Latest / Omni Talk Retail / ChatGPT Goes Ad-Supported, Gap Goes Hollywood & Walmart Goes Upscale In Home | Fast Five

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ChatGPT Goes Ad-Supported, Gap Goes Hollywood & Walmart Goes Upscale In Home | Fast Five · Omni Talk Retail

• 0:01
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  The
• 0:01
  OmniTalk
• 0:02
  Retail
• 0:02
  Fast
• 0:03
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:04
  by
• 0:04
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:05
  The
• 0:06
  AM
• 0:06
  Consumer
• 0:06
  and
• 0:06
  Retail
• 0:07
  Group
• 0:07
  is
• 0:07
  a
• 0:07
  management
• 0:08
  consulting
• 0:08
  firm
• 0:08
  that
• 0:08
  tackles
• 0:09
  the
• 0:09
  most
• 0:09
  complex
• 0:10
  challenges
• 0:10
  and
• 0:11
  advances
• 0:11
  its
• 0:11
  clients,
• 0:12
  people
• 0:12
  and
• 0:12
  communities
• 0:13
  toward
• 0:13
  their
• 0:14
  maximum
• 0:14
  potential.
• 0:15
  CRG
• 0:16
  brings
• 0:16
  the
• 0:16
  experience,
• 0:16
  tools
• 0:17
  and
• 0:17
  operator
• 0:18
  like
• 0:18
  pragmatism
• 0:19
  to
• 0:19
  help
• 0:19
  retailers
• 0:19
  and
• 0:20
  consumer
• 0:20
  products
• 0:20
  companies
• 0:21
  be
• 0:21
  on
• 0:21
  the
• 0:22
  right
• 0:22
  side
• 0:22
  of
• 0:22
  disruption
• 0:24
  and
• 0:24
  miracle,
• 0:25
  the
• 0:25
  catalyst
• 0:25
  of
• 0:26
  commerce.
• 0:26
  Over
• 0:27
  450
• 0:27
  retailers
• 0:28
  are
• 0:28
  opening
• 0:28
  new
• 0:29
  revenue
• 0:29
  streams
• 0:29
  with
• 0:30
  marketplaces,
• 0:30
  dropship
• 0:31
  and
• 0:31
  retail
• 0:31
  media
• 0:32
  media
• 0:32
  and
• 0:32
  succeeding
• 0:33
  with
• 0:33
  Miracle,
• 0:34
  you
• 0:34
  can
• 0:34
  unlock
• 0:34
  more
• 0:34
  products,
• 0:35
  more
• 0:35
  partners
• 0:35
  and
• 0:36
  more
• 0:36
  profits
• 0:36
  without
• 0:37
  the
• 0:37
  heavy
• 0:37
  lifting.
• 0:38
  So
• 0:38
  what's
• 0:38
  holding
• 0:38
  you
• 0:39
  back?
• 0:39
  Visit
• 0:39
  mirakl.com
• 0:40
  to
• 0:40
  learn
• 0:41
  more.
• 0:41
  That's
• 0:41
  M
• 0:41
  I
• 0:42
  R
• 0:42
  A
• 0:42
  K
• 0:43
  L.com
• 0:44
  and
• 0:45
  Corso.
• 0:45
  Your
• 0:46
  stores
• 0:46
  are
• 0:46
  full
• 0:46
  of
• 0:47
  data,
• 0:47
  but
• 0:47
  are
• 0:48
  your
• 0:48
  teams
• 0:48
  acting
• 0:48
  on
• 0:48
  it?
• 0:49
  Corso
• 0:50
  turns
• 0:50
  retail
• 0:50
  data
• 0:51
  into
• 0:51
  personalized
• 0:52
  daily
• 0:52
  to
• 0:52
  dos
• 0:52
  that
• 0:52
  drive
• 0:53
  sales,
• 0:53
  reduce
• 0:54
  waste
• 0:54
  and
• 0:54
  improve
• 0:55
  execution.
• 0:56
  No
• 0:56
  fluff,
• 0:57
  just
• 0:57
  action.
• 0:57
  Help
• 0:58
  your
• 0:58
  managers
• 0:58
  focus
• 0:59
  on
• 0:59
  what
• 0:59
  matters
• 0:59
  most.
• 1:00
  Visit
• 1:00
  corso.com
• 1:01
  to
• 1:01
  see
• 1:02
  see
• 1:02
  Intelligent
• 1:02
  Management
• 1:03
  in
• 1:03
  Motion
• 1:04
  and
• 1:04
  Infios.
• 1:05
  At
• 1:05
  Infios,
• 1:06
  they
• 1:06
  unite
• 1:06
  warehousing,
• 1:07
  transportation
• 1:08
  and
• 1:08
  order
• 1:08
  management
• 1:08
  into
• 1:09
  a
• 1:09
  seamless,
• 1:09
  adaptable
• 1:10
  network.
• 1:11
  Infios
• 1:11
  helps
• 1:11
  you
• 1:12
  stay
• 1:12
  ahead
• 1:12
  from
• 1:12
  promise
• 1:13
  to
• 1:13
  delivery
• 1:14
  and
• 1:14
  every
• 1:14
  step
• 1:14
  in
• 1:15
  between.
• 1:15
  To
• 1:16
  learn
• 1:16
  more,
• 1:16
  visit
• 1:17
  infios.com
• 1:18
  and
• 1:19
  Ocampo
• 1:19
  Capital
• 1:20
  Ocampo
• 1:20
  Capital
• 1:21
  is
• 1:21
  a
• 1:21
  venture
• 1:21
  capital
• 1:22
  firm
• 1:22
  founded
• 1:22
  by
• 1:23
  retail
• 1:23
  executives
• 1:24
  with
• 1:24
  the
• 1:24
  aim
• 1:24
  of
• 1:24
  helping
• 1:25
  early
• 1:25
  stage
• 1:25
  consumer
• 1:26
  businesses
• 1:26
  succeed
• 1:27
  through
• 1:27
  investment
• 1:28
  and
• 1:28
  operational
• 1:29
  support.
• 1:29
  Learn
• 1:30
  more@ocampo
• 1:31
  capital.com
• 1:33
  and
• 1:33
  finally,
• 1:33
  vote
• 1:34
  Veloc
• 1:34
  is
• 1:34
  a
• 1:35
  proven
• 1:35
  E
• 1:35
  grocery
• 1:36
  technology
• 1:36
  built
• 1:36
  by
• 1:36
  grocers
• 1:37
  for
• 1:38
  grocers.
• 1:38
  Exactly
• 1:39
  the
• 1:39
  type
• 1:39
  of
• 1:39
  technology
• 1:40
  we
• 1:40
  like
• 1:40
  here
• 1:40
  at
• 1:40
  Omnitalk.
• 1:41
  They
• 1:41
  unite
• 1:42
  proprietary
• 1:42
  software
• 1:43
  with
• 1:43
  right
• 1:43
  size
• 1:44
  automation
• 1:44
  to
• 1:44
  make
• 1:45
  same
• 1:45
  day
• 1:45
  delivery
• 1:46
  profitable.
• 1:46
  To
• 1:47
  learn
• 1:47
  more
• 1:47
  visit
• 1:47
  veloc.com
• 1:49
  that's
• 1:49
  V
• 1:49
  E
• 1:49
  L
• 1:50
  O
• 1:50
  q.com
• 1:52
  hello,
• 1:52
  you
• 1:52
  are.
• 1:53
  Listening
• 1:53
  to
• 1:53
  Omnitalk's
• 1:54
  Retail
• 1:54
  Fast
• 1:54
  Five,
• 1:55
  ranked
• 1:55
  in
• 1:55
  the
• 1:55
  top
• 1:55
  10%
• 1:56
  of
• 1:56
  all
• 1:56
  podcasts
• 1:57
  globally
• 1:57
  and
• 1:58
  currently
• 1:58
  the
• 1:58
  only
• 1:59
  retail
• 1:59
  podcast
• 2:00
  ranked
• 2:00
  in
• 2:00
  the
• 2:00
  top
• 2:00
  100
• 2:01
  of
• 2:01
  all
• 2:01
  business
• 2:01
  podcasts
• 2:02
  on
• 2:02
  Apple
• 2:02
  Podcasts.
• 2:03
  The
• 2:03
  Retail
• 2:04
  Fast
• 2:04
  Five
• 2:04
  is
• 2:04
  the
• 2:04
  podcast
• 2:05
  that
• 2:05
  we
• 2:05
  hope
• 2:05
  makes
• 2:06
  you
• 2:06
  feel
• 2:06
  a
• 2:06
  little
• 2:06
  smarter
• 2:07
  but
• 2:07
  most
• 2:07
  importantly
• 2:08
  a
• 2:08
  little
• 2:08
  happier
• 2:09
  each
• 2:09
  week
• 2:09
  too.
• 2:10
  And
• 2:10
  the
• 2:10
  Fast
• 2:10
  5
• 2:11
  is
• 2:11
  just
• 2:11
  one
• 2:11
  of
• 2:11
  the
• 2:11
  many
• 2:11
  great
• 2:12
  podcasts
• 2:12
  you
• 2:12
  can
• 2:12
  find
• 2:13
  from
• 2:13
  the
• 2:13
  Amitok
• 2:14
  Retail
• 2:14
  Podcast
• 2:14
  Network
• 2:15
  alongside
• 2:15
  our
• 2:15
  Retail
• 2:16
  Daily
• 2:16
  minute
• 2:16
  which
• 2:16
  brings
• 2:17
  you
• 2:17
  a
• 2:17
  curated
• 2:17
  selection
• 2:18
  of
• 2:18
  the
• 2:18
  most
• 2:18
  important
• 2:18
  retail
• 2:19
  headlines
• 2:19
  every
• 2:20
  morning
• 2:20
  and
• 2:21
  our
• 2:21
  Retail
• 2:21
  Technology
• 2:22
  Spotlight
• 2:22
  series
• 2:22
  which
• 2:23
  goes
• 2:23
  deep
• 2:23
  each
• 2:23
  week
• 2:24
  on
• 2:24
  the
• 2:24
  latest
• 2:24
  retail
• 2:25
  technology
• 2:25
  Trends.
• 2:26
  Today
• 2:26
  is
• 2:27
  January
• 2:27
  21,
• 2:28
  2026.
• 2:29
  We
• 2:29
  are
• 2:30
  on
• 2:30
  the
• 2:30
  road
• 2:31
  again
• 2:31
  bringing
• 2:32
  you
• 2:32
  Some
• 2:32
  of
• 2:32
  the
• 2:32
  most
• 2:32
  important
• 2:33
  topics
• 2:33
  that
• 2:34
  are
• 2:34
  top
• 2:34
  of
• 2:34
  mind
• 2:34
  from
• 2:35
  retailers
• 2:36
  coast
• 2:36
  to
• 2:36
  coast.
• 2:36
  We're
• 2:37
  kicking
• 2:37
  things
• 2:37
  off
• 2:37
  this
• 2:38
  week
• 2:38
  at
• 2:38
  FMI
• 2:39
  where
• 2:39
  we
• 2:39
  are
• 2:39
  now
• 2:39
  in
• 2:39
  San
• 2:40
  Diego
• 2:40
  and
• 2:41
  where
• 2:41
  we'll
• 2:41
  be
• 2:41
  broadcasting
• 2:42
  over
• 2:42
  the
• 2:42
  next
• 2:43
  several
• 2:43
  days
• 2:43
  from
• 2:43
  the
• 2:44
  Simbi
• 2:44
  booth.
• 2:45
  Chris
• 2:46
  Last
• 2:46
  year
• 2:46
  at
• 2:47
  fmi
• 2:48
  food
• 2:48
  is
• 2:48
  medicine
• 2:49
  was
• 2:49
  a
• 2:49
  big
• 2:50
  topic
• 2:50
  of
• 2:50
  conversation,
• 2:52
  retail
• 2:52
  media
• 2:53
  and
• 2:53
  obviously
• 2:54
  in
• 2:54
  store
• 2:54
  robotics.
• 2:55
  But
• 2:55
  if
• 2:55
  you
• 2:56
  had
• 2:56
  to
• 2:56
  guess,
• 2:57
  what
• 2:57
  do
• 2:57
  you
• 2:57
  think
• 2:57
  will
• 2:57
  be
• 2:58
  the
• 2:58
  most
• 2:58
  talked
• 2:58
  about
• 2:59
  topic
• 2:59
  at
• 3:00
  FMI
• 3:00
  this
• 3:00
  year?
• 3:01
  Oh
• 3:01
  wow,
• 3:01
  that's
• 3:02
  a
• 3:02
  good
• 3:02
  question.
• 3:02
  This
• 3:02
  is
• 3:02
  a
• 3:02
  very
• 3:02
  different
• 3:03
  show
• 3:03
  than,
• 3:03
  than
• 3:03
  we
• 3:04
  typically
• 3:04
  go
• 3:04
  to,
• 3:04
  you
• 3:05
  know,
• 3:05
  from
• 3:05
  the
• 3:05
  NRFs
• 3:06
  to
• 3:06
  shop
• 3:06
  talks
• 3:07
  to
• 3:07
  grocery
• 3:07
  shops
• 3:07
  of
• 3:07
  the
• 3:07
  world.
• 3:07
  You
• 3:08
  know,
• 3:08
  this
• 3:08
  is
• 3:08
  a,
• 3:08
  this
• 3:08
  is
• 3:09
  a
• 3:09
  conference
• 3:09
  where,
• 3:10
  where
• 3:10
  the,
• 3:11
  the
• 3:11
  real,
• 3:11
  the
• 3:12
  all
• 3:12
  the
• 3:12
  retail
• 3:12
  executives
• 3:13
  for
• 3:13
  the
• 3:13
  most
• 3:13
  part
• 3:13
  the
• 3:13
  big
• 3:14
  guys
• 3:14
  really
• 3:14
  come
• 3:15
  come
• 3:15
  to
• 3:15
  come
• 3:16
  to
• 3:16
  the
• 3:16
  conference
• 3:17
  and
• 3:17
  try
• 3:17
  to
• 3:17
  connect
• 3:17
  with
• 3:18
  each
• 3:18
  other,
• 3:18
  especially
• 3:18
  the
• 3:18
  regional
• 3:19
  guys
• 3:19
  too.
• 3:19
  So
• 3:19
  and
• 3:20
  the
• 3:20
  brands
• 3:21
  are
• 3:21
  here
• 3:21
  as
• 3:21
  well.
• 3:21
  So
• 3:21
  it's
• 3:21
  more
• 3:22
  of
• 3:22
  a
• 3:22
  brand
• 3:22
  merchandising
• 3:23
  show.
• 3:23
  And
• 3:24
  so
• 3:24
  to
• 3:24
  that
• 3:24
  point,
• 3:25
  if
• 3:25
  I
• 3:25
  was
• 3:25
  to
• 3:25
  think
• 3:25
  about
• 3:26
  what
• 3:26
  topic
• 3:26
  is
• 3:26
  going
• 3:26
  to
• 3:26
  be
• 3:27
  most
• 3:27
  top
• 3:27
  of
• 3:28
  mind,
• 3:28
  I
• 3:28
  think
• 3:28
  it's
• 3:29
  probably
• 3:29
  in
• 3:29
  the,
• 3:29
  the
• 3:30
  merchandising
• 3:30
  sphere.
• 3:31
  So
• 3:31
  the
• 3:31
  food
• 3:32
  is
• 3:32
  medicine,
• 3:32
  the
• 3:33
  impact
• 3:33
  of
• 3:33
  GLP1s
• 3:34
  on
• 3:34
  assortment,
• 3:35
  on
• 3:35
  space
• 3:36
  plan.
• 3:36
  There's
• 3:36
  probably
• 3:37
  going
• 3:37
  to
• 3:37
  be
• 3:37
  a
• 3:37
  lot
• 3:37
  of
• 3:37
  new
• 3:38
  products.
• 3:38
  There's
• 3:38
  always
• 3:38
  new
• 3:39
  products
• 3:39
  on
• 3:39
  display
• 3:39
  here.
• 3:39
  There's
• 3:40
  probably
• 3:40
  going
• 3:40
  to
• 3:40
  be
• 3:40
  a
• 3:40
  lot
• 3:40
  of
• 3:40
  new
• 3:41
  products
• 3:41
  with
• 3:41
  protein
• 3:42
  added
• 3:42
  to
• 3:43
  them
• 3:43
  would
• 3:43
  be
• 3:43
  my
• 3:44
  guess
• 3:44
  that
• 3:44
  they're
• 3:44
  trying
• 3:45
  to
• 3:45
  get
• 3:45
  the
• 3:46
  merchants
• 3:46
  to
• 3:46
  take
• 3:46
  a
• 3:46
  look
• 3:46
  at.
• 3:47
  So
• 3:47
  that's
• 3:47
  my
• 3:47
  hunch.
• 3:47
  I
• 3:48
  mean
• 3:48
  do
• 3:48
  you
• 3:48
  have
• 3:48
  any,
• 3:48
  any
• 3:49
  takes
• 3:49
  on
• 3:49
  what
• 3:49
  you
• 3:49
  think
• 3:50
  you're
• 3:50
  going
• 3:50
  to
• 3:50
  see
• 3:50
  here
• 3:50
  over
• 3:50
  the
• 3:51
  next
• 3:51
  two
• 3:51
  to
• 3:51
  three
• 3:51
  days?
• 3:52
  I
• 3:52
  mean,
• 3:52
  I
• 3:52
  think
• 3:53
  it'll
• 3:53
  be
• 3:53
  interesting
• 3:54
  to
• 3:54
  hear
• 3:54
  from
• 3:54
  people,
• 3:55
  like
• 3:56
  you
• 3:56
  said,
• 3:56
  how
• 3:57
  much
• 3:58
  this
• 3:58
  new
• 3:59
  assortment
• 3:59
  of
• 3:59
  product
• 4:00
  has
• 4:00
  changed
• 4:01
  the
• 4:01
  footprint
• 4:01
  of
• 4:01
  stores.
• 4:03
  Especially
• 4:03
  when,
• 4:04
  you
• 4:04
  know,
• 4:04
  you
• 4:04
  have
• 4:05
  a
• 4:05
  lot
• 4:05
  of,
• 4:06
  of
• 4:06
  retailers
• 4:07
  that
• 4:07
  we
• 4:07
  talked
• 4:08
  to
• 4:08
  when
• 4:08
  we
• 4:08
  were
• 4:08
  at
• 4:09
  the
• 4:09
  Symbi
• 4:09
  booth
• 4:09
  at
• 4:10
  the
• 4:10
  Spartan
• 4:10
  Nash
• 4:11
  conference
• 4:11
  just
• 4:11
  a
• 4:11
  few
• 4:11
  months
• 4:12
  ago
• 4:13
  this
• 4:13
  past
• 4:13
  summer.
• 4:14
  I'm
• 4:14
  interested
• 4:15
  to
• 4:15
  see
• 4:15
  like
• 4:15
  now
• 4:15
  six
• 4:16
  months
• 4:16
  down
• 4:16
  the
• 4:16
  line,
• 4:17
  what
• 4:17
  does
• 4:17
  the
• 4:18
  store
• 4:18
  footprint
• 4:18
  look
• 4:19
  like?
• 4:19
  What,
• 4:19
  what
• 4:20
  are
• 4:20
  some
• 4:20
  of
• 4:20
  the
• 4:20
  technologies
• 4:21
  that
• 4:21
  they're
• 4:21
  having
• 4:22
  to
• 4:22
  invest
• 4:22
  in?
• 4:23
  Because
• 4:23
  you
• 4:24
  know,
• 4:24
  they
• 4:24
  have
• 4:24
  more
• 4:25
  produce
• 4:25
  sections
• 4:25
  or
• 4:26
  more
• 4:26
  refrigeration
• 4:27
  sections
• 4:27
  because
• 4:28
  they
• 4:28
  have
• 4:28
  more
• 4:29
  of
• 4:29
  those
• 4:29
  high
• 4:29
  protein
• 4:30
  snacks
• 4:31
  and
• 4:31
  treats
• 4:31
  and
• 4:31
  beverages
• 4:32
  that,
• 4:32
  that
• 4:33
  have
• 4:33
  become
• 4:33
  more
• 4:33
  important
• 4:34
  to
• 4:34
  consumers.
• 4:34
  So
• 4:35
  I'm
• 4:35
  really,
• 4:35
  I'm
• 4:36
  really
• 4:36
  looking
• 4:36
  now,
• 4:37
  you
• 4:38
  know,
• 4:38
  like
• 4:38
  really
• 4:38
  one
• 4:38
  year
• 4:39
  in.
• 4:39
  I'm
• 4:39
  curious
• 4:40
  to
• 4:40
  hear
• 4:40
  what
• 4:40
  some
• 4:40
  of
• 4:40
  these
• 4:40
  retailers
• 4:41
  and
• 4:41
  brands
• 4:41
  are
• 4:42
  saying
• 4:42
  about
• 4:42
  what's
• 4:43
  actually
• 4:43
  happening
• 4:44
  versus
• 4:44
  kind
• 4:44
  of
• 4:44
  what
• 4:45
  we
• 4:45
  anticipated
• 4:45
  were
• 4:46
  happening.
• 4:46
  So
• 4:47
  that
• 4:47
  will
• 4:47
  be
• 4:47
  fun.
• 4:47
  We'll
• 4:48
  keep
• 4:48
  everybody
• 4:48
  posted
• 4:49
  over
• 4:49
  the
• 4:49
  course
• 4:49
  of
• 4:49
  the
• 4:49
  next,
• 4:50
  the
• 4:50
  next
• 4:50
  few
• 4:51
  days.
• 4:51
  Yeah,
• 4:52
  and
• 4:52
  my
• 4:52
  hunch,
• 4:52
  man,
• 4:52
  my
• 4:52
  hunch
• 4:53
  is
• 4:53
  it's
• 4:53
  not
• 4:53
  happening
• 4:53
  as
• 4:54
  quickly
• 4:54
  as
• 4:54
  we
• 4:54
  all
• 4:55
  think
• 4:55
  it
• 4:55
  is
• 4:55
  too,
• 4:55
  because
• 4:55
  a
• 4:56
  lot
• 4:56
  of
• 4:56
  that
• 4:56
  stuff
• 4:56
  takes
• 4:56
  a
• 4:56
  lot
• 4:57
  of
• 4:57
  capital.
• 4:57
  And
• 4:57
  you
• 4:57
  start
• 4:57
  talking
• 4:58
  about
• 4:58
  refrigeration
• 4:58
  and
• 4:59
  freezers
• 4:59
  and
• 4:59
  putting
• 5:00
  that
• 5:00
  in
• 5:00
  stores,
• 5:00
  it's,
• 5:01
  it's
• 5:01
  pretty
• 5:01
  intensive.
• 5:02
  So
• 5:02
  we'll,
• 5:03
  we
• 5:03
  will
• 5:03
  see.
• 5:03
  But
• 5:04
  all
• 5:04
  right,
• 5:04
  well,
• 5:05
  let's
• 5:05
  get
• 5:05
  to
• 5:05
  the
• 5:05
  headlines.
• 5:06
  And
• 5:06
  before
• 5:06
  we
• 5:06
  do
• 5:06
  that,
• 5:06
  I
• 5:06
  want
• 5:07
  to
• 5:07
  give
• 5:07
  a
• 5:07
  programming
• 5:07
  note
• 5:08
  for
• 5:08
  next
• 5:08
  week.
• 5:08
  Ann
• 5:08
  is
• 5:09
  on
• 5:09
  vacation
• 5:10
  next
• 5:10
  week
• 5:11
  and
• 5:11
  so
• 5:11
  my
• 5:11
  guest
• 5:11
  host
• 5:12
  is
• 5:12
  going
• 5:12
  to
• 5:12
  be
• 5:12
  Jen
• 5:13
  Hahn
• 5:13
  of
• 5:13
  the
• 5:13
  J
• 5:13
  Recruiting
• 5:14
  Services.
