#67 - Using Social to Maximize Your Reach - Chris Martin with Moody Publishers
Chris Martin is the content marketing editor at Moody Publishers. From his talk at the 2022 Digital Ministry Conference, Chris shares some practical tips for maximizing your reach using social media.
Just a few years ago, it wasn’t uncommon to reach a high percentage of your followers on social media with just a single post. Reaching 50% of your followers was not unheard of. Today, however, the average organic Facebook post reaches about 5% of followers. The best way to use Meta is to free yourself from Meta. If we learn to use social media as a means to an end, it will have less of a hold on…
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