Pepsi Paid $2 Billion for Gut Soda?! Here's What Your Agency Should Be Doing Right Now

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jun 17, 2025 · 6m

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

00:00 The "Poppi" acquisition and winning by being different

00:30 Brands need agencies to help them "stand out"

01:30 Agency's role: From vendor to transformation partner

02:00 Transformative client results through positioning

02:50 Five tactics for agencies to help clients win differently

04:10 The "Hell Yes" framework for brand building

Pepsi just dropped $2 billion to acquire Poppi.

Let that sink in.

A gut-health soda brand that didn't even exist a decade ago is now a…