• 5:15
  Jen
• 5:15
  is
• 5:15
  going
• 5:15
  to
• 5:15
  be
• 5:15
  our
• 5:16
  resident
• 5:16
  talent
• 5:17
  expert
• 5:17
  here.
• 5:17
  Going
• 5:18
  forward,
• 5:18
  she's
• 5:18
  going
• 5:18
  to
• 5:19
  appear
• 5:19
  once
• 5:19
  a
• 5:19
  month
• 5:19
  as
• 5:20
  a
• 5:20
  guest
• 5:20
  host
• 5:21
  and
• 5:21
  she's
• 5:21
  even
• 5:21
  going
• 5:22
  to
• 5:22
  help
• 5:22
  us
• 5:22
  name
• 5:23
  this
• 5:23
  month's
• 5:24
  Omnistar.
• 5:25
  So
• 5:25
  stick
• 5:25
  around,
• 5:26
  pay
• 5:26
  attention,
• 5:27
  keep
• 5:27
  your
• 5:27
  eye
• 5:27
  out
• 5:28
  for
• 5:28
  that.
• 5:29
  All
• 5:29
  right,
• 5:29
  in
• 5:30
  today's
• 5:30
  Fast
• 5:30
  5,
• 5:31
  we've
• 5:31
  got
• 5:31
  news
• 5:31
  on
• 5:31
  Kroger
• 5:32
  launching
• 5:33
  on
• 5:33
  Uber
• 5:33
  nationwide,
• 5:34
  Walmart
• 5:35
  taking
• 5:35
  its
• 5:36
  home
• 5:36
  business,
• 5:36
  upmarket
• 5:37
  fanatics
• 5:38
  and
• 5:38
  Gap
• 5:39
  both
• 5:39
  embarking
• 5:39
  on
• 5:40
  entertainment
• 5:40
  strategies.
• 5:41
  And
• 5:41
  we're
• 5:41
  going
• 5:41
  to
• 5:41
  ask
• 5:42
  who
• 5:42
  is
• 5:42
  wearing
• 5:43
  the
• 5:43
  strategy
• 5:43
  better.
• 5:44
  And
• 5:44
  simbi
• 5:45
  launching
• 5:45
  tally
• 5:46
  4.0
• 5:46
  with
• 5:46
  advanced
• 5:47
  physical
• 5:47
  AI.
• 5:48
  But
• 5:48
  we
• 5:49
  begin
• 5:49
  today
• 5:49
  with
• 5:50
  what
• 5:50
  could
• 5:50
  be
• 5:50
  big
• 5:51
  news
• 5:51
  out
• 5:51
  of
• 5:51
  ChatGPT
• 5:52
  and.
• 5:53
  Headline
• 5:54
  number
• 5:54
  one
• 5:55
  say
• 5:55
  it
• 5:55
  isn't
• 5:56
  so
• 5:56
  crisp,
• 5:57
  but
• 5:57
  ChatGPT
• 5:58
  actually
• 5:59
  has
• 5:59
  announced
• 6:00
  they
• 6:00
  are
• 6:00
  beginning
• 6:01
  to
• 6:01
  test
• 6:01
  ads.
• 6:02
  According
• 6:02
  to
• 6:02
  Marketing
• 6:02
  Dive,
• 6:03
  the
• 6:03
  ads
• 6:03
  will
• 6:03
  appear
• 6:03
  for
• 6:04
  logged
• 6:04
  in
• 6:04
  users
• 6:05
  on
• 6:05
  ChatGPT's
• 6:06
  free
• 6:06
  level
• 6:07
  as
• 6:07
  well
• 6:08
  as
• 6:08
  on
• 6:08
  ChatGPT
• 6:09
  Go,
• 6:09
  an
• 6:10
  $8
• 6:10
  per
• 6:11
  month
• 6:11
  option
• 6:11
  that
• 6:11
  has
• 6:11
  been
• 6:12
  available
• 6:12
  in
• 6:12
  some
• 6:12
  markets
• 6:13
  and
• 6:13
  is
• 6:13
  now
• 6:13
  rolling
• 6:13
  out
• 6:14
  the
• 6:14
  US
• 6:14
  and
• 6:14
  other
• 6:15
  areas.
• 6:15
  ChatGPT's
• 6:16
  Plus
• 6:17
  Pro,
• 6:17
  business
• 6:17
  and
• 6:18
  enterprise
• 6:18
  subscription
• 6:19
  levels
• 6:19
  will
• 6:20
  not
• 6:20
  carry
• 6:21
  ads.
• 6:21
  OpenAI
• 6:22
  said
• 6:22
  that
• 6:22
  it
• 6:22
  would
• 6:22
  implement
• 6:23
  several
• 6:23
  protections
• 6:24
  to
• 6:24
  assure
• 6:24
  users
• 6:25
  that
• 6:25
  the
• 6:25
  information
• 6:25
  they
• 6:26
  reveal
• 6:26
  would
• 6:26
  not
• 6:27
  be
• 6:27
  shared
• 6:27
  with
• 6:27
  advertisers
• 6:28
  and
• 6:28
  that
• 6:29
  what
• 6:29
  ChatGPT
• 6:30
  provides
• 6:30
  would
• 6:30
  be
• 6:31
  driven
• 6:31
  by
• 6:31
  what's
• 6:32
  objectively
• 6:33
  useful
• 6:34
  rather
• 6:34
  than
• 6:34
  advertising.
• 6:35
  Chris,
• 6:36
  this
• 6:36
  is
• 6:36
  also
• 6:36
  the
• 6:36
  A
• 6:37
  and
• 6:37
  M
• 6:37
  Put
• 6:37
  yout
• 6:37
  on
• 6:37
  the
• 6:38
  Spot
• 6:38
  question
• 6:38
  and
• 6:39
  humble
• 6:39
  brag,
• 6:40
  I
• 6:40
  might
• 6:40
  add,
• 6:40
  by
• 6:41
  Chad
• 6:41
  Lusk
• 6:41
  to
• 6:43
  to
• 6:43
  note
• 6:43
  that
• 6:43
  after
• 6:44
  his
• 6:44
  appearance
• 6:44
  on
• 6:45
  the
• 6:45
  year
• 6:45
  end
• 6:45
  PO
• 6:46
  where
• 6:46
  he
• 6:46
  predicted
• 6:46
  this
• 6:47
  exact
• 6:47
  thing
• 6:47
  would
• 6:48
  happen,
• 6:48
  he
• 6:49
  wants
• 6:49
  to
• 6:49
  know
• 6:50
  in
• 6:50
  what
• 6:51
  might
• 6:51
  have
• 6:51
  been
• 6:52
  such
• 6:52
  an
• 6:52
  inevitable
• 6:53
  headline
• 6:53
  that
• 6:53
  it
• 6:54
  only
• 6:54
  took
• 6:54
  one
• 6:55
  month
• 6:55
  to
• 6:55
  manifest
• 6:56
  this
• 6:56
  2026
• 6:57
  prediction
• 6:58
  on
• 6:58
  the
• 6:58
  year
• 6:58
  end
• 6:59
  podcast.
• 6:59
  What
• 6:59
  are
• 7:00
  you
• 7:00
  most
• 7:00
  focused
• 7:01
  on
• 7:01
  in
• 7:01
  terms
• 7:01
  of
• 7:02
  seeing
• 7:02
  how
• 7:02
  things
• 7:03
  play
• 7:03
  out
• 7:03
  with
• 7:04
  ad
• 7:04
  testing
• 7:04
  on
• 7:05
  ChatGPT.
• 7:07
  Wow,
• 7:07
  man,
• 7:07
  I
• 7:07
  keep
• 7:08
  getting
• 7:08
  all
• 7:08
  these
• 7:08
  and
• 7:08
  I
• 7:09
  put
• 7:09
  you
• 7:09
  on
• 7:09
  the
• 7:09
  spot
• 7:09
  questions
• 7:10
  right
• 7:10
  up
• 7:10
  front
• 7:10
  at
• 7:10
  the
• 7:10
  show
• 7:11
  when
• 7:11
  it's
• 7:11
  like
• 7:11
  7:30am
• 7:12
  in
• 7:12
  the
• 7:12
  morning
• 7:12
  here
• 7:13
  in
• 7:13
  San
• 7:13
  Diego
• 7:13
  at
• 7:14
  the
• 7:14
  Gaylord
• 7:15
  Pacific
• 7:15
  Resort
• 7:15
  and
• 7:15
  Hotel
• 7:16
  with
• 7:16
  the
• 7:16
  worst
• 7:16
  coffee
• 7:17
  in
• 7:17
  the
• 7:17
  world.
• 7:18
  With
• 7:18
  that
• 7:18
  said,
• 7:19
  I
• 7:19
  think
• 7:20
  my
• 7:20
  answer
• 7:20
  to
• 7:20
  that
• 7:20
  question
• 7:21
  is
• 7:21
  I'm
• 7:21
  actually
• 7:21
  not
• 7:22
  at
• 7:22
  all
• 7:22
  concerned
• 7:22
  with
• 7:23
  what
• 7:23
  the
• 7:23
  article
• 7:23
  says
• 7:23
  about
• 7:24
  people
• 7:24
  worrying
• 7:24
  about
• 7:24
  like,
• 7:25
  you
• 7:25
  know,
• 7:25
  them
• 7:26
  being
• 7:26
  served
• 7:26
  up
• 7:26
  ads.
• 7:27
  I
• 7:27
  mean,
• 7:27
  do
• 7:27
  people
• 7:28
  really
• 7:28
  care
• 7:28
  about
• 7:29
  that?
• 7:29
  I
• 7:29
  mean
• 7:29
  I'm
• 7:29
  served
• 7:30
  up
• 7:30
  advertising
• 7:30
  all
• 7:30
  the
• 7:31
  time.
• 7:31
  I'm
• 7:31
  walking
• 7:31
  up
• 7:31
  the
• 7:32
  escalator
• 7:32
  here
• 7:33
  at
• 7:33
  the
• 7:33
  conference
• 7:34
  and
• 7:34
  there's
• 7:34
  ads
• 7:35
  for
• 7:35
  Coca
• 7:35
  Cola.
• 7:35
  So
• 7:36
  like
• 7:36
  I'm
• 7:36
  used
• 7:36
  to
• 7:36
  that.
• 7:36
  So
• 7:36
  I
• 7:37
  think
• 7:37
  that's
• 7:37
  just
• 7:37
  a
• 7:37
  bunch
• 7:37
  of
• 7:37
  malarkey.
• 7:39
  I
• 7:39
  think
• 7:39
  the
• 7:39
  big
• 7:40
  question
• 7:40
  is
• 7:40
  what
• 7:40
  is,
• 7:40
  what
• 7:41
  is
• 7:41
  the
• 7:41
  UI
• 7:41
  here?
• 7:42
  You
• 7:42
  know,
• 7:42
  like
• 7:42
  what
• 7:42
  is
• 7:42
  the
• 7:43
  user
• 7:43
  interface?
• 7:44
  How
• 7:44
  much
• 7:44
  do
• 7:44
  people
• 7:45
  like
• 7:45
  it?
• 7:45
  Does
• 7:45
  it
• 7:46
  get
• 7:46
  people
• 7:46
  the
• 7:46
  product?
• 7:47
  And
• 7:47
  then
• 7:47
  what
• 7:47
  happens
• 7:47
  when
• 7:48
  people
• 7:48
  click
• 7:48
  on
• 7:48
  the
• 7:48
  product
• 7:49
  and
• 7:49
  how
• 7:49
  easy
• 7:49
  is
• 7:49
  it
• 7:49
  to
• 7:50
  buy
• 7:50
  and
• 7:50
  all
• 7:50
  that
• 7:50
  kind
• 7:50
  of
• 7:51
  thing.
• 7:51
  That's,
• 7:51
  that's
• 7:52
  going
• 7:52
  to
• 7:52
  be
• 7:52
  where
• 7:52
  the
• 7:52
  rubber
• 7:53
  meets
• 7:53
  the
• 7:53
  road
• 7:53
  in
• 7:53
  terms
• 7:53
  of
• 7:54
  the
• 7:54
  search
• 7:54
  engine
• 7:54
  battle
• 7:55
  here
• 7:55
  for
• 7:55
  what
• 7:55
  we're
• 7:56
  talking
• 7:56
  about.
• 7:56
  But
• 7:57
  I
• 7:57
  think
• 7:57
  the
• 7:57
  more
• 7:57
  important
• 7:58
  angle
• 7:58
  to
• 7:58
  this
• 7:58
  story
• 7:59
  is
• 7:59
  kind
• 7:59
  of
• 7:59
  what
• 8:00
  Chad
• 8:00
  alludes
• 8:01
  to
• 8:01
  in
• 8:01
  his
• 8:01
  question,
• 8:01
  which
• 8:02
  is
• 8:02
  this
• 8:03
  happened
• 8:03
  a
• 8:03
  lot
• 8:03
  quicker
• 8:04
  than
• 8:04
  I
• 8:04
  think
• 8:04
  even
• 8:04
  Mr.
• 8:05
  Lusk,
• 8:05
  you
• 8:06
  know,
• 8:06
  in
• 8:06
  the
• 8:06
  year
• 8:07
  end
• 8:07
  show
• 8:07
  predicted.
• 8:09
  And
• 8:09
  for
• 8:10
  that
• 8:10
  reason
• 8:10
  it
• 8:10
  reeks
• 8:11
  of
• 8:11
  desperation
• 8:11
  to
• 8:12
  me.
• 8:12
  I
• 8:13
  don't
• 8:13
  understand
• 8:13
  why
• 8:13
  you'd
• 8:14
  muddy
• 8:14
  the
• 8:14
  water
• 8:14
  so
• 8:15
  much
• 8:15
  when
• 8:15
  you
• 8:15
  have
• 8:15
  a
• 8:15
  product
• 8:16
  that
• 8:16
  people
• 8:16
  are
• 8:16
  so
• 8:17
  happy
• 8:18
  using
• 8:18
  right
• 8:18
  now.
• 8:19
  And
• 8:19
  the
• 8:19
  answer,
• 8:20
  I
• 8:20
  don't
• 8:20
  know,
• 8:20
  is
• 8:20
  the
• 8:20
  answer.
• 8:21
  Money.
• 8:21
  Everything
• 8:21
  in
• 8:21
  life
• 8:22
  always
• 8:22
  comes
• 8:22
  down
• 8:23
  to
• 8:23
  money,
• 8:23
  doesn't
• 8:23
  it?
• 8:23
  And
• 8:24
  so
• 8:24
  like
• 8:24
  it
• 8:25
  could
• 8:25
  be
• 8:25
  the
• 8:25
  trillion
• 8:25
  dollars
• 8:26
  that,
• 8:26
  you
• 8:26
  know,
• 8:27
  ChatGPT
• 8:27
  or
• 8:28
  OpenAI
• 8:28
  needs
• 8:28
  to
• 8:29
  make
• 8:29
  the
• 8:29
  investments
• 8:29
  necessary
• 8:30
  to
• 8:30
  remain
• 8:30
  competitive
• 8:31
  against
• 8:31
  Google.
• 8:31
  That's
• 8:31
  probably
• 8:32
  what
• 8:32
  it
• 8:32
  is.
• 8:33
  That's
• 8:33
  what
• 8:33
  the
• 8:33
  article
• 8:34
  postulates.
• 8:34
  I
• 8:35
  probably
• 8:35
  agree
• 8:35
  with
• 8:35
  that,
• 8:36
  but,
• 8:36
  but
• 8:37
  let's
• 8:37
  not
• 8:37
  forget
• 8:37
  too
• 8:37
  that
• 8:38
  there
• 8:38
  are
• 8:38
  still
• 8:39
  so
• 8:40
  many
• 8:40
  other
• 8:40
  use
• 8:40
  cases
• 8:41
  for
• 8:41
  generative
• 8:41
  AI
• 8:42
  and
• 8:42
  we
• 8:42
  haven't
• 8:42
  even
• 8:42
  touched
• 8:43
  on
• 8:43
  the
• 8:43
  agentic
• 8:44
  commerce
• 8:44
  side
• 8:44
  of
• 8:44
  this
• 8:45
  conversation
• 8:46
  yet.
• 8:46
  So
• 8:47
  the
• 8:47
  battle
• 8:47
  is
• 8:47
  going
• 8:47
  to
• 8:48
  rage
• 8:48
  on.
• 8:48
  But
• 8:48
  wow,
• 8:48
  it
• 8:49
  is
• 8:49
  really
• 8:49
  interesting
• 8:49
  to
• 8:49
  see
• 8:50
  OpenAI
• 8:51
  going
• 8:51
  to
• 8:51
  advertising
• 8:52
  this
• 8:52
  quickly.
• 8:53
  I'm
• 8:54
  actually
• 8:54
  not
• 8:54
  that
• 8:54
  surprised.
• 8:55
  I
• 8:55
  mean,
• 8:55
  I
• 8:55
  think
• 8:55
  when
• 8:56
  you
• 8:56
  saw
• 8:56
  Sam
• 8:56
  Altman
• 8:57
  put
• 8:57
  out
• 8:57
  a
• 8:57
  red
• 8:57
  alert
• 8:58
  when
• 8:58
  Google
• 8:58
  launched
• 8:59
  Gemini,
• 8:59
  their
• 9:00
  latest
• 9:00
  Gemini,
• 9:01
  a
• 9:01
  few
• 9:01
  months
• 9:02
  before
• 9:02
  the
• 9:02
  end
• 9:02
  of
• 9:03
  the
• 9:03
  year,
• 9:03
  a
• 9:03
  few
• 9:03
  weeks
• 9:03
  even
• 9:04
  before
• 9:04
  the
• 9:04
  end
• 9:04
  of
• 9:04
  the
• 9:04
  year,
• 9:05
  I
• 9:05
  think
• 9:05
  we
• 9:05
  all
• 9:06
  saw
• 9:06
  the
• 9:06
  writing
• 9:06
  on
• 9:07
  the
• 9:07
  wall
• 9:07
  and
• 9:07
  we
• 9:07
  knew
• 9:08
  they're
• 9:08
  burning
• 9:09
  cash
• 9:09
  and
• 9:09
  they
• 9:09
  need
• 9:09
  to
• 9:10
  figure
• 9:10
  out
• 9:10
  a
• 9:10
  way
• 9:10
  to
• 9:10
  make
• 9:10
  money.
• 9:11
  And
• 9:11
  I
• 9:12
  don't
• 9:12
  actually
• 9:12
  have
• 9:12
  a
• 9:13
  problem
• 9:13
  with
• 9:13
  it,
• 9:13
  especially
• 9:14
  with
• 9:14
  how
• 9:14
  they're
• 9:15
  doing
• 9:15
  it
• 9:15
  based
• 9:15
  on
• 9:15
  the
• 9:15
  tiered
• 9:16
  subscriptions
• 9:16
  that
• 9:17
  you
• 9:17
  have.
• 9:17
  I
• 9:18
  think
• 9:18
  as
• 9:18
  consumers
• 9:19
  we're
• 9:19
  used
• 9:19
  to
• 9:19
  this
• 9:19
  with,
• 9:20
  you
• 9:20
  know,
• 9:20
  everything
• 9:21
  from
• 9:21
  Hulu
• 9:22
  to
• 9:22
  Spotify
• 9:23
  to
• 9:23
  all
• 9:23
  our
• 9:23
  other
• 9:23
  subscription
• 9:24
  services.
• 9:25
  I
• 9:25
  mean,
• 9:25
  you
• 9:26
  got
• 9:26
  to
• 9:26
  pay
• 9:26
  if
• 9:27
  you
• 9:27
  want
• 9:27
  to
• 9:28
  get
• 9:28
  some
• 9:28
  value
• 9:29
  out
• 9:29
  of
• 9:29
  things
• 9:29
  and
• 9:29
  if
• 9:29
  you're
• 9:30
  not
• 9:30
  going
• 9:30
  to
• 9:30
  pay
• 9:30
  the
• 9:30
  full
• 9:30
  amount,
• 9:31
  then
• 9:31
  you're
• 9:31
  going
• 9:31
  to
• 9:32
  have
• 9:32
  ads
• 9:32
  like
• 9:33
  Google's
• 9:33
  likely
• 9:34
  going
• 9:34
  to
• 9:34
  continue
• 9:35
  to
• 9:35
  do
• 9:35
  this
• 9:35
  as
• 9:35
  well.
• 9:37
  They
• 9:37
  are
• 9:37
  working
• 9:38
  hard
• 9:38
  to
• 9:39
  make
• 9:39
  sure
• 9:39
  that
• 9:39
  they're,
• 9:40
  you
• 9:40
  know,
• 9:40
  securely
• 9:41
  and
• 9:41
  without
• 9:42
  divulging
• 9:43
  any
• 9:43
  information
• 9:43
  about
• 9:43
  the
• 9:44
  consumers
• 9:44
  allegedly
• 9:45
  here.
• 9:45
  They
• 9:46
  are
• 9:46
  making
• 9:46
  sure
• 9:46
  that
• 9:46
  they're
• 9:47
  giving
• 9:47
  me
• 9:47
  personalized
• 9:48
  ads.
• 9:49
  And
• 9:49
  I
• 9:50
  just,
• 9:50
  I
• 9:50
  don't
• 9:50
  think
• 9:50
  it's
• 9:51
  going
• 9:51
  to
• 9:51
  be
• 9:51
  as
• 9:51
  big
• 9:52
  of
• 9:52
  a
• 9:52
  deal
• 9:53
  as,
• 9:53
  you
• 9:53
  know,
• 9:53
  the
• 9:54
  media
• 9:54
  and
• 9:55
  I
• 9:55
  think
• 9:55
  that
• 9:56
  people
• 9:56
  are
• 9:56
  making
• 9:56
  it
• 9:56
  out
• 9:57
  to
• 9:57
  be.
• 9:57
  Yes,
• 9:57
  it
• 9:57
  was
• 9:58
  started
• 9:58
  in
• 9:58
  one
• 9:58
  way
• 9:59
  and
• 9:59
  we
• 9:59
  thought
• 9:59
  it
• 9:59
  was
• 10:00
  going
• 10:00
  to
• 10:00
  continue
• 10:00
  as
• 10:01
  the
• 10:01
  Internet
• 10:01
  for
• 10:02
  all
• 10:02
  or,
• 10:03
  you
• 10:03
  know,
• 10:03
  this,
• 10:03
  this
• 10:03
  platform
• 10:04
  that
• 10:04
  was
• 10:04
  meant
• 10:04
  to
• 10:05
  do
• 10:05
  good,
• 10:05
  but
• 10:05
  at
• 10:06
  the
• 10:06
  end
• 10:06
  of
• 10:06
  the
• 10:06
  day
• 10:06
  it
• 10:07
  is
• 10:07
  about
• 10:07
  money
• 10:07
  and
• 10:08
  pay
• 10:08
  for
• 10:08
  what
• 10:09
  the
• 10:09
  real
• 10:09
  value
• 10:09
  is
• 10:10
  for
• 10:10
  the
• 10:10
  service
• 10:11
  that
• 10:11
  you're
• 10:11
  getting.
• 10:11
  And
• 10:12
  this
• 10:12
  is
• 10:12
  a
• 10:12
  way
• 10:12
  to
• 10:12
  do
• 10:13
  that.
• 10:13
  So
• 10:13
  I
• 10:14
  think
• 10:14
  this
• 10:15
  is
• 10:15
  not
• 10:15
  at
• 10:15
  all
• 10:16
  surprising
• 10:16
  to
• 10:16
  me.
• 10:17
  Chad's
• 10:18
  prediction
• 10:18
  was
• 10:18
  right
• 10:18
  on.
