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Threedium | 🏆 September's Retail Tech Startup of the Month · Omni Talk Retail

• 0:00
  Foreign
• 0:09
  let's
• 0:10
  give
• 0:10
  a
• 0:10
  big
• 0:10
  Omni
• 0:11
  Talk.
• 0:11
  Welcome
• 0:11
  back
• 0:11
  to
• 0:12
  AWS's
• 0:12
  Danele
• 0:13
  Stropa
• 0:14
  to
• 0:14
  hand
• 0:14
  out
• 0:14
  this
• 0:14
  month's
• 0:15
  Retail
• 0:15
  Tech
• 0:16
  Startup
• 0:16
  of
• 0:16
  the
• 0:16
  Month
• 0:17
  award.
• 0:17
  Danele
• 0:18
  is
• 0:18
  the
• 0:18
  worldwide
• 0:18
  technical
• 0:19
  lead
• 0:19
  for
• 0:19
  AWS
• 0:20
  Partners
• 0:20
  in
• 0:20
  Retail
• 0:21
  at
• 0:21
  Amazon
• 0:21
  Web
• 0:22
  Services,
• 0:22
  where
• 0:22
  he
• 0:22
  drives
• 0:23
  the
• 0:23
  technical
• 0:23
  strategy
• 0:24
  for
• 0:24
  AWS
• 0:25
  Partners
• 0:25
  in
• 0:26
  Digital
• 0:26
  Commerce,
• 0:27
  Customer
• 0:27
  Engagement
• 0:28
  and
• 0:28
  Generative
• 0:29
  AI
• 0:29
  Danelia.
• 0:30
  It's
• 0:30
  great
• 0:30
  to
• 0:31
  have
• 0:31
  you
• 0:31
  back.
• 0:31
  Without
• 0:32
  further
• 0:32
  ado,
• 0:32
  who
• 0:33
  is
• 0:33
  September's
• 0:34
  Retail
• 0:34
  Tech
• 0:34
  Startup
• 0:35
  of
• 0:35
  the
• 0:35
  Month?
• 0:37
  Right.
• 0:37
  So
• 0:37
  Chris,
• 0:37
  this
• 0:38
  month
• 0:38
  we
• 0:38
  are
• 0:38
  highlighting
• 0:39
  Tritium.
• 0:41
  Tritium
• 0:42
  is
• 0:42
  a
• 0:43
  company
• 0:43
  that's
• 0:43
  really
• 0:44
  revolutionizing
• 0:45
  the
• 0:46
  product
• 0:46
  experience
• 0:47
  and
• 0:47
  retail
• 0:48
  media
• 0:48
  networks
• 0:49
  for
• 0:49
  brands
• 0:50
  and
• 0:50
  retailers.
• 0:51
  Right.
• 0:51
  So
• 0:51
  there
• 0:51
  are
• 0:52
  transforming
• 0:53
  the
• 0:53
  way
• 0:53
  that
• 0:54
  brands,
• 0:55
  retailers,
• 0:56
  they
• 0:56
  create,
• 0:57
  they
• 0:57
  manage,
• 0:57
  they
• 0:58
  even
• 0:58
  monetize
• 0:58
  on
• 0:59
  their
• 0:59
  digital
• 1:00
  product
• 1:00
  assets
• 1:01
  through
• 1:02
  advanced
• 1:03
  3D
• 1:03
  visualization
• 1:04
  technology.
• 1:05
  I
• 1:05
  think
• 1:06
  one
• 1:06
  thing
• 1:06
  that
• 1:06
  is
• 1:07
  quite
• 1:07
  interesting
• 1:07
  about
• 1:08
  what
• 1:08
  Tritium
• 1:09
  is
• 1:09
  doing
• 1:09
  is
• 1:10
  the
• 1:10
  way
• 1:10
  that
• 1:10
  they
• 1:11
  enable
• 1:12
  brands
• 1:12
  to
• 1:12
  create
• 1:13
  immersive
• 1:14
  advertising
• 1:15
  formats
• 1:16
  that
• 1:17
  can
• 1:17
  then
• 1:17
  be
• 1:17
  displayed
• 1:18
  across
• 1:18
  a
• 1:19
  variety
• 1:19
  of
• 1:19
  digital
• 1:20
  touch
• 1:21
  points,
• 1:21
  from
• 1:22
  the
• 1:22
  E
• 1:22
  commerce
• 1:23
  sites
• 1:23
  to
• 1:23
  retail
• 1:24
  media
• 1:24
  network
• 1:25
  to
• 1:26
  different
• 1:26
  form
• 1:26
  of
• 1:28
  displays
• 1:28
  and
• 1:29
  different
• 1:29
  sizes
• 1:29
  as
• 1:30
  well.
