Latest / Early Edition with Ryan Bridge / Shane Kingston: T&G Managing Director on Envy becoming the country's first billion dollar apple

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Shane Kingston: T&G Managing Director on Envy becoming the country's first billion dollar apple · Early Edition with Ryan Bridge

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  Speaker 1: Another k WE business success story for you this morning.
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  Speaker 1: The Envy Apple has cracked a billion dollars in global sales,
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  Speaker 1: a first for a New Zealand apple brand. Humble beginnings
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  Speaker 1: in the eighties, now ground in thirteen countries, sold in
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  Speaker 1: more than fifty markets. Shane Kingston, Turners and Grows Apples,
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  Speaker 1: Managing director with us this morning, get out Shane.
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  Speaker 2: Good morning, Ryan, Good to have you on the show.
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  Speaker 1: So you tell us what it tastes like.
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  Speaker 2: Ore in these unparalleled so due for looking apple, but
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  Speaker 2: then really really strong fresh aroma. And then to bite,
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  Speaker 2: it's got a balance sweetness and a really satisfying crunch,
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  Speaker 2: so it's quite against apple, so it's quite fulfilling to
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  Speaker 2: eat as well, so really quite unparalleled as an apple.
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  Speaker 1: How was it bred?
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  Speaker 2: Yeah, so was developed by the bioecon Army Science since
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  Speaker 2: two back in nineteen eighty five. It's a cross between
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  Speaker 2: Brayburn and roy Gala and it was really developed with
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  Speaker 2: the intent of niche and on net consumer need globally
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  Speaker 2: at that point in time, but also to have attributes
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  Speaker 2: which enabled it to be grown in a variety of
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  Speaker 2: different conditions globally. So from the outset, the intent was
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  Speaker 2: really ambitious and then overtime TNG in the commercialized and
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  Speaker 2: we've developed a very strong into end global system which
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  Speaker 2: we participate in but many others do, which then drives
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  Speaker 2: real consistency of how we bring that apple to the world.
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  Speaker 2: I just like you said in your intro front thirteen
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  Speaker 2: growing regions to fifty five markets, and there's a very
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  Speaker 2: consistent attribute driven system that supports that.
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  Speaker 1: Who loves it, Shane, everybody?
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  Speaker 2: Actually, So when we look at our consumer profile across
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  Speaker 2: the world and we get some really rich data on this,
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  Speaker 2: we see everyone from kids right the way through to
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  Speaker 2: elderly folks. So again, it's an Apple that it's taste
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  Speaker 2: profile is very you know, it's got broadreach. But also
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  Speaker 2: as an Apple, it's a satisfying eat given its size,
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  Speaker 2: et cetera. So it's got a wild wide reach. Give
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  Speaker 2: you an example in North America. Over the last two years,
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  Speaker 2: we've grown our household so one hundred and thirty two
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  Speaker 2: million households in North America. We've grown from just underd
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  Speaker 2: ten percent to almost fourteen percent. And that's a broad
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  Speaker 2: prospectrum of shoppers and profile and shopper profiles that are
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  Speaker 2: that are participating in that.
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  Speaker 1: Of the one billion, what proportion is growing offshore?
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  Speaker 2: About seventy percent now, so New Zealand accunts for thirty
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  Speaker 2: thirty one percent of our global crop, so seventy percent
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  Speaker 2: is grown offshore. The majority of that is split between
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  Speaker 2: North America and Europe.
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  Speaker 1: Who grows how do we How do local growers benefit
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  Speaker 1: from that or do we not?
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  Speaker 2: Oh? Absolutely so, We've got over one hundred growers here
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  Speaker 2: in New Zealand. We as teng are one of those. Look,
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  Speaker 2: the biggest benefit for growers globally, but particularly here in
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  Speaker 2: New Zealand is the returns that they get. So yes,
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  Speaker 2: there's more effort because there's a very codified system that
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  Speaker 2: we expect growers to support. But the three yield and
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  Speaker 2: market returns per hectare drive upwards of one hundred and
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  Speaker 2: thirty eight thousand proctor return, you know, versus seventy thousand
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  Speaker 2: from your traditional apple variety. That's a significant upside. So
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  Speaker 2: that's the biggest benefit. In last year we paid out
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  Speaker 2: one hundred and seventy two million to New Zealand growers alone,
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  Speaker 2: which was twenty five percent up on the previous year.
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  Speaker 2: And we've a strong outlook to grow on that this year.
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  Speaker 1: Billion dollars is good, but what's your goal.
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  Speaker 2: Oh, look, we fundamentally believe, given our participation in markets
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  Speaker 2: across the world, that we can go easily to two
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  Speaker 2: times that, and if we really get some strong performance
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  Speaker 2: in our execution and partnerships globally, we can go beyond
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  Speaker 2: that doubling position over the next couple of years.
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  Speaker 1: Shan Kingston T ANDG Managing di Rict to appreciate your
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  Speaker 1: time this morning, Thanks for being with me.
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  Speaker 2: For more from Early edition with Ryan Bridge. Listen live
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