• 10:20
  And
• 10:20
  yeah,
• 10:21
  I
• 10:21
  think
• 10:21
  we'll
• 10:22
  continue
• 10:22
  to
• 10:22
  see
• 10:22
  people
• 10:23
  use
• 10:24
  the
• 10:24
  platform
• 10:24
  and
• 10:25
  really
• 10:25
  not,
• 10:25
  not
• 10:26
  be
• 10:26
  bothered
• 10:26
  by
• 10:26
  this
• 10:26
  or
• 10:27
  just
• 10:27
  come
• 10:27
  to
• 10:27
  expect
• 10:27
  it.
• 10:28
  So
• 10:28
  if
• 10:29
  you
• 10:29
  go
• 10:29
  back
• 10:29
  to
• 10:29
  Adam's
• 10:29
  question
• 10:30
  though,
• 10:30
  like
• 10:30
  what,
• 10:30
  what
• 10:30
  would
• 10:31
  you
• 10:31
  be
• 10:31
  most
• 10:31
  focused
• 10:32
  on
• 10:32
  in
• 10:32
  terms
• 10:32
  of
• 10:32
  seeing
• 10:32
  how
• 10:32
  things
• 10:33
  play
• 10:33
  out
• 10:33
  with,
• 10:33
  you
• 10:34
  know,
• 10:34
  ad
• 10:34
  testing
• 10:34
  on
• 10:35
  chat
• 10:35
  GPT
• 10:35
  what
• 10:35
  are
• 10:35
  you
• 10:36
  most,
• 10:36
  what
• 10:36
  are
• 10:36
  you
• 10:36
  most
• 10:37
  curious
• 10:37
  to
• 10:37
  see
• 10:38
  how
• 10:38
  they
• 10:38
  do
• 10:38
  or
• 10:39
  what
• 10:39
  they
• 10:39
  do
• 10:39
  or
• 10:39
  what
• 10:40
  the
• 10:40
  implications
• 10:40
  are?
• 10:40
  Long
• 10:41
  run?
• 10:41
  I
• 10:42
  guess
• 10:42
  I'm
• 10:42
  curious
• 10:42
  to
• 10:42
  see
• 10:43
  what,
• 10:43
  what
• 10:43
  customer
• 10:44
  engagement
• 10:44
  is
• 10:44
  and
• 10:45
  if
• 10:45
  they
• 10:45
  actually
• 10:45
  see
• 10:46
  value
• 10:46
  from
• 10:46
  it,
• 10:46
  because
• 10:47
  I
• 10:47
  think
• 10:47
  they
• 10:47
  might.
• 10:48
  I
• 10:48
  mean,
• 10:48
  I
• 10:48
  think
• 10:48
  getting
• 10:49
  a
• 10:49
  sponsored
• 10:49
  ad
• 10:50
  when
• 10:50
  you're
• 10:50
  at
• 10:51
  the
• 10:51
  product,
• 10:52
  it's
• 10:52
  kind
• 10:53
  of
• 10:53
  the
• 10:53
  equivalent
• 10:53
  to
• 10:54
  me
• 10:54
  of,
• 10:54
  of
• 10:54
  like
• 10:54
  a
• 10:55
  shelf
• 10:55
  talker
• 10:55
  on
• 10:55
  a,
• 10:56
  on
• 10:56
  a
• 10:56
  shelf,
• 10:56
  you
• 10:57
  know,
• 10:57
  when
• 10:57
  you're
• 10:57
  looking
• 10:57
  at
• 10:58
  15
• 10:58
  different
• 10:58
  cans
• 10:59
  of
• 10:59
  soup
• 10:59
  and
• 10:59
  which
• 10:59
  one
• 11:00
  you're
• 11:00
  going
• 11:00
  to
• 11:00
  buy?
• 11:00
  If
• 11:01
  I've,
• 11:01
  if
• 11:01
  I'm
• 11:01
  looking
• 11:02
  at
• 11:02
  the
• 11:02
  same
• 11:02
  product
• 11:03
  and
• 11:03
  my
• 11:03
  search
• 11:03
  is
• 11:03
  across
• 11:04
  the
• 11:04
  board
• 11:04
  but
• 11:04
  there's
• 11:05
  a
• 11:05
  five
• 11:05
  dollar
• 11:06
  off
• 11:06
  thing
• 11:06
  for
• 11:07
  the
• 11:07
  Walmart.
• 11:08
  If
• 11:08
  I
• 11:08
  buy
• 11:08
  the
• 11:08
  product
• 11:09
  at
• 11:09
  Walmart,
• 11:09
  I'm
• 11:10
  gonna
• 11:10
  buy
• 11:10
  it
• 11:10
  there
• 11:11
  because
• 11:11
  I
• 11:11
  Don't
• 11:11
  care
• 11:12
  where
• 11:12
  I'm
• 11:12
  getting
• 11:12
  that
• 11:13
  product
• 11:13
  from
• 11:13
  once
• 11:13
  I've
• 11:14
  determined
• 11:14
  what
• 11:14
  the
• 11:14
  product
• 11:14
  is.
• 11:15
  So
• 11:15
  I'm
• 11:15
  actually
• 11:16
  curious
• 11:16
  to
• 11:16
  see
• 11:17
  what,
• 11:18
  what
• 11:18
  volume
• 11:19
  they
• 11:19
  get
• 11:19
  and
• 11:20
  what
• 11:20
  kind
• 11:20
  of
• 11:20
  engagement
• 11:21
  they
• 11:21
  get
• 11:21
  with
• 11:22
  with
• 11:22
  some
• 11:22
  of
• 11:22
  these
• 11:23
  personalized
• 11:23
  ads.
• 11:24
  Right,
• 11:25
  that
• 11:25
  makes
• 11:25
  sense.
• 11:25
  So
• 11:25
  you
• 11:26
  were,
• 11:26
  you
• 11:26
  were
• 11:26
  very
• 11:26
  big
• 11:26
  on
• 11:26
  Google's
• 11:27
  announcement
• 11:27
  last
• 11:27
  week.
• 11:28
  Do
• 11:28
  you
• 11:28
  think
• 11:28
  this
• 11:28
  scares
• 11:29
  Google
• 11:29
  at
• 11:29
  all
• 11:29
  to
• 11:30
  any
• 11:30
  greater
• 11:30
  degree?
• 11:30
  Are
• 11:31
  you
• 11:31
  still
• 11:31
  pretty
• 11:31
  bullish
• 11:32
  on
• 11:32
  Google,
• 11:32
  relatively
• 11:33
  speaking,
• 11:33
  given
• 11:33
  that,
• 11:34
  you
• 11:34
  know,
• 11:34
  Chat
• 11:34
  GPT?
• 11:35
  I
• 11:35
  still
• 11:35
  think,
• 11:36
  I
• 11:36
  still
• 11:36
  think
• 11:36
  Google's
• 11:37
  the.
• 11:37
  I,
• 11:37
  I
• 11:38
  still
• 11:38
  think
• 11:38
  Google's
• 11:38
  in
• 11:38
  a,
• 11:39
  in
• 11:39
  a
• 11:39
  good
• 11:39
  position
• 11:39
  here.
• 11:41
  This
• 11:41
  helps.
• 11:41
  But
• 11:42
  Google's
• 11:43
  been
• 11:43
  using
• 11:44
  funds
• 11:44
  for
• 11:44
  that.
• 11:44
  They've.
• 11:45
  Google's
• 11:45
  been
• 11:45
  doing
• 11:45
  this
• 11:45
  forever,
• 11:46
  search
• 11:46
  forever.
• 11:47
  So
• 11:47
  I
• 11:47
  don't
• 11:47
  think
• 11:47
  that
• 11:48
  this
• 11:48
  really
• 11:49
  challenges
• 11:49
  them.
• 11:51
  It
• 11:51
  might
• 11:51
  keep
• 11:51
  Chat
• 11:52
  GPT
• 11:52
  afloat
• 11:53
  for
• 11:53
  a
• 11:53
  little
• 11:53
  bit
• 11:53
  longer
• 11:54
  as
• 11:54
  a
• 11:54
  stronger
• 11:54
  competitor,
• 11:55
  but
• 11:55
  I
• 11:56
  don't,
• 11:56
  I
• 11:56
  wouldn't
• 11:56
  be
• 11:57
  that
• 11:57
  concerned
• 11:57
  about
• 11:57
  it
• 11:58
  if
• 11:58
  I'm
• 11:58
  Google.
• 11:58
  I
• 11:59
  think
• 11:59
  ChatGPT
• 12:00
  and
• 12:00
  OpenAI
• 12:00
  are
• 12:01
  really
• 12:01
  the
• 12:01
  ones
• 12:01
  that
• 12:01
  are
• 12:02
  trying
• 12:02
  to
• 12:02
  make
• 12:02
  up
• 12:02
  ground
• 12:03
  here.
• 12:03
  Yeah.
• 12:03
  The
• 12:04
  only
• 12:04
  other
• 12:04
  thing
• 12:04
  I
• 12:04
  can
• 12:04
  think
• 12:05
  about
• 12:05
  too
• 12:05
  is
• 12:05
  like
• 12:05
  the
• 12:05
  brand
• 12:06
  side
• 12:06
  of
• 12:06
  this.
• 12:06
  You
• 12:06
  know,
• 12:06
  we're
• 12:06
  at
• 12:07
  the
• 12:07
  FMI
• 12:07
  conference
• 12:07
  and
• 12:08
  we
• 12:08
  know
• 12:08
  that
• 12:08
  these
• 12:09
  searches
• 12:09
  convert
• 12:10
  higher.
• 12:10
  Right.
• 12:11
  We've
• 12:11
  been
• 12:11
  seeing
• 12:11
  that
• 12:12
  throughout
• 12:12
  the
• 12:12
  data
• 12:12
  over
• 12:13
  the
• 12:13
  last
• 12:13
  six
• 12:13
  months.
• 12:13
  So
• 12:14
  my
• 12:14
  question
• 12:14
  would
• 12:14
  be
• 12:14
  too,
• 12:15
  like,
• 12:15
  how
• 12:15
  do
• 12:15
  the
• 12:16
  brands
• 12:16
  respond
• 12:16
  to
• 12:17
  this?
• 12:17
  And
• 12:17
  do
• 12:17
  they.
• 12:17
  I
• 12:18
  bet
• 12:18
  they
• 12:18
  jump
• 12:18
  into
• 12:19
  this
• 12:19
  with
• 12:19
  Chat
• 12:19
  GPT
• 12:20
  to
• 12:20
  see
• 12:20
  if
• 12:20
  they
• 12:21
  can
• 12:21
  convert
• 12:21
  higher.
• 12:22
  But
• 12:22
  again,
• 12:22
  it's
• 12:22
  going
• 12:22
  to
• 12:22
  depend
• 12:23
  on
• 12:23
  the
• 12:23
  ultimate
• 12:24
  user
• 12:24
  experience
• 12:24
  and
• 12:24
  where
• 12:25
  those
• 12:25
  products
• 12:25
  land
• 12:25
  on,
• 12:26
  on
• 12:26
  those
• 12:26
  recommendations.
• 12:27
  So.
• 12:27
  Wow,
• 12:28
  fascinating
• 12:28
  topic.
• 12:29
  All
• 12:29
  right,
• 12:30
  second
• 12:30
  headline
• 12:30
  today.
• 12:31
  Kroger
• 12:31
  has
• 12:31
  launched
• 12:32
  fast,
• 12:32
  convenient
• 12:33
  delivery
• 12:33
  through
• 12:34
  Uber's
• 12:34
  apps
• 12:35
  nationwide,
• 12:35
  making
• 12:36
  nearly
• 12:36
  2,700
• 12:37
  stores
• 12:37
  available
• 12:38
  on
• 12:38
  Uber
• 12:38
  Eats,
• 12:39
  Uber
• 12:40
  and
• 12:40
  Postmates.
• 12:41
  God.
• 12:41
  Remember
• 12:41
  Postmates,
• 12:42
  Ann.
• 12:42
  Jeez,
• 12:42
  it's
• 12:43
  been
• 12:43
  a
• 12:43
  long
• 12:43
  time
• 12:43
  since
• 12:43
  they
• 12:43
  came
• 12:44
  up.
• 12:44
  According
• 12:45
  to
• 12:45
  a
• 12:45
  joint
• 12:45
  press
• 12:46
  release,
• 12:46
  customers
• 12:46
  can
• 12:46
  now
• 12:47
  shop
• 12:47
  from
• 12:47
  Kroger
• 12:48
  banners
• 12:48
  including
• 12:48
  Ralph's,
• 12:49
  Fred
• 12:49
  Meyer,
• 12:50
  King
• 12:50
  Soopers,
• 12:51
  Smiths,
• 12:51
  Fry's,
• 12:52
  Harris
• 12:53
  Teeter
• 12:53
  and
• 12:53
  Mariano's
• 12:54
  with
• 12:54
  on
• 12:54
  demand
• 12:55
  and
• 12:55
  same
• 12:55
  day
• 12:55
  delivery.
• 12:56
  To
• 12:56
  mark
• 12:56
  the
• 12:56
  launch,
• 12:57
  Uber
• 12:57
  is
• 12:57
  offering
• 12:58
  customers
• 12:58
  discounts
• 12:59
  of
• 12:59
  up
• 12:59
  to
• 12:59
  50%
• 13:00
  off
• 13:00
  their
• 13:00
  first
• 13:00
  order.
• 13:01
  Uber
• 13:02
  One
• 13:02
  members
• 13:02
  will
• 13:02
  receive
• 13:03
  $0
• 13:04
  delivery
• 13:04
  fees
• 13:04
  on
• 13:05
  eligible
• 13:05
  orders.
• 13:06
  Kroger
• 13:07
  already
• 13:07
  expanded
• 13:07
  its
• 13:08
  partnership
• 13:08
  with
• 13:08
  DoorDash
• 13:09
  to
• 13:09
  2,700
• 13:10
  stores
• 13:10
  nationwide
• 13:11
  last
• 13:11
  fall
• 13:12
  and
• 13:12
  has
• 13:12
  offered
• 13:12
  delivery
• 13:13
  through
• 13:13
  Instacart
• 13:14
  for
• 13:14
  several
• 13:14
  years,
• 13:15
  showing
• 13:15
  the
• 13:15
  grocer
• 13:16
  is
• 13:16
  aggressively
• 13:16
  pursuing
• 13:17
  all
• 13:17
  delivery
• 13:18
  channels.
• 13:18
  This
• 13:19
  also
• 13:19
  intensifies
• 13:19
  competition
• 13:20
  among
• 13:20
  major
• 13:21
  grocery
• 13:21
  delivery
• 13:21
  platforms
• 13:22
  and
• 13:22
  comps
• 13:22
  as
• 13:22
  Kroger
• 13:23
  looks
• 13:23
  to
• 13:23
  expand
• 13:23
  its
• 13:24
  digital
• 13:24
  footprint
• 13:25
  while
• 13:25
  food
• 13:25
  prices
• 13:26
  remain
• 13:26
  the
• 13:26
  most
• 13:27
  frequently
• 13:27
  cited
• 13:28
  source
• 13:28
  of
• 13:28
  stress
• 13:29
  for
• 13:29
  consumers.
• 13:29
  And
• 13:30
  does
• 13:30
  Kroger
• 13:31
  need
• 13:31
  both
• 13:31
  Doordash
• 13:32
  and
• 13:32
  Uber?
• 13:33
  How
• 13:34
  do
• 13:34
  you
• 13:34
  think
• 13:34
  about
• 13:34
  that?
• 13:35
  Yeah,
• 13:35
  I
• 13:35
  don't
• 13:35
  see
• 13:36
  why
• 13:36
  they
• 13:36
  wouldn't
• 13:36
  be
• 13:37
  on
• 13:37
  every
• 13:37
  platform
• 13:38
  possible,
• 13:38
  especially
• 13:39
  with
• 13:39
  the
• 13:39
  changes
• 13:39
  that
• 13:40
  they've
• 13:40
  been
• 13:40
  making
• 13:40
  with
• 13:41
  Ocado
• 13:42
  and
• 13:43
  their,
• 13:43
  their
• 13:44
  distribution
• 13:45
  centers
• 13:45
  with
• 13:46
  them.
• 13:46
  I
• 13:47
  think,
• 13:47
  you
• 13:47
  know,
• 13:47
  look,
• 13:48
  it
• 13:48
  gets
• 13:48
  people
• 13:49
  access
• 13:50
  to
• 13:50
  groceries
• 13:51
  and
• 13:52
  to
• 13:52
  food
• 13:52
  delivery
• 13:53
  and
• 13:53
  to
• 13:54
  essentials
• 13:54
  delivery
• 13:55
  there.
• 13:56
  It's,
• 13:56
  it's
• 13:56
  really
• 13:56
  just
• 13:57
  beefing
• 13:57
  up
• 13:57
  the
• 13:58
  Uber
• 13:58
  platform.
• 13:59
  It's
• 13:59
  a
• 13:59
  reason
• 14:00
  for
• 14:00
  me
• 14:00
  as
• 14:01
  a
• 14:01
  consumer
• 14:01
  to
• 14:01
  join
• 14:02
  Uber.
• 14:02
  Now
• 14:03
  what
• 14:03
  I
• 14:03
  think
• 14:04
  is
• 14:04
  going
• 14:04
  to
• 14:04
  be
• 14:04
  interesting
• 14:05
  about
• 14:05
  this
• 14:05
  is
• 14:05
  what
• 14:06
  kind
• 14:06
  of
• 14:06
  adoption
• 14:07
  they're
• 14:07
  seeing.
• 14:07
  Do
• 14:08
  they
• 14:08
  start
• 14:08
  to
• 14:08
  see
• 14:09
  beyond
• 14:10
  fill
• 14:10
  in
• 14:11
  trips
• 14:11
  like
• 14:11
  are,
• 14:11
  are
• 14:12
  people
• 14:12
  going
• 14:12
  to
• 14:12
  the,
• 14:13
  to
• 14:13
  their
• 14:13
  Uber
• 14:14
  platform
• 14:14
  to
• 14:14
  do
• 14:15
  full
• 14:15
  on
• 14:15
  grocery
• 14:16
  orders
• 14:16
  and
• 14:17
  is
• 14:17
  this
• 14:17
  something
• 14:17
  that
• 14:18
  makes
• 14:18
  sense
• 14:18
  for,
• 14:19
  for
• 14:19
  Kroger
• 14:19
  to
• 14:20
  keep
• 14:20
  in
• 14:20
  operations
• 14:20
  and
• 14:21
  have
• 14:21
  to
• 14:21
  manage
• 14:21
  having
• 14:22
  multiple
• 14:22
  delivery
• 14:23
  drivers
• 14:23
  working
• 14:24
  with
• 14:24
  them?
• 14:24
  But
• 14:25
  I,
• 14:25
  I
• 14:25
  do
• 14:26
  think
• 14:26
  it's
• 14:26
  valuable
• 14:26
  and
• 14:27
  it's
• 14:27
  certainly
• 14:27
  worth
• 14:27
  the
• 14:28
  test.
• 14:28
  This
• 14:28
  is
• 14:28
  something
• 14:29
  they
• 14:29
  could
• 14:29
  turn
• 14:29
  off
• 14:30
  at
• 14:30
  any
• 14:30
  given
• 14:30
  time
• 14:31
  if
• 14:31
  it's
• 14:31
  too
• 14:31
  complicated
• 14:32
  or
• 14:32
  not
• 14:32
  working.
• 14:33
  And
• 14:34
  I
• 14:34
  also
• 14:34
  like
• 14:34
  that
• 14:35
  it
• 14:35
  opens
• 14:35
  up
• 14:35
  Kroger
• 14:35
  to
• 14:36
  a
• 14:36
  larger
• 14:36
  pool
• 14:36
  of
• 14:37
  drivers
• 14:37
  that
• 14:38
  are
• 14:38
  on
• 14:38
  the
• 14:38
  Uber
• 14:39
  app
• 14:39
  because
• 14:39
  you're
• 14:40
  not
• 14:40
  just
• 14:40
  limited
• 14:41
  to
• 14:41
  the
• 14:41
  one
• 14:42
  company
• 14:42
  that
• 14:42
  you
• 14:42
  have
• 14:43
  contracted
• 14:43
  with
• 14:43
  if
• 14:44
  somebody
• 14:44
  wants
• 14:44
  to
• 14:44
  get
• 14:44
  groceries
• 14:45
  delivered.
• 14:46
  I
• 14:46
  mean
• 14:46
  I
• 14:46
  have
• 14:46
  uber,
• 14:47
  I
• 14:47
  have
• 14:47
  DoorDash,
• 14:48
  I
• 14:48
  have
• 14:48
  all
• 14:48
  the
• 14:48
  apps.
• 14:49
  If
• 14:49
  I
• 14:49
  can't
• 14:49
  get
• 14:49
  it
• 14:49
  on
• 14:49
  one,
• 14:50
  I'm
• 14:50
  going
• 14:50
  to
• 14:50
  the
• 14:51
  next
• 14:51
  one.
• 14:51
  So
• 14:52
  I
• 14:52
  think
• 14:52
  as
• 14:52
  that
• 14:52
  becomes,
• 14:53
  I
• 14:53
  think
• 14:53
  an
• 14:54
  increasing
• 14:54
  problem
• 14:55
  for
• 14:55
  a
• 14:55
  lot
• 14:55
  of
• 14:56
  retailers
• 14:56
  who
• 14:56
  are,
• 14:57
  you
• 14:57
  know,
• 14:57
  just
• 14:57
  using,
• 14:58
  you
• 14:58
  know,
• 14:58
  Target,
• 14:58
  just
• 14:59
  using
• 14:59
  Shipt
• 14:59
  or
• 15:00
  you
• 15:00
  know,
• 15:00
  Walmart,
• 15:01
  just
• 15:01
  using
• 15:01
  their
• 15:01
  own
• 15:02
  third
• 15:02
  party,
• 15:02
  you
• 15:03
  know,
• 15:03
  white
• 15:03
  label
• 15:03
  drivers
• 15:04
  that,
• 15:05
  that
• 15:05
  causes
• 15:05
  some
• 15:06
  potential
• 15:06
  friction
• 15:07
  if
• 15:07
  you
• 15:07
  can't
• 15:08
  find
• 15:08
  those
• 15:08
  drivers.
• 15:09
  And
• 15:09
  now
• 15:09
  I
• 15:10
  think
• 15:10
  Kroger's
• 15:10
  got,
• 15:11
  you
• 15:11
  know,
• 15:11
  any
• 15:12
  Uber
• 15:12
  driver
• 15:12
  can
• 15:13
  take
• 15:13
  any
• 15:13
  order
• 15:13
  at
• 15:14
  this
• 15:14
  point
• 15:14
  in
• 15:14
  time
• 15:15
  and
• 15:15
  that's
• 15:15
  giving
• 15:15
  them
• 15:16
  the
• 15:16
  most
• 15:16
  flexibility.
• 15:17
  So
• 15:17
  I
• 15:17
  think
• 15:18
  it's
• 15:18
  a
• 15:18
  really
• 15:18
  smart
• 15:18
  move
• 15:19
  from,
• 15:19
  from
• 15:20
  Kroger
• 15:20
  and
• 15:21
  shows
• 15:21
  that
• 15:21
  they're
• 15:21
  going
• 15:21
  to
• 15:21
  experiment
• 15:22
  across
• 15:22
  the
• 15:23
  board.
• 15:23
  But
• 15:24
  what
• 15:24
  do
• 15:24
  you,
• 15:25
  would
• 15:25
  you,
• 15:25
  what
• 15:26
  would
• 15:26
  you
• 15:26
  recommend
• 15:26
  for
• 15:27
  Kroger
• 15:27
  to
• 15:27
  be
• 15:27
  doing
• 15:28
  when
• 15:28
  they're
• 15:28
  kind
• 15:28
  of
• 15:28
  evaluating
• 15:29
  this
• 15:29
  situation
• 15:30
  in
• 15:30
  the
• 15:30
  post
• 15:30
  ocado
• 15:31
  world?