• 1:30
  Denali,
• 1:31
  what's
• 1:31
  an
• 1:31
  example
• 1:32
  of
• 1:32
  that
• 1:32
  that
• 1:32
  we
• 1:33
  might
• 1:33
  see
• 1:34
  or
• 1:34
  something
• 1:34
  that
• 1:35
  our
• 1:35
  audience
• 1:36
  might
• 1:36
  be
• 1:36
  a
• 1:36
  little
• 1:36
  bit
• 1:36
  more
• 1:37
  familiar
• 1:37
  with?
• 1:39
  Sure.
• 1:39
  So
• 1:40
  let's
• 1:40
  say
• 1:40
  that
• 1:40
  you
• 1:41
  have
• 1:41
  a
• 1:42
  travel
• 1:42
  coming
• 1:43
  up,
• 1:43
  you're
• 1:43
  looking
• 1:43
  for
• 1:45
  a
• 1:45
  new
• 1:46
  suitcase
• 1:47
  perhaps.
• 1:48
  And
• 1:50
  the
• 1:50
  ad
• 1:50
  that
• 1:51
  you
• 1:51
  see,
• 1:51
  instead
• 1:51
  of
• 1:52
  just
• 1:52
  seeing
• 1:53
  a
• 1:53
  flat
• 1:54
  image
• 1:56
  of
• 1:56
  that
• 1:56
  suitcase,
• 1:57
  you
• 1:58
  actually
• 1:58
  see
• 1:59
  the
• 1:59
  3D
• 2:00
  view
• 2:00
  of
• 2:01
  the
• 2:01
  3D
• 2:02
  visualization
• 2:03
  of
• 2:03
  that
• 2:03
  suitcase.
• 2:04
  You
• 2:05
  can
• 2:05
  actually
• 2:06
  spin
• 2:06
  it
• 2:06
  around,
• 2:07
  you
• 2:07
  can
• 2:08
  probably
• 2:08
  interact
• 2:09
  with
• 2:11
  the
• 2:11
  ad
• 2:11
  itself,
• 2:12
  you
• 2:12
  can
• 2:12
  open
• 2:12
  it
• 2:13
  up
• 2:13
  and
• 2:14
  you
• 2:14
  can
• 2:14
  actually
• 2:14
  see
• 2:15
  experience
• 2:15
  almost
• 2:16
  the
• 2:16
  product
• 2:17
  itself
• 2:18
  before
• 2:19
  getting
• 2:19
  to
• 2:19
  that
• 2:20
  purchase
• 2:20
  point.
• 2:21
  Right.
• 2:21
  So
• 2:22
  it
• 2:22
  increased
• 2:22
  the
• 2:23
  confidence
• 2:24
  in
• 2:24
  the
• 2:24
  buyers
• 2:25
  to
• 2:25
  make
• 2:26
  that
• 2:26
  purchase
• 2:27
  decision
• 2:28
  and
• 2:28
  it
• 2:28
  also
• 2:28
  provides
• 2:29
  a
• 2:29
  better
• 2:29
  experience
• 2:30
  throughout
• 2:30
  the
• 2:31
  shopping
• 2:31
  journey.
• 2:32
  Yeah,
• 2:33
  you
• 2:33
  definitely
• 2:33
  have
• 2:33
  more
• 2:33
  confidence
• 2:34
  in
• 2:34
  that,
• 2:35
  that
• 2:35
  piece
• 2:36
  that
• 2:36
  you're
• 2:36
  investing
• 2:37
  in.
• 2:38
  What
• 2:38
  do
• 2:38
  you
• 2:38
  think
• 2:38
  sets
• 2:39
  3D
• 2:39
  apart
• 2:39
  then
• 2:40
  from
• 2:40
  some
• 2:40
  of
• 2:40
  the
• 2:40
  other
• 2:41
  providers
• 2:41
  in
• 2:41
  the
• 2:41
  space?
• 2:43
  Right,
• 2:44
  So
• 2:46
  I
• 2:46
  think
• 2:46
  there's
• 2:46
  a
• 2:46
  couple
• 2:47
  of
• 2:47
  things
• 2:47
  here.
