man. I just told him. I saw
• 1:51:54
  Speaker 1: him the other night and I was like, I was
• 1:51:56
  Speaker 1: cleaning out my one of my boxes in my garage
• 1:52:00
  Speaker 1: and I found the Domestic Violence VHS tape, which is
• 1:52:03
  Speaker 1: his first movie he ever made. It was like a
• 1:52:05
  Speaker 1: fifteen minute short film and he's like, Yo, I can't
• 1:52:09
  Speaker 1: find that. Can you send that to me? I was like,
• 1:52:11
  Speaker 1: of course, fuck, yeah, no, that'd be crazy exactly.
• 1:52:15
  Speaker 3: No, No, we're talking about. There's a lot of things
• 1:52:17
  Speaker 3: we're talking about. We're gonna be making some announcements a
• 1:52:19
  Speaker 3: few weeks.
• 1:52:20
  Speaker 1: Were you a part of the Wu Tang video game
• 1:52:22
  Speaker 1: at all?
• 1:52:23
  Speaker 3: I was a part of the Wu Tang documentary. I
• 1:52:25
  Speaker 3: wasn't part of any of that stuff. But I'm bringing
• 1:52:27
  Speaker 3: ris of a part of me, just from a director
• 1:52:29
  Speaker 3: and a producer.
• 1:52:31
  Speaker 1: Got to, got to got to. I love it, man,
• 1:52:33
  Speaker 1: We'll see.
• 1:52:33
  Speaker 3: I appreciate thanks, thanks for coming. Thank you, yes, sir, well,
• 1:52:36
  Speaker 3: thank you for coming. My God, I appreciate it. Boom