• 15:32
  Yeah,
• 15:32
  I
• 15:32
  mean
• 15:32
  I,
• 15:33
  I
• 15:33
  think
• 15:33
  I,
• 15:33
  I
• 15:34
  think
• 15:34
  I
• 15:34
  agree
• 15:34
  with
• 15:34
  you
• 15:34
  in,
• 15:35
  in
• 15:35
  the
• 15:35
  short
• 15:35
  term.
• 15:36
  I
• 15:36
  think
• 15:36
  I
• 15:36
  agree
• 15:37
  with
• 15:37
  you
• 15:37
  in
• 15:37
  the
• 15:37
  short
• 15:37
  term.
• 15:37
  I
• 15:38
  mean
• 15:38
  I
• 15:38
  think
• 15:38
  it's
• 15:38
  a
• 15:38
  smart
• 15:39
  short
• 15:39
  term
• 15:39
  Play.
• 15:39
  In
• 15:40
  reality,
• 15:40
  100%
• 15:41
  you
• 15:41
  could
• 15:41
  be
• 15:41
  on
• 15:41
  as
• 15:42
  many
• 15:42
  of
• 15:42
  them
• 15:42
  as
• 15:42
  you
• 15:42
  want.
• 15:42
  I
• 15:42
  want
• 15:43
  to
• 15:43
  be
• 15:43
  careful
• 15:43
  how
• 15:43
  I
• 15:43
  say
• 15:43
  this.
• 15:44
  I
• 15:44
  mean,
• 15:44
  who
• 15:44
  gives
• 15:45
  a
• 15:45
  shipped
• 15:45
  and
• 15:46
  shipped
• 15:47
  with
• 15:47
  a
• 15:47
  with
• 15:48
  a
• 15:48
  T
• 15:49
  or
• 15:49
  actually
• 15:49
  with
• 15:49
  a
• 15:49
  P?
• 15:50
  With
• 15:50
  a
• 15:51
  P.
• 15:51
  Because
• 15:51
  like,
• 15:51
  you
• 15:52
  know,
• 15:52
  be
• 15:52
  on
• 15:52
  ship
• 15:52
  too
• 15:52
  if
• 15:53
  you
• 15:53
  want.
• 15:53
  Like
• 15:53
  I
• 15:53
  don't
• 15:53
  care.
• 15:53
  Or
• 15:54
  be
• 15:54
  on
• 15:54
  any
• 15:54
  other
• 15:55
  random1
• 15:55
  Beyond
• 15:56
  GoPuff.
• 15:56
  Who
• 15:56
  cares?
• 15:57
  You
• 15:57
  know,
• 15:57
  like
• 15:57
  at
• 15:57
  the
• 15:57
  end
• 15:57
  of
• 15:58
  the
• 15:58
  day
• 15:58
  you're
• 15:58
  just
• 15:58
  putting
• 15:58
  your
• 15:58
  products
• 15:59
  on
• 15:59
  more
• 15:59
  marketplaces
• 16:00
  for
• 16:00
  you
• 16:00
  to
• 16:00
  sell.
• 16:00
  So
• 16:00
  I
• 16:01
  don't
• 16:01
  see,
• 16:01
  you
• 16:01
  know,
• 16:01
  if
• 16:02
  you're
• 16:02
  on
• 16:02
  one,
• 16:02
  you
• 16:02
  might
• 16:02
  as
• 16:03
  well
• 16:03
  be
• 16:03
  on
• 16:03
  them
• 16:03
  all
• 16:03
  in
• 16:03
  a
• 16:03
  lot
• 16:04
  of
• 16:04
  ways.
• 16:04
  I
• 16:04
  mean,
• 16:04
  I
• 16:04
  don't
• 16:04
  really
• 16:05
  see
• 16:05
  the
• 16:05
  downside.
• 16:06
  And
• 16:06
  I
• 16:06
  get
• 16:06
  why
• 16:07
  they're
• 16:07
  doing
• 16:07
  it
• 16:07
  because
• 16:07
  they're
• 16:08
  still
• 16:08
  feeling
• 16:08
  the
• 16:08
  sting
• 16:09
  of
• 16:09
  the
• 16:09
  Ocado
• 16:09
  announcement.
• 16:10
  And
• 16:10
  for
• 16:10
  that
• 16:10
  reason
• 16:11
  it's
• 16:11
  this
• 16:11
  safe
• 16:11
  move.
• 16:12
  No,
• 16:12
  and
• 16:12
  here's
• 16:13
  the
• 16:13
  other
• 16:13
  thing
• 16:13
  that
• 16:13
  someone
• 16:13
  said
• 16:14
  to
• 16:14
  me
• 16:14
  at
• 16:14
  nrf.
• 16:15
  No
• 16:15
  one
• 16:15
  is
• 16:15
  going
• 16:16
  to
• 16:16
  lose
• 16:16
  their
• 16:16
  job
• 16:17
  over
• 16:17
  expanding
• 16:18
  third
• 16:18
  party
• 16:18
  delivery,
• 16:19
  but
• 16:19
  they
• 16:19
  are
• 16:20
  going
• 16:20
  to
• 16:20
  lose
• 16:20
  their
• 16:20
  job
• 16:21
  for
• 16:21
  deploying
• 16:21
  billions
• 16:22
  of
• 16:22
  dollars
• 16:22
  in
• 16:22
  capital
• 16:23
  and
• 16:23
  failing
• 16:24
  like
• 16:24
  they
• 16:24
  potentially
• 16:25
  did
• 16:25
  with
• 16:25
  Ocado.
• 16:26
  But
• 16:26
  long
• 16:26
  term,
• 16:27
  Walmart.
• 16:28
  Here's
• 16:28
  the
• 16:28
  thing
• 16:28
  though.
• 16:28
  Long
• 16:29
  term,
• 16:29
  this
• 16:29
  is
• 16:29
  still
• 16:30
  a
• 16:30
  road
• 16:30
  to
• 16:30
  nowhere
• 16:30
  because
• 16:31
  Walmart
• 16:31
  and
• 16:31
  Amazon
• 16:32
  will
• 16:32
  beat
• 16:33
  them
• 16:33
  and
• 16:33
  are
• 16:33
  already
• 16:34
  beating
• 16:34
  this
• 16:35
  strategy.
• 16:35
  And
• 16:36
  Kroger
• 16:36
  is
• 16:36
  eventually
• 16:37
  going
• 16:37
  to
• 16:37
  get
• 16:37
  squeezed
• 16:38
  if
• 16:38
  it
• 16:38
  doesn't
• 16:38
  evolve.
• 16:39
  And
• 16:39
  I
• 16:40
  plan
• 16:40
  to
• 16:40
  ask
• 16:40
  Richard
• 16:41
  McKenzie
• 16:41
  of
• 16:41
  the
• 16:41
  Lockdown
• 16:42
  that
• 16:42
  exact
• 16:43
  question
• 16:43
  when
• 16:43
  I
• 16:43
  have
• 16:43
  him
• 16:44
  on
• 16:44
  Confessions
• 16:44
  of
• 16:45
  a
• 16:45
  Supply
• 16:45
  Chain
• 16:45
  podcast
• 16:46
  with
• 16:46
  me
• 16:46
  next
• 16:46
  month
• 16:47
  is
• 16:47
  like,
• 16:47
  you
• 16:47
  know,
• 16:48
  how
• 16:48
  should
• 16:49
  people
• 16:49
  like
• 16:49
  Kroger,
• 16:50
  the
• 16:50
  regional
• 16:50
  grocers,
• 16:51
  be
• 16:51
  thinking
• 16:51
  about
• 16:51
  this
• 16:52
  when
• 16:52
  Amazon
• 16:53
  and
• 16:53
  Walmart
• 16:53
  are
• 16:54
  going
• 16:54
  directly
• 16:55
  at
• 16:55
  them
• 16:55
  through
• 16:56
  their
• 16:56
  own
• 16:56
  means?
• 16:56
  So
• 16:57
  that's
• 16:57
  the
• 16:57
  fascinating
• 16:58
  question
• 16:58
  to
• 16:58
  me.
• 16:59
  All
• 17:00
  right,
• 17:00
  well,
• 17:01
  I'm
• 17:01
  excited
• 17:01
  to
• 17:02
  hear
• 17:02
  what
• 17:02
  Valak
• 17:03
  has
• 17:03
  to
• 17:03
  say.
• 17:03
  They
• 17:04
  are
• 17:04
  the
• 17:04
  only
• 17:04
  ones
• 17:05
  doing
• 17:05
  this
• 17:05
  profitably,
• 17:06
  so
• 17:06
  they
• 17:07
  should
• 17:07
  have
• 17:07
  a
• 17:07
  good
• 17:08
  perspective
• 17:08
  on
• 17:09
  the
• 17:09
  best
• 17:09
  route
• 17:10
  to
• 17:10
  online
• 17:11
  grocery
• 17:11
  delivery.
• 17:12
  Let's
• 17:12
  move
• 17:12
  on
• 17:12
  to
• 17:13
  headline
• 17:13
  number
• 17:13
  three.
• 17:14
  Walmart
• 17:14
  is
• 17:14
  leaning
• 17:15
  into
• 17:15
  trendier,
• 17:16
  more
• 17:16
  upscale
• 17:17
  home
• 17:17
  goods
• 17:17
  as
• 17:17
  part
• 17:18
  of
• 17:18
  its
• 17:18
  push
• 17:18
  to
• 17:18
  attract
• 17:19
  more
• 17:19
  high
• 17:20
  income
• 17:20
  shoppers
• 17:21
  and
• 17:21
  better
• 17:21
  compete
• 17:22
  with
• 17:22
  Amazon.
• 17:22
  According
• 17:23
  to
• 17:23
  the
• 17:23
  Wall
• 17:23
  Street
• 17:23
  Journal,
• 17:24
  items
• 17:24
  now
• 17:24
  include
• 17:25
  an
• 17:25
  ochre
• 17:25
  velvet
• 17:26
  swivel
• 17:26
  chair
• 17:27
  for
• 17:27
  $238,
• 17:29
  a
• 17:29
  1600
• 17:30
  dollar
• 17:31
  DeLonghi
• 17:31
  espresso
• 17:32
  machine
• 17:33
  and
• 17:33
  a
• 17:33
  $79
• 17:34
  lavender
• 17:35
  crockpot
• 17:36
  showing
• 17:36
  Walmart's
• 17:37
  move
• 17:37
  up
• 17:37
  the
• 17:38
  value
• 17:38
  chain.
• 17:38
  Apparently,
• 17:39
  apparently
• 17:39
  that's
• 17:40
  all
• 17:40
  it
• 17:40
  takes
• 17:40
  to
• 17:40
  move
• 17:40
  up
• 17:40
  the
• 17:41
  value
• 17:41
  chain
• 17:41
  isn't
• 17:41
  ochre
• 17:42
  velvet
• 17:42
  swivel
• 17:43
  chair.
• 17:43
  Amazon's
• 17:44
  share
• 17:44
  of
• 17:45
  the
• 17:45
  U.S.
• 17:45
  furniture
• 17:46
  and
• 17:46
  home
• 17:46
  furnishings
• 17:46
  market
• 17:47
  hit
• 17:47
  20%
• 17:48
  as
• 17:48
  of
• 17:48
  last
• 17:48
  fall.
• 17:49
  More
• 17:49
  than
• 17:49
  double
• 17:49
  its
• 17:49
  9%
• 17:50
  share
• 17:50
  in
• 17:51
  2019.
• 17:52
  Walmart's
• 17:52
  share
• 17:53
  fell
• 17:53
  to
• 17:53
  7%,
• 17:54
  down
• 17:54
  from
• 17:55
  9.3%
• 17:56
  in
• 17:57
  the
• 17:57
  same
• 17:58
  period.
• 17:58
  Walmart
• 17:59
  has
• 17:59
  been
• 17:59
  revamping
• 18:00
  its
• 18:00
  home
• 18:00
  goods
• 18:00
  since
• 18:01
  identifying
• 18:01
  it
• 18:01
  as
• 18:02
  an
• 18:02
  area
• 18:02
  for
• 18:02
  improvement
• 18:03
  nearly
• 18:03
  a
• 18:03
  decade
• 18:04
  ago,
• 18:04
  bringing
• 18:04
  in
• 18:04
  brands
• 18:05
  like
• 18:05
  Yankee
• 18:05
  Candle,
• 18:06
  Nespresso
• 18:07
  and
• 18:07
  Drew
• 18:07
  Barrymore's
• 18:08
  Beautiful
• 18:08
  line.
• 18:09
  The
• 18:09
  retailer's
• 18:10
  internal
• 18:10
  research
• 18:11
  shows
• 18:11
  shoppers
• 18:12
  equate
• 18:12
  stylish
• 18:12
  designs
• 18:13
  with
• 18:13
  better
• 18:13
  quality.
• 18:14
  And
• 18:14
  the
• 18:14
  strategy
• 18:15
  aims
• 18:15
  to,
• 18:15
  quote,
• 18:16
  democratize
• 18:17
  style,
• 18:17
  end
• 18:18
  quote,
• 18:18
  while
• 18:19
  improving
• 18:19
  margins
• 18:20
  beyond
• 18:20
  its
• 18:20
  tight
• 18:21
  margin
• 18:21
  grocery
• 18:22
  business.
• 18:22
  Chris,
• 18:22
  do
• 18:23
  you
• 18:23
  think
• 18:23
  consumers
• 18:24
  will
• 18:24
  shop
• 18:24
  Walmart
• 18:25
  for
• 18:25
  high
• 18:26
  end
• 18:26
  espresso
• 18:26
  machines,
• 18:27
  ochre
• 18:27
  swivel
• 18:28
  chairs
• 18:28
  and
• 18:28
  lavender
• 18:29
  crock
• 18:29
  pots?
• 18:31
  Yeah,
• 18:31
  believe
• 18:31
  it
• 18:31
  or
• 18:31
  not,
• 18:31
  I
• 18:32
  actually
• 18:32
  do.
• 18:32
  And
• 18:32
  actually
• 18:32
  when
• 18:33
  you
• 18:33
  read
• 18:33
  the
• 18:33
  statistics
• 18:33
  like
• 18:33
  that,
• 18:34
  it
• 18:34
  actually
• 18:34
  makes
• 18:34
  me
• 18:34
  go,
• 18:34
  jesus,
• 18:35
  I'd
• 18:35
  love
• 18:35
  a
• 18:35
  chance
• 18:36
  to
• 18:36
  run
• 18:36
  the
• 18:36
  home
• 18:36
  furnishings
• 18:37
  business
• 18:37
  at
• 18:37
  Walmart
• 18:37
  like
• 18:38
  I
• 18:38
  did
• 18:38
  for
• 18:38
  Target.
• 18:38
  Like
• 18:39
  there's
• 18:39
  a
• 18:39
  lot,
• 18:39
  lot
• 18:40
  happening
• 18:40
  here.
• 18:40
  So
• 18:41
  you
• 18:41
  know,
• 18:41
  we
• 18:42
  said
• 18:42
  at
• 18:42
  the
• 18:42
  beginning
• 18:42
  that,
• 18:43
  you
• 18:43
  know,
• 18:43
  everything
• 18:43
  always
• 18:44
  comes
• 18:44
  down
• 18:44
  to
• 18:44
  money.
• 18:44
  Well,
• 18:44
  the
• 18:45
  sibling
• 18:45
  of
• 18:45
  that
• 18:45
  is
• 18:46
  everything
• 18:46
  always
• 18:46
  comes
• 18:47
  down
• 18:47
  to
• 18:47
  price.
• 18:47
  And
• 18:47
  an
• 18:48
  E
• 18:48
  commerce
• 18:48
  and
• 18:49
  home
• 18:49
  is
• 18:49
  a
• 18:49
  search
• 18:50
  game.
• 18:50
  I
• 18:50
  know
• 18:50
  that
• 18:50
  firsthand,
• 18:51
  the
• 18:51
  best
• 18:51
  price
• 18:52
  always
• 18:52
  wins
• 18:53
  out.
• 18:53
  And
• 18:54
  I
• 18:54
  can
• 18:54
  remember
• 18:54
  fighting
• 18:55
  perceptions
• 18:56
  like
• 18:56
  this
• 18:56
  like
• 18:57
  the
• 18:57
  article
• 18:57
  describes
• 18:58
  when
• 18:58
  I
• 18:58
  was
• 18:58
  running
• 18:59
  home
• 18:59
  furnishings
• 18:59
  for
• 19:00
  Target.com,
• 19:01
  and
• 19:01
  people
• 19:02
  thought
• 19:02
  I
• 19:02
  was
• 19:02
  nuts
• 19:03
  for
• 19:03
  selling
• 19:03
  $5,000
• 19:04
  sofas
• 19:05
  via
• 19:05
  Drop
• 19:05
  ship.
• 19:06
  But
• 19:06
  then
• 19:06
  you
• 19:06
  know
• 19:06
  what,
• 19:07
  we
• 19:07
  sold
• 19:07
  one
• 19:07
  and
• 19:08
  then
• 19:08
  we
• 19:08
  sold
• 19:08
  more
• 19:09
  and
• 19:09
  more
• 19:09
  and
• 19:10
  more
• 19:10
  and
• 19:10
  more
• 19:11
  and
• 19:11
  by
• 19:11
  the
• 19:11
  time,
• 19:12
  at
• 19:12
  that
• 19:12
  time
• 19:12
  we
• 19:12
  were
• 19:13
  winning
• 19:13
  because,
• 19:14
  because
• 19:14
  of
• 19:14
  the
• 19:14
  Target
• 19:15
  brand
• 19:15
  and
• 19:15
  what
• 19:15
  it
• 19:15
  represented
• 19:16
  to
• 19:16
  people
• 19:16
  and
• 19:17
  the
• 19:17
  extra
• 19:17
  5%
• 19:18
  off
• 19:18
  you
• 19:18
  got
• 19:18
  from
• 19:19
  red
• 19:19
  card
• 19:19
  savings.
• 19:19
  So
• 19:20
  there
• 19:20
  was
• 19:20
  a
• 19:20
  huge
• 19:20
  value
• 19:21
  play.
• 19:21
  And
• 19:22
  so
• 19:22
  Walmart
• 19:22
  can
• 19:22
  do
• 19:22
  the
• 19:23
  very
• 19:23
  same
• 19:23
  thing
• 19:23
  with
• 19:23
  Walmart
• 19:24
  plus
• 19:25
  but
• 19:25
  now
• 19:25
  also
• 19:26
  with
• 19:26
  2026
• 19:27
  E
• 19:27
  commerce
• 19:27
  principles
• 19:28
  at
• 19:28
  its
• 19:28
  back,
• 19:29
  particularly
• 19:29
  with
• 19:29
  its
• 19:29
  incredible
• 19:31
  available
• 19:31
  to
• 19:31
  promise
• 19:31
  shipping
• 19:32
  speeds
• 19:32
  and
• 19:32
  capabilities.
• 19:33
  So
• 19:34
  yes,
• 19:34
  yes,
• 19:35
  100%.
• 19:36
  This
• 19:36
  is
• 19:36
  all
• 19:37
  just
• 19:37
  low
• 19:37
  hanging
• 19:37
  fruit
• 19:38
  in
• 19:38
  my
• 19:38
  mind
• 19:38
  for
• 19:39
  Walmart.
• 19:39
  And
• 19:39
  they're
• 19:40
  smart
• 19:40
  to
• 19:40
  go
• 19:40
  after
• 19:41
  it,
• 19:41
  particularly
• 19:42
  when
• 19:42
  you
• 19:42
  cite
• 19:42
  those
• 19:42
  share
• 19:43
  numbers
• 19:43
  that
• 19:43
  you
• 19:43
  just
• 19:43
  did.
• 19:44
  Yeah,
• 19:44
  I
• 19:45
  mean
• 19:45
  I
• 19:45
  think
• 19:45
  it
• 19:45
  goes
• 19:45
  back
• 19:45
  to
• 19:46
  what
• 19:46
  we
• 19:46
  were
• 19:46
  talking
• 19:46
  about
• 19:46
  at
• 19:47
  the
• 19:47
  beginning
• 19:47
  of
• 19:47
  the
• 19:47
  show.
• 19:47
  Chris,
• 19:48
  with
• 19:49
  ChatGPT,
• 19:50
  people
• 19:50
  are
• 19:50
  using
• 19:51
  these
• 19:51
  search
• 19:52
  engines
• 19:53
  to
• 19:53
  get
• 19:53
  information
• 19:54
  about
• 19:54
  products
• 19:55
  to
• 19:55
  figure
• 19:56
  out
• 19:56
  what's
• 19:56
  going
• 19:56
  to
• 19:57
  fit
• 19:57
  in
• 19:57
  their
• 19:57
  house.
• 19:57
  I
• 19:58
  mean,
• 19:58
  do
• 19:58
  customers
• 19:59
  care
• 19:59
  at
• 19:59
  the
• 19:59
  end
• 20:00
  of
• 20:00
  the
• 20:00
  day,
• 20:00
  whatever
• 20:01
  Chat,
• 20:01
  GPT
• 20:01
  or
• 20:02
  Gemini
• 20:02
  spit
• 20:03
  out
• 20:03
  about
• 20:03
  the
• 20:03
  espresso
• 20:04
  machine,
• 20:04
  do
• 20:04
  they
• 20:04
  care
• 20:05
  where
• 20:05
  they
• 20:05
  buy
• 20:05
  it
• 20:06
  from?
• 20:06
  No,
• 20:06
  it's
• 20:07
  coming
• 20:07
  down
• 20:07
  to
• 20:08
  where
• 20:08
  can
• 20:08
  I
• 20:08
  get
• 20:08
  this
• 20:09
  the
• 20:09
  quickest
• 20:10
  or
• 20:10
  most
• 20:10
  Conveniently
• 20:11
  on
• 20:11
  my
• 20:12
  terms
• 20:12
  for
• 20:12
  the
• 20:13
  best
• 20:13
  price
• 20:13
  possible.
• 20:14
  And
• 20:15
  might
• 20:15
  they
• 20:15
  be
• 20:15
  surprised
• 20:16
  that
• 20:16
  Walmart
• 20:17
  is
• 20:17
  that
• 20:17
  location?
• 20:18
  Possibly.
• 20:19
  But
• 20:19
  then
• 20:19
  you
• 20:19
  have
• 20:19
  to
• 20:20
  look
• 20:20
  at
• 20:20
  all
• 20:20
  the
• 20:20
  other
• 20:20
  things
• 20:21
  that
• 20:21
  come
• 20:21
  into
• 20:21
  play
• 20:22
  from
• 20:22
  buying
• 20:22
  something
• 20:23
  like
• 20:23
  this
• 20:23
  from
• 20:23
  Walmart
• 20:24
  too.
• 20:24
  You
• 20:24
  have
• 20:24
  4,000
• 20:25
  locations
• 20:26
  across,
• 20:26
  so
• 20:26
  if
• 20:27
  something
• 20:27
  goes
• 20:27
  wrong
• 20:28
  you
• 20:28
  can
• 20:28
  return
• 20:28
  that
• 20:29
  simply.
• 20:29
  What
• 20:29
  does
• 20:30
  that
• 20:30
  look
• 20:30
  like
• 20:30
  for
• 20:30
  Amazon
• 20:31
  or
• 20:31
  Wayfair?
• 20:32
  No,
• 20:32
  not
• 20:32
  good.
• 20:33
  Not
• 20:33
  a
• 20:33
  good
• 20:34
  experience.