• 2:48
  Obviously
• 2:49
  the
• 2:50
  impact
• 2:50
  on
• 2:51
  retail
• 2:52
  media
• 2:52
  and
• 2:53
  advertising
• 2:54
  I
• 2:54
  think
• 2:56
  is
• 2:56
  quite
• 2:56
  important
• 2:58
  as
• 2:59
  retailers
• 3:00
  are
• 3:00
  looking
• 3:00
  to
• 3:01
  grow
• 3:01
  their
• 3:02
  retail
• 3:02
  media
• 3:02
  network
• 3:03
  presence.
• 3:04
  The
• 3:05
  technology
• 3:05
  that
• 3:06
  Raydium
• 3:06
  provides
• 3:07
  really
• 3:07
  enables
• 3:07
  them
• 3:08
  to
• 3:08
  offer
• 3:08
  these
• 3:09
  more
• 3:09
  engaging
• 3:10
  formats
• 3:11
  like
• 3:11
  we
• 3:11
  just
• 3:11
  described.
• 3:12
  Right.
• 3:13
  And
• 3:14
  their
• 3:14
  customers,
• 3:15
  Tritium's
• 3:16
  customers
• 3:16
  are
• 3:16
  already
• 3:17
  seeing
• 3:17
  the
• 3:17
  results
• 3:18
  in
• 3:18
  terms
• 3:18
  of
• 3:19
  reducing
• 3:20
  the
• 3:20
  cost
• 3:21
  to
• 3:21
  create
• 3:21
  these
• 3:22
  type
• 3:22
  of
• 3:22
  assets,
• 3:23
  but
• 3:23
  also
• 3:23
  in
• 3:24
  terms
• 3:24
  of
• 3:24
  increasing
• 3:25
  conversion.
• 3:26
  So
• 3:26
  a
• 3:26
  12%
• 3:27
  boost
• 3:27
  in
• 3:27
  conversion
• 3:29
  is
• 3:30
  quite
• 3:30
  a
• 3:30
  good
• 3:30
  result,
• 3:31
  I
• 3:31
  would
• 3:31
  say.
• 3:33
  Tritium
• 3:33
  is
• 3:34
  also
• 3:34
  the
• 3:34
  first
• 3:35
  B
• 3:35
  Corp.
• 3:35
  Certified
• 3:37
  spatial
• 3:37
  web
• 3:38
  infrastructure
• 3:38
  company
• 3:39
  and
• 3:40
  this
• 3:40
  gives
• 3:41
  them
• 3:41
  a
• 3:41
  bit
• 3:42
  of
• 3:42
  the
• 3:42
  edge
• 3:42
  as
• 3:42
  well,
• 3:43
  making
• 3:43
  them
• 3:43
  one
• 3:44
  of
• 3:44
  the
• 3:44
  most
• 3:44
  sustainable
• 3:45
  option
• 3:46
  in
• 3:46
  the
• 3:46
  market
• 3:47
  to
• 3:47
  create
• 3:49
  this
• 3:49
  type
• 3:49
  of
• 3:50
  assets.
• 3:50
  So
• 3:51
  I
• 3:51
  think
• 3:52
  that's
• 3:53
  quite
• 3:53
  unique
• 3:53
  and
• 3:53
  quite
• 3:54
  important
• 3:54
  to
• 3:54
  highlight
• 3:55
  as
• 3:55
  well.
• 3:56
  And
• 3:56
  Daneli,
• 3:57
  why
• 3:57
  is
• 3:57
  sustainability
• 3:58
  so
• 3:58
  important
• 3:59
  in
• 4:00
  a
• 4:00
  software
• 4:01
  product?
• 4:01
  Like,
• 4:01
  I've
• 4:02
  never
• 4:02
  even
• 4:02
  heard
• 4:02
  of
• 4:02
  that.
• 4:03
  Like
• 4:03
  you
• 4:03
  said,
• 4:03
  they're
• 4:03
  the
• 4:03
  first
• 4:04
  ones.
