Latest / Retail Media Breakfast Club
Why Retailer Magazines Are the Next Big Retail Media Channel (Post-AI Shopping Era)
Today I’m revisiting a recent article I penned for The Drum and digging into something that feels almost counterintuitive in a world obsessed with AI and automation: the resurgence of print magazines, catalogs, and direct mail as powerful retail media channels. I share why Gen Z and millennials are actively seeking out physical, tactile experiences, and how that shift is creating a surprising opportunity for retailers and brands to reconnect with shoppers in more meaningful, high-trust environments.
I also walk through real-world examples — from Costco to Amazon to retailers in Australia —…
The skinny
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