• 20:34
  I'm
• 20:35
  waiting
• 20:35
  in
• 20:35
  line
• 20:35
  to
• 20:35
  do
• 20:35
  that.
• 20:36
  They
• 20:36
  there's
• 20:37
  a
• 20:37
  lot
• 20:37
  more
• 20:38
  to
• 20:38
  this
• 20:38
  that
• 20:39
  I
• 20:39
  think
• 20:39
  Walmart
• 20:40
  stands
• 20:40
  to
• 20:40
  gain
• 20:41
  for
• 20:41
  little
• 20:42
  to
• 20:42
  no
• 20:42
  risk
• 20:42
  for
• 20:43
  them
• 20:43
  to
• 20:43
  start
• 20:43
  to
• 20:43
  carry
• 20:44
  out.
• 20:44
  And
• 20:44
  I
• 20:44
  think
• 20:44
  we're
• 20:45
  already
• 20:45
  starting
• 20:45
  to
• 20:45
  see
• 20:46
  customers
• 20:46
  getting
• 20:47
  more
• 20:47
  familiar
• 20:47
  with
• 20:47
  this
• 20:48
  with
• 20:48
  some
• 20:48
  of
• 20:48
  the
• 20:48
  partnerships
• 20:49
  that
• 20:49
  they
• 20:49
  did
• 20:49
  last
• 20:49
  year.
• 20:50
  They
• 20:50
  announced
• 20:50
  last
• 20:50
  year
• 20:50
  with
• 20:51
  Rebag
• 20:51
  and
• 20:51
  StockX
• 20:52
  and
• 20:53
  other
• 20:53
  who
• 20:53
  knew
• 20:54
  categories.
• 20:54
  I
• 20:54
  mean
• 20:54
  their
• 20:54
  whole
• 20:55
  who
• 20:55
  Knew
• 20:55
  campaign
• 20:56
  was
• 20:56
  you
• 20:56
  can
• 20:56
  get
• 20:57
  a
• 20:57
  sauna
• 20:57
  from
• 20:57
  Walmart,
• 20:58
  who
• 20:58
  Knew.
• 20:58
  But
• 20:59
  it
• 20:59
  works.
• 20:59
  And
• 21:00
  if
• 21:00
  it
• 21:00
  doesn't
• 21:00
  work,
• 21:01
  you
• 21:01
  have
• 21:01
  a
• 21:01
  lot
• 21:02
  of
• 21:02
  convenient
• 21:02
  options
• 21:03
  to
• 21:03
  remedy
• 21:04
  that.
• 21:04
  And
• 21:05
  so
• 21:05
  I
• 21:05
  think
• 21:05
  this
• 21:06
  is
• 21:06
  a
• 21:07
  brilliant
• 21:07
  move.
• 21:07
  And
• 21:07
  if
• 21:08
  I
• 21:08
  were
• 21:08
  Walmart,
• 21:08
  I'd
• 21:08
  continue
• 21:09
  to
• 21:09
  push
• 21:09
  this,
• 21:10
  especially
• 21:10
  as
• 21:11
  they
• 21:11
  have
• 21:11
  more
• 21:11
  and
• 21:11
  more
• 21:12
  high
• 21:12
  income
• 21:12
  consumers
• 21:13
  who
• 21:14
  are
• 21:14
  interested
• 21:15
  in
• 21:15
  the
• 21:15
  products
• 21:15
  that
• 21:15
  they
• 21:16
  have
• 21:16
  to
• 21:16
  have
• 21:16
  and
• 21:16
  especially
• 21:17
  in
• 21:17
  home
• 21:18
  and
• 21:18
  fashion
• 21:18
  categories.
• 21:19
  So
• 21:19
  I
• 21:20
  think
• 21:20
  it's
• 21:20
  a
• 21:20
  really
• 21:21
  smart
• 21:21
  move.
• 21:21
  Oh
• 21:22
  my
• 21:22
  God,
• 21:22
  you
• 21:22
  just
• 21:22
  gave
• 21:22
  me
• 21:22
  like
• 21:23
  Vietnam
• 21:23
  like
• 21:23
  flashbacks.
• 21:24
  And
• 21:24
  to
• 21:24
  my
• 21:25
  days
• 21:25
  at
• 21:25
  Target
• 21:25
  when
• 21:25
  I
• 21:26
  was
• 21:26
  like
• 21:26
  saying
• 21:26
  the
• 21:26
  exact
• 21:27
  same
• 21:27
  thing
• 21:27
  that
• 21:28
  you
• 21:28
  just
• 21:28
  said
• 21:28
  about
• 21:28
  returns
• 21:29
  and
• 21:29
  everything
• 21:29
  to
• 21:30
  the
• 21:30
  leadership
• 21:30
  in
• 21:31
  the
• 21:31
  board
• 21:31
  was
• 21:31
  being
• 21:31
  like,
• 21:32
  this
• 21:32
  is
• 21:32
  why
• 21:32
  we
• 21:32
  need
• 21:33
  to
• 21:33
  do
• 21:33
  this
• 21:33
  guys,
• 21:33
  because
• 21:34
  it,
• 21:34
  it
• 21:34
  makes
• 21:34
  sense
• 21:35
  strategically.
• 21:36
  And
• 21:36
  now
• 21:36
  here
• 21:36
  we
• 21:36
  are
• 21:37
  talking
• 21:37
  about
• 21:38
  it
• 21:38
  again.
• 21:38
  And
• 21:38
  you're
• 21:38
  right,
• 21:39
  like,
• 21:39
  I
• 21:39
  mean
• 21:40
  you've
• 21:40
  got
• 21:41
  the
• 21:41
  studies
• 21:41
  have
• 21:41
  already
• 21:42
  shown
• 21:42
  that
• 21:42
  people
• 21:42
  are
• 21:43
  using
• 21:43
  Walmart
• 21:44
  and
• 21:44
  Walmart
• 21:44
  plus
• 21:44
  to
• 21:45
  buy
• 21:45
  their
• 21:45
  groceries.
• 21:45
  Walmart's
• 21:46
  winning
• 21:46
  with
• 21:46
  the
• 21:46
  100
• 21:47
  plus
• 21:47
  100,000
• 21:48
  plus
• 21:48
  household
• 21:48
  income
• 21:49
  crowd.
• 21:49
  So
• 21:49
  like,
• 21:49
  yeah,
• 21:50
  if
• 21:50
  they
• 21:50
  can
• 21:50
  find
• 21:50
  a,
• 21:51
  a
• 21:51
  cheaper
• 21:51
  option
• 21:52
  here,
• 21:52
  they're
• 21:52
  gonna
• 21:53
  do
• 21:53
  it
• 21:53
  like
• 21:53
  this.
• 21:54
  It's
• 21:54
  just
• 21:54
  no
• 21:54
  brainer.
• 21:55
  So,
• 21:55
  all
• 21:55
  right,
• 21:56
  headline
• 21:56
  number
• 21:56
  four.
• 21:57
  Entertainment
• 21:58
  is
• 21:58
  this
• 21:59
  week's
• 21:59
  buzzword
• 22:00
  or
• 22:00
  is
• 22:01
  it
• 22:01
  retailtainment?
• 22:02
  I
• 22:02
  can't
• 22:02
  wait
• 22:03
  to
• 22:03
  get
• 22:03
  producer
• 22:03
  Ella's
• 22:04
  take
• 22:04
  on
• 22:04
  this
• 22:04
  one
• 22:04
  because
• 22:04
  I
• 22:04
  have
• 22:05
  a
• 22:05
  feeling
• 22:05
  I
• 22:05
  know
• 22:05
  where
• 22:05
  she's
• 22:05
  going
• 22:05
  to
• 22:06
  go
• 22:06
  at
• 22:06
  the
• 22:06
  end
• 22:06
  of
• 22:06
  the
• 22:06
  show,
• 22:06
  but
• 22:06
  maybe
• 22:07
  she's
• 22:07
  going
• 22:07
  to
• 22:07
  throw
• 22:07
  me
• 22:07
  for
• 22:07
  a
• 22:08
  loop.
• 22:08
  But
• 22:09
  Entertainment
• 22:09
  is
• 22:09
  the
• 22:09
  week's
• 22:10
  buzzword.
• 22:10
  With
• 22:10
  Fanatics
• 22:11
  launching
• 22:11
  Fanatics
• 22:12
  Studio
• 22:12
  and
• 22:12
  Gapping
• 22:13
  creating
• 22:13
  a
• 22:13
  Chief
• 22:14
  Entertainment
• 22:15
  officer
• 22:15
  role.
• 22:16
  According
• 22:16
  to
• 22:16
  CNBC
• 22:17
  and
• 22:17
  PR
• 22:17
  Newswire,
• 22:18
  Fanatics
• 22:19
  launched
• 22:19
  a
• 22:19
  joint
• 22:19
  venture
• 22:20
  with
• 22:20
  OBB
• 22:20
  Media
• 22:21
  to
• 22:21
  create
• 22:21
  content
• 22:22
  at
• 22:22
  the
• 22:22
  intersection
• 22:23
  of
• 22:23
  sports
• 22:23
  and
• 22:23
  culture
• 22:24
  with
• 22:24
  projects
• 22:24
  including
• 22:25
  ESPN's
• 22:25
  SPS,
• 22:26
  a
• 22:26
  Tom
• 22:26
  Brady
• 22:27
  documentary.
• 22:27
  Oh
• 22:28
  yeah,
• 22:28
  you
• 22:28
  know,
• 22:28
  I'm
• 22:28
  going
• 22:28
  to
• 22:28
  love
• 22:29
  that
• 22:29
  one.
• 22:29
  And
• 22:29
  partnerships
• 22:30
  with
• 22:30
  WWE,
• 22:31
  MLB
• 22:31
  and
• 22:32
  the
• 22:32
  2028
• 22:32
  Olympics.
• 22:33
  Gap
• 22:34
  Inc.
• 22:34
  Also
• 22:35
  appointed
• 22:35
  Pam
• 22:35
  Kaufman,
• 22:36
  former
• 22:36
  president
• 22:36
  of
• 22:37
  Paramount's
• 22:38
  international
• 22:38
  markets
• 22:39
  and
• 22:39
  consumer
• 22:39
  products,
• 22:40
  as
• 22:40
  its
• 22:40
  first
• 22:41
  ever
• 22:41
  chief
• 22:41
  entertainment
• 22:42
  officer
• 22:42
  to
• 22:43
  lead
• 22:43
  its
• 22:43
  quote,
• 22:44
  fashionment
• 22:45
  strategy.
• 22:46
  Gap
• 22:46
  Inc.
• 22:47
  Is
• 22:47
  also
• 22:47
  opening
• 22:47
  a
• 22:47
  Los
• 22:48
  Angeles
• 22:48
  office
• 22:48
  on
• 22:49
  Sunset
• 22:49
  Boulevard
• 22:50
  to
• 22:50
  embed
• 22:50
  itself
• 22:51
  in
• 22:51
  the
• 22:51
  entertainment
• 22:52
  ecosystem,
• 22:52
  building
• 22:53
  on
• 22:53
  partnerships
• 22:53
  like
• 22:53
  Gap's
• 22:54
  Better
• 22:54
  in
• 22:54
  Denim
• 22:55
  campaign
• 22:55
  with
• 22:55
  Cat's
• 22:56
  Eye
• 22:56
  and
• 22:57
  Old
• 22:57
  Navy's
• 22:57
  Disney
• 22:58
  collaboration
• 22:59
  and
• 23:00
  Crystal
• 23:00
  Ball
• 23:00
  Time.
• 23:01
  If
• 23:01
  you
• 23:01
  look
• 23:01
  into
• 23:01
  the
• 23:01
  future,
• 23:02
  who
• 23:03
  will
• 23:03
  wear
• 23:03
  its
• 23:03
  entertainment
• 23:04
  strategy
• 23:04
  better?
• 23:05
  Fanatics
• 23:06
  or
• 23:06
  Gap?
• 23:07
  I
• 23:08
  think
• 23:08
  this
• 23:08
  is
• 23:08
  a
• 23:08
  really
• 23:08
  easy
• 23:09
  question.
• 23:09
  I
• 23:10
  mean
• 23:10
  it's
• 23:10
  fanatics,
• 23:11
  it's
• 23:11
  sports,
• 23:12
  this
• 23:12
  is
• 23:12
  America.
• 23:14
  They
• 23:14
  have
• 23:14
  the
• 23:15
  flywheel.
• 23:16
  I
• 23:17
  mean
• 23:17
  sports
• 23:17
  might
• 23:18
  be
• 23:18
  the
• 23:18
  only
• 23:18
  thing
• 23:18
  left
• 23:19
  to
• 23:19
  unite
• 23:19
  us
• 23:20
  as
• 23:20
  a
• 23:20
  people
• 23:21
  anymore.
• 23:21
  So
• 23:22
  I
• 23:22
  think
• 23:22
  that
• 23:22
  Fanatics
• 23:23
  has
• 23:23
  the
• 23:23
  best,
• 23:24
  best,
• 23:24
  the
• 23:25
  best
• 23:25
  forecast
• 23:26
  for
• 23:26
  this.
• 23:28
  And
• 23:28
  especially
• 23:28
  if
• 23:28
  you,
• 23:29
  I
• 23:29
  think
• 23:29
  if
• 23:29
  you
• 23:29
  look
• 23:29
  at
• 23:29
  like
• 23:30
  just
• 23:30
  all
• 23:30
  the
• 23:30
  success
• 23:31
  that
• 23:31
  even
• 23:31
  independent
• 23:32
  sports
• 23:32
  creators
• 23:33
  have
• 23:33
  had
• 23:33
  on,
• 23:33
  on
• 23:34
  their
• 23:35
  own
• 23:35
  platforms.
• 23:36
  Look
• 23:36
  at
• 23:36
  Barstool
• 23:36
  Sports
• 23:37
  for
• 23:37
  example.
• 23:37
  Like
• 23:38
  it
• 23:38
  doesn't
• 23:38
  take
• 23:38
  much
• 23:39
  to
• 23:39
  be
• 23:39
  successful
• 23:40
  when
• 23:40
  sports
• 23:40
  is
• 23:41
  your
• 23:41
  groundwork,
• 23:41
  is
• 23:42
  the,
• 23:42
  the
• 23:42
  groundwork
• 23:43
  that
• 23:43
  you're
• 23:43
  working
• 23:43
  off
• 23:44
  of.
• 23:44
  So
• 23:45
  I,
• 23:45
  yeah,
• 23:46
  I
• 23:46
  think
• 23:46
  that
• 23:46
  that
• 23:46
  goes
• 23:47
  without
• 23:47
  saying.
• 23:47
  I'm
• 23:47
  a
• 23:48
  little
• 23:48
  surprised
• 23:48
  it
• 23:48
  took
• 23:48
  them
• 23:49
  this
• 23:49
  long
• 23:49
  to
• 23:49
  do
• 23:50
  that.
• 23:51
  But
• 23:51
  I
• 23:52
  have
• 23:52
  no
• 23:52
  doubt
• 23:53
  that
• 23:53
  they
• 23:53
  will
• 23:53
  figure
• 23:54
  out
• 23:54
  how
• 23:54
  to
• 23:55
  create
• 23:55
  just
• 23:56
  as
• 23:56
  quality
• 23:57
  of
• 23:57
  content
• 23:57
  and
• 23:58
  be
• 23:58
  more
• 23:58
  flexible.
• 23:59
  They're
• 23:59
  not
• 23:59
  working
• 23:59
  like
• 24:00
  backward
• 24:00
  like
• 24:00
  ESPN
• 24:01
  is
• 24:01
  or
• 24:01
  some
• 24:01
  of
• 24:01
  the
• 24:02
  other
• 24:02
  sports
• 24:02
  networks
• 24:02
  to
• 24:03
  try
• 24:03
  to
• 24:03
  move
• 24:03
  into
• 24:04
  a
• 24:04
  new
• 24:04
  way
• 24:05
  of
• 24:05
  creating
• 24:05
  entertainment.
• 24:06
  They're
• 24:07
  starting
• 24:07
  with
• 24:07
  a
• 24:07
  clean
• 24:08
  slate
• 24:08
  with
• 24:08
  brand
• 24:09
  new
• 24:09
  consumers
• 24:09
  across
• 24:10
  multiple
• 24:10
  demographics
• 24:11
  because
• 24:11
  of
• 24:12
  all
• 24:12
  the
• 24:12
  other
• 24:12
  sports
• 24:13
  betting
• 24:13
  that
• 24:13
  they
• 24:13
  have
• 24:13
  the,
• 24:14
  you
• 24:14
  know,
• 24:14
  the
• 24:15
  apparel,
• 24:15
  they
• 24:15
  have
• 24:16
  data
• 24:16
  from
• 24:16
  what
• 24:16
  people
• 24:17
  are
• 24:17
  buying.
• 24:17
  Like
• 24:18
  they
• 24:18
  are
• 24:18
  just
• 24:18
  in
• 24:19
  a
• 24:19
  perfect
• 24:19
  position
• 24:20
  to
• 24:20
  make
• 24:20
  this
• 24:21
  work.
• 24:21
  Now
• 24:22
  the
• 24:22
  only
• 24:22
  thing
• 24:22
  I
• 24:23
  will
• 24:23
  say,
• 24:23
  Gap
• 24:24
  obviously
• 24:24
  is
• 24:24
  in
• 24:25
  a
• 24:25
  totally
• 24:25
  different
• 24:26
  spot.
• 24:27
  I
• 24:27
  think
• 24:27
  you
• 24:28
  really
• 24:28
  have
• 24:28
  to
• 24:28
  look
• 24:29
  at
• 24:29
  them
• 24:29
  differently.
• 24:29
  I
• 24:29
  don't
• 24:30
  think
• 24:30
  that
• 24:30
  you
• 24:30
  can
• 24:30
  compare.
• 24:31
  I'm
• 24:31
  not
• 24:32
  surprised
• 24:32
  to
• 24:33
  see
• 24:33
  them
• 24:33
  taking
• 24:33
  a
• 24:33
  page
• 24:34
  out
• 24:34
  of
• 24:34
  the
• 24:34
  Mattel
• 24:34
  book
• 24:35
  with
• 24:35
  Richard
• 24:35
  Dixon
• 24:36
  still
• 24:36
  at
• 24:36
  the
• 24:36
  helm.
• 24:36
  But
• 24:37
  I
• 24:38
  think
• 24:38
  that
• 24:39
  this
• 24:39
  is,
• 24:39
  this
• 24:39
  is
• 24:40
  going
• 24:40
  to
• 24:40
  be
• 24:40
  a
• 24:40
  valuable
• 24:40
  role
• 24:41
  for
• 24:41
  Gap.
• 24:41
  But
• 24:42
  I
• 24:42
  think
• 24:42
  it's
• 24:42
  actually
• 24:42
  just
• 24:43
  this
• 24:43
  generation
• 24:44
  or
• 24:44
  this
• 24:45
  era's
• 24:45
  creative
• 24:46
  director
• 24:46
  when
• 24:47
  it
• 24:47
  comes
• 24:47
  to
• 24:47
  marketing.
• 24:47
  I
• 24:48
  don't
• 24:48
  think
• 24:48
  this
• 24:48
  is
• 24:48
  going
• 24:48
  to
• 24:49
  be
• 24:49
  like
• 24:49
  we're
• 24:49
  going
• 24:49
  to
• 24:49
  be,
• 24:49
  be
• 24:50
  seeing
• 24:50
  full
• 24:50
  on
• 24:51
  episodes
• 24:51
  that
• 24:52
  are,
• 24:52
  you
• 24:52
  know,
• 24:53
  inspired
• 24:53
  by
• 24:54
  you
• 24:54
  know,
• 24:54
  Gap
• 24:55
  apparel
• 24:56
  or
• 24:56
  a
• 24:56
  sweatshirt
• 24:56
  or
• 24:57
  something.
• 24:57
  The
• 24:57
  way
• 24:57
  that
• 24:57
  Fanatics,
• 24:58
  I
• 24:58
  think
• 24:58
  can
• 24:58
  do
• 24:58
  this,
• 24:59
  I
• 24:59
  think
• 24:59
  it's
• 25:00
  really
• 25:00
  going
• 25:00
  to
• 25:00
  be
• 25:01
  about,
• 25:02
  you
• 25:02
  know,
• 25:02
  how
• 25:02
  are
• 25:03
  they
• 25:03
  getting
• 25:03
  Cat's
• 25:04
  Eye
• 25:04
  in
• 25:04
  to
• 25:04
  create
• 25:05
  unique
• 25:05
  content
• 25:06
  in
• 25:06
  this
• 25:06
  studio?
• 25:06
  I
• 25:07
  think
• 25:07
  it's
• 25:07
  just
• 25:07
  going
• 25:07
  to
• 25:07
  be
• 25:08
  like
• 25:08
  a
• 25:08
  new,
• 25:08
  a
• 25:09
  new
• 25:09
  photo
• 25:09
  studio
• 25:10
  or
• 25:10
  a
• 25:10
  new
• 25:10
  creative
• 25:11
  studio
• 25:11
  that
• 25:12
  Gap
• 25:12
  is
• 25:12
  using
• 25:12
  to
• 25:13
  create
• 25:13
  some
• 25:13
  of
• 25:13
  their
• 25:13
  own
• 25:14
  organic
• 25:15
  content
• 25:15
  that
• 25:15
  will
• 25:16
  help
• 25:16
  drive
• 25:16
  marketing
• 25:17
  traffic
• 25:17
  to
• 25:18
  the
• 25:18
  brand.
• 25:18
  So
• 25:19
  I,
• 25:19
  I
• 25:19
  don't
• 25:19
  think
• 25:19
  that
• 25:19
  they're
• 25:20
  the
• 25:20
  same
• 25:20
  thing,
• 25:21
  but
• 25:21
  if
• 25:21
  I
• 25:22
  have
• 25:22
  to
• 25:22
  pick
• 25:22
  a
• 25:22
  winner,
• 25:22
  it's
• 25:23
  100
• 25:23
  fanatics.
• 25:24
  Oh,
• 25:25
  100
• 25:25
  it's
• 25:26
  fanatics.
• 25:26
  100
• 25:27
  it's
• 25:27
  fanatics.
• 25:27
  I
• 25:27
  mean
• 25:27
  the
• 25:28
  tie
• 25:28
  ins
• 25:28
  are
• 25:28
  endless
• 25:28
  sports.
• 25:29
  You
• 25:29
  even
• 25:29
  mentioned
• 25:29
  the
• 25:30
  memorabilia
• 25:30
  side
• 25:30
  of
• 25:31
  this
• 25:31
  too,
• 25:31
  which
• 25:31
  is
• 25:31
  a
• 25:31
  play
• 25:31
  that
• 25:32
  Fanatics
• 25:32
  is
• 25:32
  all
• 25:32
  in
• 25:32
  on.
• 25:33
  So.
• 25:33
  But
• 25:33
  yeah,
• 25:34
  and,
• 25:34
  and,
• 25:34
  and
• 25:35
  gap,
• 25:35
  like
• 25:36
  I,
• 25:36
  I
• 25:37
  100
• 25:37
  agree,
• 25:38
  but
• 25:38
  I
• 25:38
  want
• 25:38
  to
• 25:38
  ask
• 25:38
  you
• 25:38
  a
• 25:38
  question
• 25:39
  too
• 25:39
  because
• 25:39
  like
• 25:40
  I,
• 25:40
  it
• 25:40
  feels
• 25:40
  like
• 25:40
  I
• 25:41
  had
• 25:41
  success
• 25:41
  with
• 25:41
  Barbie
• 25:42
  and
• 25:42
  I'm
• 25:42
  going
• 25:42
  to
• 25:42
  replicate
• 25:43
  that
• 25:43
  kind
• 25:43
  of
• 25:43
  thing
• 25:43
  with
• 25:43
  Gap.