• 4:06
  Yeah,
• 4:06
  I
• 4:06
  think
• 4:07
  the
• 4:07
  way
• 4:07
  that
• 4:10
  the
• 4:10
  industry
• 4:12
  and
• 4:12
  the
• 4:12
  trends
• 4:13
  are
• 4:13
  going,
• 4:13
  especially
• 4:14
  with
• 4:14
  these,
• 4:15
  with
• 4:16
  more
• 4:16
  and
• 4:16
  more
• 4:17
  AI
• 4:17
  powered
• 4:19
  workloads,
• 4:21
  I
• 4:21
  think
• 4:21
  it's
• 4:22
  important
• 4:22
  for
• 4:24
  customers,
• 4:24
  but
• 4:24
  for
• 4:25
  everyone
• 4:25
  really
• 4:26
  to
• 4:26
  keep
• 4:27
  that
• 4:27
  in
• 4:27
  mind.
• 4:28
  These
• 4:28
  workloads
• 4:29
  they
• 4:29
  generate,
• 4:30
  they
• 4:30
  consume
• 4:31
  a
• 4:31
  lot
• 4:32
  of
• 4:32
  power,
• 4:32
  a
• 4:33
  lot
• 4:33
  of
• 4:33
  energy,
• 4:34
  compute
• 4:34
  power.
• 4:36
  And
• 4:36
  so
• 4:36
  working
• 4:37
  with
• 4:37
  a
• 4:37
  company
• 4:38
  that
• 4:38
  really
• 4:39
  keeps
• 4:40
  that
• 4:40
  in
• 4:40
  mind
• 4:41
  and
• 4:42
  still
• 4:42
  gives
• 4:42
  you
• 4:43
  excellent
• 4:44
  results,
• 4:44
  but
• 4:45
  also
• 4:46
  with
• 4:46
  an
• 4:46
  eye
• 4:47
  on
• 4:47
  the
• 4:48
  environmental
• 4:48
  impact,
• 4:49
  I
• 4:49
  think
• 4:50
  is
• 4:50
  quite,
• 4:51
  is
• 4:51
  quite
• 4:51
  unique
• 4:51
  and
• 4:52
  something
• 4:52
  that
• 4:52
  again,
• 4:53
  we
• 4:53
  all
• 4:53
  should
• 4:54
  be
• 4:54
  taking
• 4:54
  into
• 4:55
  account.
• 4:57
  So
• 4:57
  Daniela,
• 4:57
  let's
• 4:57
  get
• 4:57
  you
• 4:57
  out
• 4:58
  of.
• 4:58
  Here
• 4:58
  on
• 4:58
  this
• 4:58
  then.
• 4:58
  So
• 4:58
  like,
• 4:59
  so
• 4:59
  I've
• 4:59
  heard
• 4:59
  you
• 4:59
  say,
• 5:00
  like,
• 5:00
  you
• 5:00
  know,
• 5:00
  conversion
• 5:01
  definitely
• 5:01
  something
• 5:02
  that
• 5:02
  you
• 5:02
  have
• 5:02
  to
• 5:02
  be
• 5:02
  thinking
• 5:03
  about
• 5:03
  in
• 5:03
  this
• 5:03
  space.
• 5:04
  The
• 5:04
  sustainability
• 5:04
  angle
• 5:05
  is
• 5:05
  really
• 5:05
  interesting.
• 5:05
  That's
• 5:06
  something
• 5:06
  I
• 5:06
  had
• 5:06
  never
• 5:06
  thought
• 5:06
  about
• 5:07
  in
• 5:07
  terms
• 5:07
  of
• 5:07
  software,
• 5:08
  in
• 5:08
  terms
• 5:08
  of
• 5:08
  the
• 5:08
  computing
• 5:08
  power
• 5:09
  that
• 5:09
  you
• 5:09
  got
• 5:09
  to
• 5:09
  be
• 5:09
  factoring
• 5:10
  in
• 5:10
  here.
• 5:10
  But
• 5:11
  I'm
• 5:11
  curious,
• 5:11
  like,
• 5:12
  are
• 5:12
  there
• 5:13
  other
• 5:13
  implications
• 5:14
  that
• 5:14
  retailers,
• 5:15
  retail
• 5:15
  executives
• 5:16
  listening
• 5:16
  specifically
• 5:17
  need
• 5:17
  to
• 5:17
  be
• 5:17
  thinking
• 5:17
  about
• 5:18
  three
• 5:18
  3D
• 5:19
  technology
• 5:20
  on
• 5:20
  their
• 5:20
  websites
• 5:21
  or
• 5:21
  on
• 5:21
  their
• 5:21
  platforms?
• 5:22
  Like
• 5:22
  how,
• 5:22
  how
• 5:22
  quickly
• 5:23
  should
• 5:23
  they
• 5:23
  be
• 5:23
  rushing
• 5:23
  after
• 5:24
  this?