• 25:44
  But
• 25:44
  like,
• 25:45
  do
• 25:45
  you
• 25:45
  need
• 25:45
  a
• 25:45
  whole
• 25:46
  LA
• 25:46
  division
• 25:47
  on
• 25:47
  Sunset
• 25:48
  Boulevard
• 25:48
  to
• 25:49
  do
• 25:49
  this?
• 25:49
  And
• 25:49
  like
• 25:50
  that
• 25:50
  seems
• 25:50
  like
• 25:50
  a
• 25:50
  gigantic
• 25:51
  waste
• 25:52
  of
• 25:52
  capital
• 25:52
  to
• 25:53
  me
• 25:53
  because
• 25:53
  I'm
• 25:54
  with
• 25:54
  you.
• 25:54
  It
• 25:54
  just
• 25:54
  seems
• 25:55
  like,
• 25:55
  you
• 25:55
  know,
• 25:56
  even
• 25:57
  the
• 25:57
  cited
• 25:57
  examples
• 25:57
  in
• 25:58
  the
• 25:58
  press
• 25:58
  release,
• 25:58
  those
• 25:58
  are
• 25:59
  just
• 25:59
  garden
• 25:59
  variety
• 26:00
  marketing.
• 26:00
  So
• 26:00
  I'm
• 26:00
  not
• 26:01
  seeing
• 26:01
  how
• 26:01
  an
• 26:01
  entertainment
• 26:02
  office
• 26:02
  on
• 26:02
  Sunset
• 26:03
  Boulevard
• 26:03
  is
• 26:03
  necessarily
• 26:04
  gonna
• 26:04
  soup
• 26:05
  that
• 26:05
  up
• 26:05
  in
• 26:05
  a
• 26:05
  way
• 26:05
  that's
• 26:06
  gonna
• 26:06
  pay
• 26:06
  back
• 26:06
  with
• 26:07
  ROI
• 26:07
  over
• 26:07
  the
• 26:08
  time.
• 26:08
  It
• 26:08
  just
• 26:08
  seems
• 26:09
  super
• 26:09
  expensive.
• 26:10
  Yeah,
• 26:11
  I,
• 26:11
  I
• 26:11
  think
• 26:11
  it's
• 26:11
  be,
• 26:12
  I,
• 26:12
  I
• 26:12
  would
• 26:12
  say,
• 26:13
  you
• 26:13
  know,
• 26:13
  do
• 26:13
  brands
• 26:14
  have
• 26:14
  their
• 26:14
  own
• 26:14
  photo
• 26:15
  studios
• 26:15
  and
• 26:16
  video
• 26:16
  studios
• 26:17
  to
• 26:17
  save
• 26:17
  money
• 26:17
  on
• 26:17
  fees
• 26:18
  that
• 26:18
  they're
• 26:18
  paying?
• 26:19
  Absolutely.
• 26:20
  So
• 26:20
  if
• 26:20
  they
• 26:20
  got
• 26:20
  a
• 26:20
  smoking
• 26:21
  deal
• 26:21
  in
• 26:22
  la
• 26:22
  where
• 26:22
  all
• 26:23
  of
• 26:23
  the
• 26:23
  talent
• 26:23
  is
• 26:23
  that
• 26:24
  they're
• 26:24
  going
• 26:24
  to
• 26:24
  want
• 26:24
  to
• 26:24
  do
• 26:24
  collaborations
• 26:25
  with
• 26:25
  instead
• 26:26
  of,
• 26:26
  you
• 26:26
  know,
• 26:26
  expecting
• 26:27
  people
• 26:27
  to
• 26:27
  fly
• 26:28
  through
• 26:28
  to
• 26:28
  San
• 26:28
  Francisco
• 26:29
  like
• 26:29
  that,
• 26:30
  that
• 26:30
  it
• 26:30
  just,
• 26:30
  again,
• 26:31
  it's
• 26:31
  marketing.
• 26:32
  It's
• 26:32
  not
• 26:32
  about
• 26:32
  a
• 26:33
  content
• 26:33
  studio.
• 26:34
  And
• 26:34
  like
• 26:35
  massive,
• 26:36
  you
• 26:36
  know,
• 26:36
  Paramount
• 26:37
  Productions,
• 26:38
  this
• 26:38
  is
• 26:38
  about
• 26:39
  how
• 26:39
  they're
• 26:40
  thinking
• 26:40
  about.
• 26:41
  We
• 26:41
  had
• 26:42
  success
• 26:42
  with
• 26:42
  Cat's
• 26:42
  Eye,
• 26:43
  we
• 26:43
  had
• 26:43
  success
• 26:43
  with
• 26:43
  this
• 26:44
  choir.
• 26:44
  Now
• 26:45
  what
• 26:45
  can
• 26:45
  we
• 26:45
  do?
• 26:46
  We
• 26:46
  can
• 26:46
  have
• 26:46
  it
• 26:46
  in
• 26:46
  LA
• 26:47
  and
• 26:47
  we
• 26:47
  can
• 26:47
  shoot
• 26:47
  it
• 26:48
  all
• 26:48
  ourselves
• 26:48
  on
• 26:49
  our
• 26:49
  property
• 26:49
  without
• 26:50
  having
• 26:50
  to
• 26:50
  hire
• 26:50
  other
• 26:51
  people.
• 26:51
  Like
• 26:51
  this
• 26:52
  is
• 26:52
  just
• 26:52
  making
• 26:53
  their
• 26:53
  marketing
• 26:54
  better.
• 26:55
  And
• 26:55
  so
• 26:55
  I
• 26:55
  don't
• 26:56
  hate
• 26:56
  it.
• 26:56
  I
• 26:56
  think
• 26:56
  it's
• 26:57
  just
• 26:57
  how
• 26:57
  it's
• 26:57
  being,
• 26:58
  it's.
• 26:58
  I
• 26:59
  think
• 26:59
  they're
• 26:59
  trying
• 26:59
  to
• 26:59
  capture
• 27:00
  this
• 27:00
  like
• 27:00
  chief
• 27:01
  storyteller
• 27:02
  role.
• 27:03
  This,
• 27:03
  you
• 27:03
  know,
• 27:03
  this
• 27:04
  director,
• 27:05
  this
• 27:05
  fashion
• 27:06
  tainment
• 27:06
  thing.
• 27:06
  Like
• 27:06
  they're
• 27:07
  trying
• 27:07
  to
• 27:07
  gather
• 27:07
  PR
• 27:08
  for
• 27:08
  That,
• 27:08
  but
• 27:09
  I
• 27:09
  don't
• 27:09
  think
• 27:09
  that's
• 27:09
  what
• 27:09
  this
• 27:10
  ultimately
• 27:10
  is
• 27:10
  about.
• 27:11
  That's
• 27:11
  interesting
• 27:11
  too.
• 27:11
  Like,
• 27:12
  you
• 27:12
  know,
• 27:12
  I
• 27:12
  keep
• 27:12
  going.
• 27:12
  I
• 27:12
  actually,
• 27:13
  actually
• 27:13
  I
• 27:13
  texted
• 27:14
  our
• 27:14
  buddy
• 27:14
  Simeon
• 27:15
  Seagull
• 27:15
  the
• 27:15
  other
• 27:15
  day
• 27:16
  when
• 27:16
  I
• 27:16
  was
• 27:16
  at
• 27:16
  NRF
• 27:16
  and
• 27:17
  I
• 27:17
  said
• 27:17
  to
• 27:17
  him,
• 27:17
  what
• 27:17
  was
• 27:17
  the
• 27:17
  number
• 27:17
  you
• 27:18
  said?
• 27:18
  Remember
• 27:18
  when
• 27:18
  he,
• 27:18
  we
• 27:18
  interviewed
• 27:19
  him
• 27:19
  and
• 27:19
  he
• 27:19
  said
• 27:19
  there's,
• 27:20
  there's
• 27:20
  a
• 27:20
  number
• 27:20
  that,
• 27:21
  you
• 27:21
  know,
• 27:21
  that
• 27:21
  specialty
• 27:22
  retailers
• 27:22
  just
• 27:22
  can't
• 27:23
  get
• 27:23
  above.
• 27:23
  And
• 27:23
  he
• 27:23
  said
• 27:23
  it's
• 27:24
  like
• 27:24
  3
• 27:24
  billion
• 27:24
  to
• 27:24
  $4
• 27:25
  billion.
• 27:25
  And
• 27:26
  like
• 27:26
  that's
• 27:26
  when
• 27:27
  I
• 27:27
  started
• 27:27
  thinking
• 27:27
  about
• 27:27
  these
• 27:27
  strategies
• 27:28
  where
• 27:28
  I'm
• 27:28
  like,
• 27:29
  these
• 27:29
  strategies,
• 27:30
  they
• 27:30
  only
• 27:31
  work
• 27:31
  for
• 27:31
  a
• 27:31
  time
• 27:31
  when
• 27:32
  you
• 27:32
  leverage
• 27:32
  the
• 27:32
  marketing
• 27:33
  up
• 27:33
  because
• 27:33
  you're
• 27:33
  just
• 27:34
  the
• 27:34
  payroll.
• 27:34
  Retails
• 27:35
  are
• 27:35
  just
• 27:35
  simply
• 27:36
  shifting
• 27:36
  the
• 27:37
  share
• 27:37
  amongst
• 27:37
  themselves
• 27:38
  each
• 27:38
  and
• 27:38
  every
• 27:38
  year
• 27:39
  based
• 27:39
  on
• 27:39
  what
• 27:39
  the
• 27:39
  trends
• 27:40
  are.
• 27:41
  And
• 27:41
  so
• 27:41
  yeah,
• 27:41
  I
• 27:41
  mean
• 27:41
  I
• 27:41
  can
• 27:42
  buy
• 27:42
  into
• 27:42
  what
• 27:42
  you're
• 27:42
  saying,
• 27:42
  but
• 27:43
  like
• 27:43
  at
• 27:43
  the
• 27:43
  end
• 27:43
  of
• 27:43
  the
• 27:43
  day,
• 27:43
  like,
• 27:45
  I
• 27:45
  don't
• 27:45
  know,
• 27:45
  it's
• 27:46
  just,
• 27:46
  it's
• 27:46
  not
• 27:46
  going
• 27:46
  to
• 27:46
  move,
• 27:46
  it's
• 27:47
  not
• 27:47
  going
• 27:47
  to
• 27:47
  move
• 27:48
  the
• 27:48
  needle
• 27:48
  long
• 27:48
  term
• 27:48
  from
• 27:49
  a
• 27:49
  differentiation
• 27:49
  perspective.
• 27:50
  But
• 27:50
  who
• 27:50
  knows?
• 27:51
  Yeah.
• 27:51
  Wow.
• 27:52
  All
• 27:52
  right,
• 27:52
  let's
• 27:52
  go
• 27:52
  on
• 27:52
  to
• 27:53
  headline
• 27:53
  number
• 27:53
  five.
• 27:54
  Simbi
• 27:55
  has
• 27:55
  unveiled
• 27:56
  tally
• 27:57
  4.0,
• 27:57
  the
• 27:58
  most
• 27:58
  advanced
• 27:58
  generation
• 27:59
  of
• 27:59
  its
• 27:59
  autonomous
• 28:00
  shelf
• 28:00
  scanning
• 28:01
  robot.
• 28:01
  Featuring
• 28:02
  major
• 28:03
  upgrades
• 28:03
  in
• 28:03
  AI
• 28:04
  runtime
• 28:05
  and
• 28:05
  vision
• 28:05
  capabilities.
• 28:07
  Simbi,
• 28:07
  as
• 28:07
  we
• 28:07
  mentioned,
• 28:08
  also
• 28:09
  one
• 28:09
  of
• 28:09
  the
• 28:09
  sponsors
• 28:10
  of
• 28:10
  our
• 28:10
  coverage
• 28:10
  for
• 28:11
  FMI
• 28:11
  today.
• 28:13
  So
• 28:13
  we'll
• 28:13
  be
• 28:13
  hearing
• 28:13
  more
• 28:14
  I'm
• 28:14
  sure
• 28:14
  on
• 28:14
  this
• 28:14
  from
• 28:15
  the
• 28:15
  Siby
• 28:15
  team
• 28:15
  later.
• 28:16
  All
• 28:17
  right,
• 28:17
  so
• 28:17
  according
• 28:18
  to
• 28:18
  the
• 28:18
  Packer,
• 28:19
  this
• 28:19
  is
• 28:19
  an
• 28:19
  actual
• 28:20
  news
• 28:20
  outlet
• 28:21
  covering
• 28:21
  grocery.
• 28:22
  That's
• 28:22
  the
• 28:22
  Packer.
• 28:23
  Like
• 28:23
  the
• 28:24
  football
• 28:24
  team,
• 28:24
  but
• 28:25
  one
• 28:25
  member
• 28:25
  of
• 28:26
  the
• 28:26
  football
• 28:26
  team.
• 28:26
  Yeah,
• 28:27
  right.
• 28:28
  All
• 28:28
  right.
• 28:28
  Tally
• 28:29
  4.0
• 28:29
  introduces
• 28:30
  up
• 28:30
  to
• 28:30
  12
• 28:30
  hours
• 28:31
  of
• 28:31
  runtime,
• 28:31
  ultra
• 28:32
  high
• 28:32
  resolution
• 28:33
  cameras,
• 28:33
  extended
• 28:33
  expanded
• 28:34
  3D
• 28:35
  and
• 28:35
  360
• 28:36
  degree
• 28:36
  coverage,
• 28:37
  and
• 28:38
  Nvidia's
• 28:38
  full
• 28:39
  stack
• 28:39
  AI
• 28:39
  infrastructure
• 28:40
  platform.
• 28:41
  The
• 28:41
  robot
• 28:41
  can
• 28:42
  now
• 28:42
  scan
• 28:42
  hard
• 28:43
  to
• 28:43
  reach
• 28:43
  areas
• 28:43
  like
• 28:44
  top
• 28:44
  stock,
• 28:44
  upper
• 28:45
  steel,
• 28:46
  produce
• 28:46
  aisles,
• 28:47
  coolers,
• 28:48
  freezers,
• 28:48
  hooks
• 28:49
  and
• 28:49
  now
• 28:50
  bunkers,
• 28:50
  providing
• 28:51
  retailers
• 28:51
  with
• 28:52
  real
• 28:52
  time
• 28:52
  data
• 28:53
  on
• 28:53
  what's
• 28:53
  in
• 28:54
  stock
• 28:54
  pricing
• 28:55
  and
• 28:55
  product
• 28:55
  placement.
• 28:56
  Simbis
• 28:57
  says
• 28:57
  tally
• 28:57
  4.0
• 28:58
  delivers
• 28:59
  the
• 28:59
  foundational
• 28:59
  data
• 29:00
  layer
• 29:00
  for
• 29:00
  physical
• 29:01
  stores,
• 29:01
  connecting
• 29:01
  shelf
• 29:02
  conditions
• 29:02
  to
• 29:03
  decisions
• 29:03
  around
• 29:03
  availability,
• 29:04
  pricing,
• 29:05
  planogram
• 29:06
  compliance,
• 29:06
  forecasting
• 29:07
  and
• 29:07
  omnichannel
• 29:08
  fulfillment.
• 29:09
  The
• 29:09
  platform
• 29:09
  will
• 29:09
  be
• 29:10
  available
• 29:10
  to
• 29:10
  Simbi
• 29:11
  customers
• 29:11
  starting
• 29:11
  mid-2026,
• 29:13
  marking
• 29:13
  a
• 29:13
  decade
• 29:14
  since
• 29:14
  Tally
• 29:15
  1.0
• 29:15
  debuted
• 29:16
  as
• 29:16
  the
• 29:16
  world's
• 29:17
  first
• 29:17
  autonomous
• 29:18
  shelf
• 29:19
  scanning
• 29:19
  robot.
• 29:20
  With
• 29:20
  Brad
• 29:21
  Begolia
• 29:21
  and
• 29:22
  his
• 29:22
  co
• 29:22
  founders
• 29:23
  in
• 29:23
  China
• 29:24
  with
• 29:24
  their
• 29:24
  first
• 29:25
  prototype,
• 29:25
  which
• 29:25
  is
• 29:26
  one
• 29:26
  of
• 29:26
  the
• 29:26
  best
• 29:27
  photos
• 29:27
  you've
• 29:27
  ever
• 29:28
  seen,
• 29:28
  go
• 29:28
  to
• 29:28
  the
• 29:28
  Simbi
• 29:29
  website.
• 29:29
  I
• 29:29
  Think
• 29:29
  they
• 29:29
  have
• 29:29
  it
• 29:30
  posted
• 29:30
  there,
• 29:31
  but
• 29:31
  they've
• 29:31
  come
• 29:31
  a
• 29:31
  long
• 29:32
  way.
• 29:32
  Chris,
• 29:32
  are
• 29:32
  you
• 29:33
  buying
• 29:33
  or
• 29:33
  selling
• 29:33
  Tally's
• 29:34
  4.0
• 29:35
  upgrades?
• 29:35
  Yeah,
• 29:36
  this
• 29:36
  is
• 29:36
  not
• 29:36
  going
• 29:37
  to
• 29:37
  surprise
• 29:37
  anyone,
• 29:37
  but
• 29:37
  I'm
• 29:38
  100%
• 29:38
  buying
• 29:39
  this
• 29:39
  and
• 29:39
  I'm
• 29:39
  not
• 29:39
  buying
• 29:39
  it.
• 29:40
  And
• 29:40
  just
• 29:40
  because,
• 29:41
  as
• 29:41
  you
• 29:41
  alluded
• 29:41
  to
• 29:41
  correctly
• 29:42
  at
• 29:42
  the
• 29:42
  outset,
• 29:43
  because
• 29:43
  we're
• 29:43
  here
• 29:43
  at
• 29:43
  this
• 29:43
  FMI
• 29:44
  conference,
• 29:45
  about
• 29:45
  to
• 29:45
  do
• 29:46
  a
• 29:46
  ton
• 29:46
  of
• 29:47
  interviews
• 29:47
  with
• 29:47
  retailers
• 29:47
  via
• 29:48
  Simbi
• 29:49
  sponsorship
• 29:49
  of
• 29:49
  us.
• 29:49
  But
• 29:50
  I,
• 29:50
  as
• 29:50
  I've
• 29:50
  said
• 29:51
  before
• 29:51
  a
• 29:51
  thousand
• 29:51
  times
• 29:52
  on
• 29:52
  this
• 29:52
  show,
• 29:52
  I'm
• 29:52
  all
• 29:52
  in
• 29:52
  on
• 29:53
  robots.
• 29:53
  It's
• 29:54
  the,
• 29:54
  it's
• 29:54
  the
• 29:55
  quickest,
• 29:55
  fastest
• 29:56
  way
• 29:56
  to
• 29:56
  the
• 29:56
  idea
• 29:56
  of
• 29:57
  a
• 29:57
  connected
• 29:57
  store.
• 29:57
  And
• 29:58
  here's
• 29:58
  the
• 29:58
  cool
• 29:58
  thing
• 29:58
  about
• 29:59
  this
• 29:59
  announcement.
• 30:00
  The
• 30:00
  addition
• 30:00
  of
• 30:01
  produce
• 30:01
  and
• 30:01
  freezers
• 30:02
  into
• 30:02
  the
• 30:03
  arsenal,
• 30:03
  along
• 30:03
  with
• 30:04
  the
• 30:04
  other
• 30:04
  capabilities
• 30:04
  you
• 30:05
  mentioned,
• 30:05
  you
• 30:06
  mentioned,
• 30:06
  excuse
• 30:07
  me,
• 30:07
  means
• 30:07
  the
• 30:08
  tech
• 30:08
  is
• 30:08
  almost,
• 30:09
  almost
• 30:09
  at
• 30:10
  the
• 30:10
  level,
• 30:10
  if
• 30:10
  not
• 30:11
  already
• 30:11
  there,
• 30:11
  at
• 30:12
  full
• 30:12
  store
• 30:12
  coverage,
• 30:12
  which
• 30:13
  is,
• 30:13
  is
• 30:13
  just
• 30:14
  enormous.
• 30:14
  As
• 30:14
  you
• 30:15
  think
• 30:15
  about
• 30:15
  this
• 30:15
  from
• 30:15
  a
• 30:15
  retail
• 30:16
  operator,
• 30:17
  meaning
• 30:17
  store
• 30:18
  employees.
• 30:19
  Here's
• 30:19
  what
• 30:19
  I'm
• 30:19
  going
• 30:19
  to
• 30:19
  say
• 30:20
  to
• 30:20
  everyone
• 30:20
  listening.
• 30:21
  Store
• 30:21
  employees
• 30:22
  never
• 30:22
  have
• 30:22
  to
• 30:23
  scan
• 30:23
  out
• 30:24
  incorrectly
• 30:25
  ever
• 30:25
  again
• 30:26
  because
• 30:26
  a
• 30:26
  robot
• 30:27
  can
• 30:27
  do
• 30:27
  it
• 30:27
  the
• 30:28
  same
• 30:28
  way
• 30:29
  every
• 30:29
  day.
• 30:29
  I
• 30:30
  said
• 30:30
  2025
• 30:31
  was
• 30:31
  the
• 30:31
  year
• 30:31
  of
• 30:31
  the
• 30:31
  robot
• 30:32
  and
• 30:33
  it
• 30:33
  was.
• 30:33
  So
• 30:34
  now
• 30:34
  my
• 30:34
  prediction
• 30:34
  is
• 30:35
  look
• 30:35
  for
• 30:35
  even
• 30:35
  bigger
• 30:36
  announcements
• 30:36
  from
• 30:37
  Simbi
• 30:37
  and
• 30:38
  In
• 30:38
  Store
• 30:38
  robotics
• 30:39
  in
• 30:39
  general
• 30:39
  in
• 30:40
  2026.
• 30:41
  And
• 30:42
  so,
• 30:42
  yeah,
• 30:44
  4.0.
• 30:45
  Yep,
• 30:45
  all
• 30:45
  in.
• 30:46
  It's
• 30:46
  not
• 30:46
  a
• 30:46
  surprise
• 30:47
  that,
• 30:47
  that
• 30:47
  I'm
• 30:48
  in
• 30:48
  agreement.
• 30:49
  I
• 30:50
  think
• 30:50
  you
• 30:50
  have
• 30:51
  the
• 30:51
  full
• 30:52
  stack
• 30:52
  now
• 30:53
  of
• 30:53
  offering
• 30:54
  when
• 30:55
  it
• 30:55
  comes
• 30:55
  to
• 30:56
  in
• 30:56
  store
• 30:57
  robot,
• 30:57
  an
• 30:57
  in
• 30:57
  store
• 30:58
  robot
• 30:58
  like
• 30:58
  Tally
• 30:58
  4.0.
• 30:59
  That
• 31:00
  eliminates
• 31:00
  some
• 31:00
  of
• 31:01
  the
• 31:01
  concerns
• 31:01
  that
• 31:02
  I
• 31:02
  think
• 31:02
  retailers
• 31:03
  may
• 31:03
  have
• 31:03
  had
• 31:03
  before
• 31:04
  where
• 31:04
  it's
• 31:05
  not
• 31:05
  doing
• 31:05
  the
• 31:05
  full
• 31:06
  store
• 31:06
  coverage.
• 31:06
  I
• 31:06
  think
• 31:07
  now
• 31:07
  that
• 31:07
  you
• 31:07
  have
• 31:08
  especially
• 31:09
  areas
• 31:09
  like
• 31:10
  produce
• 31:10
  that
• 31:11
  have
• 31:11
  the
• 31:11
  lowest
• 31:12
  margins,
• 31:12
  the
• 31:12
  highest
• 31:13
  spoilage
• 31:13
  of
• 31:14
  any
• 31:14
  other
• 31:14
  products
• 31:14
  in
• 31:14
  the
• 31:15
  store.
• 31:16
  Now
• 31:16
  that
• 31:16
  those
• 31:16
  are
• 31:17
  included
• 31:17
  in
• 31:17
  this,
• 31:17
  I
• 31:18
  think
• 31:18
  it
• 31:18
  makes
• 31:19
  the
• 31:19
  return
• 31:20
  on
• 31:20
  investment
• 31:21
  pretty
• 31:21
  undeniable
• 31:22
  from
• 31:23
  the
• 31:23
  perspective
• 31:24
  of
• 31:24
  a
• 31:24
  grocery
• 31:25
  retailer.
• 31:25
  So
• 31:25
  I
• 31:26
  think
• 31:26
  that
• 31:27
  in
• 31:27
  conjunction
• 31:27
  with
• 31:27
  longer
• 31:28
  battery
• 31:28
  life,
• 31:28
  higher
• 31:29
  resolution
• 31:29
  and
• 31:30
  3D
• 31:30
  image
• 31:30
  capturing
• 31:31
  across,
• 31:32
  you
• 31:32
  know,
• 31:32
  up
• 31:32
  in
• 31:32
  the
• 31:33
  stacks
• 31:33
  like
• 31:33
  we
• 31:33
  heard,
• 31:34
  gives
• 31:35
  it
• 31:35
  more
• 31:36
  applicability
• 31:37
  across
• 31:38
  the
• 31:38
  types
• 31:38
  of
• 31:38
  retailers
• 31:39
  too,
• 31:39
  that
• 31:39
  it
• 31:39
  can
• 31:40
  be
• 31:40
  in.
• 31:40
  So
• 31:40
  to
• 31:41
  me,
• 31:42
  this
• 31:42
  is
• 31:42
  just
• 31:43
  onward
• 31:43
  and
• 31:43
  upward
• 31:44
  for
• 31:44
  Simbi
• 31:45
  and
• 31:45
  for
• 31:45
  In
• 31:45
  Store
• 31:46
  Robotics.
• 31:48
  All
• 31:48
  right,
• 31:48
  Chris,
• 31:49
  let's
• 31:49
  go
• 31:49
  on
• 31:50
  to
• 31:50
  the
• 31:50
  lightning
• 31:51
  round.
• 31:51
  Question
• 31:51
  number
• 31:51
  one.
• 31:53
  Tactile
• 31:53
  activities
• 31:54
  ranging
• 31:54
  from
• 31:54
  writing
• 31:55
  letters
• 31:55
  and
• 31:55
  typewriter
• 31:56
  clubs
• 31:56
  to
• 31:57
  TikTok
• 31:57
  communities
• 31:58
  showcasing
• 31:59
  calligraphy
• 32:00
  skills
• 32:00
  and
• 32:00
  wax
• 32:00
  seals
• 32:01
  are
• 32:01
  giving
• 32:02
  retro
• 32:02
  writing
• 32:03
  instruments
• 32:03
  a
• 32:03
  resurgence.
• 32:04
  Chris,
• 32:05
  when
• 32:05
  was
• 32:05
  the
• 32:05
  last
• 32:06
  time
• 32:06
  you
• 32:06
  penned
• 32:06
  a
• 32:07
  letter?
• 32:08
  Oh
• 32:08
  man.
• 32:09
  Or
• 32:10
  typed
• 32:10
  I
• 32:10
  guess
• 32:10
  I
• 32:11
  mean
• 32:11
  like.
• 32:11
  No,
• 32:12
  like
• 32:12
  pen
• 32:12
  a
• 32:12
  letter.
• 32:13
  Like
• 32:13
  wrote
• 32:13
  a
• 32:13
  letter.
• 32:13
  Yeah,
• 32:14
  no,
• 32:14
  this
• 32:15
  is
• 32:15
  a
• 32:15
  great
• 32:15
  story.
• 32:16
  I
• 32:16
  don't
• 32:16
  know
• 32:16
  if
• 32:16
  I
• 32:16
  told
• 32:16
  you
• 32:16
  this
• 32:17
  story.
• 32:17
  I
• 32:17
  probably
• 32:17
  have,
• 32:17
  but
• 32:18
  produce.
• 32:18
  Ella
• 32:19
  is
• 32:19
  probably
• 32:19
  going
• 32:19
  to
• 32:19
  want
• 32:19
  to
• 32:19
  ask
• 32:20
  me
• 32:20
  some
• 32:20
  follow
• 32:20
  up
• 32:20
  questions
• 32:20
  on
• 32:21
  this
• 32:21
  one
• 32:21
  too.
• 32:21
  But
• 32:22
  I
• 32:22
  remember
• 32:22
  it
• 32:22
  vividly.
• 32:23
  And
• 32:23
  the
• 32:23
  last
• 32:23
  letter
• 32:24
  I
• 32:24
  ever
• 32:24
  wrote,
• 32:25
  it
• 32:25
  was
• 32:25
  summer
• 32:26
  1995.
• 32:27
  I
• 32:27
  was
• 32:28
  abroad
• 32:28
  in
• 32:28
  a
• 32:28
  study
• 32:28
  abroad
• 32:29
  in
• 32:29
  Spain.
• 32:30
  And
• 32:30
  I
• 32:30
  wrote
• 32:31
  said
• 32:31
  letter
• 32:31
  to
• 32:31
  a
• 32:32
  girl
• 32:32
  that
• 32:32
  I
• 32:32
  asked
• 32:33
  out
• 32:33
  in
• 32:33
  my
• 32:33
  high
• 32:34
  school
• 32:34
  graduation
• 32:35
  speech
• 32:35
  in
• 32:36
  front
• 32:36
  of
• 32:36
  everyone.
• 32:37
  Her
• 32:38
  name
• 32:38
  was
• 32:38
  Carrie
• 32:38
  Culac
• 32:39
  2Ks.
• 32:40
  As
• 32:40
  you
• 32:40
  know,
• 32:40
  I'm
• 32:41
  a
• 32:41
  big
• 32:41
  fan
• 32:41
  of
• 32:41
  alliteration.
• 32:43
  But
• 32:43
  sadly,
• 32:44
  sadly,
• 32:44
  there
• 32:45
  was,
• 32:45
  there
• 32:45
  was
• 32:45
  no
• 32:46
  spark.
• 32:46
  There
• 32:46
  was
• 32:46
  no
• 32:47
  spark.
• 32:47
  Got
• 32:47
  home,
• 32:48
  never
• 32:48
  worked
• 32:48
  out.
• 32:49
  Because
• 32:49
  you
• 32:49
  asked
• 32:49
  her
• 32:49
  out
• 32:50
  in
• 32:50
  front
• 32:50
  of
• 32:50
  your
• 32:50
  entire
• 32:50
  graduating
• 32:51
  class.
• 32:51
  Shocker.
• 32:52
  That's
• 32:53
  like,
• 32:53
  no,
• 32:54
  no,
• 32:55
  no.
• 32:55
  No
• 32:56
  embarrassment
• 32:57
  there
• 32:57
  or
• 32:57
  having
• 32:58
  to
• 32:58
  expose
• 32:59
  your.
• 32:59
  Oh,
• 32:59
  it's
• 32:59
  so
• 32:59
  great.
• 33:00
  It's
• 33:00
  so
• 33:00
  great.
• 33:00
  I
• 33:00
  came,
• 33:00
  I
• 33:01
  get,
• 33:01
  you
• 33:01
  know,
• 33:01
  everyone's
• 33:02
  milling
• 33:02
  around.
• 33:02
  We're
• 33:02
  at
• 33:02
  the
• 33:03
  stadium,
• 33:03
  everyone's
• 33:04
  there.
• 33:04
  The,
• 33:04
  you
• 33:04
  know,
• 33:04
  everyone's
• 33:05
  like
• 33:05
  after
• 33:05
  the
• 33:05
  ceremony,
• 33:06
  everyone's
• 33:06
  like
• 33:06
  on
• 33:07
  the
• 33:07
  field,
• 33:07
  they're,
• 33:07
  you
• 33:08
  know,
• 33:08
  high
• 33:08
  five
• 33:08
  and
• 33:09
  hugging
• 33:09
  each
• 33:09
  other.
• 33:09
  And
• 33:09
  her
• 33:09
  mom
• 33:09
  comes
• 33:10
  up
• 33:10
  to
• 33:10
  me,
• 33:10
  she's
• 33:10
  like,
• 33:10
  like,
• 33:10
  you
• 33:11
  can
• 33:11
  date
• 33:11
  my
• 33:11
  daughter
• 33:11
  anytime,
• 33:12
  Chris.
• 33:13
  And
• 33:13
  I
• 33:13
  was
• 33:13
  like,
• 33:13
  okay,
• 33:14
  sweet.
• 33:14
  And
• 33:15
  yeah,
• 33:15
  it
• 33:16
  didn't
• 33:16
  work
• 33:16
  out.
• 33:16
  Makes
• 33:16
  for
• 33:16
  a
• 33:17
  great
• 33:17
  story
• 33:17
  though.
• 33:18
  But
• 33:18
  yeah,
• 33:18
  it
• 33:19
  was,
• 33:19
  it
• 33:20
  was.
• 33:21
  But
• 33:21
  yeah,
• 33:21
  that
• 33:21
  was
• 33:21
  the
• 33:22
  last
• 33:22
  letter
• 33:22
  I
• 33:22
  ever
• 33:23
  wrote.
• 33:23
  And
• 33:24
  not
• 33:24
  surprisingly,
• 33:25
  unrequited
• 33:25
  love
• 33:25
  stories.
• 33:26
  All
• 33:26
  right,
• 33:26
  number
• 33:27
  two,
• 33:28
  Brooklyn
• 33:28
  Beckham
• 33:29
  said
• 33:29
  Victoria
• 33:30
  Beckham,
• 33:30
  AKA
• 33:30
  Posh
• 33:31
  Spice,
• 33:32
  quote,
• 33:32
  hijacked
• 33:33
  his
• 33:34
  first
• 33:34
  dance
• 33:34
  at
• 33:35
  his
• 33:35
  wedding.
• 33:35
  Whoa.
• 33:36
  Which
• 33:36
  was
• 33:36
  in
• 33:36
  front
• 33:36
  of
• 33:37
  500
• 33:37
  guests
• 33:38
  at
• 33:38
  their
• 33:38
  Palm
• 33:39
  Beach,
• 33:39
  Florida
• 33:39
  nuptials
• 33:40
  in
• 33:40
  2022.
• 33:41
  He
• 33:41
  said
• 33:41
  Mark
• 33:42
  Anthony
• 33:42
  called
• 33:42
  him
• 33:43
  to
• 33:43
  the
• 33:43
  stage
• 33:43
  at
• 33:43
  the
• 33:43
  time
• 33:44
  when
• 33:44
  he
• 33:44
  was
• 33:44
  scheduled
• 33:44
  to
• 33:45
  dance
• 33:45
  with
• 33:45
  his
• 33:45
  wife.
• 33:45
  And
• 33:46
  instead
• 33:47
  Victorio
• 33:47
  was
• 33:48
  waiting
• 33:48
  for
• 33:48
  him
• 33:48
  at
• 33:49
  the
• 33:49
  stage
• 33:49
  for
• 33:49
  a
• 33:50
  dance.
• 33:50
  How
• 33:51
  upset
• 33:52
  would
• 33:52
  you
• 33:52
  be
• 33:53
  if
• 33:53
  your
• 33:53
  mother
• 33:54
  in
• 33:54
  law
• 33:54
  got
• 33:54
  the
• 33:55
  first
• 33:55
  dance?
• 33:56
  I
• 33:56
  don't
• 33:56
  know.
• 33:56
  I
• 33:57
  mean,
• 33:57
  I'm
• 33:57
  on
• 33:58
  my,
• 33:58
  I,
• 33:58
  I
• 33:58
  like
• 33:59
  it's
• 34:00
  my,
• 34:00
  gonna
• 34:00
  be
• 34:00
  my
• 34:00
  10th
• 34:01
  anniversary
• 34:02
  this
• 34:02
  year
• 34:02
  and
• 34:03
  I,
• 34:03
  I
• 34:04
  think
• 34:04
  we,
• 34:04
  we
• 34:05
  were
• 34:05
  all
• 34:05
  about
• 34:05
  everybody
• 34:06
  dancing.
• 34:06
  Like,
• 34:06
  I
• 34:07
  think
• 34:07
  that,
• 34:07
  that
• 34:07
  there
• 34:08
  should
• 34:08
  not
• 34:08
  be
• 34:08
  like
• 34:09
  we
• 34:09
  should
• 34:09
  just
• 34:09
  do
• 34:09
  away
• 34:10
  with
• 34:10
  the
• 34:10
  first
• 34:10
  dance.
• 34:11
  So
• 34:11
  I
• 34:11
  think
• 34:11
  everybody
• 34:12
  should
• 34:12
  be
• 34:12
  dancing
• 34:12
  at
• 34:13
  one
• 34:13
  time.
• 34:13
  I
• 34:14
  don't
• 34:14
  think
• 34:14
  it
• 34:14
  should
• 34:14
  be
• 34:14
  with
• 34:15
  a
• 34:15
  mother
• 34:15
  in
• 34:15
  law.
• 34:15
  I
• 34:15
  don't
• 34:16
  know
• 34:16
  that
• 34:16
  it
• 34:16
  should
• 34:16
  be
• 34:16
  with
• 34:16
  a
• 34:17
  couple,
• 34:17
  I
• 34:18
  think,
• 34:18
  or
• 34:18
  with
• 34:18
  a
• 34:18
  mother
• 34:19
  in
• 34:19
  this
• 34:19
  case.
• 34:20
  But
• 34:20
  I,
• 34:20
  I
• 34:21
  think
• 34:21
  like,
• 34:21
  let's
• 34:22
  just
• 34:22
  get
• 34:22
  do
• 34:22
  away
• 34:23
  with
• 34:23
  first
• 34:23
  dance.
• 34:24
  Everybody
• 34:24
  jump
• 34:25
  in
• 34:25
  Just
• 34:25
  get
• 34:26
  the
• 34:26
  party
• 34:26
  going
• 34:26
  right
• 34:26
  away.
• 34:27
  It's
• 34:27
  like
• 34:27
  when
• 34:27
  you
• 34:28
  sit
• 34:28
  and
• 34:28
  people
• 34:28
  sing
• 34:29
  Happy
• 34:29
  birthday
• 34:29
  to
• 34:29
  you,
• 34:30
  and
• 34:30
  you
• 34:30
  just
• 34:30
  have
• 34:30
  to
• 34:30
  look
• 34:30
  at
• 34:31
  them
• 34:31
  and
• 34:31
  the
• 34:31
  candles,
• 34:32
  like,
• 34:32
  it's
• 34:32
  just
• 34:32
  awkward.
• 34:33
  Why
• 34:33
  are
• 34:33
  we
• 34:33
  doing
• 34:33
  that?
• 34:34
  Let's
• 34:34
  just
• 34:34
  get
• 34:35
  everybody
• 34:35
  going.
• 34:36
  Stop
• 34:36
  making
• 34:37
  people
• 34:37
  sit
• 34:37
  around
• 34:37
  and
• 34:37
  stare
• 34:38
  at
• 34:38
  you
• 34:38
  and
• 34:38
  just
• 34:39
  get
• 34:39
  out
• 34:39
  on
• 34:39
  the
• 34:39
  dance
• 34:39
  floor.
• 34:40
  Victoria,
• 34:41
  Brooklyn,
• 34:41
  the
• 34:42
  wife.
• 34:42
  Everybody
• 34:43
  get
• 34:43
  out
• 34:43
  there
• 34:44
  and
• 34:44
  party.
• 34:44
  That's
• 34:45
  my.
• 34:45
  That's
• 34:46
  my
• 34:46
  thought.
• 34:46
  But
• 34:47
  what
• 34:47
  if
• 34:47
  you
• 34:47
  were
• 34:47
  in
• 34:47
  this
• 34:48
  situation?
• 34:48
  Like,
• 34:48
  you
• 34:49
  thought
• 34:49
  you
• 34:49
  were
• 34:49
  getting
• 34:49
  the
• 34:49
  first
• 34:50
  dance
• 34:50
  with
• 34:50
  your
• 34:50
  husband,
• 34:51
  and
• 34:51
  then
• 34:51
  the
• 34:51
  mom
• 34:51
  sweeps
• 34:52
  in
• 34:52
  to
• 34:52
  take
• 34:53
  it?
• 34:53
  That
• 34:53
  would
• 34:53
  kind
• 34:53
  of
• 34:53
  piss
• 34:54
  you
• 34:54
  off,
• 34:54
  wouldn't
• 34:54
  it?
• 34:56
  I
• 34:56
  don't
• 34:57
  know.
• 34:57
  I
• 34:57
  think
• 34:57
  it'd
• 34:57
  be.
• 34:58
  I
• 34:58
  think
• 34:58
  she's
• 34:58
  showing
• 34:59
  who
• 34:59
  she
• 34:59
  is,
• 35:00
  so
• 35:00
  I
• 35:00
  don't
• 35:01
  think
• 35:01
  I
• 35:01
  need
• 35:01
  to
• 35:01
  do
• 35:01
  anything.
• 35:02
  I
• 35:02
  think
• 35:02
  people
• 35:02
  show
• 35:03
  who
• 35:03
  they
• 35:03
  are
• 35:03
  on
• 35:04
  their
• 35:04
  own.
• 35:04
  And
• 35:04
  if
• 35:05
  she
• 35:05
  did
• 35:05
  that,
• 35:06
  that.
• 35:07
  Go
• 35:07
  ahead.
• 35:07
  You
• 35:08
  can.
• 35:08
  You
• 35:09
  can
• 35:09
  go.
• 35:09
  Victoria,
• 35:10
  you
• 35:10
  just.
• 35:10
  You
• 35:10
  want
• 35:11
  it
• 35:11
  to
• 35:11
  be
• 35:11
  about
• 35:11
  you,
• 35:12
  go
• 35:12
  for
• 35:12
  it.
• 35:13
  I
• 35:13
  will.
• 35:13
  I
• 35:14
  think
• 35:14
  everybody,
• 35:14
  and
• 35:15
  clearly
• 35:16
  the
• 35:16
  media
• 35:16
  is
• 35:16
  feeling
• 35:17
  the
• 35:17
  same
• 35:17
  way,
• 35:17
  too,
• 35:18
  in
• 35:18
  response
• 35:18
  to
• 35:18
  this
• 35:19
  story.
• 35:19
  Probably
• 35:20
  nobody's
• 35:20
  surprised
• 35:21
  that
• 35:21
  she
• 35:21
  did
• 35:21
  that,
• 35:21
  actually.
• 35:22
  Yeah,
• 35:22
  right.
• 35:22
  Okay.
• 35:23
  All
• 35:24
  right.
• 35:24
  Italian
• 35:25
  fashion
• 35:25
  designer
• 35:25
  Valentino
• 35:26
  died
• 35:26
  at
• 35:27
  age
• 35:27
  933
• 35:28
  this
• 35:28
  past
• 35:28
  week.
• 35:29
  If
• 35:29
  your
• 35:29
  wardrobe,
• 35:30
  Chris,
• 35:30
  was
• 35:30
  outfitted
• 35:31
  in
• 35:31
  one
• 35:31
  designer
• 35:32
  brand,
• 35:32
  which
• 35:32
  one
• 35:32
  would
• 35:32
  you
• 35:33
  choose?
• 35:34
  Does
• 35:35
  Hugo
• 35:35
  Boss
• 35:35
  count?
• 35:36
  I
• 35:36
  think
• 35:36
  it
• 35:36
  does,
• 35:36
  right?
• 35:37
  Yeah.
• 35:37
  Yeah,
• 35:38
  I
• 35:38
  think
• 35:38
  I
• 35:38
  picked
• 35:38
  that.
• 35:39
  I
• 35:39
  was
• 35:39
  talking.
• 35:39
  Who
• 35:39
  was
• 35:40
  I
• 35:40
  talking
• 35:40
  to
• 35:40
  last
• 35:40
  week
• 35:40
  at
• 35:40
  nrf?
• 35:41
  They
• 35:41
  said
• 35:41
  Hugo
• 35:41
  Boss
• 35:42
  fits
• 35:42
  them.
• 35:42
  I
• 35:42
  was
• 35:42
  like,
• 35:42
  yeah,
• 35:42
  it
• 35:42
  does.
• 35:43
  Me
• 35:43
  too.
• 35:43
  I
• 35:43
  think
• 35:43
  I
• 35:44
  need
• 35:44
  to
• 35:44
  give
• 35:44
  them
• 35:44
  another
• 35:44
  try.
• 35:45
  So,
• 35:45
  yeah,
• 35:45
  that
• 35:45
  would
• 35:46
  be
• 35:46
  my
• 35:46
  answer.
• 35:47
  All
• 35:47
  right,
• 35:47
  and
• 35:47
  last
• 35:48
  one.
• 35:48
  Magic
• 35:49
  Mike
• 35:49
  Live
• 35:50
  is
• 35:51
  coming
• 35:51
  to
• 35:51
  Broadway,
• 35:52
  courtesy
• 35:52
  of
• 35:52
  Channing
• 35:53
  Tatum.
• 35:54
  Do
• 35:54
  you
• 35:54
  already
• 35:54
  have
• 35:55
  tickets
• 35:55
  for
• 35:55
  2027
• 35:56
  NRF?
• 35:56
  Like,
• 35:57
  what
• 35:57
  are
• 35:57
  you
• 35:57
  thinking?
• 35:57
  Magic
• 35:58
  Mike
• 35:58
  Live?
• 35:58
  Is
• 35:58
  that
• 35:58
  gonna
• 35:59
  hit
• 35:59
  your.
• 35:59
  Is
• 36:00
  that
• 36:00
  gonna
• 36:00
  hit
• 36:00
  your
• 36:00
  travel
• 36:01
  itinerary
• 36:01
  next
• 36:01
  year?
• 36:02
  I
• 36:03
  don't
• 36:03
  understand
• 36:03
  how
• 36:04
  they're
• 36:04
  making
• 36:04
  this
• 36:04
  a
• 36:05
  Broadway
• 36:05
  play.
• 36:05
  Like,
• 36:06
  oh,
• 36:06
  you
• 36:06
  don't.
• 36:07
  Is
• 36:07
  it.
• 36:07
  No.
• 36:08
  Like,
• 36:08
  it.
• 36:09
  Is
• 36:09
  it
• 36:09
  Magic
• 36:10
  Mike?
• 36:10
  Like,
• 36:10
  is
• 36:10
  it
• 36:11
  the
• 36:11
  Vegas
• 36:11
  show?
• 36:12
  Is
• 36:12
  it
• 36:12
  the
• 36:13
  movie
• 36:14
  version?
• 36:14
  Like,
• 36:14
  I
• 36:15
  don't
• 36:15
  know.
• 36:15
  This
• 36:15
  is
• 36:16
  one
• 36:16
  that.
• 36:16
  I
• 36:16
  mean,
• 36:16
  I've
• 36:17
  got
• 36:17
  five
• 36:17
  or
• 36:17
  six
• 36:17
  Broadway
• 36:18
  shows
• 36:18
  ahead
• 36:18
  of
• 36:18
  this
• 36:19
  one,
• 36:19
  I
• 36:19
  think.
• 36:19
  Think
• 36:20
  that
• 36:20
  I'd
• 36:20
  like
• 36:20
  to
• 36:21
  see
• 36:21
  before
• 36:22
  Magic
• 36:23
  Mike
• 36:23
  takes
• 36:23
  the
• 36:24
  stage
• 36:24
  on
• 36:24
  Broadway.
• 36:25
  Just.
• 36:26
  I
• 36:26
  don't
• 36:26
  know.