• 5:26
  Yeah,
• 5:28
  definitely
• 5:28
  the
• 5:30
  ad
• 5:30
  conversion
• 5:32
  revenue
• 5:32
  stream.
• 5:33
  I
• 5:33
  think
• 5:33
  those
• 5:33
  are
• 5:34
  things
• 5:36
  to
• 5:36
  keep
• 5:36
  in
• 5:36
  mind.
• 5:37
  Sustainability
• 5:38
  is
• 5:38
  going
• 5:39
  to
• 5:39
  be
• 5:39
  a
• 5:40
  bigger
• 5:40
  and
• 5:40
  bigger
• 5:41
  part
• 5:41
  in
• 5:42
  our
• 5:42
  decisions
• 5:43
  going
• 5:43
  forward.
• 5:45
  I
• 5:45
  think
• 5:45
  one
• 5:45
  of
• 5:45
  the
• 5:46
  other
• 5:46
  aspects
• 5:46
  quite
• 5:47
  unique
• 5:47
  to
• 5:49
  Tritium
• 5:49
  and
• 5:50
  something
• 5:50
  that
• 5:50
  can
• 5:50
  have
• 5:51
  a
• 5:51
  long
• 5:51
  term
• 5:51
  implication
• 5:52
  as
• 5:52
  well,
• 5:53
  is
• 5:54
  their
• 5:54
  ability
• 5:55
  to
• 5:55
  provide
• 5:56
  further
• 5:56
  insights
• 5:57
  on
• 5:58
  how
• 5:59
  users
• 5:59
  are
• 5:59
  interacting
• 6:00
  with
• 6:01
  products
• 6:02
  and
• 6:02
  then
• 6:03
  generate
• 6:03
  insights
• 6:04
  from
• 6:05
  that.
• 6:05
  And
• 6:05
  those
• 6:05
  insights
• 6:06
  can
• 6:06
  obviously
• 6:07
  be
• 6:07
  used
• 6:07
  to
• 6:09
  optimize
• 6:10
  your
• 6:10
  advertising
• 6:11
  strategies,
• 6:12
  but
• 6:12
  then
• 6:13
  also
• 6:13
  to
• 6:15
  influence
• 6:16
  new
• 6:16
  products
• 6:17
  and
• 6:18
  new
• 6:18
  product
• 6:18
  creations
• 6:19
  and
• 6:19
  how
• 6:20
  we
• 6:20
  want
• 6:20
  to
• 6:20
  maybe,
• 6:21
  maybe
• 6:21
  launch
• 6:21
  a
• 6:22
  new
• 6:22
  line
• 6:22
  or
• 6:22
  anything
• 6:23
  like
• 6:23
  that.
• 6:23
  So
• 6:24
  those
• 6:24
  are
• 6:25
  things
• 6:25
  that
• 6:26
  Tritium
• 6:27
  provides
• 6:28
  and
• 6:28
  I
• 6:28
  think
• 6:28
  that's
• 6:29
  also
• 6:29
  been
• 6:29
  recognized
• 6:30
  by
• 6:30
  the
• 6:31
  industry.
• 6:32
  Deloitte
• 6:34
  has
• 6:34
  selected
• 6:35
  Tritium
• 6:36
  as
• 6:37
  one
• 6:38
  of
• 6:38
  the
• 6:38
  top
• 6:39
  500
• 6:39
  fastest
• 6:40
  growing
• 6:40
  tech
• 6:41
  companies
• 6:41
  in
• 6:41
  EMEA.
• 6:43
  And
• 6:44
  so
• 6:44
  I
• 6:44
  think
• 6:45
  that
• 6:45
  also
• 6:46
  suggests
• 6:47
  that
• 6:47
  they
• 6:47
  are
• 6:47
  really
• 6:48
  well
• 6:48
  positioned
• 6:48
  to
• 6:49
  shape
• 6:50
  the
• 6:50
  future
• 6:50
  of
• 6:51
  written
• 6:51
  media
• 6:52
  and
• 6:52
  advertising
• 6:53
  and
• 6:53
  3D
• 6:54
  visualization.
• 6:55
  Great
• 6:55
  stuff,
• 6:55
  Ari.
• 6:56
  Looking
• 6:56
  forward
• 6:56
  to
• 6:56
  next
• 6:56
  month.
• 6:57
  Thanks.
• 6:59
  Thank
• 6:59
  you.