• 36:27
  You're
• 36:27
  talking
• 36:27
  about
• 36:27
  moves
• 36:28
  of
• 36:28
  desperation
• 36:29
  in
• 36:29
  the
• 36:30
  earlier.
• 36:30
  About
• 36:31
  ChatGPT
• 36:31
  and
• 36:32
  open
• 36:32
  AI.
• 36:32
  I
• 36:33
  think
• 36:33
  this
• 36:33
  is
• 36:33
  a
• 36:33
  move
• 36:33
  of
• 36:34
  desperation
• 36:34
  for
• 36:34
  Broadway,
• 36:35
  especially
• 36:36
  if
• 36:36
  it's
• 36:36
  just
• 36:36
  the
• 36:37
  Magic
• 36:37
  Mike
• 36:37
  version.
• 36:38
  That's
• 36:38
  like
• 36:38
  the
• 36:38
  Vegas
• 36:39
  show,
• 36:40
  Magic
• 36:40
  Mike
• 36:41
  Live.
• 36:41
  All
• 36:41
  right.
• 36:41
  I
• 36:42
  have
• 36:42
  so
• 36:42
  many
• 36:42
  questions
• 36:42
  for
• 36:43
  producer
• 36:43
  Ella
• 36:43
  on
• 36:43
  this
• 36:43
  show.
• 36:44
  Oh,
• 36:44
  my
• 36:44
  God.
• 36:44
  Lf.
• 36:44
  Be
• 36:45
  ready.
• 36:45
  All
• 36:45
  right,
• 36:45
  today's
• 36:46
  podcast
• 36:46
  was
• 36:47
  of
• 36:47
  course,
• 36:47
  produced
• 36:47
  by
• 36:48
  producer
• 36:48
  Ella,
• 36:49
  Ella
• 36:49
  Sirjord.
• 36:50
  Ella,
• 36:50
  come
• 36:50
  on
• 36:51
  in
• 36:51
  here
• 36:51
  and
• 36:51
  tell
• 36:51
  us
• 36:51
  first.
• 36:52
  First
• 36:52
  tell
• 36:52
  us
• 36:52
  which
• 36:53
  headline
• 36:53
  won
• 36:54
  the
• 36:54
  show
• 36:54
  for
• 36:54
  you,
• 36:54
  and
• 36:55
  then
• 36:55
  I'm
• 36:55
  gonna
• 36:55
  do
• 36:55
  some
• 36:55
  follow
• 36:56
  up
• 36:56
  questions
• 36:56
  for
• 36:56
  you.
• 36:57
  Well,
• 36:57
  Chris,
• 36:57
  I
• 36:57
  actually
• 36:58
  have
• 36:58
  so
• 36:58
  many
• 36:58
  questions
• 36:59
  for
• 36:59
  you
• 36:59
  about
• 37:00
  lightning
• 37:00
  round
• 37:01
  question,
• 37:01
  but
• 37:02
  I
• 37:02
  think
• 37:02
  to
• 37:02
  shock
• 37:03
  you,
• 37:03
  I'm
• 37:04
  gonna
• 37:04
  lean
• 37:04
  towards
• 37:04
  Walmart
• 37:05
  picking
• 37:06
  trendy
• 37:06
  products.
• 37:07
  Wow.
• 37:07
  Okay,
• 37:08
  go
• 37:08
  for
• 37:08
  it.
• 37:08
  Yeah,
• 37:09
  let's
• 37:09
  do
• 37:09
  it.
• 37:10
  Yesterday
• 37:10
  I
• 37:10
  was
• 37:11
  at
• 37:11
  Walmart
• 37:11
  shopping
• 37:11
  for
• 37:12
  groceries,
• 37:12
  and
• 37:13
  I
• 37:13
  found
• 37:13
  myself,
• 37:14
  per
• 37:14
  usual,
• 37:15
  like,
• 37:15
  in
• 37:15
  the
• 37:15
  home
• 37:16
  decor,
• 37:17
  in,
• 37:17
  you
• 37:17
  know,
• 37:18
  just
• 37:18
  wandering
• 37:18
  around
• 37:19
  the
• 37:19
  planters.
• 37:20
  You
• 37:20
  guys,
• 37:21
  it
• 37:21
  is
• 37:21
  like
• 37:22
  anthropology
• 37:23
  in
• 37:23
  there.
• 37:23
  I'm
• 37:23
  not
• 37:24
  kidding.
• 37:24
  Like,
• 37:24
  the
• 37:25
  patterns,
• 37:25
  the
• 37:25
  textures,
• 37:26
  so
• 37:27
  good.
• 37:28
  And
• 37:28
  I
• 37:28
  mean,
• 37:29
  who
• 37:29
  doesn't
• 37:29
  love
• 37:29
  accessibility?
• 37:30
  Like,
• 37:30
  if
• 37:30
  I
• 37:30
  can
• 37:30
  go
• 37:31
  get
• 37:31
  my
• 37:31
  groceries
• 37:31
  and
• 37:31
  then
• 37:32
  also
• 37:32
  get,
• 37:32
  like
• 37:32
  my
• 37:32
  dream
• 37:33
  espresso
• 37:33
  machine
• 37:34
  obsessed
• 37:35
  with
• 37:35
  it.
• 37:35
  Yeah.
• 37:36
  All
• 37:36
  right,
• 37:36
  so
• 37:36
  you're.
• 37:37
  So
• 37:37
  you're
• 37:37
  all
• 37:37
  in
• 37:37
  on
• 37:37
  that
• 37:37
  strategy
• 37:38
  too,
• 37:38
  Especially
• 37:38
  online,
• 37:39
  right?
• 37:39
  Like
• 37:39
  online
• 37:40
  for
• 37:40
  sure.
• 37:40
  100%.
• 37:41
  1,000%.
• 37:42
  All
• 37:42
  right,
• 37:43
  so,
• 37:43
  okay,
• 37:43
  so
• 37:44
  where
• 37:45
  do
• 37:45
  you
• 37:45
  fall.
• 37:45
  Two
• 37:46
  questions.
• 37:46
  Where
• 37:46
  do
• 37:46
  you
• 37:46
  fall
• 37:46
  on
• 37:47
  Magic
• 37:47
  Mike
• 37:47
  Live?
• 37:48
  And
• 37:48
  then
• 37:49
  where
• 37:49
  do
• 37:49
  you
• 37:49
  fall
• 37:49
  on
• 37:49
  the
• 37:49
  mother
• 37:50
  in
• 37:50
  law
• 37:50
  question?
• 37:50
  Because
• 37:51
  you're
• 37:51
  recently
• 37:52
  engaged,
• 37:52
  so
• 37:52
  I'm
• 37:52
  curious.
• 37:53
  Like,
• 37:53
  how
• 37:53
  do
• 37:53
  you
• 37:53
  think
• 37:53
  about
• 37:54
  that?
• 37:54
  The
• 37:54
  Magic
• 37:55
  Mike
• 37:55
  Live
• 37:56
  is
• 37:56
  very
• 37:57
  terrifying
• 37:57
  to
• 37:57
  me.
• 37:57
  I'm
• 37:58
  not
• 37:58
  going
• 37:58
  to
• 37:58
  that.
• 37:59
  Absolutely
• 38:00
  not.
• 38:01
  And
• 38:01
  to
• 38:01
  the
• 38:02
  mother
• 38:02
  in
• 38:02
  law
• 38:02
  question,
• 38:03
  you
• 38:03
  know,
• 38:04
  I
• 38:04
  have
• 38:04
  a
• 38:04
  soft
• 38:04
  spot
• 38:05
  for
• 38:05
  first
• 38:05
  dances,
• 38:06
  so
• 38:07
  I
• 38:07
  think.
• 38:08
  I
• 38:08
  mean,
• 38:08
  Ann,
• 38:08
  I
• 38:09
  understand
• 38:09
  getting
• 38:09
  the
• 38:09
  party
• 38:10
  started
• 38:10
  and,
• 38:10
  like,
• 38:11
  just
• 38:11
  like
• 38:12
  jumping
• 38:12
  in,
• 38:13
  but
• 38:13
  I
• 38:13
  think
• 38:13
  I
• 38:13
  would
• 38:13
  want
• 38:14
  my
• 38:15
  solo
• 38:15
  dance.
• 38:16
  No.
• 38:16
  No
• 38:16
  mother
• 38:17
  in
• 38:17
  law
• 38:17
  involved.
• 38:17
  Yeah,
• 38:18
  me
• 38:18
  too.
• 38:18
  You
• 38:18
  said
• 38:19
  you
• 38:19
  have
• 38:19
  questions
• 38:19
  for
• 38:19
  me.
• 38:20
  What
• 38:20
  are
• 38:20
  your
• 38:20
  questions
• 38:20
  for
• 38:20
  me?
• 38:20
  The
• 38:21
  speech
• 38:21
  and
• 38:21
  asking
• 38:22
  that
• 38:22
  girl
• 38:22
  out
• 38:22
  in
• 38:23
  front
• 38:23
  of
• 38:23
  everyone.
• 38:23
  Chris,
• 38:24
  I
• 38:24
  want
• 38:24
  to
• 38:24
  know
• 38:24
  what
• 38:25
  was
• 38:25
  going
• 38:25
  through
• 38:25
  your
• 38:26
  head.
• 38:26
  I
• 38:26
  feel
• 38:26
  like
• 38:26
  that's
• 38:27
  like
• 38:27
  my
• 38:27
  biggest
• 38:27
  nightmare.
• 38:28
  Had
• 38:28
  you
• 38:29
  ever
• 38:29
  talked
• 38:29
  to
• 38:29
  her?
• 38:29
  Oh,
• 38:30
  yeah.
• 38:30
  I'd
• 38:31
  actually
• 38:31
  been
• 38:31
  flirting
• 38:31
  with
• 38:32
  her
• 38:32
  pretty
• 38:32
  heavily
• 38:32
  for
• 38:33
  the
• 38:33
  previous
• 38:33
  two
• 38:34
  or
• 38:34
  three
• 38:34
  weeks
• 38:34
  before
• 38:35
  the
• 38:35
  speech
• 38:35
  even.
• 38:37
  And,
• 38:37
  well,
• 38:38
  the.
• 38:38
  The
• 38:38
  gist
• 38:38
  of
• 38:39
  the
• 38:39
  backstory
• 38:39
  of
• 38:39
  the
• 38:39
  speech
• 38:39
  was
• 38:40
  I
• 38:40
  did
• 38:40
  this
• 38:40
  speech
• 38:40
  where
• 38:40
  I
• 38:40
  said,
• 38:41
  like,
• 38:41
  I
• 38:41
  just
• 38:41
  did
• 38:41
  this
• 38:42
  list
• 38:42
  of
• 38:42
  all
• 38:42
  the
• 38:42
  things
• 38:43
  I
• 38:43
  wanted
• 38:43
  to
• 38:43
  remember
• 38:43
  about
• 38:44
  high
• 38:44
  school.
• 38:45
  And
• 38:45
  so
• 38:45
  I
• 38:45
  listed,
• 38:46
  like,
• 38:46
  a
• 38:46
  bunch
• 38:46
  of
• 38:46
  people's
• 38:47
  names.
• 38:48
  And.
• 38:49
  And
• 38:49
  then,
• 38:49
  like,
• 38:50
  so
• 38:50
  we
• 38:50
  got
• 38:50
  this
• 38:50
  one
• 38:50
  part,
• 38:51
  and
• 38:51
  there
• 38:51
  was
• 38:51
  one
• 38:51
  part
• 38:51
  in
• 38:52
  the
• 38:52
  speech.
• 38:52
  I
• 38:52
  remember
• 38:52
  Jenny
• 38:53
  Dorsett
• 38:53
  was
• 38:53
  her
• 38:53
  name.
• 38:53
  And
• 38:54
  I
• 38:54
  said,
• 38:54
  I'll
• 38:55
  never
• 38:55
  forget
• 38:56
  the
• 38:56
  look
• 38:57
  on
• 38:57
  every
• 38:57
  guy's
• 38:57
  face
• 38:58
  whenever
• 38:59
  Jenny
• 38:59
  Dorsett
• 38:59
  would
• 38:59
  walk
• 39:00
  by.
• 39:00
  That
• 39:00
  look
• 39:00
  of
• 39:01
  God,
• 39:01
  what
• 39:01
  I
• 39:01
  wouldn't
• 39:02
  give
• 39:02
  to
• 39:02
  date
• 39:02
  her.
• 39:03
  So
• 39:03
  I
• 39:03
  said
• 39:03
  that
• 39:04
  and
• 39:04
  then
• 39:04
  I
• 39:04
  said,
• 39:05
  but
• 39:06
  for
• 39:06
  me,
• 39:07
  I'll
• 39:07
  never
• 39:07
  forget
• 39:07
  the
• 39:08
  look
• 39:08
  on
• 39:08
  my
• 39:08
  face
• 39:08
  whenever
• 39:09
  I
• 39:09
  saw
• 39:09
  Kerry
• 39:09
  Culac.
• 39:10
  The
• 39:10
  look
• 39:10
  of
• 39:10
  God,
• 39:10
  what
• 39:10
  I
• 39:11
  wouldn't
• 39:11
  give
• 39:11
  to
• 39:11
  date
• 39:11
  her.
• 39:12
  And
• 39:12
  so
• 39:12
  that's
• 39:13
  how
• 39:13
  I
• 39:13
  set
• 39:13
  it
• 39:13
  up.
• 39:13
  And,
• 39:14
  and
• 39:14
  the
• 39:14
  speech
• 39:15
  actually
• 39:15
  killed
• 39:15
  it.
• 39:15
  Like,
• 39:16
  my
• 39:16
  brother,
• 39:16
  who
• 39:16
  was
• 39:17
  like
• 39:17
  10
• 39:17
  years
• 39:17
  younger
• 39:17
  than
• 39:18
  me,
• 39:18
  he
• 39:19
  said
• 39:19
  like
• 39:19
  when
• 39:20
  he
• 39:20
  was
• 39:21
  doing.
• 39:21
  When
• 39:21
  he
• 39:21
  was
• 39:21
  a
• 39:22
  senior,
• 39:22
  like
• 39:22
  the,
• 39:22
  the,
• 39:23
  the
• 39:24
  teacher,
• 39:24
  like,
• 39:24
  gave
• 39:25
  them
• 39:25
  like
• 39:25
  an
• 39:25
  example
• 39:26
  of
• 39:26
  a
• 39:26
  great
• 39:27
  graduation
• 39:27
  speech
• 39:27
  and
• 39:28
  they
• 39:28
  pulled
• 39:28
  out
• 39:28
  mine.
• 39:29
  And
• 39:29
  so
• 39:29
  he's
• 39:30
  like,
• 39:30
  oh,
• 39:30
  my
• 39:30
  God,
• 39:30
  they
• 39:30
  talked
• 39:31
  about
• 39:31
  your
• 39:31
  graduation
• 39:32
  speech
• 39:32
  like
• 39:32
  10
• 39:32
  years
• 39:33
  later.
• 39:33
  So.
• 39:33
  So,
• 39:34
  yeah,
• 39:34
  so
• 39:34
  it
• 39:34
  wasn't
• 39:34
  as
• 39:35
  bad
• 39:35
  as
• 39:35
  it
• 39:35
  sounds.
• 39:36
  It
• 39:36
  wasn't
• 39:36
  as
• 39:37
  surprising
• 39:37
  as
• 39:38
  it
• 39:38
  sounds.
• 39:38
  And
• 39:38
  actually,
• 39:39
  and
• 39:39
  actually
• 39:39
  we
• 39:39
  did
• 39:39
  kind
• 39:40
  of
• 39:40
  like
• 39:40
  each
• 39:40
  other
• 39:40
  too.
• 39:41
  We
• 39:41
  tried
• 39:41
  to
• 39:42
  make
• 39:42
  a
• 39:42
  spark,
• 39:42
  but
• 39:42
  just
• 39:42
  didn't
• 39:43
  happen.
• 39:43
  And
• 39:43
  so
• 39:43
  now
• 39:43
  we
• 39:44
  see
• 39:44
  each
• 39:44
  other
• 39:44
  at
• 39:44
  the
• 39:44
  reunion
• 39:45
  and,
• 39:45
  and
• 39:46
  it's
• 39:46
  always
• 39:46
  a
• 39:47
  fun
• 39:47
  time
• 39:47
  where
• 39:47
  we
• 39:47
  always
• 39:48
  slag
• 39:48
  each
• 39:48
  other
• 39:48
  off
• 39:48
  about
• 39:49
  it.
• 39:49
  But
• 39:50
  that's
• 39:50
  kind
• 39:50
  of
• 39:50
  the
• 39:50
  story
• 39:51
  there.
• 39:51
  Ella.
• 39:52
  Yeah.
• 39:52
  At
• 39:52
  least
• 39:52
  it
• 39:52
  wasn't
• 39:53
  a
• 39:53
  complete
• 39:53
  surprise
• 39:54
  to
• 39:54
  her.
• 39:54
  Like,
• 39:54
  I'm,
• 39:54
  I'm
• 39:54
  happy
• 39:55
  you
• 39:55
  guys
• 39:55
  flirted
• 39:55
  Prior.
• 39:56
  And
• 39:56
  it
• 39:56
  wasn't
• 39:56
  just
• 39:56
  like,
• 39:57
  hey,
• 39:57
  by
• 39:57
  the
• 39:57
  way,
• 39:58
  that's,
• 39:58
  that's
• 39:58
  where
• 39:58
  my
• 39:59
  concern
• 39:59
  came
• 39:59
  about.
• 39:59
  But
• 40:00
  y.
• 40:01
  That
• 40:01
  the
• 40:01
  psycho
• 40:01
  with
• 40:01
  the
• 40:01
  binoculars
• 40:02
  up
• 40:02
  in
• 40:02
  the
• 40:02
  tree
• 40:03
  like
• 40:03
  George
• 40:03
  McFly
• 40:04
  and
• 40:04
  back
• 40:04
  to
• 40:04
  the
• 40:04
  Future.
• 40:05
  Yeah,
• 40:05
  no,
• 40:05
  definitely
• 40:05
  not
• 40:06
  that.
• 40:06
  Definitely
• 40:06
  not
• 40:06
  that.
• 40:07
  All
• 40:07
  right,
• 40:08
  on
• 40:08
  that
• 40:08
  note,
• 40:09
  the
• 40:09
  psycho
• 40:09
  with
• 40:10
  the
• 40:10
  binoculars.
• 40:10
  Happy
• 40:11
  birthday
• 40:11
  today
• 40:12
  to
• 40:12
  Anne's
• 40:13
  favorite
• 40:13
  yellow
• 40:13
  Estonian.
• 40:14
  Anne.
• 40:14
  Yes.
• 40:15
  Did
• 40:15
  you
• 40:15
  know
• 40:15
  it's
• 40:15
  Luke
• 40:16
  Grimes
• 40:16
  birthday
• 40:16
  today?
• 40:17
  Anne,
• 40:18
  how
• 40:18
  you
• 40:18
  celebrating?
• 40:19
  I
• 40:20
  don't
• 40:20
  know
• 40:20
  who
• 40:20
  Luke
• 40:20
  Grimes
• 40:21
  is.
• 40:21
  He's
• 40:22
  the
• 40:22
  guy
• 40:22
  you
• 40:22
  like
• 40:22
  on
• 40:22
  Yellowstone,
• 40:24
  the
• 40:24
  younger
• 40:25
  brother.
• 40:25
  The.
• 40:27
  The
• 40:27
  Horsemen.
• 40:28
  The
• 40:28
  Horsemen.
• 40:29
  They're
• 40:29
  all
• 40:29
  Horsemen.
• 40:29
  I
• 40:29
  don't
• 40:29
  know.
• 40:30
  Anyway,
• 40:31
  Geena
• 40:31
  Davis.
• 40:32
  And
• 40:32
  to
• 40:33
  the
• 40:33
  star
• 40:33
  of
• 40:34
  my
• 40:34
  favorite
• 40:34
  1970s
• 40:35
  basketball
• 40:36
  movie,
• 40:36
  the
• 40:36
  one
• 40:36
  and
• 40:36
  only
• 40:37
  star
• 40:38
  of
• 40:38
  one
• 40:38
  on
• 40:39
  one,
• 40:39
  Robbie
• 40:39
  Benson.
• 40:40
  And
• 40:41
  remember,
• 40:41
  if
• 40:41
  you
• 40:41
  can
• 40:41
  only
• 40:41
  read
• 40:42
  or
• 40:42
  listen
• 40:42
  to
• 40:42
  one
• 40:42
  retail
• 40:43
  blog
• 40:43
  in
• 40:43
  the
• 40:43
  business,
• 40:44
  make
• 40:44
  it
• 40:44
  Omnitok,
• 40:45
  the
• 40:45
  only
• 40:45
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• 40:45
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• 40:46
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• 40:46
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• 40:46
  by
• 40:47
  two
• 40:47
  former
• 40:47
  executives
• 40:48
  from
• 40:48
  a
• 40:48
  current
• 40:48
  top
• 40:48
  10
• 40:49
  US
• 40:49
  retailer.
• 40:50
  Our
• 40:50
  Fast
• 40:50
  Five
• 40:50
  podcast
• 40:51
  is
• 40:51
  the
• 40:51
  quickest,
• 40:51
  fastest
• 40:52
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• 40:52
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• 40:52
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• 40:52
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• 40:53
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• 40:53
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• 40:53
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• 40:53
  And
• 40:53
  our
• 40:54
  daily
• 40:54
  newsletter,
• 40:54
  the
• 40:54
  Retail
• 40:55
  Daily
• 40:55
  Minute,
• 40:56
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• 40:56
  you
• 40:56
  all
• 40:56
  you
• 40:57
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• 40:57
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• 40:57
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• 40:57
  each
• 40:57
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• 40:58
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• 40:58
  stay
• 40:59
  on
• 40:59
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• 40:59
  of
• 40:59
  your
• 40:59
  game
• 41:00
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• 41:00
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• 41:00
  retail
• 41:00
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• 41:01
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• 41:01
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• 41:02
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• 41:02
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• 41:02
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• 41:03
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• 41:03
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• 41:03
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• 41:03
  exclusive
• 41:04
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• 41:04
  us
• 41:04
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• 41:05
  Ann
• 41:05
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• 41:05
  I
• 41:05
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• 41:06
  a
• 41:06
  lot
• 41:06
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• 41:06
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• 41:06
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• 41:06
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• 41:06
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• 41:07
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• 41:07
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• 41:07
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• 41:08
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• 41:08
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• 41:08
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• 41:08
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• 41:08
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• 41:08
  after
• 41:09
  that
• 41:09
  horse
• 41:09
  rain
• 41:09
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• 41:10
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• 41:10
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• 41:11
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• 41:11
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• 41:11
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• 41:11
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• 41:11
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• 41:12
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• 41:12
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• 41:12
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• 41:12
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• 41:12
  leave
• 41:13
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• 41:13
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• 41:13
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• 41:13
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• 41:13
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• 41:14
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• 41:14
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• 41:14
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• 41:14
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• 41:14
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• 41:14
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• 41:15
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• 41:15
  on
• 41:15
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• 41:16
  You
• 41:16
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• 41:16
  follow
• 41:16
  us
• 41:17
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• 41:17
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• 41:17
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• 41:17
  going
• 41:17
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• 41:18
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• 41:20
  so
• 41:20
  until
• 41:20
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• 41:21
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• 41:21
  on
• 41:21
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• 41:21
  of
• 41:21
  all
• 41:21
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• 41:22
  us
• 41:22
  here
• 41:22
  at
• 41:22
  Omnitok
• 41:22
  Retail,
• 41:23
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• 41:23
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• 41:23
  of
• 41:23
  Anne,
• 41:24
  myself,
• 41:24
  producer
• 41:25
  Ella,
• 41:26
  be
• 41:26
  careful
• 41:26
  out
• 41:26
  there.